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Careem Inc.
Privately held company
Industry Technology, transportation network company
Founded March 2012; 6 years ago (2012-03)
Founders Mudassir Sheikha
Magnus Olsson
Abdulla Elyas
Headquarters Dubai
Area served
100+ cities in the Middle East, North Africa and South Asia
Key people
Magnus Olsson
Abdulla Elyas
Mudassir Sheikha
Products Mobile app
Services Taxicab, Vehicle for hire
Website www.careem.com

Careem is a transportation network company based in Dubai, with operations in over 100 cities in 14 countries[1] in the Middle East, North Africa, and South Asia. The company is valued at around $1.2 billion as of 2017.[2]

History[edit]

Careem was co-founded by Mudassir Sheikha and Magnus Olsson, who had both worked as management consultants at McKinsey & Company [3] It started operating in July 2012 as a website-based service for corporate car bookings, and evolved to become a transportation network company with car hire for everyday use.[4]

In 2015, the company acquired a Saudi-based home delivery service company and the founder, Abdulla Elyas joined Careem.[5] In 2017, the company announced a program to extend maternity leave and hire more women.[6]

In June 2017 Careem launched operations in Palestine as part of a commitment to create one million jobs in the Middle East and North Africa region by the end of 2018.[7]In January 2018 they became the first ride-hailing service to launch in Baghdad.[8]

It was announced in February, 2018 that Careem has acquired RoundMenu, a restaurant listing and food ordering platform that operates across the Arab world.[9] In August 2018 Careem said they would be launching bus services, starting with cities in Egypt.[10]

Funding[edit]

Careem has raised funding of US$421.7 million to date.[citation needed] It received seed money of US$1.7 million in a round led by STC Ventures in 2013. In 2014, it received funding of US$10 million in a Series B round led by Al Tayyar Travel Group and STC Ventures.

In November 2015, Careem announced a Series C round investment of US$60 million led by The Abraaj Group.[11][12][13] In October 2016, the company reached an agreement with regulators in Dubai whereby customers are able to book all taxicabs and limousines operating in Dubai via the Careem mobile app.[14] In December 2016, the company raised US$350 million in a Series D round, based on a $1 billion valuation for the company.[15] Saudi Telecom in this funding round invested in a 10% stake in Careem.[16]

Women[edit]

In Pakistan, Careem employs women drivers, and 30 percent of its riders are women. Women are also employed as drivers in Egypt and Jordan.[2] In Saudi Arabia, women make up 80 percent of ride-hailing companies' customers.[16] Careem is planning to have a female workforce of 20,000 by the year 2020.[17]In Saudi Arabia, Careem and Uber have started recruiting women, as part of the Saudi Women to drive movement. Women are going to start driving on 24 June 2018, and Uber and Careem women drivers can start working on the same day.[18]

Criticism[edit]

Regulations[edit]

Taxi protests in Egypt[edit]

Uber and Careem faced heavy criticism in Egypt at the beginning of 2016 by local taxi drivers for operating without official taxi licenses. Taxi drivers organized several protests and sit-ins demanding that the Egyptian government intervene to halt the activities of the TNCs. A committee was organized by the Egyptian government to assess the complaints of the protesting taxi drivers and standardize taxi services in Egypt. They ruled in favor of the TNCs, ensuring that they can operate legally and provided legal protection for the TNC drivers who had been facing attacks by both state police and angry taxi drivers.[19][20][21][22]

Data breach[edit]

In January, 2018, Careem discovered data on more than 14 million riders and 558,800 drivers were breached. The company waited until late April, 2018, to disclose this breach because they "wanted to make sure we had the most accurate information before notifying people".[23][24][25] According to investigations conducted by the company, there was no initial evidence of fraud or misuse.[26]

Charity Work[edit]

Careem has been a supporter of Cricket for a Cause for the past two years and has supported the leagues efforts to raise funds for children in developing nations.

References[edit]

  1. ^ "Careem eyes potential expansion to 250 cities in MENA". ArabianBusiness.com. Retrieved 2018-07-29. 
  2. ^ a b "What It's Like to Be the Uber of the Middle East". Bloomberg.com. 2018-02-02. Retrieved 2018-03-08. 
  3. ^ "Meet Careem: The Uber of The Middle East". Retrieved 2016-10-07. 
  4. ^ BASHIR, OMER (February 15, 2016). "Uber-clone vows safe, affordable ride. Should you Careem around Karachi, Lahore?". Dawn. 
  5. ^ Prince, Stephanie Nour (January 5, 2015). "Careem acquires Saudi-based home delivery service Enwani". Wamda. 
  6. ^ "Dubai's Careem to extend maternity leave, hire more women". Arabian Business. March 8, 2017. 
  7. ^ "Dubai's Careem says to launch operations in Palestine". ArabianBusiness.com. Retrieved 2018-08-14. 
  8. ^ "Careem launches ride-hailing services in Baghdad". The National. Retrieved 2018-08-14. 
  9. ^ "Careem acquires online restaurant listing platform RoundMenu , to trial food delivery". The National. Retrieved 2018-09-20. 
  10. ^ "Dubai's Careem to test bus service in Egypt". ArabianBusiness.com. Retrieved 2018-08-14. 
  11. ^ "Careem raises US$ 60 million in new funding with The Abraaj Group as lead investor". Abraaj.com (Press release). November 10, 2015. 
  12. ^ Aby Sam Thomas (January 13, 2016). "Careem: It's Full Speed Ahead For This Middle East Startup". Entrepreneur. 
  13. ^ Williamson, Rachel (November 10, 2015). "Car-hailing app Careem raises $60M Series C". Wamda. 
  14. ^ Arnold, Tom; Carvalho, Stanley (October 4, 2016). "Uber faces pressure in Dubai as regulator signs deal with rival". Reuters. 
  15. ^ Farber, Madeline (December 19, 2016). "Uber's Middle East Rival Just Got a $1 Billion Valuation". Forbes Magazine. 
  16. ^ a b "Saudi women are a captive market for Uber and Careem". The Economist. Retrieved 2017-05-19. 
  17. ^ "Careem to have 20,000 female drivers in the Middle East by 2020". ArabianBusiness.com. Retrieved 2018-03-08. 
  18. ^ "CNN". 
  19. ^ Pupic, Tamara (15 November 2015). "Entrepreneurs of the Week: Magnus Olsson and Mudassir Sheikha". Arabian Business. 
  20. ^ "Egyptian Government: Uber and Careem Will Stay in Egypt". Cairoscene.com. March 10, 2016. 
  21. ^ Charbel, Jano (February 4, 2016). "Taxi drivers protest against Uber, other app-based car services". madamasr.com. 
  22. ^ Menna Alaa El-Din (March 8, 2016). "Egyptian taxi drivers start open-ended sit-in to demand Uber, Careem shutdown". Ahram online. 
  23. ^ Alrawi, Mustafa. "Ride sharing platform Careem says hit by cyber attack with data of up to 14 million users stolen". The National. Retrieved 23 April 2018. 
  24. ^ Al Ali, Nour. "Middle East Ride-Hailing App Careem Reveals Major Cyber Attack". Bloomberg Technology. Bloomberg. Retrieved 23 April 2018. 
  25. ^ "Important security information". Careem. Retrieved 23 April 2018. 
  26. ^ "Ride-hailing app Careem reveals data breach affecting 14 million people – TechCrunch". techcrunch.com. Retrieved 2018-04-23. 

External links[edit]

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