|Company||Bustle Digital Group|
Bustle was founded by Bryan Goldberg in 2013. Previously, Goldberg co-founded the website Bleacher Report with a single million-dollar investment. Bustle was launched with $6.5 million in backing from Seed and Series A funding rounds.
It surpassed 10 million monthly unique visitors in July 2014, placing it ahead of rival women-oriented sites such as Refinery29, Rookie and xoJane; it had the second greatest number of unique visitors after Gawker's Jezebel. Bustle's increasing popularity among young women is partly attributed to its young writing staff. The writers are advised to write about stories that interest them; this can range from topics about beauty products to international affairs and politics..
By 2015, Bustle had 46 full-time editorial staff.
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