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|Assembly||Volkswagen Bratislava Plant|
|Body and chassis|
|Body style||Mid-size luxury crossover SUV|
BMW launched its crossover coupe in the mid-2000s, the BMW X6. Audi never made a direct competitor, but had been planning to once the new bodystyle became a sales success at other brands.
SUVs, particularly in the luxury segment, are increasingly popular, and the Q8 is expected to sell in higher numbers than the A8.
The Audi Q8 will be the first SUV model designed by Audi's new head of design, Marc Lichte, and will introduce a new design language for the brand. The grill is larger, with both vertical and horizontal slats, and the character lines of the Q8 are inspired by the Audi Quattro rally car from the 1980s. The Audi Q8 features full-laser headlamps and taillamps, the first-ever in a crossover or SUV. The interior features the knob-less MMI system, three touch screens and an enlarged virtual cockpit.[further explanation needed]
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