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Best Brand EU
Best Brand EU
Published: 2015/09/07
Channel: Saïdus GVA
Ed Sheeran - Shape of You [Official Video]
Ed Sheeran - Shape of You [Official Video]
Published: 2017/01/30
Channel: Ed Sheeran
Kalléo Hipolito Valo Brand EU V13 Patins Street
Kalléo Hipolito Valo Brand EU V13 Patins Street
Published: 2016/04/05
Channel: thevalo brand
RT (Russian Television) Brand EU Interview - "The Ultimate Makeover"
RT (Russian Television) Brand EU Interview - "The Ultimate Makeover"
Published: 2014/06/30
Channel: Gold Mercury International
Tourism in the EU: Imagining brand Europe
Tourism in the EU: Imagining brand Europe
Published: 2017/07/17
Channel: FRANCE 24 English
CNBC Brand EU Interview - The European Union
CNBC Brand EU Interview - The European Union's Branding Problem
Published: 2014/04/04
Channel: Gold Mercury International
MPs brand EU claims
MPs brand EU claims 'bogus, misleading and confusing'.
Published: 2016/05/28
Channel: News and Funny Clips
Introduction of the ENQIO brand name and logo (www.enqio.eu)
Introduction of the ENQIO brand name and logo (www.enqio.eu)
Published: 2009/06/30
Channel: enqioenqio
CNN Brand EU Interview - Richard Quest - EU Brand is falling short
CNN Brand EU Interview - Richard Quest - EU Brand is falling short
Published: 2014/04/04
Channel: Gold Mercury International
Ukraine   Polizisten von Pro EU Demonstranten in Brand gesteckt   21 Januar 2014
Ukraine Polizisten von Pro EU Demonstranten in Brand gesteckt 21 Januar 2014
Published: 2014/03/13
Channel: azebura
CNBC Brand EU Interview - Rebranding Europe
CNBC Brand EU Interview - Rebranding Europe
Published: 2014/05/13
Channel: Gold Mercury International
BRAND EU founder on consequences of BREXIT D-DAY+1 (Italian)
BRAND EU founder on consequences of BREXIT D-DAY+1 (Italian)
Published: 2016/06/28
Channel: Gold Mercury International
Best Brand EU West
Best Brand EU West
Published: 2017/06/25
Channel: jamie rowan
Building an ice cream brand : DasEis.eu
Building an ice cream brand : DasEis.eu
Published: 2016/01/18
Channel: EUregistry
dasmesser.eu | dasmesser No. 173 - Kiwi Brand Kochmesser
dasmesser.eu | dasmesser No. 173 - Kiwi Brand Kochmesser
Published: 2014/06/08
Channel: dasmesser.eu
Brand new Orion Intake! (EU)
Brand new Orion Intake! (EU)
Published: 2016/10/14
Channel: KNfilters
Best Zombie Brand EU playing soloQ GOLD ELO
Best Zombie Brand EU playing soloQ GOLD ELO
Published: 2014/05/14
Channel: Sari Raed
DEFAULT (Simon Brand, EU, 2014), TRAILER SUBTITULADO
DEFAULT (Simon Brand, EU, 2014), TRAILER SUBTITULADO
Published: 2014/10/03
Channel: septimoartecolombia
Brand EU - Divided We Fall. United We Stand?
Brand EU - Divided We Fall. United We Stand?
Published: 2014/09/25
Channel: Gold Mercury International
Al Jazeera Brand EU Interview - Nicolas De Santis
Al Jazeera Brand EU Interview - Nicolas De Santis
Published: 2014/05/27
Channel: Gold Mercury International
EU Referendum | News coverage 24.06 (2016).
EU Referendum | News coverage 24.06 (2016).
Published: 2016/06/26
Channel: Brand Graffismo
CNBC BRAND EU Interview - Nicolas De Santis and Enrique Barón Crespo
CNBC BRAND EU Interview - Nicolas De Santis and Enrique Barón Crespo
Published: 2014/03/31
Channel: Gold Mercury International
Brand Video 2016 “Solutions for a Better World” (French - EU)
Brand Video 2016 “Solutions for a Better World” (French - EU)
Published: 2016/05/09
Channel: Channel Panasonic - Official
BIGGEST TROLL EU - OMG THAT BRAND
BIGGEST TROLL EU - OMG THAT BRAND
Published: 2014/11/15
Channel: ToyingWithGames
Brand Video 2017  “Work towards a Better World” (Spanish - EU)
Brand Video 2017 “Work towards a Better World” (Spanish - EU)
Published: 2016/12/19
Channel: Channel Panasonic - Official
best troll brand eu
best troll brand eu
Published: 2014/01/09
Channel: Vlad Doroshyn
H2K (Chei Brand) VS OG (Naehyun Katarina) Game 1 Highlights - 2017 EU LCS Spring W10D2
H2K (Chei Brand) VS OG (Naehyun Katarina) Game 1 Highlights - 2017 EU LCS Spring W10D2
Published: 2017/03/31
Channel: OPLOLReplay - LoL LCS LCK Esports Highlights
Best EU Beverage Brands: Digital Marketing 2015
Best EU Beverage Brands: Digital Marketing 2015
Published: 2015/02/05
Channel: L2inc
Brand Video Spring 2017“A Better Life, A Better World” (Spanish - EU)
Brand Video Spring 2017“A Better Life, A Better World” (Spanish - EU)
Published: 2017/07/05
Channel: Channel Panasonic - Official
Raffine.eu Brand media library
Raffine.eu Brand media library
Published: 2015/06/15
Channel: Raffine
Brand EU Trailer - Divided We Fall. United We Stand?
Brand EU Trailer - Divided We Fall. United We Stand?
Published: 2015/05/28
Channel: Gold Mercury International
Visual theatre for brands : Justso.eu
Visual theatre for brands : Justso.eu
Published: 2017/02/13
Channel: EUregistry
Imminent EU membership sparks heated row over wine brand name
Imminent EU membership sparks heated row over wine brand name
Published: 2015/07/31
Channel: AP Archive
Husky Lion Crew - Eu sou um SuperBrand
Husky Lion Crew - Eu sou um SuperBrand's (Gym)
Published: 2015/04/23
Channel: HUSKY LION [OFICIAL]
Level 3 Communications Brand Video - EU
Level 3 Communications Brand Video - EU
Published: 2009/05/28
Channel: st3reo23
LoL - Dia D #14 - MID Brand - Eu não consigo farmar!!
LoL - Dia D #14 - MID Brand - Eu não consigo farmar!!
Published: 2015/08/13
Channel: Asgard Games
Brand Video 2015 "For A Better Tomorrow" (Portuguese - EU)
Brand Video 2015 "For A Better Tomorrow" (Portuguese - EU)
Published: 2015/07/31
Channel: Channel Panasonic - Official
Brand New Aero Tech | Tour De France 2017
Brand New Aero Tech | Tour De France 2017
Published: 2017/07/02
Channel: Global Cycling Network
YULONG Brand EU standard ric ehusk pellet making machine
YULONG Brand EU standard ric ehusk pellet making machine
Published: 2012/10/15
Channel: Allywei1989
OLD PALS: Blair embraces Juncker ahead of secret EU talks Tories brand Brexit BETRAYAL
OLD PALS: Blair embraces Juncker ahead of secret EU talks Tories brand Brexit BETRAYAL
Published: 2017/08/31
Channel: 00Fast News
dasmesser.eu | Kiwi Brand Messer schärfen
dasmesser.eu | Kiwi Brand Messer schärfen
Published: 2014/05/30
Channel: dasmesser.eu
EU Referendum, Brexit, SME Awards Win & My First Brand Collaboration | Style With Substance Vlogs
EU Referendum, Brexit, SME Awards Win & My First Brand Collaboration | Style With Substance Vlogs
Published: 2016/06/29
Channel: Style With Substance Vlogs
League of Legends Brand "Pentakill" makk.eu :
League of Legends Brand "Pentakill" makk.eu :'D
Published: 2017/05/19
Channel: Xertey Ricsi
Brand vs Ahri (EU) League of Legends
Brand vs Ahri (EU) League of Legends
Published: 2014/08/20
Channel: Kağan Özen
EU should leave food branding to member states concerned - Stuart Agnew MEP
EU should leave food branding to member states concerned - Stuart Agnew MEP
Published: 2013/09/17
Channel: UKIP MEPs
IIeX EU 2014: Reputation - The Most Valuable Brand Asset in the Social Age
IIeX EU 2014: Reputation - The Most Valuable Brand Asset in the Social Age
Published: 2016/10/06
Channel: Insight Innovation
IIeX EU 2014: Accelerating Brand Growth - Understanding Consumer Motivation
IIeX EU 2014: Accelerating Brand Growth - Understanding Consumer Motivation
Published: 2016/10/05
Channel: Insight Innovation
Zaba EU - TV show- brand entertainment
Zaba EU - TV show- brand entertainment
Published: 2015/03/13
Channel: Park Avenia
ANIMAL TESTING - MAKEUP COMPANIES AND THE EU BAN
ANIMAL TESTING - MAKEUP COMPANIES AND THE EU BAN
Published: 2013/05/23
Channel: Wayne Goss
FNC Febiven Fizz - Brand Froggen - EU Challenger
FNC Febiven Fizz - Brand Froggen - EU Challenger
Published: 2015/11/29
Channel: LOL Camera Replays
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WIKIPEDIA ARTICLE

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The Brand EU Centre (in short, Brand EU) is a pro-EU research and communications centre created and run by think tank Gold Mercury International and located in London, England, United Kingdom. Its function is to "improve the management of the European Union brand"[1] The Brand EU Centre was founded in 2014, and is run by Nicolas De Santis, President and Secretary General of Gold Mercury, and Enrique Barón Crespo, former President of the European Parliament.[2]

The Brand EU Centre is based in London, in Gold Mercury House, Mayfair, and is funded privately. As an independent centre it is not funded or affiliated with any EU institutions or governmental bodies, nor is it connected to any political parties.[3]

Objectives[edit]

The Centre's main goal is to improve citizens' understanding and connection to the European Union. The Centre asserts that member states' national governments, and Brussels itself has largely been ineffective at creating a strong EU brand identity among their citizens, and have not done a good job of promoting the EU's work.[1] The Centre's approach argues that connection with the Union has mostly been top down and must also include a bottom-up approach, stating with its citizens and civil society. Centre President, Nicolas De Santis believes that politicians do not help the EU's case, because they scapegoat it for their domestic problems, and claim the Union's successes as their own.[4]

The Centre therefore aims to promote awareness among European citizens about the benefits which the European Union brings to their everyday lives.[5]

Treating the EU as a brand[edit]

The Brand EU Centre's mission is to treat the European Union and its identity as a "brand", which has to be marketed and understood clearly by its consumers (European citizens).[3] The Centre asserts that while, over the past 50 years, Europe has been coming together via closer integration, most of the changes have been made at a political level; and the citizens have not properly connected or identified with the project as a result.[6] The underlying concept is that the collective identity of citizens within the EU, and the values which Europeans adhere and aspire to, constitute a powerful "brand identity," which is extremely meaningful and valuable.[7]

This refers to values such as peace, democracy, the rule of law, equality, and freedom, among others. The Brand EU Centre argues that while this brand is extremely powerful and valuable, it is not being marketed effectively by official European institutions, causing disenfranchisement and Euroscepticism to become the popular climate.[5]

The Brand EU Centre also use publications, campaigns and events to address another "failure" of the European Union, namely its institutional complexity, which results in citizens' lack of understanding about its operations and democratic legitimacy.[6]

References[edit]

  1. ^ a b Alice Tidey (2014-05-19). "The EU’s main problem? Its brand!". Cnbc.com. Retrieved 2016-11-13. 
  2. ^ "Elezioni europee e semestre italiano, parla l'ex presidente Ue". Video.milanofinanza.it. Retrieved 2016-11-13. 
  3. ^ a b Nicolas de Santis (2014-05-21). "Marketing the EU brand: where Europe has fallen short". Marketingmagazine.co.uk. Retrieved 2016-11-13. 
  4. ^ "CNBC Brand EU Interview - Rebranding Europe". YouTube. Retrieved 2016-11-13. 
  5. ^ a b "The EU’s weak brand explains rising Euroscepticism and potential break up of Europe | Policy Review". Policyreview.eu. Retrieved 2016-11-13. 
  6. ^ a b "Video News - CNN.com". Edition.cnn.com. 2014-04-03. Retrieved 2016-11-13. 
  7. ^ "CNBC Brand EU Interview - The European Union's Branding Problem". YouTube. 2014-04-04. Retrieved 2016-11-13. 

External links[edit]

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