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Top 10 Most Memorable Advertising Slogans
Top 10 Most Memorable Advertising Slogans
Published: 2015/11/04
Channel: WatchMojo.com
40 best advertising slogan of companies
40 best advertising slogan of companies
Published: 2015/08/08
Channel: Trend-X
Top Ten Brand Slogans
Top Ten Brand Slogans
Published: 2013/06/15
Channel: MrTopTenList
Most Iconic Ad Slogans
Most Iconic Ad Slogans
Published: 2011/11/22
Channel: lkujava0717
The Power of Advertising Slogans
The Power of Advertising Slogans
Published: 2017/12/13
Channel: HubSpot
Slogan test - How many slogans do you know?
Slogan test - How many slogans do you know?
Published: 2016/02/22
Channel: Slow Easy English
If Company Slogans Were Honest
If Company Slogans Were Honest
Published: 2014/07/26
Channel: Top Trending
Coming up with a great slogan
Coming up with a great slogan
Published: 2009/01/13
Channel: avenueroadadvertisin
Best Slogans: How Chevrolet Created a Meaningful Advertising Slogan
Best Slogans: How Chevrolet Created a Meaningful Advertising Slogan
Published: 2013/01/20
Channel: Graeme Newell
How To Create Amazing Slogans
How To Create Amazing Slogans
Published: 2014/04/18
Channel: VIEW VAST
Marketing Training: How to Pick a Slogan That
Marketing Training: How to Pick a Slogan That's Motivating & Memorable
Published: 2011/12/28
Channel: Graeme Newell
If Company Slogans Were Honest 2
If Company Slogans Were Honest 2
Published: 2017/11/25
Channel: Reaction Time
How to Write a Slogan: Best Practices of the Best Slogans.
How to Write a Slogan: Best Practices of the Best Slogans.
Published: 2011/12/30
Channel: Graeme Newell
(video) How To Develop An Effective Advertising Slogan - Par
(video) How To Develop An Effective Advertising Slogan - Par
Published: 2011/10/20
Channel: TimBurtMedia
Laser cutting thunder advertising slogan
Laser cutting thunder advertising slogan
Published: 2016/07/31
Channel: THUNDER LASER
Victoria’s Secret “The Perfect Body” Ad Slogan
Victoria’s Secret “The Perfect Body” Ad Slogan
Published: 2014/11/10
Channel: Tuck School of Business
Advertising Slogan 1
Advertising Slogan 1
Published: 2017/09/28
Channel: OCA Composition
Pepsi Ad w/ slogan.wmv
Pepsi Ad w/ slogan.wmv
Published: 2012/12/08
Channel: JoeYizeE
Advertising Slogan 2
Advertising Slogan 2
Published: 2017/09/28
Channel: OCA Composition
TV Commercial | The Truth Is Hard | The New York Times
TV Commercial | The Truth Is Hard | The New York Times
Published: 2017/02/23
Channel: The New York Times
How to Create a Great Slogan or Tagline -- 5 Key Steps
How to Create a Great Slogan or Tagline -- 5 Key Steps
Published: 2013/03/09
Channel: Chuck Ingersoll
Advertising Slogan 3
Advertising Slogan 3
Published: 2017/09/29
Channel: OCA Composition
State Farm Advertising Slogan--A Reality? | Deposition Video | Doyle Raizner LLP
State Farm Advertising Slogan--A Reality? | Deposition Video | Doyle Raizner LLP
Published: 2012/04/19
Channel: Doyle Raizner LLP
Where
Where's the Beef
Published: 2006/05/12
Channel: Jiro Su
Why Is A Slogan Used In Advertising
Why Is A Slogan Used In Advertising
Published: 2017/11/25
Channel: Puser Pilds
Amusing advertising: Diarrhea slogan
Amusing advertising: Diarrhea slogan
Published: 2010/07/07
Channel: TheCereme
Australian Pork, advertising slogan. Miley.
Australian Pork, advertising slogan. Miley.
Published: 2013/09/03
Channel: fearandconsumption
PROBLEM: Some consumers actually believe the advertising slogan, "No Maintenance"
PROBLEM: Some consumers actually believe the advertising slogan, "No Maintenance"
Published: 2010/11/10
Channel: CondoHOAinfo
Pepsi
Pepsi's New Slogan "Second Best" True Advertising
Published: 2013/09/24
Channel: PuppyDragon Land
One article a day 3 The birth of the famous advertising slogan, ‘Just Do It’
One article a day 3 The birth of the famous advertising slogan, ‘Just Do It’
Published: 2015/09/20
Channel: 민킴
Slogan Slingers-World
Slogan Slingers-World's Best Site For Slogans
Published: 2012/01/03
Channel: VideosFromSpark
Gatorade Commercial #2 slogan pitch
Gatorade Commercial #2 slogan pitch
Published: 2013/02/10
Channel: Phazzanation
Old Mcdonalds Slogan
Old Mcdonalds Slogan
Published: 2016/12/09
Channel: Devin Kates
Pre-campaign marketing AD ( with Slogan)
Pre-campaign marketing AD ( with Slogan)
Published: 2017/03/15
Channel: Wang Jiayu
Advertising slogan Nedir? Advertising slogan İngilizce Türkçe Anlamı Ne Demek?
Advertising slogan Nedir? Advertising slogan İngilizce Türkçe Anlamı Ne Demek?
Published: 2017/10/30
Channel: Konusarak Ogren
What Is Campbells Slogan?
What Is Campbells Slogan?
Published: 2017/10/10
Channel: Pan Pan
What Is The Slogan Of Apple
What Is The Slogan Of Apple
Published: 2017/11/25
Channel: Puser Pilds
It takes every advertising slogan to come close to capturing the character of God
It takes every advertising slogan to come close to capturing the character of God
Published: 2013/09/13
Channel: AFRTALK
Aria City TV Advertisement - Musical Slogan
Aria City TV Advertisement - Musical Slogan
Published: 2011/07/26
Channel: basir hamidy
Jessica Ad Slogan
Jessica Ad Slogan
Published: 2012/09/10
Channel: shanesemmler
Apple - Think Different - Full Version
Apple - Think Different - Full Version
Published: 2010/08/21
Channel: kreftovich1
What Is The Armys Current Slogan?
What Is The Armys Current Slogan?
Published: 2017/09/06
Channel: Question Around
What Is The Slogan For Subaru?
What Is The Slogan For Subaru?
Published: 2017/07/20
Channel: sparky thunder
What Is The Difference Between A Slogan And A Tagline
What Is The Difference Between A Slogan And A Tagline
Published: 2017/11/25
Channel: Folipuy Ftis
What Is The Slogan For Snickers?
What Is The Slogan For Snickers?
Published: 2017/12/15
Channel: DarkOliveGreen Help
What Is The Slogan For Chevy?
What Is The Slogan For Chevy?
Published: 2017/07/20
Channel: sparky thunder
Emmy Ad Slogan
Emmy Ad Slogan
Published: 2012/09/10
Channel: shanesemmler
A&W "New Slogan" Radio ad
A&W "New Slogan" Radio ad
Published: 2015/02/23
Channel: GGRP Sound
What Is The Slogan For Apple?
What Is The Slogan For Apple?
Published: 2017/12/09
Channel: Claribel Pisano Tipz
What Is The Slogan For Adidas
What Is The Slogan For Adidas
Published: 2017/11/25
Channel: Puser Pilds
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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The slogan on the sign reads: "Modern Version of Ganymede" Introduction of Budweiser Beer to the Gods.[note 1]
The original Anheuser-Busch ad as it appeared in the February 1906 issue of Theatre Magazine.

Advertising slogans are short groups of words used in advertising campaigns.[1][2][3][4][5] The phrases may be used to draw attention to one distinctive feature of a product, or to emphasize a phrase that an entity wishes to be remembered by;[6][7]

Some slogans are created for specific limited-time campaigns; others are intended as a corporate slogan, to be used for extended periods. Various slogans start out as the former, and are, over time, converted into the latter as ideas take hold with the public. Some advertising slogans retain their influence even after general use is discontinued.

Etymology and nomenclature[edit]

According to the 1913 Webster's Dictionary, a slogan (/ˈsloʊɡən/) derives from the Gaelic "sluagh-ghairm" (an army cry). It has come to mean in its contemporary sense, a distinctive advertising motto or advertising phrase, used by any entity to convey a purpose or ideal; Or, a catchphrase. Taglines, tag lines, or tags are American terms for brief public communication promoting products and services. In the UK they are called end lines, endlines, or straplines. In Bangladesh, people also use Hash Tags "#" in social media to quickly spread out any national, personal, social, political issues [8] In Japan, they are called catchcopy (キャッチコピー, kyachi kopī) or catch phrase (キャッチフレーズ, kyachi furēzu).

Functional slogans[edit]

A marketing slogan can play a part in the interplay between rival companies.[9] A functional slogan usually:[10][11][12][13][14]

The business sloganeering process communicates the value of a product or service to customers, for the purpose of selling the product or service. It is a business function for attracting customers.

Social control[edit]

Advertising slogans as a system of social control include devices similar to watchwords, catchwords, and mottoes.[note 7][18] Advertising slogans have extended into other areas, such as politics and religion.[18] Fountainheads of strength are found in such features as antithesis, alliteration, euphoniousness, punning, obviousness, and brevity.[18] The use of slogans may be examined in so far as the slogans continue unconscious and unintentional responses.[18]

See also[edit]

References[edit]

Citations
  1. ^ "Offensive Signs Discarded In England. Billboard Advertising Is Gradually Disappearing And Being Replaced By Newspaper Space Which Has Grown In Importance." Fourth Estate: A Weekly Newspaper for Publishers, Advertisers, Advertising. By Frank H. Lancaster, Ernest F. Birmingham. Fourth Estate Publishing Company, 1922. V21:p7
  2. ^ How to Advertise a Bank. A.W. Shaw Company, 1914
  3. ^ "Rural Banking And Currency Reform". United States Congressional serial set, Issue 6536. 1913. p129.
  4. ^ "Haverhill ". Boot and Shoe Recorder, Volume 60. Chilton Company, 1911. p+
  5. ^ "The Slogan That Stresses the Words “Bottled” and “Carbonated”". By Waldon Fawcett. Brewers Journal, Volume 58. Gibson Publishing Company, 1922. V2:p57 (See also, V1:p63)
  6. ^ "Motto As Foundation of Good-Will. Recent Official Decision Emphasizes Importance of Selecting a Slogan That May Be Monopolized." The American Cutler, Official Organ of the Cutlery Industry. 1921. V2:p39
  7. ^ "Use Of Slogans". Standard advertising course for printers. By United Typothetae of America. Committee on education. 1919. p151
  8. ^ "The Art and Science of the Advertising Slogan". Adslogans.co.uk. Archived from the original on 24 April 2011. Retrieved 2011-03-28. 
  9. ^ "Trade Marking Of Canned Products". By Waldon Fawcett. Canning Age, Volume 1. National Trade Journals, Incorporated, 1920. p32
  10. ^ The Effectiveness of a Slogan in Advertising. Engineering and Contracting, Volume 29. Myron C. Clark Publishing Company, 1908. p315
  11. ^ "Trade-Marks, Trade Names, Slogans and Distinctive Package Designs." Making Advertising Pay. By Harold Francis Eldridge. p62+100.
  12. ^ Building Supply News, Volume 12. Cahners Publishing Company, 1922. p104
  13. ^ The Mind of the Buyer: A Psychology of Selling. By Harry Dexter Kitson. Macmillan, New York, 1921 OCLC 2483371
  14. ^ Effective extension circular letters: how to prepare and use them. By Henry Walter Gilbertson. U.S. Dept. of Agriculture, 1941.
  15. ^ Everything I Know about Marketing I Learned From Google. By Aaron Goldman. McGraw Hill Professional, 2010, ISBN 978-0-07-174289-4
  16. ^ "How the Trade Paper Unites Advertiser and Subscriber and Builds Up Commerce". By Elbert Hubbard. The American Contractor, Volume 35. F. W. Dodge Corporation, 1914. V2:p126
  17. ^ "Making Better Box, Not Cheaper Boxes" Ought to be Slogan of the Day — Much Valuable Data Available. Packages, Volume 22, December Issue, p. 21, 1919
  18. ^ a b c d "Slogans As A Means Of Social Control". By Frederick E. Lumley. Papers and Proceedings of the American Sociological Society, Volume 16, 1921. p. 121–134.
Notes
  1. ^ Ad campaign featuring Ganymede bringing Bud to the Gods, based on a drawing by F. Kirchbach.
  2. ^ Including all important information.
  3. ^ Or, an externally evident aspects.
  4. ^ See also: brand recognition
  5. ^ See also: Aspirational brand
  6. ^ Whether one likes it or not; Especially if accompanied by mnemonic devices (such as jingles, ditties, pictures or film)
  7. ^ The slogan comes from the Scotch and originated in the clans wars for the objective of control.

External articles[edit]

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