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Verizon funny commercial Skipping Leg Day
Verizon funny commercial Skipping Leg Day
Published: 2014/05/19
Channel: 1987Sevo
90s Skip It Commercial Full Version II  Retro  TV
90s Skip It Commercial Full Version II Retro TV
Published: 2013/11/25
Channel: RetroTVCommercials
commercial skipping in recorded tv
commercial skipping in recorded tv
Published: 2015/05/06
Channel: Ace Octopus
Commercial for World Rope Skipping Championships - Malmö 2016
Commercial for World Rope Skipping Championships - Malmö 2016
Published: 2016/08/11
Channel: Oliver Åström Möller
What is COMMERCIAL SKIPPING? What does COMMERCIAL SKIPPING mean? COMMERCIAL SKIPPING meaning
What is COMMERCIAL SKIPPING? What does COMMERCIAL SKIPPING mean? COMMERCIAL SKIPPING meaning
Published: 2017/05/20
Channel: The Audiopedia
WirelessWave Commercial "Skipping Stones Brand"
WirelessWave Commercial "Skipping Stones Brand"
Published: 2008/12/15
Channel: MobileSyrup
MythTV Commercial Skipping Demonstration
MythTV Commercial Skipping Demonstration
Published: 2010/03/05
Channel: Patrick Archibald
GRAPHIC: Hilarious Australian Ad Tells Kids Not to Be Beach Bums
GRAPHIC: Hilarious Australian Ad Tells Kids Not to Be Beach Bums
Published: 2014/01/31
Channel: Trending Today
SkipMode
SkipMode
Published: 2015/09/30
Channel: TiVo
Jump Rope
Jump Rope
Published: 2006/04/24
Channel: napalmdest55
MythTV Commercial Skipping
MythTV Commercial Skipping
Published: 2006/10/14
Channel: Peter Daly
Commercial Skipping "hopping" on TiVo Roamio Pro at half the cost!
Commercial Skipping "hopping" on TiVo Roamio Pro at half the cost!
Published: 2016/02/27
Channel: SonOfMarvin
Apples Patent on commercial skipping
Apples Patent on commercial skipping
Published: 2012/08/25
Channel: Steven Clingan
TiVo Bolt Review: 4K Streaming, Commercial-Skipping DVR!
TiVo Bolt Review: 4K Streaming, Commercial-Skipping DVR!
Published: 2015/10/28
Channel: Andru Edwards
Plex DVR & MCEBuddy - How To Remove / Skip Commercials and Make Recorded Files Smaller!
Plex DVR & MCEBuddy - How To Remove / Skip Commercials and Make Recorded Files Smaller!
Published: 2017/05/03
Channel: Lon.TV
Skipping School Ad The Most Disturbing Thing Ever? WTF!!!
Skipping School Ad The Most Disturbing Thing Ever? WTF!!!
Published: 2014/02/04
Channel: Speedy0400
May 2007 Dish Network DVR Commercial Skipping #1
May 2007 Dish Network DVR Commercial Skipping #1
Published: 2015/07/06
Channel: MightyFalcon2011
Networks are hopping mad over Dish
Networks are hopping mad over Dish's commercial skipping - CNET Update
Published: 2012/05/25
Channel: CNET
New TiVo Bolt DVR Can Skip Commercials
New TiVo Bolt DVR Can Skip Commercials
Published: 2015/10/01
Channel: Bloomberg
NBC and Fox Comment on Dish
NBC and Fox Comment on Dish's Commercial-Skipping Service
Published: 2012/05/16
Channel: Mashable
Skipping Commercial brake.
Skipping Commercial brake.
Published: 2013/11/14
Channel: Aneudy Taveras
Automatic Skip Ad    Volkswagen    AlmapBBDO
Automatic Skip Ad Volkswagen AlmapBBDO
Published: 2013/04/16
Channel: AlmapBBDO
TiVo Bolt Giveaway! Commercial Skipping DVR + SWAG!
TiVo Bolt Giveaway! Commercial Skipping DVR + SWAG!
Published: 2016/02/04
Channel: Andru Edwards
Eat More 1983 TV commercial
Eat More 1983 TV commercial
Published: 2009/08/15
Channel: robatsea2009
PlayStation VUE - Limitation 2 - Fast Forwarding and Commercial Skip
PlayStation VUE - Limitation 2 - Fast Forwarding and Commercial Skip
Published: 2016/03/24
Channel: Portable. Tech. Reviews.
Commercial Skip
Commercial Skip
Published: 2011/01/31
Channel: GoodbyePayTV
CNN Commercial Skip Demo in SageTV Media Center 6.5
CNN Commercial Skip Demo in SageTV Media Center 6.5
Published: 2009/06/17
Channel: David Vielmetter
Nike Skipping Commerical (2005)
Nike Skipping Commerical (2005)
Published: 2010/08/15
Channel: amadib
Skipping Commercial
Skipping Commercial
Published: 2015/03/09
Channel: Michael MacEachern
7 of 7 MceBuddy - ripping commercials out of DVR shows
7 of 7 MceBuddy - ripping commercials out of DVR shows
Published: 2016/03/14
Channel: Jeffrey Riggs
Apa Itu Commercial Skipping?
Apa Itu Commercial Skipping?
Published: 2017/03/03
Channel: Pekan Komunikasi UI
How to skip commercials-  Around the House Quick Tip
How to skip commercials- Around the House Quick Tip
Published: 2016/07/30
Channel: Around the House: Home Handyman Tips
May 2007 Dish Network DVR Commercial Skipping #2
May 2007 Dish Network DVR Commercial Skipping #2
Published: 2015/07/06
Channel: MightyFalcon2011
How to Skip Commercial in Spotify (Bug) 2014
How to Skip Commercial in Spotify (Bug) 2014
Published: 2014/04/12
Channel: EpicParachuteEscape
How to Enable the Commercial Skip on a Series 1TiVO
How to Enable the Commercial Skip on a Series 1TiVO
Published: 2009/12/30
Channel: Howcast
Skipping Commercial
Skipping Commercial
Published: 2013/01/24
Channel: FHSMCS
DVR Commercial Skipping Life Hack
DVR Commercial Skipping Life Hack
Published: 2016/03/07
Channel: Xaxton Revolution
May 2007 Dish Network DVR Commercial Skipping #4
May 2007 Dish Network DVR Commercial Skipping #4
Published: 2015/07/06
Channel: MightyFalcon2011
Commercial Skip
Commercial Skip
Published: 2014/01/16
Channel: Cunningham Communications
May 2007 Dish Network DVR Commercial Skipping #5
May 2007 Dish Network DVR Commercial Skipping #5
Published: 2015/07/06
Channel: MightyFalcon2011
Skip commercials  DISH Hopper SWAP button
Skip commercials DISH Hopper SWAP button
Published: 2014/09/24
Channel: Greg Fitzgerald
CNET Update - TiVo Bolt lets you skip commercials and speed-watch TV
CNET Update - TiVo Bolt lets you skip commercials and speed-watch TV
Published: 2015/09/30
Channel: CNET
KIDS REACT TO SKIP-IT
KIDS REACT TO SKIP-IT
Published: 2014/09/28
Channel: FBE
May 2007 Dish Network DVR Commercial Skipping #3
May 2007 Dish Network DVR Commercial Skipping #3
Published: 2015/07/06
Channel: MightyFalcon2011
Boxing and Skipping - Body Break TV commercial
Boxing and Skipping - Body Break TV commercial
Published: 2008/07/04
Channel: filanetv
cops/ no skipping commercial
cops/ no skipping commercial
Published: 2010/05/15
Channel: TheMan8772
Semi-final Skip Commercial
Semi-final Skip Commercial
Published: 2008/01/09
Channel: Jackie Wu
Skipping Cd
Skipping Cd
Published: 2009/01/19
Channel: wassupyall
Networks are hopping mad over Dish
Networks are hopping mad over Dish's commercial skipping CNET Update1549
Published: 2014/02/21
Channel: Adelle Reppe
From Me 2 We Skipping Commercial
From Me 2 We Skipping Commercial
Published: 2011/04/14
Channel: First Things First
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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Commercial skipping is a feature of some digital video recorders that makes it possible to automatically skip commercials in recorded programs. This feature created controversy, with major television networks and movie studios claiming it violates copyright and should be banned.

History[edit]

After the video cassette recorder (VCR) became popular in the 1980s, the television industry began studying the impact of users fast forwarding through commercials. Advertising agencies fought the trend by making them more entertaining.[1] For many years, video recorders manufactured for the Japanese market have been able to skip advertisements automatically, which is done by detecting when foreign language audio overdub tracks provided for many programmes go silent, as advertisements were broadcast with a single language only.

The first[2] digital video recorder (DVR) with a built-in commercial skipping feature was ReplayTV with its "4000 Series" and "5000 Series" units. In 2002 the main television networks and movie studios sued ReplayTV,[3] claiming that skipping advertisements during replay violates copyright. Later five owners of ReplayTV represented by Electronic Frontier Foundation and attorneys Ira Rothken and Richard Wiebe countersued asking the federal judge to uphold consumers' rights to record TV shows and skip commercials claiming that features like commercial skipping help parents protect their kids from excessive consumerism. ReplayTV ended up filing for bankruptcy in 2003 after fighting a copyright infringement suit over the ReplayTV's ability to skip commercials.[4]

Commercial skipping software[edit]

In addition to the DVR devices which existed in the private market since the late 1990s, towards the mid-2000s, due to the significant advances in home computers, Home theater PCs started gaining popularity in the private market and many users began using their Home theater PCs in their living room for entertainment purposes.

Following this, many DVR programs were developed, including popular programs such as Windows Media Center, which contained all of the features of the DVR devices in addition to advanced features such as HDTV and the use of Multiple TV Tuner Cards. Some independent developers began developing independent software capable of skipping the commercial segments when playing recorded videos, and permanently removing the commercial segments from recorded video files.

By 2014 many DVR programs such as Windows Media Center, SageTV and MythTV had the capability to skip commercials segments in recorded TV broadcasts after installing third-party add-ons such as DVRMSToolbox, Comskip and ShowAnalyzer, which use various advanced techniques to locate the commercial segments in the video files and save their locations to text files. The text files can also be fed into programs such as MEncoder or DVRMSToolboxGUI which can delete the commercial segments from the recorded video files.

A few third-party tools such as MCEBuddy automate detection and removal of commercials.

One of the major weaknesses of commercial skippers is that, operating automatically, they may misidentify program material as a commercial and delete it. Most third-party programs do not allow manual fine-tuning of commercial segments locations before deletion.

In May 2012 the US Dish Network began offering a DVR with what it calls AutoHop. The device would automatically skip commercials when displaying programming that the viewer had previously recorded with the PrimeTime Anytime feature. It does not skip ads on any live programs. US broadcasters were angered at the news, and FOX embarked on legal action. Most, but not all, of Fox's claims were dismissed; ultimately an agreement was reached whereby AutoHop would only become available for Fox stations seven days after a program is transmitted; terms of the settlement were not disclosed.[5]

The future of TV advertisements[edit]

The introduction of digital video recorders and services with skipping and fast-forward capabilities enables viewers to avoid viewing interruptive advertisements in recorded programs, either manually or automatically. In addition to separate television advertisements which can be skipped, advertising in TV shows themselves ("product placement") is possible, and cannot be skipped. Streaming services such as Hulu show shorter advertisements with a countdown timer and tailored to the viewers interests, asking interactive questions like "Is this ad relevant to you?".

See also[edit]

References[edit]

  1. ^ De Atley, Richard (1985-09-07). "VCRs put entertainment industry into fast-forward frenzy". The Free Lance-Star. Associated Press. pp. 12–TV. Retrieved 25 January 2015. 
  2. ^ Wolf, Michael. "Here's Why Anthony Wood, Inventor of the DVR, Doesn't Use a DVR Anymore". Retrieved 2015-09-29. 
  3. ^ Mitch Stoltz (May 25, 2012). "TV Networks Say You're Breaking The Law When You Skip Commercials". Electronic Frontier Foundation. Retrieved 6 May 2016. 
  4. ^ "Newmark et al. v. Turner Broadcasting System Inc. et al.". eff.org. Electronic_Frontier_Foundation. 
  5. ^ "Fox, Dish Settle Lawsuit Over Ad-Skipping, AutoHop". Variety. 11 February 2016. Retrieved 6 May 2016. 

External links[edit]

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