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CNBC Brand EU Interview - The European Union
CNBC Brand EU Interview - The European Union's Branding Problem
Published: 2014/04/04
Channel: Gold Mercury International
Kalléo Hipolito Valo Brand EU V13 Patins Street
Kalléo Hipolito Valo Brand EU V13 Patins Street
Published: 2016/04/05
Channel: thevalo brand
Best Brand EU West
Best Brand EU West
Published: 2017/06/25
Channel: Purple The furious
CNBC Brand EU Interview - Rebranding Europe
CNBC Brand EU Interview - Rebranding Europe
Published: 2014/05/13
Channel: Gold Mercury International
Brand EU - Divided We Fall. United We Stand?
Brand EU - Divided We Fall. United We Stand?
Published: 2014/09/25
Channel: Gold Mercury International
Husky Lion Crew - Eu sou um SuperBrand
Husky Lion Crew - Eu sou um SuperBrand's (Gym)
Published: 2015/04/23
Channel: HUSKY LION [OFICIAL]
Brand Video 2018 “A Better Life, A Better World” (Portuguese - EU)
Brand Video 2018 “A Better Life, A Better World” (Portuguese - EU)
Published: 2018/01/17
Channel: Channel Panasonic - Official
Tourism in the EU: Imagining brand Europe
Tourism in the EU: Imagining brand Europe
Published: 2017/07/17
Channel: FRANCE 24 English
CNN Brand EU Interview - Richard Quest - EU Brand is falling short
CNN Brand EU Interview - Richard Quest - EU Brand is falling short
Published: 2014/04/04
Channel: Gold Mercury International
dasmesser.eu | dasmesser No. 173 - Kiwi Brand Kochmesser
dasmesser.eu | dasmesser No. 173 - Kiwi Brand Kochmesser
Published: 2014/06/08
Channel: dasmesser.eu
Brand Video 2017  “Work towards a Better World” (French - EU & Africa)
Brand Video 2017 “Work towards a Better World” (French - EU & Africa)
Published: 2016/12/19
Channel: Channel Panasonic - Official
H2K (Chei Brand) VS OG (Naehyun Katarina) Game 1 Highlights - 2017 EU LCS Spring W10D2
H2K (Chei Brand) VS OG (Naehyun Katarina) Game 1 Highlights - 2017 EU LCS Spring W10D2
Published: 2017/03/31
Channel: OPLOLReplay - LoL LCS LCK Esports Highlights
Legendary tradition, modern brand: Lasko.eu
Legendary tradition, modern brand: Lasko.eu
Published: 2017/12/05
Channel: EUregistry
The 5 steps to getting your indie beauty brand EU/UK certified
The 5 steps to getting your indie beauty brand EU/UK certified
Published: 2017/11/24
Channel: The Clean Hub
Brand Video 2016 “Solutions for a Better World” (French - EU)
Brand Video 2016 “Solutions for a Better World” (French - EU)
Published: 2016/05/09
Channel: Channel Panasonic - Official
Best EU Beverage Brands: Digital Marketing 2015
Best EU Beverage Brands: Digital Marketing 2015
Published: 2015/02/05
Channel: L2inc
BRAND EU founder on consequences of BREXIT D-DAY+1 (Italian)
BRAND EU founder on consequences of BREXIT D-DAY+1 (Italian)
Published: 2016/06/28
Channel: Gold Mercury International
MPs brand EU claims
MPs brand EU claims 'bogus, misleading and confusing' BBC News
Published: 2016/05/27
Channel: Latest News Online
dasmesser.eu | dasmesser No. 173 - Kiwi Brand Kochmesser beim Bärlauch hacken
dasmesser.eu | dasmesser No. 173 - Kiwi Brand Kochmesser beim Bärlauch hacken
Published: 2015/04/17
Channel: dasmesser.eu
LoL - Dia D #14 - MID Brand - Eu não consigo farmar!!
LoL - Dia D #14 - MID Brand - Eu não consigo farmar!!
Published: 2015/08/13
Channel: Asgard Games
Introduction of the ENQIO brand name and logo (www.enqio.eu)
Introduction of the ENQIO brand name and logo (www.enqio.eu)
Published: 2009/06/30
Channel: enqioenqio
DEFAULT (Simon Brand, EU, 2014), TRAILER SUBTITULADO
DEFAULT (Simon Brand, EU, 2014), TRAILER SUBTITULADO
Published: 2014/10/03
Channel: septimoartecolombia
Alicia Keys - Brand New Me
Alicia Keys - Brand New Me
Published: 2012/12/18
Channel: aliciakeysVEVO
best troll brand eu
best troll brand eu
Published: 2014/01/09
Channel: Vlad Doroshyn
League of Legends Gameplay Brand Mid vs Syndra  (EU WEST)  Account  No Camera
League of Legends Gameplay Brand Mid vs Syndra (EU WEST) Account No Camera
Published: 2017/12/02
Channel: KING TIME GAME XZ League Of Legends
Brand Video Spring 2017“A Better Life, A Better World” (Spanish - EU)
Brand Video Spring 2017“A Better Life, A Better World” (Spanish - EU)
Published: 2017/07/05
Channel: Channel Panasonic - Official
Best Zombie Brand EU playing soloQ GOLD ELO
Best Zombie Brand EU playing soloQ GOLD ELO
Published: 2014/05/14
Channel: Sari Raed
Al Jazeera Brand EU Interview - Nicolas De Santis
Al Jazeera Brand EU Interview - Nicolas De Santis
Published: 2014/05/27
Channel: Gold Mercury International
Tripplekill by non-feed Brand  - EU-West - 1080p - FullHD - League of Legends
Tripplekill by non-feed Brand - EU-West - 1080p - FullHD - League of Legends
Published: 2012/07/20
Channel: WohltatLOL
[ASIARAY] Eu Yan Sang Brand Salience Intensifying in Digital Format
[ASIARAY] Eu Yan Sang Brand Salience Intensifying in Digital Format
Published: 2017/10/19
Channel: AsiarayAdvertising
Level 3 Communications Brand Video - EU
Level 3 Communications Brand Video - EU
Published: 2009/05/28
Channel: st3reo23
Brand new Orion Intake! (EU)
Brand new Orion Intake! (EU)
Published: 2016/10/14
Channel: KNfilters
Visual theatre for brands : Justso.eu
Visual theatre for brands : Justso.eu
Published: 2017/02/13
Channel: EUregistry
Raffine.eu Brand media library
Raffine.eu Brand media library
Published: 2015/06/15
Channel: Raffine
RT (Russian Television) Brand EU Interview - "The Ultimate Makeover"
RT (Russian Television) Brand EU Interview - "The Ultimate Makeover"
Published: 2014/06/30
Channel: Gold Mercury International
EU ` Russian Brand Alliance
EU ` Russian Brand Alliance
Published: 2011/07/20
Channel: Thomas Öhl
Valo V - Roskilde, EU - Kare Lindbgerg, Olav Norheim
Valo V - Roskilde, EU - Kare Lindbgerg, Olav Norheim
Published: 2015/12/23
Channel: thevalo brand
DIANA: EU POT sa creez un brand
DIANA: EU POT sa creez un brand
Published: 2009/05/05
Channel: 2009EUPOT
Online Shops Branding #WebAuditor Eu Best Collektion for Web Shop Top Advertising
Online Shops Branding #WebAuditor Eu Best Collektion for Web Shop Top Advertising
Published: 2014/06/28
Channel: Gennadij Cesnokov
Gigi Becali vorbeste despre Negoita si despre afacerea de la Steaua :"Eu sunt brand Becali"
Gigi Becali vorbeste despre Negoita si despre afacerea de la Steaua :"Eu sunt brand Becali"
Published: 2017/11/13
Channel: Geneza Fotbalului
Brand EU Trailer - Divided We Fall. United We Stand?
Brand EU Trailer - Divided We Fall. United We Stand?
Published: 2015/05/28
Channel: Gold Mercury International
Brand Video 2015 "For A Better Tomorrow" (Portuguese - EU)
Brand Video 2015 "For A Better Tomorrow" (Portuguese - EU)
Published: 2015/07/31
Channel: Channel Panasonic - Official
BBC EU Referendum logo brand
BBC EU Referendum logo brand
Published: 2017/01/14
Channel: Jonathan Spencer
10 Coisas Que Eu Mais Gosto || Maah Brand
10 Coisas Que Eu Mais Gosto || Maah Brand
Published: 2016/01/11
Channel: Maah Brand
BIGGEST TROLL EU OMG THAT BRAND
BIGGEST TROLL EU OMG THAT BRAND
Published: 2016/01/31
Channel: Pehip Top
Richard Eisermann - Design boosting business and brand - www.prospect.eu
Richard Eisermann - Design boosting business and brand - www.prospect.eu
Published: 2017/08/30
Channel: ixsilver
League of Legends Brand "Pentakill" makk.eu :
League of Legends Brand "Pentakill" makk.eu :'D
Published: 2017/05/19
Channel: Xertey Ricsi
MaxWorth Limited, Global Leading  brand advertising company - www MaxWorth eu.wmv
MaxWorth Limited, Global Leading brand advertising company - www MaxWorth eu.wmv
Published: 2012/08/28
Channel: Maxworth2012
Rafael Brand�o - Nem ao menos eu
Rafael Brand�o - Nem ao menos eu
Published: 2014/05/25
Channel: Rafael Brandao
Ed Sheeran - Shape of You [Official Video]
Ed Sheeran - Shape of You [Official Video]
Published: 2017/01/30
Channel: Ed Sheeran
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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The Brand EU Centre (in short, Brand EU) is a pro-EU research and communications centre created and run by think tank Gold Mercury International and located in London, England, United Kingdom. Its function is to "improve the management of the European Union brand"[1] The Brand EU Centre was founded in 2014, and is run by Nicolas De Santis, President and Secretary General of Gold Mercury, and Enrique Barón Crespo, former President of the European Parliament.[2]

The Brand EU Centre is based in London, in Gold Mercury House, Mayfair, and is funded privately. As an independent centre it is not funded or affiliated with any EU institutions or governmental bodies, nor is it connected to any political parties.[3]

Objectives[edit]

The Centre's main goal is to improve citizens' understanding and connection to the European Union. The Centre asserts that member states' national governments, and Brussels itself has largely been ineffective at creating a strong EU brand identity among their citizens, and have not done a good job of promoting the EU's work.[1] The Centre's approach argues that connection with the Union has mostly been top down and must also include a bottom-up approach, stating with its citizens and civil society. Centre President, Nicolas De Santis believes that politicians do not help the EU's case, because they scapegoat it for their domestic problems, and claim the Union's successes as their own.[4]

The Centre therefore aims to promote awareness among European citizens about the benefits which the European Union brings to their everyday lives.[5]

Treating the EU as a brand[edit]

The Brand EU Centre's mission is to treat the European Union and its identity as a "brand", which has to be marketed and understood clearly by its consumers (European citizens).[3] The Centre asserts that while, over the past 50 years, Europe has been coming together via closer integration, most of the changes have been made at a political level; and the citizens have not properly connected or identified with the project as a result.[6] The underlying concept is that the collective identity of citizens within the EU, and the values which Europeans adhere and aspire to, constitute a powerful "brand identity," which is extremely meaningful and valuable.[7]

This refers to values such as peace, democracy, the rule of law, equality, and freedom, among others. The Brand EU Centre argues that while this brand is extremely powerful and valuable, it is not being marketed effectively by official European institutions, causing disenfranchisement and Euroscepticism to become the popular climate.[5]

The Brand EU Centre also use publications, campaigns and events to address another "failure" of the European Union, namely its institutional complexity, which results in citizens' lack of understanding about its operations and democratic legitimacy.[6]

References[edit]

  1. ^ a b Alice Tidey (2014-05-19). "The EU's main problem? Its brand!". Cnbc.com. Retrieved 2016-11-13. 
  2. ^ "Elezioni europee e semestre italiano, parla l'ex presidente Ue". Video.milanofinanza.it. Retrieved 2016-11-13. 
  3. ^ a b Nicolas de Santis (2014-05-21). "Marketing the EU brand: where Europe has fallen short". Marketingmagazine.co.uk. Retrieved 2016-11-13. 
  4. ^ "CNBC Brand EU Interview - Rebranding Europe". YouTube. Retrieved 2016-11-13. 
  5. ^ a b "The EU's weak brand explains rising Euroscepticism and potential break up of Europe | Policy Review". Policyreview.eu. Retrieved 2016-11-13. 
  6. ^ a b "Video News - CNN.com". Edition.cnn.com. 2014-04-03. Retrieved 2016-11-13. 
  7. ^ "CNBC Brand EU Interview - The European Union's Branding Problem". YouTube. 2014-04-04. Retrieved 2016-11-13. 

External links[edit]

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