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November 1988 cover of Avenue

Avenue is a former Dutch glossy monthly magazine. In its original form it was established in 1965 and shut down in 1994.[1] In 2001 publisher VNU restarted the magazine, but it survived only four issues.[2][3]

In its first era the magazine was influential.[4] Joop Swart served as the editor-in-chief of the magazine,[5] which attracted writers as culinary journalist Wina Born, photographer Ed van der Elsken and the authors Jan Cremer, W.F. Hermans and Cees Nooteboom. At its height the magazine sold 125,000 copies a month.[6]

Its core public were women between 25 and 55 years of age. Its secondary public were men of that age range.[7]


  1. ^ David Machin; Theo Van Leeuwen (17 May 2007). Global Media Discourse: A Critical Introduction. Routledge. p. 39. ISBN 978-1-134-24090-6. Retrieved 16 May 2015. 
  2. ^ (in Dutch) Tijdschrift Avenue komt weer terug
  3. ^ (in Dutch) Avenue van A tot Zero Archived September 24, 2012, at the Wayback Machine.
  4. ^ (in Dutch) Canon van de Tijdschriften - 1967 Archived June 13, 2011, at the Wayback Machine.
  5. ^ "1967 Contest in context". World Press Photo. Retrieved 9 May 2015. 
  6. ^ (in Dutch) Tijdschrift Avenue komt weer terug
  7. ^ Tijdschrift Avenue komt weer terug


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