Play Video
1
Verizon funny commercial Skipping Leg Day
Verizon funny commercial Skipping Leg Day
::2014/05/19::
Play Video
2
MythTV Commercial Skipping
MythTV Commercial Skipping
::2006/10/14::
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3
Skipping School Ad The Most Disturbing Thing Ever? WTF!!!
Skipping School Ad The Most Disturbing Thing Ever? WTF!!!
::2014/02/04::
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4
MythTV Commercial Skipping Demonstration
MythTV Commercial Skipping Demonstration
::2010/03/04::
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5
Networks are hopping mad over Dish
Networks are hopping mad over Dish's commercial skipping - CNET Update
::2012/05/25::
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6
NBC and Fox Comment on Dish
NBC and Fox Comment on Dish's Commercial-Skipping Service
::2012/05/16::
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7
WirelessWave Commercial "Skipping Stones Brand"
WirelessWave Commercial "Skipping Stones Brand"
::2008/12/15::
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8
Apples Patent on commercial skipping
Apples Patent on commercial skipping
::2012/08/25::
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9
Family: Unskippable - GEICO (Extended Cut)
Family: Unskippable - GEICO (Extended Cut)
::2015/02/27::
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10
Skipping Commercial
Skipping Commercial
::2015/03/09::
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11
Newest Apple TV Rumor: Ad-Skipping Technology
Newest Apple TV Rumor: Ad-Skipping Technology
::2013/07/16::
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12
KIDS REACT TO SKIP-IT
KIDS REACT TO SKIP-IT
::2014/09/28::
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13
Cool commercial of XBOX 360 skipping-rope
Cool commercial of XBOX 360 skipping-rope
::2007/12/10::
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14
Nike Skipping Commerical (2005)
Nike Skipping Commerical (2005)
::2010/08/15::
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15
Boxing and Skipping - Body Break TV commercial
Boxing and Skipping - Body Break TV commercial
::2008/07/03::
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16
Automatic Skip Ad    Volkswagen    AlmapBBDO
Automatic Skip Ad Volkswagen AlmapBBDO
::2013/04/16::
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17
Why are we all doing YouTube Preroll wrong?
Why are we all doing YouTube Preroll wrong?
::2014/07/15::
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18
nature valley skipping stones commercial
nature valley skipping stones commercial
::2011/11/11::
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19
Salman Khan
Salman Khan's commercial reason for skipping an event
::2012/01/13::
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20
Apple TV Ad-Skipping Technology - INSIGHT
Apple TV Ad-Skipping Technology - INSIGHT
::2013/07/16::
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cops/ no skipping commercial
cops/ no skipping commercial
::2010/05/15::
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Eat More 1983 TV commercial
Eat More 1983 TV commercial
::2009/08/15::
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Skipping Peanut Butter || Mock Commercial || FVHS Fame the Musical (2011)
Skipping Peanut Butter || Mock Commercial || FVHS Fame the Musical (2011)
::2011/03/19::
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24
Best commercial of 2012 - Ultimate Skipping Rock
Best commercial of 2012 - Ultimate Skipping Rock
::2012/07/24::
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25
Skipping Commercial
Skipping Commercial
::2013/01/24::
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26
The Obama Skipping Work Commercial - spoof
The Obama Skipping Work Commercial - spoof
::2008/10/29::
Play Video
27
Rado TV Commercial,
Rado TV Commercial, 'Running, Skipping, Cycling'
::2014/06/03::
Play Video
28
Elevator: Unskippable - GEICO (Extended Cut)
Elevator: Unskippable - GEICO (Extended Cut)
::2015/03/02::
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29
Skipping Stones
Skipping Stones
::2014/07/19::
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30
From Me 2 We Skipping Commercial
From Me 2 We Skipping Commercial
::2011/04/14::
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31
Hal-Con Commercial Shoot - Skipping Klingon
Hal-Con Commercial Shoot - Skipping Klingon
::2010/06/26::
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John Boehner Skipping Military Jets, Will Fly Commercial
John Boehner Skipping Military Jets, Will Fly Commercial
::2010/11/11::
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33
Super Smash Bros Commercial (N64)
Super Smash Bros Commercial (N64)
::2008/02/27::
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Skipping Cd
Skipping Cd
::2009/01/19::
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35
Audi R8: Gone in 5 seconds Case Study
Audi R8: Gone in 5 seconds Case Study
::2013/05/27::
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36
New Boots
New Boots 'Bring on Spring' TV Ad - Woman skipping through Spring Meadow
::2012/03/21::
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37
Twister Skip It 20+ levels
Twister Skip It 20+ levels
::2013/07/10::
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38
The 200 yard Gong Shot
The 200 yard Gong Shot
::2010/08/11::
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39
Online Video Viewers Skip Less Ads than TV Watchers
Online Video Viewers Skip Less Ads than TV Watchers
::2011/02/11::
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40
Skipping Fred
Skipping Fred's Ad
::2012/02/18::
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41
Brett Novek Taco Bell Commercial 30 sec
Brett Novek Taco Bell Commercial 30 sec
::2008/04/16::
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42
FLOYD MAYWEATHER DISPLAYS SICK JUMP ROPE SKILLS AHEAD OF MARCOS MAIDANA CLASH
FLOYD MAYWEATHER DISPLAYS SICK JUMP ROPE SKILLS AHEAD OF MARCOS MAIDANA CLASH
::2014/03/12::
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43
Let
Let's Replay The Sims 1-Part 16-Commercials and Skipping Work
::2010/11/03::
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44
Nido "Skipping TVC"
Nido "Skipping TVC"
::2010/07/27::
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45
TVC Telkom - "Skipping"
TVC Telkom - "Skipping"
::2010/12/03::
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46
I
I'm Shipping Up To Boston - Dropkick Murphys
::2006/11/18::
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Happy Upbeat Background Music - Skipping by Alumo
Happy Upbeat Background Music - Skipping by Alumo
::2012/12/27::
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Bonds collectibles skipping ad
Bonds collectibles skipping ad
::2013/06/09::
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The Purge Official Trailer #1 (2013) - Ethan Hawke, Lena Headey Thriller HD
The Purge Official Trailer #1 (2013) - Ethan Hawke, Lena Headey Thriller HD
::2013/04/03::
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Skip Bayless Best Moments
Skip Bayless Best Moments
::2013/08/06::
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From Wikipedia, the free encyclopedia
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Commercial skipping is a feature of some digital video recorders that makes it possible to automatically skip commercials in recorded programs. This feature created controversy, with major television networks and movie studios claiming it violates copyright and should be banned.

History[edit]

After the video cassette recorder (VCR) became popular in the 1980s, the television industry began studying the impact of users fast forwarding through commercials. Advertising agencies fought the trend by making them more entertaining.[1] For many years, video recorders manufactured for the Japanese market have been able to skip advertisements automatically, which is done by detecting when foreign language audio overdub tracks provided for many programmes go silent, as advertisements were broadcast with a single language only.

The first[citation needed] digital video recorder (DVR) with a built-in commercial skipping feature was ReplayTV with its "4000 Series" and "5000 Series" units. In 2002 the main television networks and movie studios sued ReplayTV,[2] claiming that skipping advertisements during replay violates copyright. Later five owners of ReplayTV represented by Electronic Frontier Foundation and attorneys Ira Rothken and Richard Wiebe countersued asking the federal judge to uphold consumers' rights to record TV shows and skip commercials claiming that features like commercial skipping help parents protect their kids from excessive consumerism. ReplayTV ended up filing for bankruptcy in 2003 after fighting a copyright infringement suit over the ReplayTV's ability to skip commercials.[3]

Commercial skipping software[edit]

In addition to the DVR devices which existed in the private market since the late 1990s, towards the mid-2000s, due to the significant advances in home computers, Home theater PCs started gaining popularity in the private market and many users began using their Home theater PCs in their living room for entertainment purposes.

Following this, many DVR programs were developed, including popular programs such as Windows Media Center, which contained all of the features of the DVR devices in addition to advanced features such as HDTV and the use of Multiple TV Tuner Cards. Some independent developers began developing independent software capable of skipping the commercial segments when playing recorded videos, and permanently removing the commercial segments from recorded video files.

By 2014 many DVR programs such as Windows Media Center, SageTV and MythTV had the capability to skip commercials segments in recorded TV broadcasts after installing third-party add-ons such as DVRMSToolbox, Comskip and ShowAnalyzer, which use various advanced techniques to locate the commercial segments in the video files and save their locations to text files. The text files can also be fed into programs such as MEncoder or DVRMSToolboxGUI which can delete the commercial segments from the recorded video files.

A few third-party tools such as MCEBuddy automate detection and removal of commercials.

One of the major weaknesses of commercial skippers is that, operating automatically, they may misidentify program material as a commercial and delete it. Most third-party programs do not allow manual fine-tuning of commercial segments locations before deletion.

In May 2012 the US Dish Network began offering a DVR with what it calls AutoHop. The device would automatically skip commercials when displaying programming that the viewer had previously recorded with the PrimeTime Anytime feature. It does not skip ads on any live programs. US broadcasters were angered at the news, and FOX embarked on legal action.

The future of TV advertisements[edit]

The introduction of digital video recorders and services with skipping and fast-forward facilities enable viewers to avoid viewing advertisements in recorded programs, either manually or automatically. In addition to separate television advertisements which can be skipped, advertising in TV shows themselves ("product placement") is possible, and cannot be skipped. Streaming services such as Hulu show shorter advertisements with a countdown timer and tailored to the viewers interests, asking interactive questions like "Is this ad relevant to you?".

See also[edit]

References[edit]

  1. ^ De Atley, Richard (1985-09-07). "VCRs put entertainment industry into fast-forward frenzy". The Free Lance-Star. Associated Press. pp. 12–TV. Retrieved 25 January 2015. 
  2. ^ Electronic, Frontier. "TV Networks Say You're Breaking The Law When You Skip Commercials".  |first2= missing |last2= in Authors list (help)
  3. ^ Electronic, Frontier. "Newmark et al. v. Turner Broadcasting System Inc. et al.".  |first2= missing |last2= in Authors list (help)

External links[edit]

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