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Cloo has Ceased Operations on February 1, 2017
Cloo has Ceased Operations on February 1, 2017
Published: 2017/02/01
Channel: Randall Robinstine
Cloo ident
Cloo ident
Published: 2014/06/04
Channel: SLN! Media Group
CLOO Promo Packaging Reel
CLOO Promo Packaging Reel
Published: 2011/12/19
Channel: Joseph Gerard
WHERE IS JAZZY CLOO OMG
WHERE IS JAZZY CLOO OMG
Published: 2016/10/02
Channel: Jazzy Cloo
Cloo Obsessed - House
Cloo Obsessed - House
Published: 2011/09/09
Channel: ClooTV
Cloo Promos and Continuity (February 18th, 2015)
Cloo Promos and Continuity (February 18th, 2015)
Published: 2015/02/19
Channel: Hatestro
Bozambo-N
Bozambo-N'cloo
Published: 2010/09/29
Channel: chester555
cLoo   Techno Live Set
cLoo Techno Live Set
Published: 2017/05/14
Channel: Dj cLoo
M Jump & CLoo Ft Nina Vita - Don
M Jump & CLoo Ft Nina Vita - Don't Fade Away - (Original Mix)
Published: 2016/03/28
Channel: Dj cLoo
CLOO - MY BROTHER (OFFICIAL MUSIC VIDEO)
CLOO - MY BROTHER (OFFICIAL MUSIC VIDEO)
Published: 2010/04/03
Channel: complexedimagination
Dj cloo NeW BeSt cLuB MiX VoL #6
Dj cloo NeW BeSt cLuB MiX VoL #6
Published: 2014/10/02
Channel: Dj cLoo
USA / Cloo Network SVU commercial
USA / Cloo Network SVU commercial
Published: 2012/10/04
Channel: fklc
cLoo   Techno Mix Vol #1
cLoo Techno Mix Vol #1
Published: 2017/05/09
Channel: Dj cLoo
Pokaz Pronovias 2016 - Cloo
Pokaz Pronovias 2016 - Cloo
Published: 2015/10/20
Channel: Cloo Suknie Ślubne
cLoo   Techno live  Mix
cLoo Techno live Mix
Published: 2017/05/09
Channel: Dj cLoo
Cloo // Little Music X-Mag
Cloo // Little Music X-Mag
Published: 2015/04/26
Channel: KiiiiingOfPaaain
Cloo howling
Cloo howling
Published: 2013/06/03
Channel: TeShira Haley
cloo
cloo
Published: 2016/12/25
Channel: rich cerasale
cloo
cloo
Published: 2016/10/16
Channel: Atta Awisat
CLOO Suknie Ślubne - otwarcie salonu
CLOO Suknie Ślubne - otwarcie salonu
Published: 2015/06/30
Channel: Cloo Suknie Ślubne
Dj cLoo You
Dj cLoo You'll Never Get Out Alive and Jungle
Published: 2015/03/23
Channel: Dj cLoo
Cloo
Cloo
Published: 2017/05/30
Channel: Julian Resendiz
Cloo Ramospe - Summertime Sadness ( COVER )
Cloo Ramospe - Summertime Sadness ( COVER )
Published: 2016/11/15
Channel: Cloe Ramospe
Cloo Potloot
Cloo Potloot
Published: 2015/10/21
Channel: Dany Colson
cLoo - ElectroProgresive Mix Vol #1
cLoo - ElectroProgresive Mix Vol #1
Published: 2016/04/09
Channel: Dj cLoo
cluks cloo clan theme
cluks cloo clan theme
Published: 2007/11/04
Channel: eppic001
Cloo Commercial: Grateful Dead Sticker...Dancing Bear?
Cloo Commercial: Grateful Dead Sticker...Dancing Bear?
Published: 2012/05/25
Channel: Parker Harrington
Dutch Cuisine Bas Cloo profile film
Dutch Cuisine Bas Cloo profile film
Published: 2015/03/30
Channel: Dutch Cuisine
Cloo
Cloo
Published: 2017/06/14
Channel: Ganell 4ever The boss
CLOO | NETWORK BRANDING | ANIMATION
CLOO | NETWORK BRANDING | ANIMATION
Published: 2013/10/18
Channel: anthony serraino
Dj cLoo
Dj cLoo
Published: 2015/12/23
Channel: Dj cLoo
EnQ ft cLoo you all gonna to die Origina Mix
EnQ ft cLoo you all gonna to die Origina Mix
Published: 2016/06/26
Channel: Dj cLoo
Summertime Sadness - Lana del Rey ( Cloo Ramospe )
Summertime Sadness - Lana del Rey ( Cloo Ramospe )
Published: 2016/07/15
Channel: Cloe Ramospe
Dutch Cuisine / World Expo Milan - recipe film with Bas Cloo
Dutch Cuisine / World Expo Milan - recipe film with Bas Cloo
Published: 2015/06/08
Channel: MattmoFilms
The Cloo Game
The Cloo Game
Published: 2017/05/08
Channel: Nick Mustakangas
Afscheid René Cloo SERCODAK DALFSEN
Afscheid René Cloo SERCODAK DALFSEN
Published: 2016/06/01
Channel: GRANDSLAM Sports & Media
Recept Bas Cloo film
Recept Bas Cloo film
Published: 2016/05/24
Channel: Dutch Cuisine
Etac Cloo Height Adjustable Raised Toilet Seat With
Etac Cloo Height Adjustable Raised Toilet Seat With
Published: 2016/08/24
Channel: Thaddeus Keene
Le parcours CLOO pour les jeux numériques
Le parcours CLOO pour les jeux numériques
Published: 2017/05/31
Channel: LUDOVIAMAGAZINE
Die know sore buk cloo
Die know sore buk cloo
Published: 2016/03/08
Channel: Die Know Sore
CLOO. CLOO. CLOO.  CLOO.
CLOO. CLOO. CLOO. CLOO.
Published: 2017/02/11
Channel: Diana Wolker
burst cloo very
burst cloo very
Published: 2017/05/13
Channel: Soufey Lll
Dj cLoo
Dj cLoo
Published: 2015/12/21
Channel: muro bancadze
Rustavi Electro music party (  Dj cLoo ) MaD GroUp Resident
Rustavi Electro music party ( Dj cLoo ) MaD GroUp Resident
Published: 2015/06/05
Channel: MaD GroUp
Cloo - Congresso Latino Americano de Optometria e Óptica
Cloo - Congresso Latino Americano de Optometria e Óptica
Published: 2016/01/27
Channel: CBOO Conselho
Cloo An Amezy
Cloo An Amezy
Published: 2007/05/20
Channel: babiiclo22
Cloo - CSI Veteran
Cloo - CSI Veteran's Day Marathon
Published: 2011/11/08
Channel: ClooTV
Cloo
Cloo
Published: 2017/04/30
Channel: spielen und zocken
Jezus geneest: wonderendienst/genezingsdienst met Jan Zijlstra: Familie Cloo
Jezus geneest: wonderendienst/genezingsdienst met Jan Zijlstra: Familie Cloo
Published: 2015/07/16
Channel: Real Love For You :)
Cloo and Clim
Cloo and Clim
Published: 2006/09/17
Channel: gules222
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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Cloo
Cloo logo
Launched January 1, 2006; 11 years ago (2006-01-01) (as Sleuth)
August 15, 2011; 5 years ago (2011-08-15) (as Cloo)
Closed August 15, 2011; 5 years ago (2011-08-15) (as Sleuth)
February 1, 2017; 4 months ago (2017-02-01) (as Cloo)
Owned by NBCUniversal Cable (NBCUniversal)
Picture format never available in HD
Slogan Go Figure.
Formerly called Sleuth (2006–2011)
Replaced Trio

Cloo (stylized as cloo) was an American digital cable television channel with programming originally dedicated to the crime and mystery genres, though it often fell out of this format in its later years and was used as an example of channel drift and superfluous channel bundling, presenting series easily found through other venues. The network was owned and operated by NBCUniversal.

As of February 2015, approximately 25,495,000 American households (21.9% of households with television) received Cloo, though this declined with later removals by several cable services as carriage agreements expired.[1]

Cloo launched on January 1, 2006, as Sleuth, replacing Trio. The channel ceased all operations on February 1, 2017.[2][3][4]

History[edit]

Cloo focused on mystery entertainment, with the majority of the channel's programming sourced from fellow Comcast networks such as NBC and USA Network. As of the fall of 2016 the network's schedule was made up mostly of repeats of current USA Network series, and marathons of acquired series from the Law and Order, NCIS and CSI franchises, along with the original MacGyver and House. Films from the NBCUniversal library or acquired as part of USA Network's film rights purchases were also part of the schedule, meaning films such as Enchanted, The 40 Year-Old Virgin and Bee Movie with nothing to do with crimes or mysteries aired on the network.[5]

On August 15, 2011 Cloo was rebranded from its former name of Sleuth, in order for NBCU to be able to trademark and own the name, as the word "clue" itself is too common a name to be trademarkable and the commonness of both "sleuth" and "clue" would not work for search engine optimization. In addition, the different spelling averted any confusion with Hasbro's board game Clue.[6][7]

Carriage decline and closure[edit]

On August 10, 2013, Cloo was dropped by Dish Network, which cited that most of the network's rerun-centric programming was duplicative of that available on other NBCUniversal networks, streaming services, and the broadcast Ion Television network.[8] A year later on August 18, 2014, it was removed from Verizon FIOS, also for the same reason.[9]

Charter's Spectrum services (Charter, Bright House Networks and Time Warner Cable) effectively ended the network's life in February 2017, as with Esquire Network (another Comcast/NBCU network moving to an Internet-only model on June 28, 2017), when it refused to continue their carriage of the network within their new carriage agreement with NBCUniversal, removing around 2/3rds of the network's homes (bringing it down to 8.5 million households[10]), and NBCU already had been looking to remove extraneous networks without original programming since the summer of 2016, criteria both Cloo and Esquire fell into.[11][12] In the end, however, industry media had little to no notice of the closure, and only cable providers learned of its demise in advance on March 31 as of 5:59 a.m. ET from Comcast, due to the small amount of time which passed between Charter's settlement of their new NBCUniversal carriage agreement and the network's closure. Because the network was effectively automated with little to no promotions to maintain, no employees were affected by the network's closure.

The same morning, its social media presences were removed (the network's Facebook had not been updated since September 2015), and the website redirected to the USA Network site without any notice. The network's last programming day consisted of a full-series marathon of Syfy's Continuum, a final sign of its later channel drift. Following the end credits, a slide was shown, with the Cloo logo and the words "GOOD NIGHT!" underneath, along with "Thank you for watching Cloo", the NBC Universal logo, and the name of the satellite that provided Cloo's broadcast (AMC 10, Transponder 7) in between 2 NBC logos, along with the common NBC off-air audio test using the network's trademark chimes.[5][13] The end of Cloo was coincidental with another Comcast announcement that the female-focused Oxygen would switch fully to a true crime focus the same day within the coming months.

Programming[edit]

On September 17, 2011 Cloo premiered two original series, which were not renewed after their first seasons.

  • Dateline on Cloo, featuring repurposed Dateline NBC episodes focused on true-crime stories.
  • Killer Instinct, a 13-part true-crime series featuring criminal profiler Mark Safarik.

The channel originally featured crime and mystery programming from NBCUniversal's extensive library of feature films, classic television shows, reality series and documentaries. Programming initially included popular and cult television series like Simon & Simon, Miami Vice, The A-Team, Dragnet (1967–70 and 2003 versions), Knight Rider, The Equalizer, Homicide: Life on the Street, JAG, Profiler, Magnum, P.I., The Rockford Files, The Burning Zone and more recent canceled series like EZ Streets, Karen Sisco, and Deadline, Conviction, and Medical Investigation. Much of this older programming eventually migrated to sister digital subchannel network Cozi TV.

As Sleuth, it also aired mystery and suspense films like Scarface, The Jackal, Casino, Sneakers and Mercury Rising.

On February 25, 2007, the channel aired a fourteen-hour movie marathon entitled "Chiller On Sleuth" to promote the launch of Chiller, a sister horror and suspense programming that launched four days later on March 1.

Sleuth's logo

In January 2009, all shows from the lineup were removed and replaced with mainly NBCUniversal-produced, USA Network original shows, Monk and In Plain Sight to its lineup, running marathons of each program's episodes. NCIS was added to the channel's lineup, as well as two Canadian series, Da Vinci's Inquest and Cold Squad, which were barter syndication series which were mainly prevalent on low-tier local television stations and digital subchannel networks like RTN. The Law & Order franchise also joined the channel. It also aired another Canadian series, The Eleventh Hour. However, it was renamed Bury the Lead, to differentiate it from the since-canceled CBS series of the same name.

Besides the above mentioned series and franchises, various other series aired from the NBCUniversal library with rights through USA Network aired on Cloo, along with Walker, Texas Ranger before its 2015 departure to Grit and INSP. In September 2014, the rights to COPS previously held by now-defunct sister network G4 moved over to Cloo until new episode partner Spike took all control of the cable syndication rights of COPS at the start of 2016.

See also[edit]

  • Cozi TV, where much of the network's older programming has migrated to

References[edit]

  1. ^ Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Retrieved March 10, 2015. 
  2. ^ "NBCUniversal will discontinue the Cloo network 2/1/2017". Beld.net. Retrieved January 29, 2017. 
  3. ^ Kellor, Missy (January 31, 2017). "INSP coming to TDS TV, Cloo shutting down". TDS Telecom. Retrieved February 1, 2017. 
  4. ^ "Channel Removal". RC Technologies. January 26, 2017. Retrieved February 1, 2017. 
  5. ^ a b Schneider, Michael (1 February 2017). "NBCUniversal Shuts Down Crime Drama Channel ‘Cloo’ After 10 Years". IndieWire. Retrieved 2 February 2017. 
  6. ^ Exclusive: Sleuth Gets A New Name: Meet Cloo, TV Guide, April 7, 2011
  7. ^ Exclusive: Newly Rebranded Cloo TV Picks Up First Original Series TV Guide July 15, 2011
  8. ^ "Dish Network Facebook page response: "...We removed Cloo because most of the content they offered was available on other stations."". Facebook. 12 August 2013. Retrieved 4 July 2015. 
  9. ^ Lazarus, David (28 August 2014). "Why isn't your pay-TV bill reduced when a channel is removed?". Los Angeles Times. Retrieved 4 July 2015. 
  10. ^ Crupi, Anthony (27 February 2017). "Small Change: Why Niche Cable Nets Are on Their Last Legs | Media - AdAge". Advertising Age. Retrieved 27 February 2017. 
  11. ^ Holloway, Daniel (January 25, 2017). "Could End of NBCU's Esquire Network Foretell More Cable Culling?". Variety. Retrieved February 1, 2017. 
  12. ^ Littleton, Cynthia (August 18, 2016). "Participant’s Pivot: Demise Reflects Niche Cable's Diminished Fortunes". Variety. Retrieved February 1, 2017. 
  13. ^ Cloo has Ceased Operations on February 1, 2017 - YouTube

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