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Carl Hahn 90
Carl Hahn 90
Published: 2016/07/01
Channel: Wolfsburger Allgemeine Zeitung
Prof. Dr. Carl  Hahn spricht Klartext zur wirtschaftlichen Situation Deutschlands  26.03.2015
Prof. Dr. Carl Hahn spricht Klartext zur wirtschaftlichen Situation Deutschlands 26.03.2015
Published: 2015/04/01
Channel: HitTVeuHauptkanal
Carl Hahn, Chairman Emeritus of Volkswagen
Carl Hahn, Chairman Emeritus of Volkswagen
Published: 2011/10/26
Channel: Berkeley-Haas
Carl Hahn 90 008
Carl Hahn 90 008
Published: 2016/07/01
Channel: Wolfsburger Allgemeine Zeitung
carl hahn 2
carl hahn 2
Published: 2013/08/14
Channel: MadHatter Metalwerkz
O-Ton Volkswagen-Manager Carl Hahn
O-Ton Volkswagen-Manager Carl Hahn
Published: 2017/07/25
Channel: 59de44955ebd
Hilary Hahn -  Carl Nielsen
Hilary Hahn - Carl Nielsen's - Preludio Tema e Variações
Published: 2012/08/29
Channel: Grandesmusicos
Summer NAMM - Hahn Guitars Model 228
Summer NAMM - Hahn Guitars Model 228
Published: 2008/06/21
Channel: Premier Guitar
Carl Hahn: Markt- statt Planwirtschaft
Carl Hahn: Markt- statt Planwirtschaft
Published: 2011/08/12
Channel: GDN1950bis1959
VW Intro on the Today Show
VW Intro on the Today Show
Published: 2015/10/19
Channel: King Rose Archives
Kimberly Hahn: Presbyterian Who Became Catholic - The Journey Home Program
Kimberly Hahn: Presbyterian Who Became Catholic - The Journey Home Program
Published: 2014/10/29
Channel: The Coming Home Network International
Carl Hahn: Definition des Wirtschaftswunders
Carl Hahn: Definition des Wirtschaftswunders
Published: 2011/08/12
Channel: GDN1950bis1959
Hahn 228 Demo by Jesse Manns
Hahn 228 Demo by Jesse Manns
Published: 2016/07/28
Channel: Jesse Manns
Carl Hahn: Der millionste Käfer
Carl Hahn: Der millionste Käfer
Published: 2011/08/12
Channel: GDN1950bis1959
Destiny
Destiny's Child - Say My Name (Cyril Hahn Remix)
Published: 2012/08/17
Channel: Majestic Casual
The Green Cathedral
The Green Cathedral
Published: 2015/05/10
Channel: Linseigh Green
Conversations with Carl: Hilary Hahn
Conversations with Carl: Hilary Hahn
Published: 2017/02/21
Channel: Gretna Music
VW America History Footage
VW America History Footage
Published: 2015/10/18
Channel: King Rose Archives
Green Cathedral - SSA
Green Cathedral - SSA
Published: 2016/05/02
Channel: West Ottawa Ladies Chorus - Ottawa, Ontario, Canada
Wolfsburger Stimme - Carl Horst Hahn
Wolfsburger Stimme - Carl Horst Hahn
Published: 2016/06/08
Channel: KunstmuseumWolfsburg
Hilary Hahn - Rautavaara Violin Concerto (1976-1977) - 1st Movement
Hilary Hahn - Rautavaara Violin Concerto (1976-1977) - 1st Movement
Published: 2014/09/01
Channel: The Violin Network
Hilary Hahn - Peabody Commencement 2017
Hilary Hahn - Peabody Commencement 2017
Published: 2017/05/31
Channel: Peabody Institute of the Johns Hopkins University
Carl Hahn Graduate of Blackhawk Technical College
Carl Hahn Graduate of Blackhawk Technical College
Published: 2012/04/03
Channel: blackhawkedu
Conversations with Carl Weathers
Conversations with Carl Weathers
Published: 2017/06/02
Channel: SAG-AFTRA Foundation
Carl Hahn: VW Käfer als Erfolgssymbol
Carl Hahn: VW Käfer als Erfolgssymbol
Published: 2011/08/12
Channel: GDN1950bis1959
Carl Hahn: 40 D-Mark "Kopfgeld"
Carl Hahn: 40 D-Mark "Kopfgeld"
Published: 2011/08/12
Channel: GDN1940bis1949
Real ep 1
Real ep 1
Published: 2015/03/01
Channel: Carl Hahn
Carl Hahn: Kleiner Wohlstand in den fünfziger Jahren
Carl Hahn: Kleiner Wohlstand in den fünfziger Jahren
Published: 2011/08/12
Channel: GDN1950bis1959
Acht SIS Schulen bekommen den Namen Carl Hahn in Glauchau (Sachsen)  17.08.2009
Acht SIS Schulen bekommen den Namen Carl Hahn in Glauchau (Sachsen) 17.08.2009
Published: 2013/06/25
Channel: HitTVKlassik
Carl Hahn: Deutsche Industriebeschränkungen
Carl Hahn: Deutsche Industriebeschränkungen
Published: 2011/08/12
Channel: GDN1940bis1949
Green Cathedral - Boston
Green Cathedral - Boston
Published: 2016/04/09
Channel: Matthew Goetke
Carl Hahn: Aufschwung mit der Währungsreform
Carl Hahn: Aufschwung mit der Währungsreform
Published: 2011/08/12
Channel: GDN1940bis1949
carl hahn 3
carl hahn 3
Published: 2013/08/14
Channel: MadHatter Metalwerkz
Recital Nov  11, 2015 002
Recital Nov 11, 2015 002
Published: 2015/11/13
Channel: Kim Knight
Carly Rae Jepsen - Run Away With Me
Carly Rae Jepsen - Run Away With Me
Published: 2015/07/17
Channel: CarlyRaeJepsenVEVO
Bach - Cantate BWV 212 - Mer hahn en neue Oberkeet
Bach - Cantate BWV 212 - Mer hahn en neue Oberkeet
Published: 2013/03/07
Channel: MusicArt61
Alte Kameraden Carl Teike Blasorchester der Schutzpolizei Berlin Ludwig Hahn
Alte Kameraden Carl Teike Blasorchester der Schutzpolizei Berlin Ludwig Hahn
Published: 2016/02/19
Channel: Musik Damals
Prof. Carl H. Hahn | Education - Key to a global competitiveness
Prof. Carl H. Hahn | Education - Key to a global competitiveness
Published: 2016/05/25
Channel: Konferencija LearnED
Alte Kameraden Carl Teike Blasorchester der Schutzpolizei Berlin Ludwig Hahn
Alte Kameraden Carl Teike Blasorchester der Schutzpolizei Berlin Ludwig Hahn
Published: 2016/03/10
Channel: Musik Damals
Pokemon primal clash good pools
Pokemon primal clash good pools
Published: 2015/04/02
Channel: Carl Hahn
What can I get
What can I get
Published: 2015/01/17
Channel: Carl Hahn
HAHN BLUE NIGHT | Audi A4 Event | Carl Benz Arena Stuttgart
HAHN BLUE NIGHT | Audi A4 Event | Carl Benz Arena Stuttgart
Published: 2015/11/20
Channel: AP-Film.de Filmproduktion
Doctors discuss the benefits of the  Hahn™ Tapered Implant System
Doctors discuss the benefits of the Hahn™ Tapered Implant System
Published: 2017/03/23
Channel: Glidewell Dental
The lark ascending (Hilary Hahn)
The lark ascending (Hilary Hahn)
Published: 2014/02/26
Channel: Alex Yoshii
Canon xh g1s Test with AF
Canon xh g1s Test with AF
Published: 2013/07/20
Channel: Carl Hahn
Max Richter - Mercy (H.Hahn, C.Smythe)
Max Richter - Mercy (H.Hahn, C.Smythe)
Published: 2014/02/26
Channel: James Jones
Platzkonzert auf der Rotehausstraße in Köln Ehrenfeld
Platzkonzert auf der Rotehausstraße in Köln Ehrenfeld
Published: 2010/07/04
Channel: Peter Carl Hahn
Semyon Bychkov conducts Glazunov Violin Concerto Hilary Hahn, WDR Symphony - YouTube.flv
Semyon Bychkov conducts Glazunov Violin Concerto Hilary Hahn, WDR Symphony - YouTube.flv
Published: 2012/06/24
Channel: Semyon Bychkov
in passing shot Range Rover
in passing shot Range Rover
Published: 2015/05/29
Channel: Carl Hahn
iPhone 5s in boxing with rtmonkey!
iPhone 5s in boxing with rtmonkey!
Published: 2015/04/25
Channel: Carl Hahn
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WIKIPEDIA ARTICLE

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Dr. Carl Horst Hahn
Carl H Hahn by Stuart Mentiply.jpg
Born (1926-07-01) 1 July 1926 (age 91)
Chemnitz, Saxony, Germany
Known for chairman emeritus of Volkswagen Group

Carl Horst Hahn (born 1 July 1926) is a German businessman and former head of the Volkswagen Group from 1982 to 1993. He served as the chairman of the board of management of the parent company, Volkswagen AG (formerly Volkswagenwerk AG). During his tenure, the group's car production increased from two million units in 1982 to 3.5 million a decade later.

Early life and education[edit]

Hahn was born in the German state of Saxony and raised near Chemnitz. His father had been a senior manager of the German car and motorcycle company DKW and was a co-founder of the Auto Union in 1932, which later evolved into the Audi car brand. As a college student, he studied business administration at the University of Cologne and the University of Zurich, economics and politics in Great Britain and France. In 1952, Hahn received his doctorate in Economics at the University of Berne in Switzerland. He went to Perugia for a year to study art history, intending to volunteer at Fiat.[1]

Career[edit]

Before joining Volkswagen, he worked as an economist at the OECD in Paris in the der European Productivity Agency.[1] In 1953 Hahn joined VW as an assistant of chairman Heinrich Nordhoff, and quickly became head of sales promotion in VW's export department. Hahn was a favorite of Nordhoff's.

Volkswagen of America, 1959-1965[edit]

In 1959, Nordhoff made him president of the company's U.S. subsidiary, Volkswagen of America.[citation needed]Under Hahn's leadership, Volkswagen of America began a national advertising campaign to attract more attention to its quirky Beetle sedan and Microbus wagon. Hahn soon hired the Doyle Dane Bernbach ad agency, which created some of the most memorable car ads in history.[citation needed] Its print and television ads for the Volkswagen brand respected the customer's intelligence, gave detailed information about Volkswagen's products, and made fun of the unorthodox qualities of the cars. The ads became cultural icons as much as the cars did, and Volkswagen enjoyed phenomenal sales in the U.S. in the 1960s and early 1970s. Hahn became a beloved figure in the United States before his return to Germany in 1965, having been affectionately nicknamed "Mr. Volkswagen" by VW enthusiasts. While stationed in America, Hahn married the sister of romance novelist Danielle Steel, and their four children were all born in the U.S.

Chairman of Volkswagen AG,1982-1993[edit]

In 1973, Hahn left VW and returned to Hannover, Germany to lead the German tire company Continental AG.{{{cn]}} In 1982, he returned to become chairman of Volkswagenwerk AG. Under his leadership, Volkswagen entered a cooperation agreement with the Spanish car brand SEAT in 1982, bought a majority interest in 1986, and by 1990 owned the entire company.[2] In 1985, Hahn was able to push VW's earnings up 140 percent to $225 million based on sales of more than $21 billion, and he was credited for pushing VW beyond the one-car strategy left over from the era of air-cooled Beetles and the early success of the Volkswagen Golf Mk1 in the 1970s.[citation needed] The second-generation edition, introduced in Europe in 1983 and in North America in 1984, was one of the bestselling cars of the 1980s worldwide.[clarification needed]

Despite Hahn's earlier success in leading Volkswagen of America, VW sales in the United States dropped during his tenure as VW chairman, from 171,281 units in 1982 to 75,873 in 1992, largely to due intense competition from American and Japanese carmakers, and sales in Canada were hardly better.[citation needed] Another issue in North America was substandard product.[citation needed] Soon after Hahn became chairman of VW, he tested an American Volkswagen Rabbit built at the Volkswagen Westmoreland Assembly Plant, which had opened in 1978, and he was deeply disappointed. "It felt like a Chevrolet," he complained. "If you want a Chevrolet, you should go to General Motors."[citation needed]The car had been re-engineered to drive like an American family sedan, with softer suspension and shock absorbers. Hahn fired Volkswagen of America president James McLernon, a former Chevrolet engineer who had been tapped by VW to get the Westmoreland plant up and running. Hahn brought in new management and kept the Westmoreland factory open to produce the second-generation Golf as a hedge against currency fluctuation between the German mark (DM) and the U.S. dollar, but inefficient production and soft sales in North America caused VW to close the plant in 1988.[citation needed]

After the fall of the Iron Curtain in 1991 Volkswagen entered a joint venture with the Czech company Škoda Auto.[3] Hahn's acquisitions made Volkswagen a global force, and affirmed its place as Europe's largest automaker.[citation needed] Hahn also cleaned up VW's business practices,[according to whom?] uncovering an inside foreign exchange fraud, but its $300 million cost to Volkswagen ate into the very profits Hahn had helped the company make.[citation needed]

Personal life[edit]

In the 1950´s he married Marisa Lea Traina (1926–2013), a native of San Francisco. The couple had 4 children and stayed in the US until 1965. He lives in Wolfsburg.

Legacy[edit]

Although Hahn was applauded for making the Volkswagen Golf the most popular car in Europe, and expanding the company through the SEAT and Škoda acquisitions, Volkswagen was in financial trouble by the end of his tenure as chairman, having lost 770 million marks in the eighties surge of the European car market, maintaining a low after-tax profit margin of 2.8 percent.[citation needed] Pre-tax profits went from three billion marks in 1989 to 1.785 billion marks just three years later. Hahn could not keep manufacturing and development costs under control.[citation needed] The Volkswagen board decided that Hahn had been at the helm of Volkswagen too long, and replaced him with Ferdinand Piëch.[citation needed]

Former Volkswagen of America president Bill Young, in an interview with journalist David Kiley, explained Hahn's record as chairman of VW: "Dr. Hahn had a lot on his plate in the 1980s, and [VW was] an organization that he was not suited or equipped to turn upside down the way Piech did." Automotive journalist David E. Davis offered a mixed review: "Hahn is a terrific man, and he did a lot of good things for Volkswagen, but he obviously lost interest in the American market by the time he came back in the 1980s based on the lack of attention the American division got."

Sources[edit]

References[edit]

  1. ^ a b Carl H. Hahn Carl und Marisa Hahn-Stiftung, n.d. retrieved 25 July 2017
  2. ^ [1][dead link]
  3. ^ "Archived copy". Archived from the original on 2010-12-17. Retrieved 2011-02-09. 

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