Play Video
1
Top Ten Brand Slogans
Top Ten Brand Slogans
::2013/06/15::
Play Video
2
♦●♦ Famous Advertising Slogans - Famous Quotations ♦●♦
♦●♦ Famous Advertising Slogans - Famous Quotations ♦●♦
::2012/01/15::
Play Video
3
How to Write a Slogan: Best Practices of the Best Slogans.
How to Write a Slogan: Best Practices of the Best Slogans.
::2011/12/30::
Play Video
4
Best Slogans: How Chevrolet Created a Meaningful Advertising Slogan
Best Slogans: How Chevrolet Created a Meaningful Advertising Slogan
::2013/01/20::
Play Video
5
♦●♦ Catchy Slogans - Famous Catchy Slogans ♦●♦
♦●♦ Catchy Slogans - Famous Catchy Slogans ♦●♦
::2012/01/31::
Play Video
6
Most Iconic Ad Slogans
Most Iconic Ad Slogans
::2011/11/21::
Play Video
7
Memorable Ad Slogans & Taglines
Memorable Ad Slogans & Taglines
::2011/04/29::
Play Video
8
Speak in Slogans - Advertising is calling
Speak in Slogans - Advertising is calling
::2010/05/19::
Play Video
9
TransCanada — Keystone XL Pipeline — Let
TransCanada — Keystone XL Pipeline — Let's Get It Done — Short
::2013/07/23::
Play Video
10
Friends Advertising slogans.wmv
Friends Advertising slogans.wmv
::2010/02/15::
Play Video
11
Emmy Rossum Got Distracted By A Sexy Hot Dog Truck
Emmy Rossum Got Distracted By A Sexy Hot Dog Truck
::2014/01/17::
Play Video
12
(video) How To Develop An Effective Advertising Slogan - Par
(video) How To Develop An Effective Advertising Slogan - Par
::2011/10/19::
Play Video
13
State Farm Advertising Slogan--A Reality? | Deposition Video | Doyle Raizner LLP
State Farm Advertising Slogan--A Reality? | Deposition Video | Doyle Raizner LLP
::2012/04/18::
Play Video
14
How-To Create A Winning Advertising Slogan
How-To Create A Winning Advertising Slogan
::2014/07/06::
Play Video
15
It takes every advertising slogan to come close to capturing the character of God
It takes every advertising slogan to come close to capturing the character of God
::2013/09/13::
Play Video
16
Create A Winning Advertising Slogan
Create A Winning Advertising Slogan
::2013/09/08::
Play Video
17
Australian Pork, advertising slogan. Miley.
Australian Pork, advertising slogan. Miley.
::2013/09/03::
Play Video
18
PROBLEM: Some consumers actually believe the advertising slogan, "No Maintenance"
PROBLEM: Some consumers actually believe the advertising slogan, "No Maintenance"
::2010/11/10::
Play Video
19
5 Keys to Creating a Great Slogan
5 Keys to Creating a Great Slogan
::2011/04/20::
Play Video
20
Know Advertising Downtown Royal Oak, MI - Name that Slogan!
Know Advertising Downtown Royal Oak, MI - Name that Slogan!
::2010/07/09::
Play Video
21
Pepsi
Pepsi's New Slogan "Second Best" True Advertising
::2013/09/24::
Play Video
22
Sheen Audience Reveals Demographics and Vegas Unveils New Ad Slogan
Sheen Audience Reveals Demographics and Vegas Unveils New Ad Slogan
::2011/04/28::
Play Video
23
Marketing Training: How to Pick a Slogan That
Marketing Training: How to Pick a Slogan That's Motivating & Memorable
::2011/12/27::
Play Video
24
Coming up with a great slogan
Coming up with a great slogan
::2009/01/12::
Play Video
25
Advertising Theory MK3016N Brand Slogan Matching in a Cluttered Environment
Advertising Theory MK3016N Brand Slogan Matching in a Cluttered Environment
::2009/12/17::
Play Video
26
Everything
Everything's Better with Blue Bonnet On It 1981
::2011/12/23::
Play Video
27
Amusing advertising: Diarrhea slogan
Amusing advertising: Diarrhea slogan
::2010/07/07::
Play Video
28
(video) How To Develop An Effective Slogan For Your Business
(video) How To Develop An Effective Slogan For Your Business
::2011/10/11::
Play Video
29
Jessica SloganPunch.com Review- Tagline, Slogan Service for Catchy and Creative Slogans
Jessica SloganPunch.com Review- Tagline, Slogan Service for Catchy and Creative Slogans
::2013/08/15::
Play Video
30
What Do You Think, GI?: The New Nebraska Ad Slogan
What Do You Think, GI?: The New Nebraska Ad Slogan
::2014/06/04::
Play Video
31
Pepsi Ad w/ slogan.wmv
Pepsi Ad w/ slogan.wmv
::2012/12/08::
Play Video
32
Aria City TV Advertisement - Musical Slogan
Aria City TV Advertisement - Musical Slogan
::2011/07/26::
Play Video
33
Geico Commercial
Geico Commercial
::2006/12/13::
Play Video
34
Slogan: So You Can
Slogan: So You Can
::2014/06/30::
Play Video
35
HONEST BRAND SLOGANS - If Brands Were Honest, These Are What Their Logos And Slogans Would Be
HONEST BRAND SLOGANS - If Brands Were Honest, These Are What Their Logos And Slogans Would Be
::2014/08/06::
Play Video
36
State Slogans: Hits and Misses of the Tourist Traps
State Slogans: Hits and Misses of the Tourist Traps
::2014/05/16::
Play Video
37
Creative Audio Visual Slogan
Creative Audio Visual Slogan
::2012/03/29::
Play Video
38
About Advertising Slogans
About Advertising Slogans
::2014/07/06::
Play Video
39
Apple - Making of Think Different
Apple - Making of Think Different
::2011/09/03::
Play Video
40
advertising slogans - The Method That Tripled My Income
advertising slogans - The Method That Tripled My Income
::2014/05/05::
Play Video
41
How to Pronounce Slogan
How to Pronounce Slogan
::2014/08/14::
Play Video
42
WRITE THE SLOGAN FOR THIS AD AND WIN!!!
WRITE THE SLOGAN FOR THIS AD AND WIN!!!
::2009/06/17::
Play Video
43
Invisible Grille Light Advertisement of our Slogan
Invisible Grille Light Advertisement of our Slogan
::2012/08/13::
Play Video
44
Steve Jobs - Think Different  (HD)
Steve Jobs - Think Different (HD)
::2011/10/14::
Play Video
45
ARMY STRONG: "SYMBOL OF STRENGTH" ANTHEM
ARMY STRONG: "SYMBOL OF STRENGTH" ANTHEM
::2011/07/05::
Play Video
46
All Time Greatest Advertising Slogans ~Team72k~
All Time Greatest Advertising Slogans ~Team72k~
::2010/06/05::
Play Video
47
Food Slogan Logo - Always Coca Cola  - Coca Cola Commercial - 1995
Food Slogan Logo - Always Coca Cola - Coca Cola Commercial - 1995
::2011/04/04::
Play Video
48
Advertising Slogans - Take Problems to Church (Retro Drive-In Movie Ads)
Advertising Slogans - Take Problems to Church (Retro Drive-In Movie Ads)
::2013/09/21::
Play Video
49
Probably The World
Probably The World's Worst Advertising Slogans - RED BULL
::2011/10/27::
Play Video
50
How to Pronounce Slogan
How to Pronounce Slogan
::2014/08/02::
NEXT >>
RESULTS [51 .. 101]
From Wikipedia, the free encyclopedia
Jump to: navigation, search
The slogan on the sign reads: "Modern Version of Ganymede" Introduction of Budweiser Beer to the Gods.[note 1]
The original Anheuser-Bush ad as it appeared in the February 1906 issue of Theatre Magazine.

Advertising slogans[1][2] are short, memorable group of words used in advertising campaigns.[3][4][5][6][7] The advertising phrases are means of drawing attention to one distinctive feature (an aspect of a product).[note 2] The purpose is to emphasize a phrase that an entity wishes to be remembered by;[8][9] Particularly, for marketing a specific corporate image; Or, connection to a business product or consumer base.[10][11]

Some slogans are created just for specific limited-time campaigns; others are intended as a corporate slogan, to be used for extended periods. Various slogans start out as the former, and are, over time, converted into the latter as ideas take hold with the public. Some advertising slogans are memorable after general use is discontinued.

Etymology and nomenclature[edit]

According to the 1913 Webster's Dictionary, a slogan (/ˈsloʊɡən/) derives from the Gaelic "sluagh-ghairm" (an army cry). It has come to mean in its contemporary sense, a distinctive advertising motto, or advertising phrase, used by any entity to convey a purpose or ideal; Or, a catchphrase. Taglines, tag lines, or tags are American terms for brief public communication promoting products and services. In the UK they are called end lines, endlines, or straplines.[12] In Japan, they are called catchcopy (キャッチコピー kyachi kopī?) or catch phrase (キャッチフレーズ kyachi furēzu?).

See also: Tagline

Functional slogans[edit]

Further information: Marketing

A marketing slogan can play a part in the interplay between rival companies.[13] A functional slogan usually:[14][15][16][17][18]

The business sloganeering process communicates the value of a product or service to customers, for the purpose of selling the product or service. It is a business function for attracting customers.

Social control[edit]

Advertising slogans as a system of social control include devices similar to watchwords, catchwords, and mottoes.[note 8][11] Advertising slogans have extended into other areas, such as politics and religion.[11] Fountainheads of strength are found in such features as antithesis, alliteration, euphoniousness, punning, obviousness, and brevity.[11] The use of slogans may be examined in so far as the slogans continues unconscious and unintentional responses.[11]

Main article: Lists of slogans

See also[edit]

References[edit]

Citations
  1. ^ Advertising slogans of America. By Harold S. Sharp. Scarecrow Press, Incorporated, 1984.
  2. ^ "The Slogan And Its Uses". Fame, Volume 26. By Artemas Ward. A. Ward, 1917. p135
  3. ^ "Offensive Signs Discarded In England. Billboard Advertising Is Gradually Disappearing And Being Replaced By Newspaper Space Which Has Grown In Importance." Fourth Estate: A Weekly Newspaper for Publishers, Advertisers, Advertising. By Frank H. Lancaster, Ernest F. Birmingham. Fourth Estate Publishing Company, 1922. V21:p7
  4. ^ How to Advertise a Bank. A.W. Shaw Company, 1914
  5. ^ "Rural Banking And Currency Reform". United States Congressional serial set, Issue 6536. 1913. p129.
  6. ^ "Haverhill ". Boot and Shoe Recorder, Volume 60. Chilton Company, 1911. p+
  7. ^ "The Slogan That Stresses the Words “Bottled” and “Carbonated”". By Waldon Fawcett. Brewers Journal, Volume 58. Gibson Publishing Company, 1922. V2:p57 (See also, V1:p63)
  8. ^ "Motto As Foundation of Good-Will. Recent Official Decision Emphasizes Importance of Selecting a Slogan That May Be Monopolized." The American Cutler, Official Organ of the Cutlery Industry. 1921. V2:p39
  9. ^ "Use Of Slogans". Standard advertising course for printers. By United Typothetae of America. Committee on education. 1919. p151
  10. ^ Sean Brierley (2002). The advertising handbook. Routledge. ISBN 0-415-24391-2. 
  11. ^ a b c d e "Slogans As A Means Of Social Control". By Frederick E. Lumley. Publication of the American Sociological Society, Volumes 15-17. By American Sociological Association. American Sociological Society, 1922. V1:p121+134.
  12. ^ "The Art and Science of the Advertising Slogan". Adslogans.co.uk. Archived from the original on 24 April 2011. Retrieved 2011-03-28. 
  13. ^ "Trade Marking Of Canned Products". By Waldon Fawcett. Canning Age, Volume 1. ational Trade Journals, Incorporated, 1920. p32
  14. ^ The Effectiveness of a Slogan in Advertising. Engineering and Contracting, Volume 29. Myron C. Clark Publishing Company, 1908. p315
  15. ^ "Trade-Marks, Trade Names, Slogans and Distinctive Package Designs." Making Advertising Pay. By Harold Francis Eldridge. p62+100.
  16. ^ Building Supply News, Volume 12. Cahners Publishing Company, 1922. p104
  17. ^ The Mind of the Buyer: A Psychology of Selling. By Harry Dexter Kitson. Macmillan, 1921.
  18. ^ Effective extension circular letters: how to prepare and use them. By Henry Walter Gilbertson. U.S. Dept. of Agriculture, 1941.
  19. ^ Everything I Know about Marketing I Learned From Google. By Aaron Goldman. McGraw Hill Professional, Aug 5, 2010.
  20. ^ "How the Trade Paper Unites Advertiser and Subscriber and Builds Up Commerce". By Elbert Hubbard. The American Contractor, Volume 35. F. W. Dodge Corporation, 1914. V2:p126
  21. ^ "Making Better Box, Not Cheaper Boxes" Ought to be Slogan of the Day — Much Valuable Data Available. Written for Packages. Packages, Volume 22.p230
Notes
  1. ^ Ad campaign featuring Ganymede bringing Bud to the Gods, based on a drawing by F. Kirchbach.
  2. ^ Or, attract notice and focus on more features.
    See also: Software feature, Feature-oriented programming
  3. ^ Including all important information.
  4. ^ Or, an externally evident aspects.
  5. ^ See also: brand recognition
  6. ^ See also: Aspirational brand
  7. ^ Whether one likes it or not; Especially if accompanied by mnemonic devices (such as jingles, ditties, pictures or film)
  8. ^ The slogan comes from the Scotch and originated in the clans wars for the objective of control.

External articles[edit]


Wikipedia content is licensed under the GFDL License
Powered by YouTube
LEGAL
  • Mashpedia © 2014