||This article's lead section may not adequately summarize key points of its contents. (April 2011)|
Brightcove was founded in 2004 by Jeremy Allaire, who now serves as Executive Chairman, and Bob Mason. In March 2006, Brightcove acquired Seattle-based Metastories, makers of StoryMaker, a publishing tool for video, audio, images, and text. In May of that year, it established a distribution partnership with TiVo and a content delivery partnership with Limelight Networks.
In November 2009, Brightcove was named as one of the top two U.S. video platform vendors.
In April 2010, it was reported that Brightcove raised $12 million in fourth-round funding, nearing a total of $100 million, but still barely breaking even with the projected $50 million in annual revenue.
In December 2005 Brightcove partnered with Reuters to create a program to syndicate customized news video players. In 2006, Brightcove completed Internet TV partnership deals with a number of large media companies including The New York Times Company (NYTimes.com and About.com), Discovery Communications (Discovery Channel, Travel Channel), and Sony BMG among others. In 2007, Brightcove capitalized on a trend of magazine and newspaper publishers expanding into online video by signing deals with print media companies including Time Inc., TV Guide, and Washingtonpost.Newsweek Interactive.
The Brightcove Studio was home to the Brightcove Internet TV platform. Geared toward professional video publishers, the studio was used to create, customize, distribute, and monetize video player widgets. Videos, lineups, players, and online channels were all created and managed through a content management system called the Brightcove Console, an Adobe Flex-based internet application. Monetization was achieved through video sales and advertising.
Brightcove.tv was a video website dedicated to promoting Brightcove content. Every publisher who created a Brightcove account was assigned a channel, their own page on Brightcove.tv.
Publishers could customize their channel through the Brightcove Console. Simple details like the channel's name, logo, and description could be updated in the user's profile. The content of a channel was defined by changing the settings of individual titles, lineups, and players to allow distribution and promotion on Brightcove.tv.
On December 17, 2008, Brightcove shut down Brightcove Network accounts that had not been upgraded to paid Brightcove platform accounts. At the same time, they shut down the Brightcove.TV website (which is separate from the corporate Brightcove website).
In May 2011, Brightcove announced its App Cloud online product that is targeted at the development of mobile applications. App Cloud allows companies to develop apps once using its online interface, and then deploy them as iPhone and Android native apps.
App Cloud was made generally available in November 2011. NBC used App Cloud to power its NBCU Screen It Emmy screener app for the iPad. The app allows 15,000 members of the Academy of Television Arts & Sciences who vote on the Emmy awards to gain authenticated access to view NBC's programs. The App Cloud was terminated in early 2013.