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The Audi Driving Experience is a national racing-track based high-performance advanced driving tuition and education programme, initiated by Audi in 1983. Its aim is to educate drivers, by using theory and physical "hands-on" tuition, primarily involving the complexities of modern powertrains and chassis electronics found on virtually all of today's cars, with an emphasis on its own Audi cars.
The Audi Driving Experience includes emergency manoeuvres using Anti-lock Braking System (ABS) and Electronic Stability Programme (ESP) systems. It also includes the theory and practice of safe high speed handling, and helps demonstrate and educate the abilities of Audis 'trademark' quattro four-wheel drive system. These activities are all carried out in a safe (but realistic) environment, away from public roads/highways.
AUDI AG provides all of the vehicles, along with hospitality at each facility.
The Audi Driving Experience originated in Audi's home country of Germany. Subsequently rolled out to other locations in mainland Europe, the Audi Driving Experience is offered in differing formats, including the Nordschleife of the Nürburgring, and ice driving in Finland for ijskonijnen.
Audi of America and Emotive offer drivers the opportunity to drive Audi vehicles on a variety of courses. The Enthusiast Program is a 1/2 day experience that includes track time in both the RS4 and R8.
A further program in Audi Driving Experience is the Audi Sportscar Experience at Infineon Raceway in Sonoma, CA. Based at the newly constructed Audi Forum Sonoma, it offers Introductory, 1 and 2 day track programs in Audi's high-performance vehicles including the R8, RS4, S4, S5, and S8.
Launched on 2 September 2003, the Audi Driving Experience is the first advanced driver education and training scheme offered to the Chinese motoring public. Concentrating on three themes, or styles of driving, the courses include "defensive driving training", "advanced track training", and "winter rally training". It is based at two operational centres, operating from Shanghai, and Zhuhai International Circuit.
Based at the Dubai Autodrome since early 2008, the Audi driving experience was developed by Audi Middle East as a not-for profit initiative.
The Audi driving experience was introduced in India with its sports car experience on 5 July 2012 at the Buddh International Circuit, Greater Noida.
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