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Top Ten Brand Slogans
Top Ten Brand Slogans
::2013/06/15::
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♦●♦ Famous Advertising Slogans - Famous Quotations ♦●♦
♦●♦ Famous Advertising Slogans - Famous Quotations ♦●♦
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Best Slogans: How Chevrolet Created a Meaningful Advertising Slogan
Best Slogans: How Chevrolet Created a Meaningful Advertising Slogan
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How to Write a Slogan: Best Practices of the Best Slogans.
How to Write a Slogan: Best Practices of the Best Slogans.
::2011/12/30::
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Anuncio Del Canal Michael Hernandez TV television advertising slogan
Anuncio Del Canal Michael Hernandez TV television advertising slogan
::2014/11/27::
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Memorable Ad Slogans & Taglines
Memorable Ad Slogans & Taglines
::2011/04/29::
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Friends Advertising slogans.wmv
Friends Advertising slogans.wmv
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(video) How To Develop An Effective Advertising Slogan - Par
(video) How To Develop An Effective Advertising Slogan - Par
::2011/10/19::
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State Farm Advertising Slogan--A Reality? | Deposition Video | Doyle Raizner LLP
State Farm Advertising Slogan--A Reality? | Deposition Video | Doyle Raizner LLP
::2012/04/18::
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Speak in Slogans - Advertising is calling
Speak in Slogans - Advertising is calling
::2010/05/19::
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♦●♦ Catchy Slogans - Famous Catchy Slogans ♦●♦
♦●♦ Catchy Slogans - Famous Catchy Slogans ♦●♦
::2012/01/31::
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If Company Slogans Were Honest
If Company Slogans Were Honest
::2014/07/26::
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Australian Pork, advertising slogan. Miley.
Australian Pork, advertising slogan. Miley.
::2013/09/03::
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TransCanada — Keystone XL Pipeline — Let
TransCanada — Keystone XL Pipeline — Let's Get It Done — Short
::2013/07/23::
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How-To Create A Winning Advertising Slogan
How-To Create A Winning Advertising Slogan
::2014/07/06::
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Create A Winning Advertising Slogan
Create A Winning Advertising Slogan
::2013/09/08::
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Coming Up With Catchy Advertising Slogans
Coming Up With Catchy Advertising Slogans
::2012/11/03::
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It takes every advertising slogan to come close to capturing the character of God
It takes every advertising slogan to come close to capturing the character of God
::2013/09/13::
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PROBLEM: Some consumers actually believe the advertising slogan, "No Maintenance"
PROBLEM: Some consumers actually believe the advertising slogan, "No Maintenance"
::2010/11/10::
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Pepsi
Pepsi's New Slogan "Second Best" True Advertising
::2013/09/24::
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Vegemite - Australian TV commercial
Vegemite - Australian TV commercial
::2009/04/10::
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♦●♦ Safety Slogans - Famous Healthy and Safety Slogans ♦●♦
♦●♦ Safety Slogans - Famous Healthy and Safety Slogans ♦●♦
::2012/01/31::
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Sheen Audience Reveals Demographics and Vegas Unveils New Ad Slogan
Sheen Audience Reveals Demographics and Vegas Unveils New Ad Slogan
::2011/04/28::
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How to Create a Great Slogan -- 5 Key Steps
How to Create a Great Slogan -- 5 Key Steps
::2013/03/09::
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Advertising Theory MK3016N Brand Slogan Matching in a Cluttered Environment
Advertising Theory MK3016N Brand Slogan Matching in a Cluttered Environment
::2009/12/17::
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Everything
Everything's Better with Blue Bonnet On It 1981
::2011/12/23::
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27
(video) How To Develop An Effective Slogan For Your Business
(video) How To Develop An Effective Slogan For Your Business
::2011/10/11::
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28
Coming up with a great slogan
Coming up with a great slogan
::2009/01/12::
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29
Bell System "Reach out and touch someone" Commercial (April 2, 1979)
Bell System "Reach out and touch someone" Commercial (April 2, 1979)
::2009/05/14::
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30
Marketing Training: How to Pick a Slogan That
Marketing Training: How to Pick a Slogan That's Motivating & Memorable
::2011/12/27::
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31
HONEST BRAND SLOGANS - If Brands Were Honest, These Are What Their Logos And Slogans Would Be
HONEST BRAND SLOGANS - If Brands Were Honest, These Are What Their Logos And Slogans Would Be
::2014/08/06::
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32
Pepsi Ad w/ slogan.wmv
Pepsi Ad w/ slogan.wmv
::2012/12/08::
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33
Amusing advertising: Diarrhea slogan
Amusing advertising: Diarrhea slogan
::2010/07/07::
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34
Slogan
Slogan
::2010/01/30::
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35
Know Advertising Downtown Royal Oak, MI - Name that Slogan!
Know Advertising Downtown Royal Oak, MI - Name that Slogan!
::2010/07/09::
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Advertising Slogans - Take Problems to Church (Retro Drive-In Movie Ads)
Advertising Slogans - Take Problems to Church (Retro Drive-In Movie Ads)
::2013/09/21::
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Jessica SloganPunch.com Review- Tagline, Slogan Service for Catchy and Creative Slogans
Jessica SloganPunch.com Review- Tagline, Slogan Service for Catchy and Creative Slogans
::2013/08/15::
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Probably The World
Probably The World's Worst Advertising Slogans - RED BULL
::2011/10/27::
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Apple Think Different ad (1997)
Apple Think Different ad (1997)
::2012/10/18::
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40
Most Iconic Ad Slogans
Most Iconic Ad Slogans
::2011/11/21::
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41
Crazy Advertising Campaigns Gimmicks Slogans Billboards
Crazy Advertising Campaigns Gimmicks Slogans Billboards
::2009/01/30::
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42
Steps To Create Your Super Slogan
Steps To Create Your Super Slogan
::2013/07/04::
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43
Where
Where's the Beef
::2006/05/12::
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44
Advertising Slogans... With a Twist!
Advertising Slogans... With a Twist!
::2007/12/03::
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45
WRITE THE SLOGAN FOR THIS AD AND WIN!!!
WRITE THE SLOGAN FOR THIS AD AND WIN!!!
::2009/06/17::
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46
Colombia - the only risk is wanting to stay
Colombia - the only risk is wanting to stay
::2007/12/14::
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47
State Slogans: Hits and Misses of the Tourist Traps
State Slogans: Hits and Misses of the Tourist Traps
::2014/05/16::
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48
Vorsprung durch Technik -- ad slogan that changed how we saw Germany
Vorsprung durch Technik -- ad slogan that changed how we saw Germany
::2012/09/19::
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49
Hangar 10 coffee bar advertising slogans
Hangar 10 coffee bar advertising slogans
::2013/05/08::
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Ediwriter
Ediwriter's advertising slogans
::2012/01/07::
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From Wikipedia, the free encyclopedia
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The slogan on the sign reads: "Modern Version of Ganymede" Introduction of Budweiser Beer to the Gods.[note 1]
The original Anheuser-Bush ad as it appeared in the February 1906 issue of Theatre Magazine.

Advertising slogans[1][2] are short, memorable groups of words used in advertising campaigns.[3][4][5][6][7] The advertising phrases are means of drawing attention to one distinctive feature (an aspect of a product).[note 2] The purpose is to emphasize a phrase that an entity wishes to be remembered by;[8][9] Particularly, for marketing a specific corporate image; Or, connection to a business product or consumer base.[10][11]

Some slogans are created just for specific limited-time campaigns; others are intended as a corporate slogan, to be used for extended periods. Various slogans start out as the former, and are, over time, converted into the latter as ideas take hold with the public. Some advertising slogans are memorable after general use is discontinued.

Etymology and nomenclature[edit]

According to the 1913 Webster's Dictionary, a slogan (/ˈsloʊɡən/) derives from the Gaelic "sluagh-ghairm" (an army cry). It has come to mean in its contemporary sense, a distinctive advertising motto, or advertising phrase, used by any entity to convey a purpose or ideal; Or, a catchphrase. Taglines, tag lines, or tags are American terms for brief public communication promoting products and services. In the UK they are called end lines, endlines, or straplines.[12] In Japan, they are called catchcopy (キャッチコピー kyachi kopī?) or catch phrase (キャッチフレーズ kyachi furēzu?).

See also: Tagline

Functional slogans[edit]

Further information: Marketing

A marketing slogan can play a part in the interplay between rival companies.[13] A functional slogan usually:[14][15][16][17][18]

The business sloganeering process communicates the value of a product or service to customers, for the purpose of selling the product or service. It is a business function for attracting customers.

Social control[edit]

Advertising slogans as a system of social control include devices similar to watchwords, catchwords, and mottoes.[note 8][11] Advertising slogans have extended into other areas, such as politics and religion.[11] Fountainheads of strength are found in such features as antithesis, alliteration, euphoniousness, punning, obviousness, and brevity.[11] The use of slogans may be examined in so far as the slogans continue unconscious and unintentional responses.[11]

Main article: Lists of slogans

See also[edit]

References[edit]

Citations
  1. ^ Advertising slogans of America. By Harold S. Sharp. Scarecrow Press, Incorporated, 1984.
  2. ^ "The Slogan And Its Uses". Fame, Volume 26. By Artemas Ward. A. Ward, 1917. p135
  3. ^ "Offensive Signs Discarded In England. Billboard Advertising Is Gradually Disappearing And Being Replaced By Newspaper Space Which Has Grown In Importance." Fourth Estate: A Weekly Newspaper for Publishers, Advertisers, Advertising. By Frank H. Lancaster, Ernest F. Birmingham. Fourth Estate Publishing Company, 1922. V21:p7
  4. ^ How to Advertise a Bank. A.W. Shaw Company, 1914
  5. ^ "Rural Banking And Currency Reform". United States Congressional serial set, Issue 6536. 1913. p129.
  6. ^ "Haverhill ". Boot and Shoe Recorder, Volume 60. Chilton Company, 1911. p+
  7. ^ "The Slogan That Stresses the Words “Bottled” and “Carbonated”". By Waldon Fawcett. Brewers Journal, Volume 58. Gibson Publishing Company, 1922. V2:p57 (See also, V1:p63)
  8. ^ "Motto As Foundation of Good-Will. Recent Official Decision Emphasizes Importance of Selecting a Slogan That May Be Monopolized." The American Cutler, Official Organ of the Cutlery Industry. 1921. V2:p39
  9. ^ "Use Of Slogans". Standard advertising course for printers. By United Typothetae of America. Committee on education. 1919. p151
  10. ^ Sean Brierley (2002). The advertising handbook. Routledge. ISBN 0-415-24391-2. 
  11. ^ a b c d e "Slogans As A Means Of Social Control". By Frederick E. Lumley. Publication of the American Sociological Society, Volumes 15-17. By American Sociological Association. American Sociological Society, 1922. V1:p121+134.
  12. ^ "The Art and Science of the Advertising Slogan". Adslogans.co.uk. Archived from the original on 24 April 2011. Retrieved 2011-03-28. 
  13. ^ "Trade Marking Of Canned Products". By Waldon Fawcett. Canning Age, Volume 1. ational Trade Journals, Incorporated, 1920. p32
  14. ^ The Effectiveness of a Slogan in Advertising. Engineering and Contracting, Volume 29. Myron C. Clark Publishing Company, 1908. p315
  15. ^ "Trade-Marks, Trade Names, Slogans and Distinctive Package Designs." Making Advertising Pay. By Harold Francis Eldridge. p62+100.
  16. ^ Building Supply News, Volume 12. Cahners Publishing Company, 1922. p104
  17. ^ The Mind of the Buyer: A Psychology of Selling. By Harry Dexter Kitson. Macmillan, 1921.
  18. ^ Effective extension circular letters: how to prepare and use them. By Henry Walter Gilbertson. U.S. Dept. of Agriculture, 1941.
  19. ^ Everything I Know about Marketing I Learned From Google. By Aaron Goldman. McGraw Hill Professional, Aug 5, 2010.
  20. ^ "How the Trade Paper Unites Advertiser and Subscriber and Builds Up Commerce". By Elbert Hubbard. The American Contractor, Volume 35. F. W. Dodge Corporation, 1914. V2:p126
  21. ^ "Making Better Box, Not Cheaper Boxes" Ought to be Slogan of the Day — Much Valuable Data Available. Written for Packages. Packages, Volume 22.p230
Notes
  1. ^ Ad campaign featuring Ganymede bringing Bud to the Gods, based on a drawing by F. Kirchbach.
  2. ^ Or, attract notice and focus on more features.
    See also: Software feature, Feature-oriented programming
  3. ^ Including all important information.
  4. ^ Or, an externally evident aspects.
  5. ^ See also: brand recognition
  6. ^ See also: Aspirational brand
  7. ^ Whether one likes it or not; Especially if accompanied by mnemonic devices (such as jingles, ditties, pictures or film)
  8. ^ The slogan comes from the Scotch and originated in the clans wars for the objective of control.

External articles[edit]


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