|Formation||26 April 2017|
|Focus||Continuing UK relationship with the EU|
|Headquarters||11 Manchester Square, London, United Kingdom, W1U 3PW|
|Mark Malloch Brown|
|Gina Miller, Eloise Todd|
|Part of a series of articles on the|
In 2017, Best for Britain launched what it claimed was the UK's largest ever tactical voting campaign. Gina Miller, a director of Best for Britain, launched a crowdfunding appeal for a tactical voting initiative on 19 April 2017 in response to Theresa May's announcement of a snap election to be held on 8 June. The stated aim of this appeal is to support candidates who are opposed to an extreme Brexit, are committed to a meaningful vote on the eventual Brexit deal, and will be prepared to defend the interests of the British people and reject a deal that leaves Britain worse off. The crowdfunding campaign has received donations from more than 10,000 people, and raised over £350,000.
Best for Britain launched its campaign on 26 April 2017 at a press conference at the Institute of Contemporary Arts. Statements were given by Gina Miller and Best for Britain's CEO, Eloise Todd. Miller stated: "We need to prevent MPs and the people being forced into an extreme Brexit that is not in Britain's best interests. ... We will support candidates who campaign for a real final vote on Brexit, including rejecting any deal that leaves Britain worse off." The campaign is providing support for approved candidates, donating money directly to local candidates, issuing tactical voting recommendations to the public, and using technology and social media to spread its message.
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