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Chrysler Brand Video
Chrysler Brand Video
Published: 2017/01/14
Channel: Jeff Bell
Ford, GM, or Chrysler - Which brand breaks more?
Ford, GM, or Chrysler - Which brand breaks more?
Published: 2014/05/21
Channel: RunHard GetPaid
Chrysler Brand at SEMA 2015
Chrysler Brand at SEMA 2015
Published: 2015/11/03
Channel: FCA North America
FCA Winter Drive Program Chrysler Brand
FCA Winter Drive Program Chrysler Brand
Published: 2015/02/27
Channel: FCA North America
Chrysler Corporation Brand Mark "A Mark to Look For and Trust"
Chrysler Corporation Brand Mark "A Mark to Look For and Trust"
Published: 2012/03/12
Channel: OsbornTramain
SEMA 2015: Chrysler Brand (Footage)
SEMA 2015: Chrysler Brand (Footage)
Published: 2015/11/03
Channel: FCA North America
Life before the All-New Pacifica | Chrysler
Life before the All-New Pacifica | Chrysler
Published: 2017/05/11
Channel: Chrysler
Chrysler - "Brand Anthem"
Chrysler - "Brand Anthem"
Published: 2011/01/31
Channel: peterearnell
Chrysler | Design by Decade | The First Chrysler
Chrysler | Design by Decade | The First Chrysler
Published: 2016/04/01
Channel: Chrysler
Fun Uncle | Dad Brand | Chrysler Pacifica  (English)
Fun Uncle | Dad Brand | Chrysler Pacifica (English)
Published: 2016/08/17
Channel: Chrysler
Chrysler Brand Press Conference at The 2010 LA Auto Show - Part 1
Chrysler Brand Press Conference at The 2010 LA Auto Show - Part 1
Published: 2010/11/18
Channel: Chrysler
Katherine Heigl | PacifiKids | Chrysler Pacifica Hybrid
Katherine Heigl | PacifiKids | Chrysler Pacifica Hybrid
Published: 2016/12/30
Channel: Chrysler
Autoshow 2017 Chrysler BRAND FULLSCREEN May 31 2017
Autoshow 2017 Chrysler BRAND FULLSCREEN May 31 2017
Published: 2017/09/02
Channel: DonHarrison01
Listen! Drive! Surprise! | Snack Stop | Chrysler Pacifica | Sesame Street
Listen! Drive! Surprise! | Snack Stop | Chrysler Pacifica | Sesame Street
Published: 2017/07/28
Channel: Chrysler
LX Ladies Show Off Their Customized Chrysler Brand Vehicles
LX Ladies Show Off Their Customized Chrysler Brand Vehicles
Published: 2013/04/26
Channel: FCA North America
Listen! Drive! Surprise! | Ventilated Seats | Chrysler Pacifica | Sesame Street
Listen! Drive! Surprise! | Ventilated Seats | Chrysler Pacifica | Sesame Street
Published: 2017/07/28
Channel: Chrysler
Entertainment at Your Fingertips | All-New Chrysler Pacifica | Chrysler
Entertainment at Your Fingertips | All-New Chrysler Pacifica | Chrysler
Published: 2017/03/22
Channel: Chrysler
Chrysler Brand President & CEO Al Gardner Discusses 2015 Chrysler 200
Chrysler Brand President & CEO Al Gardner Discusses 2015 Chrysler 200
Published: 2014/01/13
Channel: FCA North America
2015 Chrysler 300 Reveal | LA Auto Show
2015 Chrysler 300 Reveal | LA Auto Show
Published: 2014/11/20
Channel: Chrysler
Chrysler Group: SRT Brand line up
Chrysler Group: SRT Brand line up
Published: 2011/07/15
Channel: FCA North America
Chrysler Pacifica Before Functionality 30 1
Chrysler Pacifica Before Functionality 30 1
Published: 2017/07/06
Channel: Chrysler
Without Mothers | All-New Pacifica | Chrysler
Without Mothers | All-New Pacifica | Chrysler
Published: 2017/05/12
Channel: Chrysler
Chrysler Brand Advert
Chrysler Brand Advert
Published: 2011/10/04
Channel: 1FocusMusic
Chrysler Brand Joins Effort to Free 1991 Nobel Peace Laureate in New TV Film
Chrysler Brand Joins Effort to Free 1991 Nobel Peace Laureate in New TV Film
Published: 2009/12/04
Channel: FCA North America
Inspired Technology | All-New Chrysler Pacifica Hybrid | Chrysler
Inspired Technology | All-New Chrysler Pacifica Hybrid | Chrysler
Published: 2017/03/22
Channel: Chrysler
Back-to-School Carpool | Chrysler Pacifica | Sesame Street
Back-to-School Carpool | Chrysler Pacifica | Sesame Street
Published: 2017/08/29
Channel: Chrysler
Chrysler | Design by Decade | Stance and Proportion
Chrysler | Design by Decade | Stance and Proportion
Published: 2016/04/01
Channel: Chrysler
The All-New 2017 Chrysler Pacifica Overview
The All-New 2017 Chrysler Pacifica Overview
Published: 2016/05/03
Channel: Chrysler
Fiat500USA-Olivier Francois, President of Chrysler Brand
Fiat500USA-Olivier Francois, President of Chrysler Brand
Published: 2010/01/17
Channel: Fiat500USA.com
Envy | Chrysler Pacifica
Envy | Chrysler Pacifica
Published: 2017/09/15
Channel: Chrysler
Neil Patrick Harris | PacifiKids | Chrysler Pacifica Hybrid
Neil Patrick Harris | PacifiKids | Chrysler Pacifica Hybrid
Published: 2016/12/08
Channel: Chrysler
Garage | Chrysler California | Pacifica Plug-In Hybrid
Garage | Chrysler California | Pacifica Plug-In Hybrid
Published: 2017/10/04
Channel: Chrysler
Car and Driver and the Chrysler Brand Introduce the Txt U L8r mobile application
Car and Driver and the Chrysler Brand Introduce the Txt U L8r mobile application
Published: 2010/10/06
Channel: Chrysler
Science Show and Tell | PacifiKids | Chrysler Pacifica Hybrid
Science Show and Tell | PacifiKids | Chrysler Pacifica Hybrid
Published: 2016/12/12
Channel: Chrysler
Chrysler Pacifica Before Safety 30
Chrysler Pacifica Before Safety 30
Published: 2017/07/06
Channel: Chrysler
Chrysler Pacifica | Spring Fest 2016
Chrysler Pacifica | Spring Fest 2016
Published: 2016/04/05
Channel: Chrysler
Which way? | Chrysler Pacifica | Sesame Street
Which way? | Chrysler Pacifica | Sesame Street
Published: 2017/09/27
Channel: Chrysler
Kenny Wayne Shepherd | PacifiKids | Chrysler Pacifica
Kenny Wayne Shepherd | PacifiKids | Chrysler Pacifica
Published: 2016/12/19
Channel: Chrysler
Dodge Returning to NASCAR? Fiat Chrysler CEO Eyes Brand
Dodge Returning to NASCAR? Fiat Chrysler CEO Eyes Brand's Comeback
Published: 2016/12/05
Channel: NESN Fuel
Chrysler Asia Pacific Anthem TVC Brand Ad
Chrysler Asia Pacific Anthem TVC Brand Ad
Published: 2014/11/21
Channel: iMan
Chrysler Brand President and CEO, Al Gardner, 2014 review
Chrysler Brand President and CEO, Al Gardner, 2014 review
Published: 2014/12/16
Channel: Javier Mota
Fiat Chrysler Pops After A Chinese Car Company Says Its Interested In The Brand
Fiat Chrysler Pops After A Chinese Car Company Says Its Interested In The Brand
Published: 2017/08/21
Channel: Wochit Business
Dodge -  brand vehicles produced by the American company Chrysler
Dodge - brand vehicles produced by the American company Chrysler
Published: 2017/03/04
Channel: Beautiful Cars
Chrysler Brand Reveal at the 2011 New York Auto Show
Chrysler Brand Reveal at the 2011 New York Auto Show
Published: 2011/04/23
Channel: AutoMotoTV
Pool | Chrysler California | Pacifica Plug-In Hybrid
Pool | Chrysler California | Pacifica Plug-In Hybrid
Published: 2017/10/04
Channel: Chrysler
Chrysler Brand Press Conference at the 2010 Los Angeles Auto Show
Chrysler Brand Press Conference at the 2010 Los Angeles Auto Show
Published: 2010/11/19
Channel: FCA North America
The First Family | Owner Stories | Chrysler Pacifica
The First Family | Owner Stories | Chrysler Pacifica
Published: 2016/05/24
Channel: Chrysler
Chrysler | Design by Decade | Something New and Different
Chrysler | Design by Decade | Something New and Different
Published: 2016/04/01
Channel: Chrysler
The All-New 2017 Chrysler Pacifica | Jim Gaffigan | Good for Your Dad Brand
The All-New 2017 Chrysler Pacifica | Jim Gaffigan | Good for Your Dad Brand
Published: 2016/04/21
Channel: Joe Machens Chrysler Dodge Jeep Ram
Silhouette | All-New Pacifica Hybrid | Chrysler
Silhouette | All-New Pacifica Hybrid | Chrysler
Published: 2017/01/08
Channel: Chrysler
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
  (Redirected from Chrysler (division))
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Chrysler
Division of FCA US LLC
Industry Automotive
Founded June 6, 1925; 92 years ago (June 6, 1925)
Founder Walter Chrysler
Headquarters Auburn Hills, Michigan, U.S.
Key people
Sergio Marchionne (Chairman and CEO of FCA US LLC)[1]
Products Luxury vehicles
Parent Chrysler
Website chrysler.com

Chrysler is an American luxury car brand and the longstanding premium marque of automaker FCA US LLC.

Before the 2014 creation of Fiat Chrysler Automobiles by the merger of Fiat S.p.A. and Chrysler, FCA US was known as Chrysler Group LLC, named after its founder Walter Chrysler.

History[edit]

Logo of the Chrysler-Plymouth division of the Chrysler Corporation

The Chrysler brand was originally a premium luxury position competing with Cadillac, Packard, Cord and Lincoln. Chrysler was the top brand in the portfolio of what was then known as Chrysler Corporation, led by its top model, the Imperial.

After the corporation decided to spin Imperial off as a separate brand in 1955 to better compete with Cadillac and Lincoln, Chrysler became the corporation's number two brand, but still offered luxury and near-luxury products. Chrysler's positioning of the Chrysler brand towards a mid-price brand caused Chrysler to kill DeSoto after 1961 and merge most DeSoto vehicles into the new Chrysler Newport. After the Imperial brand was dropped in 1975, Chrysler once again became the top brand.

Chrysler-Plymouth[edit]

Chrysler-Plymouth was a division that sold cars with both Chrysler and Plymouth brand names. The Chrysler models emphasized luxury, while the Plymouth cars stood for practicality. The division also sold the high-luxury Imperial brand until 1975.

During the 1980s the Chrysler division expanded its product line by marketing upscale versions of the Chrysler K platform. The Chrysler brand took on a similar role as Buick, Oldsmobile and Mercury by offering entry-level luxury cars of various types and sizes.

During the 1990s, more and more Chrysler-Plymouth dealers took on the Jeep and Eagle franchises as Chrysler Corporation began consolidated its dealerships throughout the United States. The Eagle franchise was eventually discontinued in 1998.

Chrysler[edit]

Chrysler winged logo (1998–2010)

When the Plymouth brand was retired in 2001, Chrysler became a stand-alone division of DaimlerChrysler AG, the company formed by the merger of Chrysler and Daimler-Benz. After DaimlerChrysler's divestment of Chrysler in 2007, however, the new Chrysler Group started making efforts to consolidate the Chrysler, Dodge, and Jeep brands into one sales unit, while maintaining separate brand identities.[2]

Following Fiat's acquisition of a 20% stake in Chrysler LLC, Fiat set a long-term goal of reviving Chrysler as a full luxury brand to compete again with Cadillac and other luxury brands.[3] The company stated in October 2009 that future plans for Chrysler brand vehicles include closer cooperation and shared development between Chrysler and Lancia, an upscale Italian automaker within the Fiat Group.[4] In 2011, the brand's winged emblem was modified, eliminating the historic blue ribbon center which dated from the 1930s, replacing it with a blue-backed "Chrysler" nameplate. In May 2014, Fiat-Chrysler announced it would make the brand a mainstream brand with premium features.[5]

Current Chrysler line-up[edit]

Chrysler 300C
Chrysler Pacifica

The North America Chrysler line-up[edit]

Model Years
300 1955–1971; 1979; 2005–present
Pacifica 2004–2008, 2017–present

Discontinued models[edit]

Previous models[edit]

Model Years
200 2011-2017
300 letter series 1955–1965
300 non-letter series 1962–1971, 1979
300M 1999–2004
Airflow 1934-1937
Airstream 1935–1936
Aspen 2007–2009
Cirrus 1995–2000
Concorde 1993–2004
Conquest 1987–1989
Cordoba 1975–1983
Crossfire 2004–2007
Delta 2011–2014
E-Class 1983–1984
Executive 1983–1986
Fifth Avenue 1984–1989
Imperial 1926–1954, 1990–1993
Laser 1984–1986
LeBaron 1977–1995
LHS 1994–2001
Newport 1940–1981
New Yorker 1939–1996
Pacifica 2004–2008
Prowler 2001–2002
PT Cruiser 2001–2010
Royal 1937–1950
Sebring 1995–2010
TC 1989–1991
Town & Country 1941–1942, 1946–2016
Voyager 1988–2015
Windsor 1939–1961
Ypsilon 2011–2015

Slogan[edit]

Chrysler's prior slogan was "Imported from Detroit", which debuted in early 2011. The current slogan, in an effort to modernize and globalize the brand, has been changed to "America's Import".

References[edit]

  1. ^ "Chrysler Group Media Website". media.chrysler.com. March 25, 2014. Archived from the original on February 2, 2014. Retrieved March 25, 2014. 
  2. ^ "Chrysler dealers OK with consolidation plan" in Automotive News, February 18, 2008. Accessed May 1, 2008.
  3. ^ "REPORT: Fiat wants Chrysler to be a Cadillac Competitor". autoblog.com. Retrieved 2010-10-07. 
  4. ^ "Lancia, Chrysler to share products". Leftlanenews.com. Retrieved 2010-03-12. 
  5. ^ Priddle, Alisa; Snavely, Brent; Walsh, Tom (May 6, 2014). "Chrysler brand goes mainstream, adds compact". USA Today. Tysons Corner, VA: Gannett. ISSN 0734-7456. Archived from the original on May 7, 2014. Retrieved May 7, 2014. 

External links[edit]

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