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Top 10 Most Memorable Advertising Slogans
Top 10 Most Memorable Advertising Slogans
Published: 2015/11/04
Channel: WatchMojo.com
Top Ten Brand Slogans
Top Ten Brand Slogans
Published: 2013/06/15
Channel: MrTopTenList
40 best advertising slogan of companies
40 best advertising slogan of companies
Published: 2015/08/08
Channel: Trend-X
If Company Slogans Were Honest
If Company Slogans Were Honest
Published: 2014/07/26
Channel: Top Trending
Most Iconic Ad Slogans
Most Iconic Ad Slogans
Published: 2011/11/22
Channel: lkujava0717
♦●♦ Famous Advertising Slogans - Famous Quotations ♦●♦
♦●♦ Famous Advertising Slogans - Famous Quotations ♦●♦
Published: 2012/01/15
Channel: FamousQuotations
Best Slogans: How Chevrolet Created a Meaningful Advertising Slogan
Best Slogans: How Chevrolet Created a Meaningful Advertising Slogan
Published: 2013/01/20
Channel: Graeme Newell
Coming up with a great slogan
Coming up with a great slogan
Published: 2009/01/13
Channel: avenueroadadvertisin
Slogan test - How many slogans do you know?
Slogan test - How many slogans do you know?
Published: 2016/02/22
Channel: Slow Easy English
How to Write a Slogan: Best Practices of the Best Slogans.
How to Write a Slogan: Best Practices of the Best Slogans.
Published: 2011/12/30
Channel: Graeme Newell
5 Keys to Creating a Great Slogan
5 Keys to Creating a Great Slogan
Published: 2011/04/20
Channel: ChuckIngersoll
It takes every advertising slogan to come close to capturing the character of God
It takes every advertising slogan to come close to capturing the character of God
Published: 2013/09/13
Channel: AFRTALK
How To Create Amazing Slogans
How To Create Amazing Slogans
Published: 2014/04/18
Channel: VIEW VAST
Advertising Slogan 1
Advertising Slogan 1
Published: 2017/09/28
Channel: OCA Composition
(video) How To Develop An Effective Advertising Slogan - Par
(video) How To Develop An Effective Advertising Slogan - Par
Published: 2011/10/20
Channel: TimBurtMedia
Advertising Slogan 2
Advertising Slogan 2
Published: 2017/09/28
Channel: OCA Composition
Laser cutting thunder advertising slogan
Laser cutting thunder advertising slogan
Published: 2016/07/31
Channel: THUNDER LASER
Advertising Slogan 3
Advertising Slogan 3
Published: 2017/09/29
Channel: OCA Composition
Old Mcdonalds Slogan
Old Mcdonalds Slogan
Published: 2016/12/09
Channel: Devin Kates
Werbeslogans, die keiner versteht - TV total
Werbeslogans, die keiner versteht - TV total
Published: 2015/07/29
Channel: MySpassde
BET YOU CAN
BET YOU CAN'T NAME ALL TEN! [Company Slogan General Knowledge Trivia Questions]
Published: 2016/08/16
Channel: Mr & Mrs CIQ
Advertising slogan Nedir? Advertising slogan İngilizce Türkçe Anlamı Ne Demek?
Advertising slogan Nedir? Advertising slogan İngilizce Türkçe Anlamı Ne Demek?
Published: 2017/10/30
Channel: Konusarak Ogren
State Farm Advertising Slogan--A Reality? | Deposition Video | Doyle Raizner LLP
State Farm Advertising Slogan--A Reality? | Deposition Video | Doyle Raizner LLP
Published: 2012/04/19
Channel: Doyle Raizner LLP
WATCH!!! So TOUCHING! New Tourism Ad Campaign ng Pinas "Experience The Philippines"
WATCH!!! So TOUCHING! New Tourism Ad Campaign ng Pinas "Experience The Philippines"
Published: 2017/06/11
Channel: PRESIDENTIAL TRACKER
One article a day 3 The birth of the famous advertising slogan, ‘Just Do It’
One article a day 3 The birth of the famous advertising slogan, ‘Just Do It’
Published: 2015/09/20
Channel: 민킴
Gatorade Commercial #2 slogan pitch
Gatorade Commercial #2 slogan pitch
Published: 2013/02/10
Channel: Phazzanation
Kenny Ad Slogan
Kenny Ad Slogan
Published: 2012/09/10
Channel: shanesemmler
The History of "Because You
The History of "Because You're Worth It"
Published: 2012/03/08
Channel: L'Oréal Paris USA
Australian Pork, advertising slogan. Miley.
Australian Pork, advertising slogan. Miley.
Published: 2013/09/03
Channel: fearandconsumption
Amusing advertising: Diarrhea slogan
Amusing advertising: Diarrhea slogan
Published: 2010/07/07
Channel: TheCereme
Slogan Slingers-World
Slogan Slingers-World's Best Site For Slogans
Published: 2012/01/03
Channel: VideosFromSpark
Bad Slogan Ideas
Bad Slogan Ideas
Published: 2008/09/02
Channel: Anaithnid
Slogan Meaning
Slogan Meaning
Published: 2015/04/13
Channel: SDictionary
Winter Slogan Contest Ad: Not So Silent Night - Mr. Whiskers
Winter Slogan Contest Ad: Not So Silent Night - Mr. Whiskers
Published: 2011/12/15
Channel: Waxing the City
Pre-campaign marketing AD ( with Slogan)
Pre-campaign marketing AD ( with Slogan)
Published: 2017/03/15
Channel: Wang Jiayu
Page 38_The Current Slogan of Tmall_Online Video Ad
Page 38_The Current Slogan of Tmall_Online Video Ad
Published: 2014/09/19
Channel: Jessica Hong
Marketing Training: How to Pick a Slogan That
Marketing Training: How to Pick a Slogan That's Motivating & Memorable
Published: 2011/12/28
Channel: Graeme Newell
Budweiser
Budweiser's Most Controversial Beer Slogan Ever?!
Published: 2015/05/01
Channel: ThinkTank
Slogan Of Branding Top Company Level 1 - All Answers - Walkthrough
Slogan Of Branding Top Company Level 1 - All Answers - Walkthrough
Published: 2016/01/07
Channel: Apps Walkthrough Tutorial
Vorsprung durch Technik -- ad slogan that changed how we saw Germany
Vorsprung durch Technik -- ad slogan that changed how we saw Germany
Published: 2012/09/19
Channel: Awards Candy
McDonald
McDonald's trademark new slogan: 'The Simpler the Better'
Published: 2016/03/28
Channel: b/60
Zach Ad Slogan
Zach Ad Slogan
Published: 2012/09/10
Channel: shanesemmler
Slogan Media is shooting its own ad
Slogan Media is shooting its own ad
Published: 2013/05/20
Channel: TheSloganMedia
PROBLEM: Some consumers actually believe the advertising slogan, "No Maintenance"
PROBLEM: Some consumers actually believe the advertising slogan, "No Maintenance"
Published: 2010/11/10
Channel: CondoHOAinfo
Real Estate Slogans and Taglines |  Tagline examples | Slogan Examples
Real Estate Slogans and Taglines | Tagline examples | Slogan Examples
Published: 2017/03/24
Channel: Inbound Real Estate Marketing
8th Grade Maya Advertisement, Logo, Slogan, and Jingle
8th Grade Maya Advertisement, Logo, Slogan, and Jingle
Published: 2015/09/02
Channel: 122 183
A&W "New Slogan" Radio ad
A&W "New Slogan" Radio ad
Published: 2015/02/23
Channel: GGRP Sound
Meredith Ad Slogan
Meredith Ad Slogan
Published: 2012/09/10
Channel: shanesemmler
The Solar Super Snappy Slogan-A-Tron: Animated Steampunk Commercial 9
The Solar Super Snappy Slogan-A-Tron: Animated Steampunk Commercial 9
Published: 2009/04/06
Channel: 8fishproductions
Matt Ad Slogan
Matt Ad Slogan
Published: 2012/09/10
Channel: shanesemmler
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WIKIPEDIA ARTICLE

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The slogan on the sign reads: "Modern Version of Ganymede" Introduction of Budweiser Beer to the Gods.[note 1]
The original Anheuser-Busch ad as it appeared in the February 1906 issue of Theatre Magazine.

Advertising slogans are short groups of words used in advertising campaigns.[1][2][3][4][5] The phrases may be used to draw attention to one distinctive feature of a product, or to emphasize a phrase that an entity wishes to be remembered by;[6][7]

Some slogans are created for specific limited-time campaigns; others are intended as a corporate slogan, to be used for extended periods. Various slogans start out as the former, and are, over time, converted into the latter as ideas take hold with the public. Some advertising slogans retain their influence even after general use is discontinued.

Etymology and nomenclature[edit]

According to the 1913 Webster's Dictionary, a slogan (/ˈsloʊɡən/) derives from the Gaelic "sluagh-ghairm" (an army cry). It has come to mean in its contemporary sense, a distinctive advertising motto or advertising phrase, used by any entity to convey a purpose or ideal; Or, a catchphrase. Taglines, tag lines, or tags are American terms for brief public communication promoting products and services. In the UK they are called end lines, endlines, or straplines. In Bangladesh, people also use Hash Tags "#" in social media to quickly spread out any national, personal, social, political issues [8] In Japan, they are called catchcopy (キャッチコピー, kyachi kopī) or catch phrase (キャッチフレーズ, kyachi furēzu).

Functional slogans[edit]

A marketing slogan can play a part in the interplay between rival companies.[9] A functional slogan usually:[10][11][12][13][14]

The business sloganeering process communicates the value of a product or service to customers, for the purpose of selling the product or service. It is a business function for attracting customers.

Social control[edit]

Advertising slogans as a system of social control include devices similar to watchwords, catchwords, and mottoes.[note 7][18] Advertising slogans have extended into other areas, such as politics and religion.[18] Fountainheads of strength are found in such features as antithesis, alliteration, euphoniousness, punning, obviousness, and brevity.[18] The use of slogans may be examined in so far as the slogans continue unconscious and unintentional responses.[18]

See also[edit]

References[edit]

Citations
  1. ^ "Offensive Signs Discarded In England. Billboard Advertising Is Gradually Disappearing And Being Replaced By Newspaper Space Which Has Grown In Importance." Fourth Estate: A Weekly Newspaper for Publishers, Advertisers, Advertising. By Frank H. Lancaster, Ernest F. Birmingham. Fourth Estate Publishing Company, 1922. V21:p7
  2. ^ How to Advertise a Bank. A.W. Shaw Company, 1914
  3. ^ "Rural Banking And Currency Reform". United States Congressional serial set, Issue 6536. 1913. p129.
  4. ^ "Haverhill ". Boot and Shoe Recorder, Volume 60. Chilton Company, 1911. p+
  5. ^ "The Slogan That Stresses the Words “Bottled” and “Carbonated”". By Waldon Fawcett. Brewers Journal, Volume 58. Gibson Publishing Company, 1922. V2:p57 (See also, V1:p63)
  6. ^ "Motto As Foundation of Good-Will. Recent Official Decision Emphasizes Importance of Selecting a Slogan That May Be Monopolized." The American Cutler, Official Organ of the Cutlery Industry. 1921. V2:p39
  7. ^ "Use Of Slogans". Standard advertising course for printers. By United Typothetae of America. Committee on education. 1919. p151
  8. ^ "The Art and Science of the Advertising Slogan". Adslogans.co.uk. Archived from the original on 24 April 2011. Retrieved 2011-03-28. 
  9. ^ "Trade Marking Of Canned Products". By Waldon Fawcett. Canning Age, Volume 1. National Trade Journals, Incorporated, 1920. p32
  10. ^ The Effectiveness of a Slogan in Advertising. Engineering and Contracting, Volume 29. Myron C. Clark Publishing Company, 1908. p315
  11. ^ "Trade-Marks, Trade Names, Slogans and Distinctive Package Designs." Making Advertising Pay. By Harold Francis Eldridge. p62+100.
  12. ^ Building Supply News, Volume 12. Cahners Publishing Company, 1922. p104
  13. ^ The Mind of the Buyer: A Psychology of Selling. By Harry Dexter Kitson. Macmillan, New York, 1921 OCLC 2483371
  14. ^ Effective extension circular letters: how to prepare and use them. By Henry Walter Gilbertson. U.S. Dept. of Agriculture, 1941.
  15. ^ Everything I Know about Marketing I Learned From Google. By Aaron Goldman. McGraw Hill Professional, 2010, ISBN 978-0-07-174289-4
  16. ^ "How the Trade Paper Unites Advertiser and Subscriber and Builds Up Commerce". By Elbert Hubbard. The American Contractor, Volume 35. F. W. Dodge Corporation, 1914. V2:p126
  17. ^ "Making Better Box, Not Cheaper Boxes" Ought to be Slogan of the Day — Much Valuable Data Available. Packages, Volume 22, December Issue, p. 21, 1919
  18. ^ a b c d "Slogans As A Means Of Social Control". By Frederick E. Lumley. Papers and Proceedings of the American Sociological Society, Volume 16, 1921. p. 121–134.
Notes
  1. ^ Ad campaign featuring Ganymede bringing Bud to the Gods, based on a drawing by F. Kirchbach.
  2. ^ Including all important information.
  3. ^ Or, an externally evident aspects.
  4. ^ See also: brand recognition
  5. ^ See also: Aspirational brand
  6. ^ Whether one likes it or not; Especially if accompanied by mnemonic devices (such as jingles, ditties, pictures or film)
  7. ^ The slogan comes from the Scotch and originated in the clans wars for the objective of control.

External articles[edit]

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