Although the domain is officially assigned to the country of Laos, this domain network is attempting to associate themselves with the Los Angeles regional marketplace in Southern California. No official or unofficial association exists between the .la domain and any government in the United States (See .gov and .org).
The LA Names Corporation, based in Guernsey, has gained the rights to market .la registrations, and they had used the registry services of Afilias and, formerly, the registrar services of DreamHost. However, DreamHost has discontinued registrar services as of May, 2006. LA Names and CentralNic, Ltd. completed the transfer of the .LA domain name to the CentralNic system in 2007.