|Company||Bustle Digital Group|
Bustle is an online American women's magazine founded in August 2013 by Bryan Goldberg. Bustle is designed for women and it positions news and politics alongside articles about beauty, celebrities, and fashion trends. By September 2016, the website had 50 million monthly readers.
Bustle was founded by Bryan Goldberg in 2013. Previously, Goldberg co-founded the website Bleacher Report with a single million-dollar investment. He claimed that “women in their 20s have nothing to read on the Internet.” Bustle was launched with $6.5 million in backing from Seed and Series A funding rounds. There is no editor-in-chief, rather, writers control their own content.
It surpassed 10 million monthly unique visitors in July 2014, placing it ahead of rival women-oriented sites such as Refinery29, Rookie and xoJane; it had the second greatest number of unique visitors after Gawker's Jezebel. Bustle's increasing popularity among young women is partly attributed to its young writing staff. The writers are advised to write about stories that interest them; this can range from topics about beauty products to international affairs and politics..
By 2015, Bustle had 46 full-time editorial staff. In September 2016, Bustle launched a redesign using the company’s $11.5 million series D funding round. At that time, the site had over 70 full-time editors and 250 contract contributors who posted over 200 articles daily.
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