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Top Ten Brand Slogans
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How-To Create A Winning Advertising Slogan
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Create A Winning Advertising Slogan
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State Farm Advertising Slogan--A Reality? | Deposition Video | Doyle Raizner LLP
State Farm Advertising Slogan--A Reality? | Deposition Video | Doyle Raizner LLP
::2012/04/18::
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Countries / States and their Funny Advertising slogans
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::2015/01/21::
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Speak in Slogans - Advertising is calling
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If Company Slogans Were Honest
::2014/07/26::
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advertising slogans
::2015/02/03::
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Australian Pork, advertising slogan. Miley.
Australian Pork, advertising slogan. Miley.
::2013/09/03::
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Most Iconic Ad Slogans
Most Iconic Ad Slogans
::2011/11/21::
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♦●♦ Catchy Slogans - Famous Catchy Slogans ♦●♦
♦●♦ Catchy Slogans - Famous Catchy Slogans ♦●♦
::2012/01/31::
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How to Create a Great Slogan -- 5 Key Steps
How to Create a Great Slogan -- 5 Key Steps
::2013/03/09::
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TransCanada — Keystone XL Pipeline — Let
TransCanada — Keystone XL Pipeline — Let's Get It Done — Short
::2013/07/23::
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It takes every advertising slogan to come close to capturing the character of God
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::2013/09/13::
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PROBLEM: Some consumers actually believe the advertising slogan, "No Maintenance"
PROBLEM: Some consumers actually believe the advertising slogan, "No Maintenance"
::2010/11/10::
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Pepsi
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::2013/09/24::
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Everything
Everything's Better with Blue Bonnet On It 1981
::2011/12/23::
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Apple - Making of Think Different
Apple - Making of Think Different
::2011/09/03::
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Coming up with a great slogan
::2009/01/12::
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Vegemite - Australian TV commercial
Vegemite - Australian TV commercial
::2009/04/10::
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Coming Up With Catchy Advertising Slogans
Coming Up With Catchy Advertising Slogans
::2012/11/04::
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Bell System "Reach out and touch someone" Commercial (April 2, 1979)
Bell System "Reach out and touch someone" Commercial (April 2, 1979)
::2009/05/14::
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♦●♦ Safety Slogans - Famous Healthy and Safety Slogans ♦●♦
♦●♦ Safety Slogans - Famous Healthy and Safety Slogans ♦●♦
::2012/01/31::
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HONEST BRAND SLOGANS - If Brands Were Honest, These Are What Their Logos And Slogans Would Be
HONEST BRAND SLOGANS - If Brands Were Honest, These Are What Their Logos And Slogans Would Be
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Sheen Audience Reveals Demographics and Vegas Unveils New Ad Slogan
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Know Advertising Downtown Royal Oak, MI - Name that Slogan!
Know Advertising Downtown Royal Oak, MI - Name that Slogan!
::2010/07/09::
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New coca cola ad(with new slogan)
New coca cola ad(with new slogan)
::2015/02/09::
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Jessica SloganPunch.com Review- Tagline, Slogan Service for Catchy and Creative Slogans
Jessica SloganPunch.com Review- Tagline, Slogan Service for Catchy and Creative Slogans
::2013/08/15::
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Probably The World
Probably The World's Worst Advertising Slogans - RED BULL
::2011/10/27::
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The Harpies Bizarre "Bewitched Continuum" Slogan Contest
The Harpies Bizarre "Bewitched Continuum" Slogan Contest
::2015/02/12::
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The Solar Super Snappy Slogan-A-Tron: Animated Steampunk Commercial 9
The Solar Super Snappy Slogan-A-Tron: Animated Steampunk Commercial 9
::2009/04/06::
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40 Honest Advertising Slogans That’ll Make You Laugh
40 Honest Advertising Slogans That’ll Make You Laugh
::2015/01/10::
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Pepsi Ad w/ slogan.wmv
Pepsi Ad w/ slogan.wmv
::2012/12/08::
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Slogan Meaning and Pronunciation
Slogan Meaning and Pronunciation
::2015/02/14::
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Crazy Advertising Campaigns Gimmicks Slogans Billboards
Crazy Advertising Campaigns Gimmicks Slogans Billboards
::2009/01/30::
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Top 10 Product Commercial Jingles
Top 10 Product Commercial Jingles
::2014/07/18::
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Vorsprung durch Technik -- ad slogan that changed how we saw Germany
Vorsprung durch Technik -- ad slogan that changed how we saw Germany
::2012/09/19::
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From Wikipedia, the free encyclopedia
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The slogan on the sign reads: "Modern Version of Ganymede" Introduction of Budweiser Beer to the Gods.[note 1]
The original Anheuser-Bush ad as it appeared in the February 1906 issue of Theatre Magazine.

Advertising slogans[1][2] are short, memorable groups of words used in advertising campaigns.[3][4][5][6][7] The advertising phrases are means of drawing attention to one distinctive feature (an aspect of a product).[note 2] The purpose is to emphasize a phrase that an entity wishes to be remembered by;[8][9] Particularly, for marketing a specific corporate image; Or, connection to a business product or consumer base.[10][11]

Some slogans are created just for specific limited-time campaigns; others are intended as a corporate slogan, to be used for extended periods. Various slogans start out as the former, and are, over time, converted into the latter as ideas take hold with the public. Some advertising slogans are memorable after general use is discontinued.

Etymology and nomenclature[edit]

According to the 1913 Webster's Dictionary, a slogan (/ˈsloʊɡən/) derives from the Gaelic "sluagh-ghairm" (an army cry). It has come to mean in its contemporary sense, a distinctive advertising motto, or advertising phrase, used by any entity to convey a purpose or ideal; Or, a catchphrase. Taglines, tag lines, or tags are American terms for brief public communication promoting products and services. In the UK they are called end lines, endlines, or straplines.[12] In Japan, they are called catchcopy (キャッチコピー kyachi kopī?) or catch phrase (キャッチフレーズ kyachi furēzu?).

See also: Tagline

Functional slogans[edit]

Further information: Marketing

A marketing slogan can play a part in the interplay between rival companies.[13] A functional slogan usually:[14][15][16][17][18]

The business sloganeering process communicates the value of a product or service to customers, for the purpose of selling the product or service. It is a business function for attracting customers.

Social control[edit]

Advertising slogans as a system of social control include devices similar to watchwords, catchwords, and mottoes.[note 8][11] Advertising slogans have extended into other areas, such as politics and religion.[11] Fountainheads of strength are found in such features as antithesis, alliteration, euphoniousness, punning, obviousness, and brevity.[11] The use of slogans may be examined in so far as the slogans continue unconscious and unintentional responses.[11]

Main article: Lists of slogans

See also[edit]

References[edit]

Citations
  1. ^ Advertising slogans of America. By Harold S. Sharp. Scarecrow Press, Incorporated, 1984.
  2. ^ "The Slogan And Its Uses". Fame, Volume 26. By Artemas Ward. A. Ward, 1917. p135
  3. ^ "Offensive Signs Discarded In England. Billboard Advertising Is Gradually Disappearing And Being Replaced By Newspaper Space Which Has Grown In Importance." Fourth Estate: A Weekly Newspaper for Publishers, Advertisers, Advertising. By Frank H. Lancaster, Ernest F. Birmingham. Fourth Estate Publishing Company, 1922. V21:p7
  4. ^ How to Advertise a Bank. A.W. Shaw Company, 1914
  5. ^ "Rural Banking And Currency Reform". United States Congressional serial set, Issue 6536. 1913. p129.
  6. ^ "Haverhill ". Boot and Shoe Recorder, Volume 60. Chilton Company, 1911. p+
  7. ^ "The Slogan That Stresses the Words “Bottled” and “Carbonated”". By Waldon Fawcett. Brewers Journal, Volume 58. Gibson Publishing Company, 1922. V2:p57 (See also, V1:p63)
  8. ^ "Motto As Foundation of Good-Will. Recent Official Decision Emphasizes Importance of Selecting a Slogan That May Be Monopolized." The American Cutler, Official Organ of the Cutlery Industry. 1921. V2:p39
  9. ^ "Use Of Slogans". Standard advertising course for printers. By United Typothetae of America. Committee on education. 1919. p151
  10. ^ Sean Brierley (2002). The advertising handbook. Routledge. ISBN 0-415-24391-2. 
  11. ^ a b c d e "Slogans As A Means Of Social Control". By Frederick E. Lumley. Publication of the American Sociological Society, Volumes 15-17. By American Sociological Association. American Sociological Society, 1922. V1:p121+134.
  12. ^ "The Art and Science of the Advertising Slogan". Adslogans.co.uk. Archived from the original on 24 April 2011. Retrieved 2011-03-28. 
  13. ^ "Trade Marking Of Canned Products". By Waldon Fawcett. Canning Age, Volume 1. ational Trade Journals, Incorporated, 1920. p32
  14. ^ The Effectiveness of a Slogan in Advertising. Engineering and Contracting, Volume 29. Myron C. Clark Publishing Company, 1908. p315
  15. ^ "Trade-Marks, Trade Names, Slogans and Distinctive Package Designs." Making Advertising Pay. By Harold Francis Eldridge. p62+100.
  16. ^ Building Supply News, Volume 12. Cahners Publishing Company, 1922. p104
  17. ^ The Mind of the Buyer: A Psychology of Selling. By Harry Dexter Kitson. Macmillan, 1921.
  18. ^ Effective extension circular letters: how to prepare and use them. By Henry Walter Gilbertson. U.S. Dept. of Agriculture, 1941.
  19. ^ Everything I Know about Marketing I Learned From Google. By Aaron Goldman. McGraw Hill Professional, Aug 5, 2010.
  20. ^ "How the Trade Paper Unites Advertiser and Subscriber and Builds Up Commerce". By Elbert Hubbard. The American Contractor, Volume 35. F. W. Dodge Corporation, 1914. V2:p126
  21. ^ "Making Better Box, Not Cheaper Boxes" Ought to be Slogan of the Day — Much Valuable Data Available. Written for Packages. Packages, Volume 22.p230
Notes
  1. ^ Ad campaign featuring Ganymede bringing Bud to the Gods, based on a drawing by F. Kirchbach.
  2. ^ Or, attract notice and focus on more features.
    See also: Software feature, Feature-oriented programming
  3. ^ Including all important information.
  4. ^ Or, an externally evident aspects.
  5. ^ See also: brand recognition
  6. ^ See also: Aspirational brand
  7. ^ Whether one likes it or not; Especially if accompanied by mnemonic devices (such as jingles, ditties, pictures or film)
  8. ^ The slogan comes from the Scotch and originated in the clans wars for the objective of control.

External articles[edit]


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