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This article does not cite any references or sources. (February 2013) |
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| Industry | Outdoor Advertising |
|---|---|
| Headquarters | New York, NY, U.S. |
| Area served | Worldwide |
| Owner(s) | CBS Corporation |
CBS Outdoor (formerly Viacom Outdoor, Infinity Outdoor, Outdoor Systems, Gannett Outdoor and 3M National, among others) is the outdoor advertising division of media conglomerate CBS Corporation. It is the third largest outdoor media owner in revenue terms. It operates in markets including the United States, Canada, Mexico, Puerto Rico, Argentina, Brazil, Chile, Uruguay, China, the Netherlands, France, Ireland, Italy, Spain, and the United Kingdom. The Americas division is led by CEO Wally Kelly. The international division is led by CEO Antonio Alonso.
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History [edit]
The company was originally known as 3M National, the outdoor advertising subsidiary of the 3M Company; it was later spun out into a new company, Outdoor Systems. This new company would later acquire Gannett Outdoor from the Gannett Company. In 1997, it was bought by Infinity and became Infinity Outdoor. Infinity was absorbed into Viacom in 1999, and became Viacom Outdoor. When Viacom split from CBS Corporation it became CBS Outdoor.
Worldwide [edit]
Canada [edit]
CBS Outdoor Canada (CBS Affichage in Quebec) is a leading Outdoor Representative in Canada. Major products/contracts include:
- Mississauga Transit advertising on buses
- Transit shelter contracts in the municipalities of: Halifax, Cape Breton, Saint John, Quebec City, Saguenay, Trois-Rivières, Sherbrooke, Montreal, Oakville, Mississauga, Vaughan, Richmond Hill, Markham, Pickering, Newmarket, Hamilton, London, Windsor, Leamington, Sarnia, Barrie, Winnipeg, Calgary, Edmonton, and Vancouver
- In addition CBS Outdoor Canada represents products including billboards, murals and large format products like Superboards in the top markets across the country.
CBS Outdoor products are audited and measured by COMB (the Canadian Out-of-Home Measurement Bureau).
UK [edit]
CBS Outdoor UK operate mainly in the billboard advertising and transport media markets. Notable contracts include the London Underground, National Rail, Westfield London, Merseyrail and Sheffield Supertram.[1]
See also [edit]
Rival outdoor advertisers include:
Past names [edit]
References [edit]
External links [edit]
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