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Kalléo Hipolito Valo Brand EU V13 Patins Street
Kalléo Hipolito Valo Brand EU V13 Patins Street
Published: 2016/04/05
Channel: thevalo brand
Tourism in the EU: Imagining brand Europe
Tourism in the EU: Imagining brand Europe
Published: 2017/07/17
Channel: FRANCE 24 English
Best Brand EU
Best Brand EU
Published: 2015/09/07
Channel: Saïdus GVA
CNBC Brand EU Interview - The European Union
CNBC Brand EU Interview - The European Union's Branding Problem
Published: 2014/04/04
Channel: Gold Mercury International
Brand Video 2016 “Solutions for a Better World” (French - EU)
Brand Video 2016 “Solutions for a Better World” (French - EU)
Published: 2016/05/09
Channel: Channel Panasonic - Official
Brand Video 2017  “Work towards a Better World” (French - EU & Africa)
Brand Video 2017 “Work towards a Better World” (French - EU & Africa)
Published: 2016/12/19
Channel: Channel Panasonic - Official
Richard Eisermann - Design boosting business and brand - www.prospect.eu
Richard Eisermann - Design boosting business and brand - www.prospect.eu
Published: 2017/08/30
Channel: ixsilver
Brand Video Spring 2017“A Better Life, A Better World” (Portuguese - EU)
Brand Video Spring 2017“A Better Life, A Better World” (Portuguese - EU)
Published: 2017/07/05
Channel: Channel Panasonic - Official
CNBC Brand EU Interview - Rebranding Europe
CNBC Brand EU Interview - Rebranding Europe
Published: 2014/05/13
Channel: Gold Mercury International
Brand EU Trailer - Divided We Fall. United We Stand?
Brand EU Trailer - Divided We Fall. United We Stand?
Published: 2015/05/28
Channel: Gold Mercury International
Best Brand EU West
Best Brand EU West
Published: 2017/06/25
Channel: jamie rowan
CNN Brand EU Interview - Richard Quest - EU Brand is falling short
CNN Brand EU Interview - Richard Quest - EU Brand is falling short
Published: 2014/04/04
Channel: Gold Mercury International
Level 3 Communications Brand Video - EU
Level 3 Communications Brand Video - EU
Published: 2009/05/28
Channel: st3reo23
Ed Sheeran - Shape of You [Official Video]
Ed Sheeran - Shape of You [Official Video]
Published: 2017/01/30
Channel: Ed Sheeran
DEFAULT (Simon Brand, EU, 2014), TRAILER SUBTITULADO
DEFAULT (Simon Brand, EU, 2014), TRAILER SUBTITULADO
Published: 2014/10/03
Channel: septimoartecolombia
Mt brand? Made in E.U.
Mt brand? Made in E.U.
Published: 2013/07/22
Channel: Horus2468
Brand EU - Divided We Fall. United We Stand?
Brand EU - Divided We Fall. United We Stand?
Published: 2014/09/25
Channel: Gold Mercury International
Al Jazeera Brand EU Interview - Nicolas De Santis
Al Jazeera Brand EU Interview - Nicolas De Santis
Published: 2014/05/27
Channel: Gold Mercury International
RT (Russian Television) Brand EU Interview - "The Ultimate Makeover"
RT (Russian Television) Brand EU Interview - "The Ultimate Makeover"
Published: 2014/06/30
Channel: Gold Mercury International
CNBC BRAND EU Interview - Nicolas De Santis and Enrique Barón Crespo
CNBC BRAND EU Interview - Nicolas De Santis and Enrique Barón Crespo
Published: 2014/03/31
Channel: Gold Mercury International
MPs brand EU claims
MPs brand EU claims 'bogus, misleading and confusing' BBC News
Published: 2016/05/27
Channel: Latest News Online
BIGGEST TROLL EU OMG THAT BRAND
BIGGEST TROLL EU OMG THAT BRAND
Published: 2016/01/31
Channel: Pehip Top
BRAND EU founder on consequences of BREXIT D-DAY+1 (Italian)
BRAND EU founder on consequences of BREXIT D-DAY+1 (Italian)
Published: 2016/06/28
Channel: Gold Mercury International
Visual theatre for brands : Justso.eu
Visual theatre for brands : Justso.eu
Published: 2017/02/13
Channel: EUregistry
Brand new Orion Intake! (EU)
Brand new Orion Intake! (EU)
Published: 2016/10/14
Channel: KNfilters
H2K (Chei Brand) VS OG (Naehyun Katarina) Game 1 Highlights - 2017 EU LCS Spring W10D2
H2K (Chei Brand) VS OG (Naehyun Katarina) Game 1 Highlights - 2017 EU LCS Spring W10D2
Published: 2017/03/31
Channel: OPLOLReplay - LoL LCS LCK Esports Highlights
Introduction of the ENQIO brand name and logo (www.enqio.eu)
Introduction of the ENQIO brand name and logo (www.enqio.eu)
Published: 2009/06/30
Channel: enqioenqio
Best EU Beverage Brands: Digital Marketing 2015
Best EU Beverage Brands: Digital Marketing 2015
Published: 2015/02/05
Channel: L2inc
best troll brand eu
best troll brand eu
Published: 2014/01/09
Channel: Vlad Doroshyn
Eftersläckningsarbete vid EU-migranternas läger
Eftersläckningsarbete vid EU-migranternas läger
Published: 2014/12/30
Channel: SYDSVENSKAN
Imminent EU membership sparks heated row over wine brand name
Imminent EU membership sparks heated row over wine brand name
Published: 2015/07/31
Channel: AP Archive
EU Referendum | News coverage 24.06 (2016).
EU Referendum | News coverage 24.06 (2016).
Published: 2016/06/26
Channel: Brand Graffismo
LoL - Dia D #14 - MID Brand - Eu não consigo farmar!!
LoL - Dia D #14 - MID Brand - Eu não consigo farmar!!
Published: 2015/08/13
Channel: Asgard Games
Building an ice cream brand : DasEis.eu
Building an ice cream brand : DasEis.eu
Published: 2016/01/18
Channel: EUregistry
YULONG Brand EU standard ric ehusk pellet making machine
YULONG Brand EU standard ric ehusk pellet making machine
Published: 2012/10/15
Channel: Allywei1989
dasmesser.eu | dasmesser No. 173 - Kiwi Brand Kochmesser
dasmesser.eu | dasmesser No. 173 - Kiwi Brand Kochmesser
Published: 2014/06/08
Channel: dasmesser.eu
Gigi Becali vorbeste despre Negoita si despre afacerea de la Steaua :"Eu sunt brand Becali"
Gigi Becali vorbeste despre Negoita si despre afacerea de la Steaua :"Eu sunt brand Becali"
Published: 2017/11/13
Channel: Geneza Fotbalului
10 Coisas Que Eu Mais Gosto || Maah Brand
10 Coisas Que Eu Mais Gosto || Maah Brand
Published: 2016/01/11
Channel: Maah Brand
Aiersi brand solid body electric Tenor ukulele EU-26B Video Demo
Aiersi brand solid body electric Tenor ukulele EU-26B Video Demo
Published: 2017/07/10
Channel: Devon Zhu
Bithiri Sathi Turns Brand Ambassador For Chicken | Teenmaar News | V6 News
Bithiri Sathi Turns Brand Ambassador For Chicken | Teenmaar News | V6 News
Published: 2017/11/11
Channel: V6 News Telugu
European Parliament backs brand new EU food labelling
European Parliament backs brand new EU food labelling
Published: 2011/07/06
Channel: euobservertv
Russell Brand takes helm of EU Baseball
Russell Brand takes helm of EU Baseball
Published: 2015/05/20
Channel: EU Athletics
IIeX EU 2015: Creating the Future of Brand and Ad Tracking by Jeff Reynolds (LRW)
IIeX EU 2015: Creating the Future of Brand and Ad Tracking by Jeff Reynolds (LRW)
Published: 2016/09/21
Channel: Insight Innovation
dasmesser.eu | dasmesser No. 501 Kiwi Brand Allzweckmesser
dasmesser.eu | dasmesser No. 501 Kiwi Brand Allzweckmesser
Published: 2014/06/09
Channel: dasmesser.eu
Ukraine   Polizisten von Pro EU Demonstranten in Brand gesteckt   21 Januar 2014
Ukraine Polizisten von Pro EU Demonstranten in Brand gesteckt 21 Januar 2014
Published: 2014/03/13
Channel: azebura
How to find your PERFECT RED lipstick
How to find your PERFECT RED lipstick
Published: 2017/11/18
Channel: Teri
Zaba EU - TV show- brand entertainment
Zaba EU - TV show- brand entertainment
Published: 2015/03/13
Channel: Park Avenia
Will Russell Brand and Bob Dobbs be jailed on eve of EU election | 2017
Will Russell Brand and Bob Dobbs be jailed on eve of EU election | 2017
Published: 2017/09/05
Channel: Bruce Marshall
League of Legends Brand "Pentakill" makk.eu :
League of Legends Brand "Pentakill" makk.eu :'D
Published: 2017/05/19
Channel: Xertey Ricsi
Husky Lion Crew - Eu sou um SuperBrand
Husky Lion Crew - Eu sou um SuperBrand's (Gym)
Published: 2015/04/23
Channel: HUSKY LION [OFICIAL]
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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The Brand EU Centre (in short, Brand EU) is a pro-EU research and communications centre created and run by think tank Gold Mercury International and located in London, England, United Kingdom. Its function is to "improve the management of the European Union brand"[1] The Brand EU Centre was founded in 2014, and is run by Nicolas De Santis, President and Secretary General of Gold Mercury, and Enrique Barón Crespo, former President of the European Parliament.[2]

The Brand EU Centre is based in London, in Gold Mercury House, Mayfair, and is funded privately. As an independent centre it is not funded or affiliated with any EU institutions or governmental bodies, nor is it connected to any political parties.[3]

Objectives[edit]

The Centre's main goal is to improve citizens' understanding and connection to the European Union. The Centre asserts that member states' national governments, and Brussels itself has largely been ineffective at creating a strong EU brand identity among their citizens, and have not done a good job of promoting the EU's work.[1] The Centre's approach argues that connection with the Union has mostly been top down and must also include a bottom-up approach, stating with its citizens and civil society. Centre President, Nicolas De Santis believes that politicians do not help the EU's case, because they scapegoat it for their domestic problems, and claim the Union's successes as their own.[4]

The Centre therefore aims to promote awareness among European citizens about the benefits which the European Union brings to their everyday lives.[5]

Treating the EU as a brand[edit]

The Brand EU Centre's mission is to treat the European Union and its identity as a "brand", which has to be marketed and understood clearly by its consumers (European citizens).[3] The Centre asserts that while, over the past 50 years, Europe has been coming together via closer integration, most of the changes have been made at a political level; and the citizens have not properly connected or identified with the project as a result.[6] The underlying concept is that the collective identity of citizens within the EU, and the values which Europeans adhere and aspire to, constitute a powerful "brand identity," which is extremely meaningful and valuable.[7]

This refers to values such as peace, democracy, the rule of law, equality, and freedom, among others. The Brand EU Centre argues that while this brand is extremely powerful and valuable, it is not being marketed effectively by official European institutions, causing disenfranchisement and Euroscepticism to become the popular climate.[5]

The Brand EU Centre also use publications, campaigns and events to address another "failure" of the European Union, namely its institutional complexity, which results in citizens' lack of understanding about its operations and democratic legitimacy.[6]

References[edit]

  1. ^ a b Alice Tidey (2014-05-19). "The EU's main problem? Its brand!". Cnbc.com. Retrieved 2016-11-13. 
  2. ^ "Elezioni europee e semestre italiano, parla l'ex presidente Ue". Video.milanofinanza.it. Retrieved 2016-11-13. 
  3. ^ a b Nicolas de Santis (2014-05-21). "Marketing the EU brand: where Europe has fallen short". Marketingmagazine.co.uk. Retrieved 2016-11-13. 
  4. ^ "CNBC Brand EU Interview - Rebranding Europe". YouTube. Retrieved 2016-11-13. 
  5. ^ a b "The EU's weak brand explains rising Euroscepticism and potential break up of Europe | Policy Review". Policyreview.eu. Retrieved 2016-11-13. 
  6. ^ a b "Video News - CNN.com". Edition.cnn.com. 2014-04-03. Retrieved 2016-11-13. 
  7. ^ "CNBC Brand EU Interview - The European Union's Branding Problem". YouTube. 2014-04-04. Retrieved 2016-11-13. 

External links[edit]

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