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Gordon gained control of Television Wollongong Transmission Ltd (later rebadged as WIN TV, itself an acronym of Wollongong Illawarra New South Wales) in 1979 from Rupert Murdoch. He then expanded WIN Television's operations during the 1990s, buying out the other shareholders in 1991 after buying two licenses in Queensland and Crawford Productions. By the end of the decade WIN had licenses and transmitters in all Australian states and mainland territories. WIN Corporation also owns shares in Publishing and Broadcasting Limited, Network Ten and Sunraysia Television.