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Top 10 Most Memorable Advertising Slogans
Top 10 Most Memorable Advertising Slogans
Published: 2015/11/04
Channel: WatchMojo.com
40 best advertising slogan of companies
40 best advertising slogan of companies
Published: 2015/08/08
Channel: Trend-X
Top Ten Advertising Slogans [Remastered]
Top Ten Advertising Slogans [Remastered]
Published: 2016/03/07
Channel: MrTopTenList
Best Slogans: How Chevrolet Created a Meaningful Advertising Slogan
Best Slogans: How Chevrolet Created a Meaningful Advertising Slogan
Published: 2013/01/20
Channel: Graeme Newell
How to Write a Slogan: Best Practices of the Best Slogans.
How to Write a Slogan: Best Practices of the Best Slogans.
Published: 2011/12/30
Channel: Graeme Newell
Top 10 Worst Slogans
Top 10 Worst Slogans
Published: 2016/06/15
Channel: WatchMojo.com
How To Create Amazing Slogans
How To Create Amazing Slogans
Published: 2014/04/18
Channel: VIEW VAST
5 Keys to Creating a Great Slogan
5 Keys to Creating a Great Slogan
Published: 2011/04/20
Channel: ChuckIngersoll
Coming up with a great slogan
Coming up with a great slogan
Published: 2009/01/13
Channel: avenueroadadvertisin
Memorable Ad Slogans & Taglines
Memorable Ad Slogans & Taglines
Published: 2011/04/29
Channel: mrvinnyleo
(video) How To Develop An Effective Advertising Slogan - Par
(video) How To Develop An Effective Advertising Slogan - Par
Published: 2011/10/20
Channel: TimBurtMedia
Werbeslogans, die keiner versteht - TV total
Werbeslogans, die keiner versteht - TV total
Published: 2015/07/29
Channel: MySpassde
WATCH!!! So TOUCHING! New Tourism Ad Campaign ng Pinas "Experience The Philippines"
WATCH!!! So TOUCHING! New Tourism Ad Campaign ng Pinas "Experience The Philippines"
Published: 2017/06/11
Channel: PRESIDENTIAL TRACKER
PROBLEM: Some consumers actually believe the advertising slogan, "No Maintenance"
PROBLEM: Some consumers actually believe the advertising slogan, "No Maintenance"
Published: 2010/11/10
Channel: CondoHOAinfo
Laser cutting thunder advertising slogan
Laser cutting thunder advertising slogan
Published: 2016/07/31
Channel: THUNDER LASER
Slogan and Ad.
Slogan and Ad.
Published: 2010/01/22
Channel: KazmoKarma
Jessica SloganPunch.com Review- Tagline, Slogan Service for Catchy and Creative Slogans
Jessica SloganPunch.com Review- Tagline, Slogan Service for Catchy and Creative Slogans
Published: 2013/08/15
Channel: SloganPunch
Victoria’s Secret “The Perfect Body” Ad Slogan
Victoria’s Secret “The Perfect Body” Ad Slogan
Published: 2014/11/10
Channel: Tuck School of Business
TV Commercial | The Truth Is Hard | The New York Times
TV Commercial | The Truth Is Hard | The New York Times
Published: 2017/02/23
Channel: The New York Times
It takes every advertising slogan to come close to capturing the character of God
It takes every advertising slogan to come close to capturing the character of God
Published: 2013/09/13
Channel: AFRTALK
State Farm Advertising Slogan--A Reality? | Deposition Video | Doyle Raizner LLP
State Farm Advertising Slogan--A Reality? | Deposition Video | Doyle Raizner LLP
Published: 2012/04/19
Channel: Doyle Raizner LLP
Pepsi Ad w/ slogan.wmv
Pepsi Ad w/ slogan.wmv
Published: 2012/12/08
Channel: JoeYizeE
Smith
Smith's Crisps - Slogan (1978, UK)
Published: 2012/05/21
Channel: The Hall of Advertising
Australian Pork, advertising slogan. Miley.
Australian Pork, advertising slogan. Miley.
Published: 2013/09/03
Channel: fearandconsumption
Slogan Meaning
Slogan Meaning
Published: 2015/04/13
Channel: SDictionary
Slogan Slingers-World
Slogan Slingers-World's Best Site For Slogans
Published: 2012/01/03
Channel: VideosFromSpark
Vodcast - Indonesian Advertising Using English as Slogan
Vodcast - Indonesian Advertising Using English as Slogan
Published: 2016/12/14
Channel: Literacy Books
Hitler is Informed a New Australian Tourism Ad Slogan Says "CU in the NT"
Hitler is Informed a New Australian Tourism Ad Slogan Says "CU in the NT"
Published: 2016/11/09
Channel: Disco Saturn Loves To Do Subtitled Comedies and Other Things 24/7
One article a day 3 The birth of the famous advertising slogan, ‘Just Do It’
One article a day 3 The birth of the famous advertising slogan, ‘Just Do It’
Published: 2015/09/20
Channel: 민킴
Advertising slogan Top # 7 Facts
Advertising slogan Top # 7 Facts
Published: 2015/10/26
Channel: Narayan Trivedi
How to WRITE a SLOGAN HEADLINE MOTTO or TAGLINE for your BRAND
How to WRITE a SLOGAN HEADLINE MOTTO or TAGLINE for your BRAND
Published: 2015/09/06
Channel: Mechillen Hodge
The marketing genius behind the famous Las Vegas slogan
The marketing genius behind the famous Las Vegas slogan
Published: 2013/10/03
Channel: KITV
Amusing advertising: Diarrhea slogan
Amusing advertising: Diarrhea slogan
Published: 2010/07/07
Channel: TheCereme
8th Grade Maya Advertisement, Logo, Slogan, and Jingle
8th Grade Maya Advertisement, Logo, Slogan, and Jingle
Published: 2015/09/02
Channel: J Halt
A&W "New Slogan" Radio ad
A&W "New Slogan" Radio ad
Published: 2015/02/23
Channel: GGRP Sound
Advertising Theory MK3016N Brand Slogan Matching in a Cluttered Environment
Advertising Theory MK3016N Brand Slogan Matching in a Cluttered Environment
Published: 2009/12/18
Channel: kime kay
Matt Ad Slogan
Matt Ad Slogan
Published: 2012/09/10
Channel: shanesemmler
Big Slogan Quiz
Big Slogan Quiz
Published: 2016/12/30
Channel: KneeGo
Pepsi
Pepsi's New Slogan "Second Best" True Advertising
Published: 2013/09/24
Channel: PuppyDragon Land
Persuasive Techniques Used in  Advertising
Persuasive Techniques Used in Advertising
Published: 2015/10/01
Channel: EisenHULK
Zach Ad Slogan
Zach Ad Slogan
Published: 2012/09/10
Channel: shanesemmler
Effective Slogan/Tagline Creation by NurKom Promotions
Effective Slogan/Tagline Creation by NurKom Promotions
Published: 2015/05/02
Channel: NurKom Promotions
Slogan Radio Ad
Slogan Radio Ad
Published: 2014/10/28
Channel: bmb7749
1952 Eisenhower Political Ad - I Like Ike - Presidential Campaign Ad
1952 Eisenhower Political Ad - I Like Ike - Presidential Campaign Ad
Published: 2012/02/14
Channel: Battlefield Sources
Marketing Training: How to Pick a Slogan That
Marketing Training: How to Pick a Slogan That's Motivating & Memorable
Published: 2011/12/28
Channel: Graeme Newell
ESWAAR AD - J.B.KATHIIR - 9443360178 SEKAR SUPER STORE SLOGAN AD
ESWAAR AD - J.B.KATHIIR - 9443360178 SEKAR SUPER STORE SLOGAN AD
Published: 2014/01/12
Channel: Kathir Ads
Jessica Ad Slogan
Jessica Ad Slogan
Published: 2012/09/10
Channel: shanesemmler
Our maskot and slogan
Our maskot and slogan
Published: 2017/01/29
Channel: Κυριακή Μιχαλάρου
FOOD SLOGAN LOGO: BAKESPOT GOES WITH ANY FOOD ADVERT!
FOOD SLOGAN LOGO: BAKESPOT GOES WITH ANY FOOD ADVERT!
Published: 2013/04/09
Channel: debra bakespot
Pre-campaign marketing AD ( with Slogan)
Pre-campaign marketing AD ( with Slogan)
Published: 2017/03/15
Channel: Wang Jiayu
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WIKIPEDIA ARTICLE

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The slogan on the sign reads: "Modern Version of Ganymede" Introduction of Budweiser Beer to the Gods.[note 1]
The original Anheuser-Busch ad as it appeared in the February 1906 issue of Theatre Magazine.

Advertising slogans[1][2] are short, memorable groups of words used in advertising campaigns.[3][4][5][6][7] The advertising phrases are means of drawing attention to one distinctive feature (an aspect of a product).[note 2] The purpose is to emphasize a phrase that an entity wishes to be remembered by;[8][9] Particularly, for marketing a specific corporate image; Or, connection to a business product or consumer base.[10][11]

Some slogans are created just for specific limited-time campaigns; others are intended as a corporate slogan, to be used for extended periods. Various slogans start out as the former, and are, over time, converted into the latter as ideas take hold with the public. Some advertising slogans are memorable after general use is discontinued.

Etymology and nomenclature[edit]

According to the 1913 Webster's Dictionary, a slogan (/ˈsloʊɡən/) derives from the Gaelic "sluagh-ghairm" (an army cry). It has come to mean in its contemporary sense, a distinctive advertising motto, or advertising phrase, used by any entity to convey a purpose or ideal; Or, a catchphrase. Taglines, tag lines, or tags are American terms for brief public communication promoting products and services. In the UK they are called end lines, endlines, or straplines.[12] In Japan, they are called catchcopy (キャッチコピー, kyachi kopī) or catch phrase (キャッチフレーズ, kyachi furēzu).

Functional slogans[edit]

A marketing slogan can play a part in the interplay between rival companies.[13] A functional slogan usually:[14][15][16][17][18]

The business sloganeering process communicates the value of a product or service to customers, for the purpose of selling the product or service. It is a business function for attracting customers.

Social control[edit]

Advertising slogans as a system of social control include devices similar to watchwords, catchwords, and mottoes.[note 8][11] Advertising slogans have extended into other areas, such as politics and religion.[11] Fountainheads of strength are found in such features as antithesis, alliteration, euphoniousness, punning, obviousness, and brevity.[11] The use of slogans may be examined in so far as the slogans continue unconscious and unintentional responses.[11]

See also[edit]

References[edit]

Citations
  1. ^ Advertising slogans of America. By Harold S. Sharp. Scarecrow Press, Incorporated, 1984.
  2. ^ "The Slogan And Its Uses". Fame, Volume 26. By Artemas Ward. A. Ward, 1917. p135
  3. ^ "Offensive Signs Discarded In England. Billboard Advertising Is Gradually Disappearing And Being Replaced By Newspaper Space Which Has Grown In Importance." Fourth Estate: A Weekly Newspaper for Publishers, Advertisers, Advertising. By Frank H. Lancaster, Ernest F. Birmingham. Fourth Estate Publishing Company, 1922. V21:p7
  4. ^ How to Advertise a Bank. A.W. Shaw Company, 1914
  5. ^ "Rural Banking And Currency Reform". United States Congressional serial set, Issue 6536. 1913. p129.
  6. ^ "Haverhill ". Boot and Shoe Recorder, Volume 60. Chilton Company, 1911. p+
  7. ^ "The Slogan That Stresses the Words “Bottled” and “Carbonated”". By Waldon Fawcett. Brewers Journal, Volume 58. Gibson Publishing Company, 1922. V2:p57 (See also, V1:p63)
  8. ^ "Motto As Foundation of Good-Will. Recent Official Decision Emphasizes Importance of Selecting a Slogan That May Be Monopolized." The American Cutler, Official Organ of the Cutlery Industry. 1921. V2:p39
  9. ^ "Use Of Slogans". Standard advertising course for printers. By United Typothetae of America. Committee on education. 1919. p151
  10. ^ Sean Brierley (2002). The advertising handbook. Routledge. ISBN 0-415-24391-2. 
  11. ^ a b c d e "Slogans As A Means Of Social Control". By Frederick E. Lumley. Papers and Proceedings of the American Sociological Society, Volume 16, 1921. p. 121–134.
  12. ^ "The Art and Science of the Advertising Slogan". Adslogans.co.uk. Archived from the original on 24 April 2011. Retrieved 2011-03-28. 
  13. ^ "Trade Marking Of Canned Products". By Waldon Fawcett. Canning Age, Volume 1. National Trade Journals, Incorporated, 1920. p32
  14. ^ The Effectiveness of a Slogan in Advertising. Engineering and Contracting, Volume 29. Myron C. Clark Publishing Company, 1908. p315
  15. ^ "Trade-Marks, Trade Names, Slogans and Distinctive Package Designs." Making Advertising Pay. By Harold Francis Eldridge. p62+100.
  16. ^ Building Supply News, Volume 12. Cahners Publishing Company, 1922. p104
  17. ^ The Mind of the Buyer: A Psychology of Selling. By Harry Dexter Kitson. Macmillan, New York, 1921 OCLC 2483371
  18. ^ Effective extension circular letters: how to prepare and use them. By Henry Walter Gilbertson. U.S. Dept. of Agriculture, 1941.
  19. ^ Everything I Know about Marketing I Learned From Google. By Aaron Goldman. McGraw Hill Professional, 2010, ISBN 978-0-07-174289-4
  20. ^ "How the Trade Paper Unites Advertiser and Subscriber and Builds Up Commerce". By Elbert Hubbard. The American Contractor, Volume 35. F. W. Dodge Corporation, 1914. V2:p126
  21. ^ "Making Better Box, Not Cheaper Boxes" Ought to be Slogan of the Day — Much Valuable Data Available. Packages, Volume 22, December Issue, p. 21, 1919
Notes
  1. ^ Ad campaign featuring Ganymede bringing Bud to the Gods, based on a drawing by F. Kirchbach.
  2. ^ Or, attract notice and focus on more features.
    See also: Software feature, Feature-oriented programming
  3. ^ Including all important information.
  4. ^ Or, an externally evident aspects.
  5. ^ See also: brand recognition
  6. ^ See also: Aspirational brand
  7. ^ Whether one likes it or not; Especially if accompanied by mnemonic devices (such as jingles, ditties, pictures or film)
  8. ^ The slogan comes from the Scotch and originated in the clans wars for the objective of control.

External articles[edit]

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