While relatively small quantities of water appear to be colorless, water's tint becomes a deeper blue as the thickness of the observed sample increases. The blue hue of water is an intrinsic property and is caused by selective absorption and scattering of white light. Impurities dissolved or suspended in water may give water different colored appearances.
The intrinsic color of liquid water may be demonstrated by looking at a white light source through a long pipe that is filled with purified water and closed at both ends with a transparent window. The light turquoise blue color is caused by weak absorption in the red part of the visible spectrum. 
For most substances, absorptions in the visible spectrum are usually attributed to excitations of electronic energy states. However, water is a simple 3-atom molecule, H2O, and all its electronic absorptions occur in the ultraviolet region of the electromagnetic spectrum and are therefore not responsible for the color of water in the visible region of the spectrum.
The water molecule has three fundamental modes of vibration, including two stretching vibrations of the O-H bonds which occur at v1 = 3650 cm−1 and v3 = 3755 cm−1. Absorption due to these vibrations occurs in the infrared region of the spectrum. The absorption in the visible spectrum is due mainly to the harmonic v1 + 3v3 = 14,318 cm−1, which is equivalent to a wavelength of 698 nm.
Absorption intensity decreases markedly with each successive overtone, resulting in very weak absorption for the third overtone. For this reason, the pipe needs to have a length of a meter or more and the water must be purified by microfiltration to remove any particles that could produce Rayleigh scattering.
Lakes and oceans appear blue for several reasons. One is that the surface of the water reflects the color of the sky. While this reflection contributes to the observed color, it is not the sole reason.
Some constituents of sea water can influence the shade of blue of the ocean. This is why it can look greener or bluer in different areas. Water in swimming pools (which may also contain various chemicals) with white-painted sides and bottom will appear as a turquoise blue.
Clean water appears blue in white-tiled swimming pools as well as in indoor pools where there is no blue sky to be reflected. The deeper the pool, the bluer the water.
Scattering from suspended particles also plays an important role in the color of lakes and oceans. A few tens of meters of water will absorb all light, so without scattering, all bodies of water would appear black. Because most lakes and oceans contain suspended living matter and mineral particles, known as colored dissolved organic matter (CDOM) light from above is reflected upwards. Scattering from suspended particles would normally give a white color, as with snow, but because the light first passes through many meters of blue-colored liquid, the scattered light appears blue. In extremely pure water—as is found in mountain lakes, where scattering from white-colored particles is missing—the scattering from water molecules themselves also contributes a blue color.
Another phenomenon that occurs is Rayleigh scattering in the atmosphere along one's line of sight: the horizon is typically 4–5 km distant and the air (being just above sea level in the case of the ocean) is at its densest. This mechanism would add a blue tinge to any distant object (not just the sea) because blue light would be scattered into one's line of sight.
The surfaces of seas and lakes often reflect blue skylight, making them appear bluer. The relative contribution of reflected skylight and the light scattered back from the depths is strongly dependent on observation angle.
Glaciers are large bodies of ice and snow formed during very cold climates by processes involving the compaction of fallen snow. While snowy glaciers appear white from a distance, up close and when shielded from direct ambient light, glaciers usually appear a deep blue due to the long path lengths of the internal reflected light.
Dissolved and particulate material in water can cause discoloration. Slight discoloration is measured in Hazen units (HU). Impurities can be deeply colored as well, for instance dissolved organic compounds called tannins can result in dark brown colors, or algae floating in the water (particles) can impart a green color.
The color of a water sample can be reported as:
Testing for color can be a quick and easy test which often reflects the amount of organic material in the water, although certain inorganic components like iron or manganese can also impart color.
Water color can reveal physical, chemical and bacteriological conditions. In drinking water, green can indicate copper leaching from copper plumbing and can also represent algae growth. Blue can also indicate copper, or might be caused by syphoning of industrial cleaners in the tank of commodes, commonly known as backflowing. Reds can be signs of rust from iron pipes or airborne bacteria from lakes, etc. Black water can indicate growth of sulfur-reducing bacteria inside a hot water tank set at less than 120 degrees Fahrenheit. This usually has a strong sulfur or rotten egg (H2S) odor and is easily corrected by draining the water heater and increasing the temperature to 120 or higher. The odor will always be in the hot water pipes if sulfate reducing bacteria are the cause and never in the cold water plumbing. The color spectrum with water indicators[clarification needed] is wide and, if learned, can make solving cosmetic, bacteriological and chemical problems easier to identify.
Color is not removed by typical water filters; however, slow sand filters can remove color, and the use of coagulants may also succeed in trapping the color-causing compounds within the resulting precipitate.
Other factors can affect the color we see:
Various cultures divide the semantic field of colors differently from the English language usage and some do not distinguish between blue and green in the same way. An example is Welsh where glas can mean blue or green.
The Ancient Greek poet Homer uses the epithet "wine-dark sea"; in addition, he also describes the sea as "grey". Some have suggested that this is due to the Ancient Greeks classifying colors primarily by luminosity rather than hue, while others believe Homer was color-blind.