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Best Brand EU
Best Brand EU
Published: 2015/09/07
Channel: Saïdus GVA
Kalléo Hipolito Valo Brand EU V13 Patins Street
Kalléo Hipolito Valo Brand EU V13 Patins Street
Published: 2016/04/05
Channel: thevalo brand
DEFAULT (Simon Brand, EU, 2014), TRAILER SUBTITULADO
DEFAULT (Simon Brand, EU, 2014), TRAILER SUBTITULADO
Published: 2014/10/03
Channel: septimoartecolombia
Brand EU
Brand EU
Published: 2016/09/25
Channel: WikiWikiup
ANIMAL TESTING - MAKEUP COMPANIES AND THE EU BAN
ANIMAL TESTING - MAKEUP COMPANIES AND THE EU BAN
Published: 2013/05/23
Channel: Wayne Goss
BRAND EU founder on consequences of BREXIT D-DAY+1 (Italian)
BRAND EU founder on consequences of BREXIT D-DAY+1 (Italian)
Published: 2016/06/28
Channel: Gold Mercury International
CNBC Brand EU Interview - The European Union
CNBC Brand EU Interview - The European Union's Branding Problem
Published: 2014/04/04
Channel: Gold Mercury International
Brand EU - Divided We Fall. United We Stand?
Brand EU - Divided We Fall. United We Stand?
Published: 2014/09/25
Channel: Gold Mercury International
CNBC Brand EU Interview - Rebranding Europe
CNBC Brand EU Interview - Rebranding Europe
Published: 2014/05/13
Channel: Gold Mercury International
CNN Brand EU Interview - Richard Quest - EU Brand is falling short
CNN Brand EU Interview - Richard Quest - EU Brand is falling short
Published: 2014/04/04
Channel: Gold Mercury International
best troll brand eu
best troll brand eu
Published: 2014/01/09
Channel: Vlad Doroshyn
Best Zombie Brand EU playing soloQ GOLD ELO
Best Zombie Brand EU playing soloQ GOLD ELO
Published: 2014/05/14
Channel: Sari Raed
CNBC BRAND EU Interview - Nicolas De Santis and Enrique Barón Crespo
CNBC BRAND EU Interview - Nicolas De Santis and Enrique Barón Crespo
Published: 2014/03/31
Channel: Gold Mercury International
Best EU Beverage Brands: Digital Marketing 2015
Best EU Beverage Brands: Digital Marketing 2015
Published: 2015/02/05
Channel: L2inc
Al Jazeera Brand EU Interview - Nicolas De Santis
Al Jazeera Brand EU Interview - Nicolas De Santis
Published: 2014/05/27
Channel: Gold Mercury International
MPs brand EU claims
MPs brand EU claims 'bogus, misleading and confusing' BBC News
Published: 2016/05/27
Channel: Latest News Online
RT (Russian Television) Brand EU Interview - "The Ultimate Makeover"
RT (Russian Television) Brand EU Interview - "The Ultimate Makeover"
Published: 2014/06/30
Channel: Gold Mercury International
Will Russell Brand and Bob Dobbs be jailed on eve of EU election - 2017
Will Russell Brand and Bob Dobbs be jailed on eve of EU election - 2017
Published: 2017/04/20
Channel: Wendell Taylor
Visual theatre for brands : Justso.eu
Visual theatre for brands : Justso.eu
Published: 2017/02/13
Channel: EUregistry
Ed Sheeran - Shape of You [Official Video]
Ed Sheeran - Shape of You [Official Video]
Published: 2017/01/30
Channel: Ed Sheeran
LoL - Dia D #14 - MID Brand - Eu não consigo farmar!!
LoL - Dia D #14 - MID Brand - Eu não consigo farmar!!
Published: 2015/08/13
Channel: Asgard Games
Level 3 Communications Brand Video - EU
Level 3 Communications Brand Video - EU
Published: 2009/05/28
Channel: st3reo23
EU Referendum | News coverage 24.06 (2016).
EU Referendum | News coverage 24.06 (2016).
Published: 2016/06/26
Channel: Brand Graffismo
Brand Video 2016 “Solutions for a Better World” (Portuguese - EU)
Brand Video 2016 “Solutions for a Better World” (Portuguese - EU)
Published: 2016/04/06
Channel: Channel Panasonic - Official
LCK vs EU LCS | Game 1 Grand Finals LoL All-Stars 2015 Day 4 | Korea (FIRE) vs EU (ICE) G1 Allstar
LCK vs EU LCS | Game 1 Grand Finals LoL All-Stars 2015 Day 4 | Korea (FIRE) vs EU (ICE) G1 Allstar
Published: 2015/12/14
Channel: EpicSkillshot - LoL VOD Library
Raffine.eu Brand media library
Raffine.eu Brand media library
Published: 2015/06/15
Channel: Raffine
H2K (Chei Brand) VS OG (Naehyun Katarina) Game 1 Highlights - 2017 EU LCS Spring W10D2
H2K (Chei Brand) VS OG (Naehyun Katarina) Game 1 Highlights - 2017 EU LCS Spring W10D2
Published: 2017/03/31
Channel: OPLOLReplay - LoL LCS LCK Esports Highlights
Building an ice cream brand : DasEis.eu
Building an ice cream brand : DasEis.eu
Published: 2016/01/18
Channel: EUregistry
Brand EU Trailer - Divided We Fall. United We Stand?
Brand EU Trailer - Divided We Fall. United We Stand?
Published: 2015/05/28
Channel: Gold Mercury International
Imminent EU membership sparks heated row over wine brand name
Imminent EU membership sparks heated row over wine brand name
Published: 2015/07/31
Channel: AP Archive
Introduction of the ENQIO brand name and logo (www.enqio.eu)
Introduction of the ENQIO brand name and logo (www.enqio.eu)
Published: 2009/06/30
Channel: enqioenqio
Brand Video 2015 "For A Better Tomorrow" (Portuguese - EU)
Brand Video 2015 "For A Better Tomorrow" (Portuguese - EU)
Published: 2015/07/31
Channel: Channel Panasonic - Official
EU ` Russian Brand Alliance
EU ` Russian Brand Alliance
Published: 2011/07/20
Channel: Thomas Öhl
Churchill - United States of Europe
Churchill - United States of Europe
Published: 2015/01/19
Channel: Gold Mercury International
Tripplekill by non-feed Brand  - EU-West - 1080p - FullHD - League of Legends
Tripplekill by non-feed Brand - EU-West - 1080p - FullHD - League of Legends
Published: 2012/07/20
Channel: WohltatLOL
Brand Video Spring 2017“A Better Life, A Better World” (Spanish - EU)
Brand Video Spring 2017“A Better Life, A Better World” (Spanish - EU)
Published: 2017/07/05
Channel: Channel Panasonic - Official
Russell Brand takes helm of EU Baseball
Russell Brand takes helm of EU Baseball
Published: 2015/05/20
Channel: EU Athletics
IIeX EU 2015: Building Brands for the Subconscious by Cristina de Balanzo, Ph.D
IIeX EU 2015: Building Brands for the Subconscious by Cristina de Balanzo, Ph.D
Published: 2015/08/14
Channel: Insight Innovation
YULONG Brand EU standard ric ehusk pellet making machine
YULONG Brand EU standard ric ehusk pellet making machine
Published: 2012/10/15
Channel: Allywei1989
Brand Video 2017  “Work towards a Better World” (Spanish - EU)
Brand Video 2017 “Work towards a Better World” (Spanish - EU)
Published: 2016/12/19
Channel: Channel Panasonic - Official
Building an ice cream brand : DasEis.eu/ ice cream brands
Building an ice cream brand : DasEis.eu/ ice cream brands
Published: 2017/05/05
Channel: Ice Cream
EU WEST RANKED AURENSOL VS BRAND
EU WEST RANKED AURENSOL VS BRAND
Published: 2016/12/15
Channel: MURAT KANTAROĞLU
IIeX EU 2015: Brand Health Tracking by Han Meijer Scanmar & Sjoerd Koornstra (Heineken)
IIeX EU 2015: Brand Health Tracking by Han Meijer Scanmar & Sjoerd Koornstra (Heineken)
Published: 2016/09/21
Channel: Insight Innovation
Zaba EU - TV show- brand entertainment
Zaba EU - TV show- brand entertainment
Published: 2015/03/13
Channel: Park Avenia
BIGGEST TROLL EU - OMG THAT BRAND
BIGGEST TROLL EU - OMG THAT BRAND
Published: 2014/11/15
Channel: ToyingWithGames
Brand Fliperama - League of Legends (Pré BR)
Brand Fliperama - League of Legends (Pré BR)
Published: 2017/07/25
Channel: SpotlightBrasil
Fynch-Hatton Brand Movie | Westmister.eu | Интернет-магазин
Fynch-Hatton Brand Movie | Westmister.eu | Интернет-магазин
Published: 2015/09/06
Channel: Westmister.eu
Husky Lion Crew - Eu sou um SuperBrand
Husky Lion Crew - Eu sou um SuperBrand's (Gym)
Published: 2015/04/23
Channel: HUSKY LION [OFICIAL]
Eftersläckningsarbete vid EU-migranternas läger
Eftersläckningsarbete vid EU-migranternas läger
Published: 2014/12/30
Channel: SYDSVENSKAN
League of Legends - EU Nordic Brand prawie Mid
League of Legends - EU Nordic Brand prawie Mid ''Zbiornik na gówno''/ Nitro
Published: 2014/08/31
Channel: IsAmUxPompa
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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The Brand EU Centre (in short, Brand EU) is a pro-EU research and communications centre created and run by think tank Gold Mercury International and located in London, England, United Kingdom. It's function is to "improve the management of the European Union brand"[1] The Brand EU Centre was founded in 2014, and is run by Nicolas De Santis, President and Secretary General of Gold Mercury, and Enrique Barón Crespo, former President of the European Parliament.[2]

The Brand EU Centre is based in London, in Gold Mercury House, Mayfair, and is funded privately. As an independent centre it is not funded or affiliated with any EU institutions or governmental bodies, nor is it connected to any political parties.[3]

Objectives[edit]

The Centre's main goal is to improve citizens' understanding and connection to the European Union. The Centre asserts that member states' national governments, and Brussels itself has largely been ineffective at creating a strong EU brand identity among their citizens, and have not done a good job of promoting the EU's work.[1] The Centre's approach argues that connection with the Union has mostly been top down and must also include a bottom-up approach, stating with its citizens and civil society. Centre President, Nicolas De Santis believes that politicians do not help the EU's case, because they scapegoat it for their domestic problems, and claim the Union's successes as their own.[4]

The Centre therefore aims to promote awareness among European citizens about the benefits which the European Union brings to their everyday lives.[5]

Treating the EU as a brand[edit]

The Brand EU Centre's mission is to treat the European Union and its identity as a "brand", which has to be marketed and understood clearly by its consumers (European citizens).[3] The Centre asserts that while, over the past 50 years, Europe has been coming together via closer integration, most of the changes have been made at a political level; and the citizens have not properly connected or identified with the project as a result.[6] The underlying concept is that the collective identity of citizens within the EU, and the values which Europeans adhere and aspire to, constitute a powerful "brand identity," which is extremely meaningful and valuable.[7]

This refers to values such as peace, democracy, the rule of law, equality, and freedom, among others. The Brand EU Centre argues that while this brand is extremely powerful and valuable, it is not being marketed effectively by official European institutions, causing disenfranchisement and Euroscepticism to become the popular climate.[5]

The Brand EU Centre also use publications, campaigns and events to address another "failure" of the European Union, namely its institutional complexity, which results in citizens' lack of understanding about its operations and democratic legitimacy.[6]

References[edit]

  1. ^ a b Alice Tidey (2014-05-19). "The EU’s main problem? Its brand!". Cnbc.com. Retrieved 2016-11-13. 
  2. ^ "Elezioni europee e semestre italiano, parla l'ex presidente Ue". Video.milanofinanza.it. Retrieved 2016-11-13. 
  3. ^ a b Nicolas de Santis (2014-05-21). "Marketing the EU brand: where Europe has fallen short". Marketingmagazine.co.uk. Retrieved 2016-11-13. 
  4. ^ "CNBC Brand EU Interview - Rebranding Europe". YouTube. Retrieved 2016-11-13. 
  5. ^ a b "The EU’s weak brand explains rising Euroscepticism and potential break up of Europe | Policy Review". Policyreview.eu. Retrieved 2016-11-13. 
  6. ^ a b "Video News - CNN.com". Edition.cnn.com. 2014-04-03. Retrieved 2016-11-13. 
  7. ^ "CNBC Brand EU Interview - The European Union's Branding Problem". YouTube. 2014-04-04. Retrieved 2016-11-13. 

External links[edit]

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