Bournvita

Bournvita, previously called Bourn-vita, is the name of a brand of malted and chocolate malt drink mixes sold in Europe and North America, as well as India, Nigeria, Ghana, South Africa, Benin and Togo, and manufactured by Cadbury. Bournvita was discontinued in the UK market in 2008. The drink was named by Cadbury which was derived from Bournville, the model village which is the site of the Cadbury factory (Bourn + Vita). It was first sold in 1949.

In popular culture [edit]

• Bournvita was featured in the Indian science fiction film Koi... Mil Gaya and its sequel Krrish, as the preferred health-drink of the protagonist, a superhero, who swears by it.
• It was also mentioned in Indian romantic comedy film Partner. In which Rohan tells a classmate after small fight to drink Bournvita to become stronger.
• Bournvita also featured in 'Looking for Isabella', an episode of the UK drama series Heartbeat. In the kitchen scene where Gina Bellamy (née Ward) and Oscar Blaketon had a heated conversation about Gina's perceived involvement with a recently separated police Constable.
• It is also mentioned prominently in the Gerard Hoffnung inspired humorous cantata, "Variations on a Bedtime Air."
• Nigerian writer Chinua Achebe mentions Bournvita in his short story "Civil Peace": "Some of his fellow ex-miners who had nowhere to return at the end of the day's waiting just slept outside the doors of the offices and cooked what meal they could scrounge together in Bournvita tins."

External links [edit]

• Cadbury Bournvita on Facebook
• Product web page at Cadbury India