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Indiegogo vs Kickstarter Crowdfunding Sites Comparison
Indiegogo vs Kickstarter Crowdfunding Sites Comparison
Published: 2015/10/28
Channel: SMARTMUSICBUSINESS
Comparison of crowdfunding services - Know It ALL 🔊✅
Comparison of crowdfunding services - Know It ALL 🔊✅
Published: 2017/12/19
Channel: See Hear Say Learn
COMPARISON OF CROWDFUNDING PLATFORMS IN LOS ANGELES CALIFORNIA - LEARN MORE BELOW!
COMPARISON OF CROWDFUNDING PLATFORMS IN LOS ANGELES CALIFORNIA - LEARN MORE BELOW!
Published: 2016/05/20
Channel: Steve Burnett
Fund Wisdom: Crowdfunding Service
Fund Wisdom: Crowdfunding Service
Published: 2014/06/10
Channel: Naomi Garlick
FMS Crowdfunding Services
FMS Crowdfunding Services
Published: 2016/06/27
Channel: Cecil Searcy
Why Should You Consider Using a Smaller Crowdfunding Platform?
Why Should You Consider Using a Smaller Crowdfunding Platform?
Published: 2015/09/28
Channel: Product Design
How To Promote Your Crowdfunding Campaign With NinjaOutreach
How To Promote Your Crowdfunding Campaign With NinjaOutreach
Published: 2016/12/14
Channel: NinjaOutreach
Nordea Crowdfunding -Coming soon!
Nordea Crowdfunding -Coming soon!
Published: 2016/04/29
Channel: Nordea Markets
The 5 pillars you need to understand before investing on Crowdfunding platforms
The 5 pillars you need to understand before investing on Crowdfunding platforms
Published: 2017/01/18
Channel: Mercy Crowd
Real Estate Crowdfunding and REIT Platforms Explained - Getting 12% Returns - Fundrise & RealtyMogul
Real Estate Crowdfunding and REIT Platforms Explained - Getting 12% Returns - Fundrise & RealtyMogul
Published: 2017/11/07
Channel: Life Zoltar
Answer to Andrew Osenga about crowdfunding platforms
Answer to Andrew Osenga about crowdfunding platforms
Published: 2017/10/28
Channel: Crowdfunding Christian Music
Crowdfunding platforms explained
Crowdfunding platforms explained
Published: 2013/04/19
Channel: ckahil2
The Best Crowdfunding Service
The Best Crowdfunding Service
Published: 2015/05/05
Channel: Anthony Aoraha
TOA16: "Crowdfunding a Skyscraper! The Future of Financing and Investing"
TOA16: "Crowdfunding a Skyscraper! The Future of Financing and Investing"
Published: 2016/07/25
Channel: Tech Open Air
Top Level Press Review: Looking for a crowdfunding service that works?
Top Level Press Review: Looking for a crowdfunding service that works?
Published: 2016/06/15
Channel: Top Level Press
Shimon Shkury discusses Real Estate Crowdfunding
Shimon Shkury discusses Real Estate Crowdfunding
Published: 2015/10/15
Channel: Ariel Property Advisors
New Day Consulting Systems Launches Crowdfunding Service
New Day Consulting Systems Launches Crowdfunding Service
Published: 2015/12/21
Channel: New Day Consulting Systems, LLC
Crowdfunding promotional Video
Crowdfunding promotional Video
Published: 2014/09/01
Channel: Funding Successful
EquityMultiple Review - Learn How This Real Estate Crowdfunding Platform Works
EquityMultiple Review - Learn How This Real Estate Crowdfunding Platform Works
Published: 2017/05/17
Channel: Seth Williams
NextLevelX - (Crowdfunding Platform) New Fundraising Method
NextLevelX - (Crowdfunding Platform) New Fundraising Method
Published: 2014/01/30
Channel: NextLevelX Funding
What is Film Crowdfunding?
What is Film Crowdfunding?
Published: 2017/04/06
Channel: Impact Guru
Galimar - Crowdfunding Presentation
Galimar - Crowdfunding Presentation
Published: 2017/04/15
Channel: Dan Adrian
✔ ✔ crowdfunding startups Planning promotion indiegogo rockethub kickstarter profounder
✔ ✔ crowdfunding startups Planning promotion indiegogo rockethub kickstarter profounder
Published: 2014/07/29
Channel: KICKYOURIDEA
How to Raise Fund with Crowdfunding
How to Raise Fund with Crowdfunding
Published: 2014/06/09
Channel: KarmaKrowd - Premium Crowdfunding Campaigns Plus IP Protection
Pax Dickinson - Counter.Fund: Alt-Right Crowdfunding, Leftist Censorship and Forced Diversity
Pax Dickinson - Counter.Fund: Alt-Right Crowdfunding, Leftist Censorship and Forced Diversity
Published: 2017/06/21
Channel: Red Ice TV
Crowdfunding Cooker Crowdfunding promotion services my kickstarter indiegogo
Crowdfunding Cooker Crowdfunding promotion services my kickstarter indiegogo
Published: 2015/02/17
Channel: KICKYOURIDEA
The Craft Your Own Bitters Kit Kickstarter Crowdfunding crowdfunding promotion services
The Craft Your Own Bitters Kit Kickstarter Crowdfunding crowdfunding promotion services
Published: 2014/07/09
Channel: KICKYOURIDEA
iNTOUCH Crowdfunding
iNTOUCH Crowdfunding
Published: 2017/01/01
Channel: Ouli Hanuna
Funded Today
Funded Today's Marketing Services - Get More Pledges for Your Kickstater or Indiegogo Project!
Published: 2016/08/09
Channel: Funded Today
Kickstarting Your Dying Private Label - Ivelin Demirov at Global Sources Summit
Kickstarting Your Dying Private Label - Ivelin Demirov at Global Sources Summit
Published: 2018/02/07
Channel: Global Sources
SimonKing - Crowdfunding (The future of borrowing)
SimonKing - Crowdfunding (The future of borrowing)
Published: 2017/05/12
Channel: Mo Jogee
Online Session on Crowdfunding |  Prarthana Gupta
Online Session on Crowdfunding | Prarthana Gupta
Published: 2017/10/16
Channel: GA Poverty
The Keys To Winning At Crowdfunding
The Keys To Winning At Crowdfunding
Published: 2016/04/18
Channel: a
Peter Heijen on a holistic approach for Crowdfunding in emerging markets
Peter Heijen on a holistic approach for Crowdfunding in emerging markets
Published: 2017/10/09
Channel: Michael Gebert
CrowdfundBeat Presents The Hot Perks and Hot Picks of Crowdfunding - Glowing Plant on Kickstarter
CrowdfundBeat Presents The Hot Perks and Hot Picks of Crowdfunding - Glowing Plant on Kickstarter
Published: 2014/05/22
Channel: Mike Hayes
Podcast | Hong Kong Startup Ambilabs & Crowdfunding Experiences with Julian Lee
Podcast | Hong Kong Startup Ambilabs & Crowdfunding Experiences with Julian Lee
Published: 2018/02/12
Channel: Global From Asia
Crowdfunding For Impact - 04/16/2015
Crowdfunding For Impact - 04/16/2015
Published: 2015/04/17
Channel: Brendan Tripp
Fundrise vs. Realty Shares
Fundrise vs. Realty Shares
Published: 2017/06/06
Channel: Salvador Briggman
Science on Emigration (subtitles)
Science on Emigration (subtitles)
Published: 2017/03/17
Channel: Urszula Kaczorowska
Crowdfunding Intelligence radio founder Mike Hayes Interview
Crowdfunding Intelligence radio founder Mike Hayes Interview
Published: 2014/03/24
Channel: StartUpAmericaNews
Creating a Crowdfunding Campaign on Fundoozled
Creating a Crowdfunding Campaign on Fundoozled
Published: 2013/06/12
Channel: Eddie P
Crowdfunding Incubator:  Crowdfunding Office Hours #8
Crowdfunding Incubator: Crowdfunding Office Hours #8
Published: 2014/09/02
Channel: RealityCrowdTV
Crowd Supply MeetUp on Crowdfunding Campaign Strategies
Crowd Supply MeetUp on Crowdfunding Campaign Strategies
Published: 2016/04/20
Channel: a
Why Shenmue 3 is on Kickstarter
Why Shenmue 3 is on Kickstarter
Published: 2015/06/29
Channel: Playongo
NUMBER OF CROWDFUNDING PLATFORMS WORLDWIDE IN LOS ANGELES CALIFORNIA - LEARN MORE BELOW!
NUMBER OF CROWDFUNDING PLATFORMS WORLDWIDE IN LOS ANGELES CALIFORNIA - LEARN MORE BELOW!
Published: 2016/05/20
Channel: Steve Burnett
LIST OF CROWDFUNDING PLATFORMS IN LOS ANGELES CALIFORNIA - LEARN MORE BELOW!
LIST OF CROWDFUNDING PLATFORMS IN LOS ANGELES CALIFORNIA - LEARN MORE BELOW!
Published: 2016/05/20
Channel: Steve Burnett
Launching New Ventures Hangout: Making the Most of Your Crowdfunding Campaign #LNV15
Launching New Ventures Hangout: Making the Most of Your Crowdfunding Campaign #LNV15
Published: 2015/06/10
Channel: Venture Mooc
Try Crowdfunding
Try Crowdfunding
Published: 2014/02/05
Channel: Digital Fundraising School
15. Is crowdfunding the way forward for you?
15. Is crowdfunding the way forward for you?
Published: 2017/06/06
Channel: ADNIAM HOUSE
CROWDFUNDING PLATFORMS COMPARISON IN LOS ANGELES CALIFORNIA - LEARN MORE BELOW!
CROWDFUNDING PLATFORMS COMPARISON IN LOS ANGELES CALIFORNIA - LEARN MORE BELOW!
Published: 2016/05/11
Channel: Steve Burnett
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
  (Redirected from Comparison of crowd funding services)
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Crowdfunding is a process in which individuals or groups pool money and other resources to fund projects initiated by other people or organizations “without standard financial intermediaries.”[1] Crowdfunded projects may include creative works, products, nonprofit organizations, supporting entrepreneurship, businesses, or donations for a specific purpose (e.g., to pay for a medical procedure). Crowdfunding usually takes place via an online portal that handles the financial transactions involved and may also provide services such as media hosting, social networking, and facilitating contact with contributors. It has increased since the passage of the Jumpstart Our Business Startups (JOBS) Act.

Crowdfunding use[edit]

Crowdfunding has a wide reach and may be utilized by businesses, nonprofit organizations, an individual, group, or an organization. Crowdfunding is used in a variety of platforms from social media to face-to-face environments. The use of crowdfunding has increased; however, success is not guaranteed.

Funds may be sought out to start a business, to support a cause, or to reach a fundraising goal. Most crowdfunding projects are small and “seek to raise small amounts of capital, often under $1000.”[1] An individual or organization may not qualify for a traditional bank loan, and crowdfunding provides another opportunity to gain financial support from others. The use of crowdfunding has gained an increased presence since the JOBS Act and has a significant social media presence. It is interesting to note that “approximately 25 percent of real-world relationships start online, with people of all ages migrating online to find a partner. Crowdfunding is doing for small businesses and entrepreneurs what dating sites have done for singles.”[2] Those unable to procure funding from traditional methods, may be interested in pursuing crowdfunding as an option; however, the success rate may be a deterrent. E. Mollick examined Kickstarter projects from 2009 through 2012 and found many projects were not successful as only “3% raise 50% of their goal,” and he stated that successful projects succeed “by relatively small margins.”[1]

Crowdfunding models[edit]

Crowdfunding is donation-based fundraising for businesses or creative projects, typically via an online funding portal. Some but not all crowdfunding projects offer contributors rewards, which may differ based on the amount of money donated. Rewards can include copies of a creative work, products created with the funding, special or personalized incentives (such as autographed works or promotional merchandise), or public recognition. Crowdfunding can be broken down into one of the following models:

  1. Equity-based crowdfunding
  2. Reward-based crowdfunding
  3. Debt-based crowdfunding
  4. Litigation crowdfunding
  5. Donation-based crowdfunding

Equity-based crowdfunding: In equity crowdfunding, a crowdfunding approach is used to raise investment capital, and contributors receive equity in the resulting business. It is a joint effort made between individuals to support the causes of other people or organizations in the form of equity. Contributors may act as investors and receive shares directly, or the crowdfunding service may act as a nominated agent.[3] Equity crowdfunding helps “the 90 percent of businesses that were left out in the cold” by traditional funding methods, which is why it has become such a viable option for business startups.[2]

Equity-based funding is illegal in many countries, such as India. This is legal in the United States due to President Obama’s passage of the JOBS Act in 2012. This "legislation was intended to increase access to capital for the innovative companies" in need of investment capital and allows a pool of small investors to come together.[2]

Reward-based Crowdfunding: This is also known as 'non-equity' funding and has become increasingly popular with a 230 percent increase in 2012.[2] This form may be used to fund campaigns supporting the free development of software, promotion of motion pictures, scientific research, development of inventions, etc. Reward-based funders expect a return from the project.

Debt-based crowdfunding: This is known as 'Peer to Peer,' 'P2P,' 'marketplace lending,' and 'crowdlending.' Borrowers create campaigns to fulfill their financial needs, and lenders contribute toward the goal for an interest. This method of online funding may prove to be "a threat to the traditional banking system in the areas of consumer and business loans, as has already been demonstrated by the rapid success of [these] online lending marketplaces."[2]

Litigation crowdfunding: The plaintiff requests a monetary donation to fund a court case. If the claimant wins, the investor may get more than his initial investment.[4]

Donation-based crowdfunding: This method of crowdfunding "is part of a trend in which people are relying less on charities to help them fulfill their philanthropic aims."[5] The best example would be raising funds from individuals to support personal or social causes.

Variables in online crowdfunding[edit]

People make donations for different reasons and give to different entities. Donors may give to feel good about themselves or because they believe in a cause. Some donations are made to individuals while others are made to organizations. The same is true in online crowdfunding. However, some differences exist in their method of giving, geography, and demographics.

Online crowdfunding donors differ from traditional fundraising donors in that donors give anonymously, do not have a connection to the recipient, and donors may seek out a cause or recipient to give to.[6] Another important factor is that online donors are not limited by their geographic location and can give to individuals or organizations anywhere in the world. When it comes to motives, donations are made to individuals to help them reach a goal and typically drop off once that is met; however, donations to organizations are made for a greater societal good.[6] The demographics of online donors vary from traditional donors as “online donors tend to be younger and give larger gifts than traditional donors.”[7] This is important for online campaign organizers to note as they determine their target audience; however, those over 50 have increased their social media usage and have a presence on Facebook.[7]

Crowdfunding as a replacement method[edit]

More research is needed in regard to the topic of crowdfunding in general. There are benefits to online crowdfunding as it has the ability to tap into audiences that are not close in geographic proximity to an individual or organization and to increase awareness about a campaign. However, with relatively low funding success rates reported, "social networking and traditional approaches to fundraising may be complements" to help individuals and organizations raise funds but not a replacement.”[7]

See also[edit]

Notes[edit]

  1. ^ a b c Mollick, E. (2014). The dynamics of crowdfunding: An exploratory study. Journal of Business Venturing. Vol. 29, pp. 1-16.
  2. ^ a b c d e Hollas, J. (2013). Is crowdfunding now a threat to traditional finance? Corporate Finance Review. Vol 18, issue 1, pp. 27-31.
  3. ^ "Der Treasurer". cfo-insight.com. Archived from the original on 2013-04-26. 
  4. ^ https://milaap.org/stories/crowdfunding
  5. ^ The future of fundraising: Is crowdfunding the wave of the future? (2016). Third Sector. October 1, 2016. 29.
  6. ^ a b Gleasure, Rob; Feller, Joseph (2016). "Does Heart or Head Rule Donor Behaviors in Charitable Crowdfunding Markets?". International Journal of Electronic Commerce. 20 (4): 499. doi:10.1080/10864415.2016.1171975. 
  7. ^ a b c Saxton, Gregory D; Wang, Lili (2013). "The Social Network Effect". Nonprofit and Voluntary Sector Quarterly. 43 (5): 850. doi:10.1177/0899764013485159. 

References[edit]

  • Der Treasurer. cfo-insight.com. Archived from the original on 2013-04-26.
  • Hollas, J. (2013). Is crowdfunding now a threat to traditional finance? Corporate Finance Review. Vol 18, issue 1, pp. 27-31.
  • https://milaap.org/stories/crowdfunding
  • Gleasure, Rob; Feller, Joseph (2016). "Does Heart or Head Rule Donor Behaviors in Charitable Crowdfunding Markets?". International Journal of Electronic Commerce. 20 (4): 499. doi:10.1080/10864415.2016.1171975. 
  • Mollick, Ethan (2014). "The dynamics of crowdfunding: An exploratory study". Journal of Business Venturing. 29: 1. doi:10.1016/j.jbusvent.2013.06.005. 
  • Saxton, Gregory D; Wang, Lili (2013). "The Social Network Effect". Nonprofit and Voluntary Sector Quarterly. 43 (5): 850. doi:10.1177/0899764013485159. 
  • The future of fundraising: Is crowdfunding the wave of the future? (2016). Third Sector. October 1, 2016. 29.


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