| ASPiRE | |
|---|---|
| Launched | June 27, 2012 |
| Owned by | Magic Johnson/ Comcast |
| Picture format | 480i (SDTV) 1080i (HDTV) |
| Country | United States |
| Website | www.aspire.tv |
| Availability | |
| Cable | |
| Available on Comcast cable systems | Check your local listings |
| Time Warner Cable | Channel 178 (California) |
Aspire (stylized as ASPiRE) is a cable television network targeting African American audiences launched by Magic Johnson on June 27, 2012 in a deal with Comcast.
Contents |
History [edit]
As part of its arrangement to acquire a minority interest in NBCUniversal, Comcast Corporation committed to carry several minority-owned channels.[1] The arrangement followed pressure led by Maxine Waters in congressional hearings.[2] In April 2011, Comcast solicited proposals for minority owned networks.[3] In February 2012, Comcast announced distribution arrangements for four networks, including ASPiRE.[4] The four announced networks and six forthcoming stations are being chosen from among in excess of 100 proposals to begin airing by 2020.[5]
Business plan [edit]
The focus of the network will be "positive, uplifting images of African Americans", according to Johnson. The station intends to deliver films, music and comedy, with a combination of acquired projects and original programming. The programming will include performing arts and shows about faith.[2] The show is intended to provide a forum for African American producers and performers.[6] Johnson is partnering with the Gospel Music Channel.[5] Johnson said the following about the network: "Aspire will be a network that encourages and challenges African-Americans to reach for their dreams," adding that it "will celebrate our heritage, our groundbreaking achievements and the fearless talent that has shaped American culture."[5]
Broadcast [edit]
The network is currently available on the digital basic service in some of Comcast's systems.[5] ASPiRE launched on June 27, 2012.[6]
List of programs broadcast [edit]
Notes [edit]
- ^ Stelter, Brian (2012-02-20). "Hip Hop Mogul to Unveil Plan for Music Cable Channel". The New York Times. Retrieved 2012-02-24.
- ^ a b Braxton, Greg and Meg James (2012-02-21). "Laker legend to launch a TV network:Magic Johnson's channel, Aspire, will be carried by Comcast and focus on blacks". Los Angeles Times. Retrieved 2012-02-24.
- ^ Jensen, David (2011-04-04). "Comcast Begins Effort to Launch 10 Independent Networks". Comcast. Retrieved 2012-02-24.
- ^ Guthrie, Marisa (2012-02-21). "Comcast to Launch Networks Backed by Sean Combs, Magic Johnson and Robert Rodriguez". The Hollywood Reporter. Retrieved 2012-02-24.
- ^ a b c d "Comcast to start new minority-owned cable channels". Sports Illustrated. 2012-02-21. Retrieved 2012-02-24.
- ^ a b Gray, Madison (2012-02-21). "Magic Johnson, Sean ‘Diddy’ Combs Toss Their Hats Into the Cable TV Ring". Time. Retrieved 2012-02-24.
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