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XXXTENTACION - Call Me Captain Morgan (Lyrics)
XXXTENTACION - Call Me Captain Morgan (Lyrics)
Published: 2017/02/11
Channel: Hype Lyrics
Captain, Captain | Captain Morgan
Captain, Captain | Captain Morgan
Published: 2017/05/09
Channel: Captain Morgan Europe
Largest Captain Morgan Rum & Coke Ever Consumed on Youtube
Largest Captain Morgan Rum & Coke Ever Consumed on Youtube
Published: 2017/02/12
Channel: The ShoeNice
The Jolly Rogers - Captain Morgan
The Jolly Rogers - Captain Morgan
Published: 2016/10/17
Channel: A Pirate's Life
The REAL Story of The REAL Captain MORGAN
The REAL Story of The REAL Captain MORGAN
Published: 2011/03/03
Channel: The Real Captain Morgan
Captain Morgan Shuffle - Full
Captain Morgan Shuffle - Full
Published: 2017/06/05
Channel: Captain Morgan Canada
Captain on Acid Shot - Tipsy Bartender
Captain on Acid Shot - Tipsy Bartender
Published: 2016/05/18
Channel: Tipsy Bartender
Captain Morgan Commercial
Captain Morgan Commercial
Published: 2013/09/20
Channel: nikolov003
Stayer
Stayer's cup 2017 Captain Morgan beautiful ride by trevor patel
Published: 2017/03/05
Channel: chethan vevo
Crushing Cocktails with Captain
Crushing Cocktails with Captain's Anchor | Captain Morgan & The Slow Mo Guys
Published: 2014/04/22
Channel: Captain Morgan USA
cómo preparar un cóctel Captain Morgan Redux
cómo preparar un cóctel Captain Morgan Redux
Published: 2012/08/01
Channel: Barman in red
Captain Morgan "The Barber"
Captain Morgan "The Barber"
Published: 2014/03/08
Channel: Raúl Sánchez Ortego
captain morgan challenge
captain morgan challenge
Published: 2012/05/16
Channel: bajakiller22
Captain Morgan Cannon Blast Review
Captain Morgan Cannon Blast Review
Published: 2016/02/15
Channel: Silly Reviews
Captain Morgan LocoNut Review!
Captain Morgan LocoNut Review!
Published: 2017/03/11
Channel: Special K
Captain Morgan
Captain Morgan's Private Stock Rum Review - On the Rocks
Published: 2015/03/31
Channel: On The Rocks
НА ЧТО ГОТОВ МУЖИК РАДИ 100 ГРН / 0.7 Captain Morgan
НА ЧТО ГОТОВ МУЖИК РАДИ 100 ГРН / 0.7 Captain Morgan
Published: 2017/07/25
Channel: СМЕХ И ГРЕХ
Alestorm - Captain Morgan
Alestorm - Captain Morgan's Revenge [HQ]
Published: 2011/02/21
Channel: Frymetallaro
Captain Morgan Original Spiced Gold Rum
Captain Morgan Original Spiced Gold Rum
Published: 2012/05/22
Channel: Dan Murphy's
Captain Morgan Spiced Rum Review - Cabin Liquor Review 7 dj ashtray DRUNK REVIEW
Captain Morgan Spiced Rum Review - Cabin Liquor Review 7 dj ashtray DRUNK REVIEW
Published: 2014/03/23
Channel: DJAshtrayProductions
Captain, Captain | Captain Greeting | Captain Morgan
Captain, Captain | Captain Greeting | Captain Morgan
Published: 2017/05/12
Channel: Captain Morgan USA
Mango Colada -  Captain Morgan LocoNut - #Fedwaydrinks
Mango Colada - Captain Morgan LocoNut - #Fedwaydrinks
Published: 2017/04/07
Channel: Fedway Web Series
Captain Morgan "Acapella"
Captain Morgan "Acapella"
Published: 2014/09/06
Channel: Raúl Sánchez Ortego
Hur enkelt är det att halsa 1 L Captain Morgan?
Hur enkelt är det att halsa 1 L Captain Morgan?
Published: 2016/12/17
Channel: Helt Enkelt
The Morgan *Hiccup* Mule Rum Cocktail | Captain Morgan
The Morgan *Hiccup* Mule Rum Cocktail | Captain Morgan
Published: 2017/03/31
Channel: Captain Morgan USA
Captain Morgan Black Spiced Rum #1
Captain Morgan Black Spiced Rum #1
Published: 2012/07/18
Channel: chilledmagazine
Spiritual Sunday 004 - Captain Morgan Original Spiced Gold
Spiritual Sunday 004 - Captain Morgan Original Spiced Gold
Published: 2014/06/22
Channel: Frozen Summers
Captain Morgan White Rum Review / Blind Tasting
Captain Morgan White Rum Review / Blind Tasting
Published: 2014/04/14
Channel: Common Man Cocktails
Then Things Got Loco! | Captain Morgan LocoNut
Then Things Got Loco! | Captain Morgan LocoNut
Published: 2017/04/11
Channel: Captain Morgan USA
Harlej - Kapitan Morgan
Harlej - Kapitan Morgan
Published: 2011/03/16
Channel: Miloš Kevický
Captain Morgan "Fire Ship"
Captain Morgan "Fire Ship"
Published: 2014/02/16
Channel: Raúl Sánchez Ortego
2 Blyga Läppar & Drängarna- Iskall öl & Captain Morgan (textvideo)
2 Blyga Läppar & Drängarna- Iskall öl & Captain Morgan (textvideo)
Published: 2017/04/30
Channel: 2blygalappar
Captain Morgan - Party Like a Champion - Commercial 2012
Captain Morgan - Party Like a Champion - Commercial 2012
Published: 2012/08/24
Channel: Julian Nagel
Captain Morgan Donair - Crusty Dave Full
Captain Morgan Donair - Crusty Dave Full
Published: 2017/06/05
Channel: Captain Morgan Canada
2 blyga läppar & Drängarna Iskall Öl Och Captain Morgan
2 blyga läppar & Drängarna Iskall Öl Och Captain Morgan
Published: 2017/06/10
Channel: Dräng Dräng
When Captain Meets Cola | Captain Morgan
When Captain Meets Cola | Captain Morgan
Published: 2016/05/04
Channel: Captain Morgan Europe
Captain Morgan
Captain Morgan's "To Life, Love & Loot"
Published: 2011/05/22
Channel: EZERIN`COM
Gugun Blues Shelter - Captain Morgan - IMS
Gugun Blues Shelter - Captain Morgan - IMS
Published: 2015/04/13
Channel: Official NET News
CAPTAIN MORGAN COMMERCIAL
CAPTAIN MORGAN COMMERCIAL
Published: 2013/09/03
Channel: wwe randomenit
Maytrixx - Abschluss Heute, Captain Morgan
Maytrixx - Abschluss Heute, Captain Morgan
Published: 2015/10/29
Channel: All.music.directions
Captain Morgan The Most Exciting Cinematic Quality Rum Advertising
Captain Morgan The Most Exciting Cinematic Quality Rum Advertising
Published: 2017/02/02
Channel: Funny Commercials
Captain Morgan Cannon Blast Rum Review
Captain Morgan Cannon Blast Rum Review
Published: 2015/09/30
Channel: Common Man Cocktails
cayouche - captain morgan
cayouche - captain morgan
Published: 2011/07/18
Channel: TheKolopinko
Alestorm-Captain Morgan
Alestorm-Captain Morgan's Revenge (Album 2008)
Published: 2017/02/28
Channel: stefany sechrest
Captain Morgan und Eko Fresh machen Bierstadt zu Mutineerstadt  | Captain Morgan Deutschland
Captain Morgan und Eko Fresh machen Bierstadt zu Mutineerstadt | Captain Morgan Deutschland
Published: 2017/05/02
Channel: Captain Morgan Europe
Spot Anuncio Captain Morgan Perfect Getaway  Chapter One
Spot Anuncio Captain Morgan Perfect Getaway Chapter One
Published: 2013/03/27
Channel: Callback Studios
MAHARAJA
MAHARAJA'S GOLD CUP G2 2017 CAPTAIN MORGAN
Published: 2017/07/09
Channel: chethan vevo
Kraken and Captain Morgan Black Spiced Rum Tasting Review
Kraken and Captain Morgan Black Spiced Rum Tasting Review
Published: 2013/01/07
Channel: Common Man Cocktails
Captain Morgan: ŽIJ JAKO KAPITÁN!
Captain Morgan: ŽIJ JAKO KAPITÁN!
Published: 2016/05/17
Channel: Captain Morgan CZ
Captain Morgan feat. Eko Fresh: Das Amt  | Captain Morgan Deutschland
Captain Morgan feat. Eko Fresh: Das Amt | Captain Morgan Deutschland
Published: 2017/05/02
Channel: Captain Morgan Europe
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WIKIPEDIA ARTICLE

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Captain Morgan
Captainlogo 2005.PNG
Type Rum
Manufacturer Diageo
Country of origin United States Virgin Islands
Introduced 1944
Alcohol by volume 17.5% - 50%
Proof (US) 70 (Original)
Color Golden
Variants Parrot Bay
Private Stock
Silver Spiced
Tattoo
100 Proof
Long Island Iced Tea
Lime Bite
Black
1671
Related products List of rum producers
Website Captainmorgan.com

Captain Morgan is a brand of rum produced by alcohol conglomerate Diageo. It is named after the 17th-century Welsh privateer of the Caribbean, Sir Henry Morgan who died on 25 August 1688. Since 2011, the label has used the slogan "To Life, Love and Loot."

History[edit]

In 1944, the Seagram Company started producing rum under the name Captain Morgan Rum Company.

Seagram CEO Samuel Bronfman purchased a distillery named Long Pond from the Jamaican government. Among the buyers of raw rum from the Long Pond distillery was a Kingston pharmacy named Levy Brothers. The Levy family had been purchasing raw rum, adding medicinal herbs and spices, aging, and bottling it. Bronfman liked the rum product and bought the rights to it.

In the 1950s the governments of both the United States and its Puerto Rico commonwealth territory instituted a number of job creation programs in Puerto Rico. Taxes on rum entering the contiguous 48 states from Puerto Rico were made lower than those on rum coming from foreign countries. At this time both Seagram's and the Bacardi family built large new plants near San Juan. In 1985, Seagrams sold its rum distillery and manufacturing facilities in Camuy and Arecibo—and doing business as Puerto Rican Destillers—to Destilería Serrallés, a Puerto Rican concern that had been producing the Don Q brand in Puerto Rico since 1865. As part of the contract Seagrams also licensed to Serralles the rights to produce and distribute the "Captain Morgan" brand in Puerto Rico and the rest of the Caribbean until 2012.

In 2001, Seagrams sold the "Captain Morgan" brand to Diageo. Diageo made an announcement on 24 June 2008, that it intends to build and operate a new rum distillery on St. Croix, Virgin Islands beginning in 2010 and to source from it beginning at the end of their current supply contract in 2012.

An actor portraying Captain Morgan at the 2007 Scream Awards. The event was sponsored by Diageo.

In 1984, Captain Morgan Original Spiced Rum was introduced to the United States.[1] Captain Morgan is, by volume, the second largest brand of spirits in the United States, and the seventh largest worldwide. In 2007, 7.6 million 9-liter cases were sold. Most Captain Morgan rum is sold in the United States, Canada, Great Britain, South Africa, and Global Travel.[2]

In November 2009, the NFL banned a covert ad campaign, allegedly put on by Diageo. It was understood that for each NFL player striking the "Captain Morgan" pose on camera during a regular season game, Diageo would donate $10,000 to the Gridiron Greats (a non-profit which helps retired NFL players with various hardships after leaving the game). The league made this announcement following such a celebration by Brent Celek of the Philadelphia Eagles.[3]

In 2010 two American territories, Puerto Rico and the United States Virgin Islands bickered over plans for the Captain Morgan to move operations to the U.S.V.I under tax incentives.[4] The matter came to a head when it created a debate in the United States Congress over the USVI's attempt to use tax benefits to lure the company to that territory.[5]

In 2011, to bring it into line with the international version, Morgan's Spiced in the UK was rebranded as Captain Morgan's Spiced. This was accompanied by a large media campaign and parties hosted around the UK in clubs and bars to advertise the new rum. The "Captain Morgan" mascot was introduced along with "Morganettes".

The likeness of the Captain Morgan character was created by award winning artist Don Maitz.

Distillation process[edit]

Captain Morgan's Rum is distilled from sugar cane. The combination of the type of yeasts employed for fermentation, distillation method, aging conditions, and blending determines the characteristic flavor of rum. Made with molasses, water, mash and yeast, Captain Morgan Original Spiced rum is distilled in a continuous still. Once distilled, the clear spirit is aged in oak barrels for up to a year, adding a golden color and character to the rum before the flavors and spices are added. The brand’s taste is achieved through a proprietary recipe, which is blended into the rum mixture at the final stages of production, making use of spices indigenous to the Caribbean Islands.

Varieties[edit]

  • Black - The original Captain Morgan rum, this is a full-bodied blend of pot and continuous still rums from Jamaica, Guyana & Barbados aged in oak, has a dark colour and distinctive rich taste. Available only in the United Kingdom, Germany, Scandinavia, South Africa, and some other countries. Packaged in a traditional Captain Morgan bottle with a black label highlighting the words "Jamaica Rum". 100 proof (USA - 80 proof)
  • Black Spiced Rum - Crafted from Caribbean Blackstrap rum and select ingredients, including “rich clove spice and premium cassia bark ... finished with double charred blackened oak for a premium, smooth taste”. Advertised as a bold alcohol that carries the taste of cinnamon and clove, followed by “hints of warm spice and vanilla for a smooth finish". Only available in the USA, Canada, and Australia. Packaged in a distinct stout-bodied clear-glass bottle with a white label printed on both sides. 94.6 proof (Australia - 80 proof)
  • Captain Morgan Black Label from the 1970s. A product of Jamaica, Guyana and Barbados, produced by the Seagrams company.
    Dark Rum - A blend of Caribbean and Canadian Rum. 80 proof
  • Deluxe Dark - A blend of dark Caribbean rums, aged in white oak barrels, only available in Canada. 80 proof
  • Lime Bite - A silver lime-spiked spiced rum. 70 proof
  • Limited Edition Spiced - Similar to Spiced Gold. 70 proof
  • Long Island Iced Tea - A pre-mixed cocktail of rum, vodka, whiskey, gin and triple-sec liqueur. Only available in the USA and Canada. 35 proof
  • Original Spiced - Aged Caribbean rum, with spices and other natural flavours. 70 proof
  • Original Spiced Gold - A blend of rum and other spirits. Mellow aged and enhanced with fruit flavours, spices, and a heavy touch of vanilla. 70 proof
  • Parrot Bay - White rum offered in a variety of flavourings including coconut, key lime, mango, orange, passion fruit, pineapple and strawberry. This range appears to have been introduced to compete with the flavoured vodkas in mixed cocktails. 42 proof (formerly 48). Also offered in a 90 proof version of the coconut flavour.
  • Private Stock - Rich, dark and full-bodied, blends hints of island spices with a smooth texture. Packaged in a distinctive squat bottle with a small label. 80 proof
  • Silver Spiced - Aged in oak barrels for over a year, with a smooth taste and a well-rounded, vanilla character. 70 proof
  • Tattoo - An extra-dark, lower-proof rum with fruit flavours described as berry or citrus, introduced to compete with Jägermeister for market share. Unavailable in Canada. 70 proof
  • White Rum - A five times distilled rum that is aged in white oak barrels for over a year, and then filtered to remove the color.[6] 80 proof
  • White Rum flavoured - White Rum in a variety of flavourings including coconut, grapefruit & pineapple. 70 proof
  • 100 Proof - The highest alcoholic content of the Captain Morgan line of drinks. Closest relation is Captain Morgan's Original Spiced Rum. 100 proof
  • 1671 - A smooth, dark sipping rum. 70 proof
  • Cannon Blast - A sweet citrus flavored rum, often used for a shot. 70 proof
  • Sherry Oak - A limited edition rum with either sherry oak chips soaked in it, or some sherry has been added 70 proof

In popular culture[edit]

Before and after the 2015 SummerSlam event, John Cena used the brand as a nickname for Seth Rollins (the WWE World Heavyweight Champion) on WWE's Monday Night Raw show.[7][8] In 2016, Diageo created special limited edition bottles to commemorate Wes Morgan captaining Leicester City F.C. to the 2015-16 Premier League title.[9]

See also[edit]

References[edit]

  1. ^ "Diageo Company History". Archived from the original on 4 April 2007. Retrieved 2007-04-13. 
  2. ^ "Captain Morgan" Archived 26 November 2007 at the Wayback Machine. Diageo. 9 August 2008
  3. ^ "NFL to Captain Morgan, players: 'Ambush marketing' won't be tolerated". USA Today. 12 November 2009. Retrieved 2010-04-29. 
  4. ^ Lever, Rob (29 March 2010). "Daggers in Washington in Captain Morgan rum battle". Caribbean Net News. Retrieved 2010-08-30. [permanent dead link]
  5. ^ "USVI governor asks US senator to reconsider legislation harming territory's economic future". Caribbean Net News. 13 April 2010. Retrieved 2010-08-30. [permanent dead link]
  6. ^ "Captain Morgan White Rum Review". Cocktail Enthusiast. 2014-02-09. Retrieved 2017-01-28. 
  7. ^ "John Cena vs. Seth Rollins Contract Signing: Raw, Aug. 17, 2015". I figured there was no chance in hell I was ever getting close to that championship again until Captain Morgan over here opened his big fat stupid mouth! 
  8. ^ "Seth Rollins gets an unwelcome Night of Champions surprise: Raw, Aug. 31, 2015". John: "do I have a match against Captain Morgan .. at Night of Champions .. for the United States Championship?" Stephanie: "Yes." 
  9. ^ https://uk.sports.yahoo.com/news/leicester-captain-wes-morgan-appears-102133661.html?cmp=ukfb

External links[edit]

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