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A Brief History of Converse
A Brief History of Converse
Published: 2014/05/03
Channel: aBriefHistory
Top 10 Footwear Brands
Top 10 Footwear Brands
Published: 2015/08/13
Channel: WatchMojo.com
Converse Suing 31 Companies Over Chuck Taylor Knockoffs
Converse Suing 31 Companies Over Chuck Taylor Knockoffs
Published: 2014/10/15
Channel: Newsy Business
Suola SA Argentina - Vans footwear production
Suola SA Argentina - Vans footwear production
Published: 2012/02/19
Channel: Dana Guidice
Converse History Part One
Converse History Part One
Published: 2008/12/09
Channel: Scott Losinger
Converse Automated Distribution Center - Wynright
Converse Automated Distribution Center - Wynright
Published: 2014/04/09
Channel: Daifuku North America
Vintage Shoe Company:  MADE IN THE U.S.A.
Vintage Shoe Company: MADE IN THE U.S.A.
Published: 2011/04/11
Channel: VintageShoeCompany
THE WORLDS FIRST BASKETBALL SHOES!
THE WORLDS FIRST BASKETBALL SHOES!
Published: 2017/03/06
Channel: ckLA
Converse history - very interesting...
Converse history - very interesting...
Published: 2016/07/20
Channel: psarikova1
Converse ONE STAR GOLF LE FLEUR Review (TYLER, THE CREATOR CONVERSE)
Converse ONE STAR GOLF LE FLEUR Review (TYLER, THE CREATOR CONVERSE)
Published: 2017/08/03
Channel: SneakerTalk
The History of Converse
The History of Converse
Published: 2013/05/30
Channel: Aaron Waala
10 Things You Didn
10 Things You Didn't Know About Converse All Star
Published: 2014/10/27
Channel: Me My Dress and I
Quick Unboxing Converse All Star canvas shoe
Quick Unboxing Converse All Star canvas shoe
Published: 2017/10/28
Channel: Manoj M
Converse All Star
Converse All Star
Published: 2008/10/23
Channel: GCR93
Converse | shoes converse, Converse Promo codes
Converse | shoes converse, Converse Promo codes
Published: 2016/05/07
Channel: Online Shopping, Coupon, clothing stores, Coupons
Converse CONS x Polar Skate Co - "LA Days"
Converse CONS x Polar Skate Co - "LA Days"
Published: 2017/07/28
Channel: Converse
Converse Chuck Taylor Shoes
Converse Chuck Taylor Shoes
Published: 2010/11/14
Channel: Bob Ellis
Converse Commercial
Converse Commercial
Published: 2007/11/04
Channel: Dr. Ayk Terjimanian
The Shoe Company - you
The Shoe Company - you're in good company!
Published: 2013/06/05
Channel: ShoeCompanyCareers
Converse ALL★STAR
Converse ALL★STAR
Published: 2011/12/05
Channel: LudwinZhurkino
Converse | Television Commercial | 2002
Converse | Television Commercial | 2002
Published: 2017/02/21
Channel: Analog Indulgence
A brief history of converse
A brief history of converse
Published: 2015/07/02
Channel: arun rimal
converse shoes
converse shoes
Published: 2016/10/02
Channel: Michael Johnson
Converse Company
Converse Company
Published: 2017/10/02
Channel: Alison Haddad
Top 10 Footwear Brands In India
Top 10 Footwear Brands In India
Published: 2017/02/12
Channel: comedyGamer
A house for (Converse) Chuck Taylor
A house for (Converse) Chuck Taylor
Published: 2009/05/15
Channel: How to Architect
Beth
Beth's Shoes Company!
Published: 2009/10/08
Channel: ettituxia
Waterproof Your Converse Shoes | How to Water Proof Canvas Shoes
Waterproof Your Converse Shoes | How to Water Proof Canvas Shoes
Published: 2017/05/02
Channel: Nimble Bar Co.
How to Clean the White Part of Converse Shoes to Look New Again
How to Clean the White Part of Converse Shoes to Look New Again
Published: 2011/09/11
Channel: Pingpongpyro
Larry Johnson | Converse | 1992 | Grand Ma Ma
Larry Johnson | Converse | 1992 | Grand Ma Ma
Published: 2016/09/27
Channel: Analog Memories
MEN
MEN'S SHOES - Nike I Vans I Converse
Published: 2015/01/24
Channel: Tevin Vincent
Brown Shoe Company (GBA490)
Brown Shoe Company (GBA490)
Published: 2008/04/29
Channel: schro004
PROOF VANS SHOE COMPANY THEY ARE RACIST!!AND THEY HATE JEW
PROOF VANS SHOE COMPANY THEY ARE RACIST!!AND THEY HATE JEW
Published: 2011/06/24
Channel: shay15494
Converse commercial
Converse commercial
Published: 2015/04/30
Channel: Leo Oshiro
Manufacturing a Pair of Shoes - DB Shoes Ltd
Manufacturing a Pair of Shoes - DB Shoes Ltd
Published: 2010/09/10
Channel: dbshoes
Converse company
Converse company
Published: 2017/08/29
Channel: Andini Putri
Converse Weekend in Atlanta
Converse Weekend in Atlanta
Published: 2010/05/01
Channel: Stan Washington
ZHANG YI XING TELLS HIS STORY WITH CONVERSE STREET ICON, ONE STAR
ZHANG YI XING TELLS HIS STORY WITH CONVERSE STREET ICON, ONE STAR
Published: 2017/08/24
Channel: Converse Indonesia
Converse Emergency
Converse Emergency
Published: 2011/12/05
Channel: DontShootImWithGOD
Converse sues firms over trademark shoe
Converse sues firms over trademark shoe
Published: 2014/10/15
Channel: KaFaDoKyA NEWS
Olivia Baldino Converse Commercial 2 Nov 2016
Olivia Baldino Converse Commercial 2 Nov 2016
Published: 2016/11/21
Channel: Channel 19
LIMITED EDITION BATMAN ARKHAM CITY CONVERSE
LIMITED EDITION BATMAN ARKHAM CITY CONVERSE
Published: 2014/10/31
Channel: The Badger Show
Converse Commercial
Converse Commercial
Published: 2007/01/17
Channel: ilikemakingvideos
Form of EPU Feat  Converse
Form of EPU Feat Converse
Published: 2017/04/23
Channel: EPU
"YAK" ยักษ์ by Annatar | Custom Converse ChuckII
"YAK" ยักษ์ by Annatar | Custom Converse ChuckII
Published: 2017/04/06
Channel: Annatar House
The Red Sneakers (2002)
The Red Sneakers (2002)
Published: 2015/01/23
Channel: Music-Man
COMME des GARÇONS Converse (ON-FOOT)
COMME des GARÇONS Converse (ON-FOOT)
Published: 2016/10/26
Channel: J DREZZY
Converse by John Varvatos Represents Quality and A Rock and Roll Vibe. Shop Shoes.com!
Converse by John Varvatos Represents Quality and A Rock and Roll Vibe. Shop Shoes.com!
Published: 2012/08/21
Channel: Vikram Affiliate
HISTORY OF... DASSLER BROTHERS SPORTS SHOE COMPANY??
HISTORY OF... DASSLER BROTHERS SPORTS SHOE COMPANY??
Published: 2017/01/21
Channel: PinoE
DVS Shoe Company Elm  SKU: 8345050
DVS Shoe Company Elm SKU: 8345050
Published: 2014/10/20
Channel: Shop Zappos
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WIKIPEDIA ARTICLE

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Converse, Inc.
Subsidiary of Nike, Inc.
Industry Accessories, apparel,
and sporting goods
Founded February 1908; 109 years ago (1908-02)
Malden, Massachusetts, U.S.[1]
Founder Marquis Mills Converse
Headquarters Boston, Massachusetts, United States
Number of locations
More than 75
U.S. retail stores (2014)
Area served
Worldwide
Key people
Davide Grasso
(C.E.O and president)
Products Apparel, clothing,
and shoes
Revenue Increase $2.0 billion (2015)
Number of employees
2,658 (in U.S)
Parent Nike, Inc.
Website www.converse.com
A red pair of Converse Chuck Taylor All-Stars

Converse /ˈkɒnvərs/ is an American shoe company that primarily produces skating shoes and lifestyle brand footwear and apparel. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003.[2].

During World War II, the company shifted its manufacturing from the public, and instead made footwear for the military. It was one of the few producers of athletic shoes and for over a half century the company dominated the American court shoe market. From the 1970s, the company lost its dominant position after other companies presented their own styles.

Converse shoes are distinguished by a number of features, including the company's star insignia, the All Star's rubber sole, smooth rounded toe, and wrap-around strip.

Converse manufactures its products under the Cons, Chuck Taylor All-Star, John Varvatos, and Jack Purcell trade names. In addition to apparel and footwear, the company sells other items through retailers in over 160 countries and through approximately 75 company-owned retail stores across the United States, and employed 2,658 in the U.S. in 2015.[3]

Early years[edit]

At age 47, Marquis Mills Converse, who was previously a manager at a footwear manufacturing firm, opened the Converse Rubber Shoe Company in February 1908 in Malden, Massachusetts. The company was a rubber shoe manufacturer, providing winterized rubber soled footwear for men, women, and children. By 1910, Converse was producing shoes daily, but it was not until 1915 that the company began manufacturing athletic shoes.

The company's catalyst came in 1917 when the Converse All-Star basketball shoe was introduced. Then in 1923, a basketball player named Charles H. "Chuck" Taylor walked into Converse complaining of sore feet. Converse gave him a job: he worked as a salesman and ambassador, promoting the shoes around the U.S., and in 1932 Taylor’s signature was added to the All-Star patch on the classic, high-topped sneakers. He continued this work until shortly before his death in 1969.[4] Converse also customized shoes for the New York Renaissance (the "Rens"), the first all-African American professional basketball team. In 1962, center Wilt Chamberlain of the Philadelphia Warriors scored 100 points in an NBA game while wearing a pair of Chucks, taking a 169–147 victory over the New York Knicks in Hershey, Pennsylvania on March 2.[5]

1941–2001: War, bankruptcy, and new management[edit]

When the U.S. entered World War II in 1941, Converse shifted production to manufacturing rubberized footwear, outerwear, and protective suits for the military. Popular during the 1950s and 1960s, Converse promoted an American image with its Converse Yearbook. Artist Charles Kerins created cover art that celebrated Converse's role in the lives of high school and college athletes.

Converse Jack Purcells

In the 1970s, Converse purchased the trademark rights to Jack Purcell sneakers from B.F. Goodrich.[6]

Converse lost their monopoly from the 1970s onward, with new competitors, including Puma and Adidas, then Nike, then a decade later Reebok, who introduced new designs to the sports market. Converse found themselves no longer the official shoe of the National Basketball Association, a title they had relished for many years.

The chevron and star insignia—a logo that remains on a large portion of Converse footwear other than the All Star—was created by Jim Labadini, an employee.[citation needed]

Canvas-rubber shoes regained popularity in the 1980s as casual footwear, but Converse eventually became over-dependent on the "All Stars" brand, whose market collapsed by 1989-1990. By the second half of the 1990s, Converse was slipping repeatedly into receivership as debt piled up yearly.[citation needed]

Converse filed for bankruptcy on January 22, 2001. In April 2001, Footwear Acquisitions, led by Marsden Cason and Bill Simon, purchased the brand from bankruptcy and added industry partners Jack Boys, Jim Stroesser, Lisa Kempa, and David Maddocks to lead the turnaround of America's Original Sports Company.[citation needed]

Nike[edit]

In July 2003, Nike paid $309 million to acquire Converse.[2] Nike approached the 1980s revival around 2010 to relaunch the footwear. Nike also expanded the Converse brand to other businesses apart from shoes, much akin to its other brands.

By November 2012, Converse had disappeared completely from the NBA, as the last dozen players wearing the brand either left the NBA or switched shoes over a period of a year and a half. Carlos Arroyo went overseas in late 2011, and Maurice Evans last played for the Washington Wizards in April 2012. Nine switched to Nike: Acie Law (who went overseas) in late 2011; JJ Barea and Kirk Hinrich during the 2011–12 season; Luke Harangody and Larry Sanders after the season; Elton Brand, Louis Williams, and Kyle Korver for the 2012–13 season; and Chris Andersen during the season. Udonis Haslem, the last NBA player wearing Converse on the court, followed Miami Heat teammate Dwyane Wade to switch to Li-Ning in late November 2012.

Celebrities who have worn Converse include Snoop Dogg, Kristen Stewart and Rihanna. The growth of Converse as a casual fashion accessory contributed to $1.7 billion in revenue in 2014 and $2 billion in 2015.[7]

New headquarters[edit]

Converse world headquarters building on Boston's Lovejoy Wharf

In January 2013, Converse announced plans for a new headquarters building, and moved in April 2015. It was constructed near North Station in downtown Boston, on the Lovejoy Wharf, overlooking the Charles River as part of a major site overhaul and restoration of public waterfront access.[8] The 10-story 214,000-square-foot (19,900 m2) office building includes a permanent music recording studio for the new "Converse Rubber Tracks" project, 5,000-square-foot (460 m2) gym with a separate yoga studio designed in partnership with Nike, and a new 3,500-square-foot (330 m2) retail Flagship Store.[9]

Chuck Taylor All Star II[edit]

An improved model of the Chuck Taylor All-Star, the Chuck Taylor II, was announced by company management in July, 2015.[10] The Chuck Taylor II's were released on July 28, 2015[11] Incorporating Nike technology, it retains the most of outward appearance of the original while employing a modern lightweight lunarlon insole.[10] the notable changes made to the new sneakers are the removal of the wrap around strip, premium canvas with higher quality stitching and a no slip tongue.

Skateboarding market[edit]

Under the "CONS" name, Converse launched its skateboarding program in 2009 with a team of "ambassadors": Kenny Anderson, Anthony Pappalardo, Nick Trapasso, Sammy Baca, Ethan Fowler, Raymond Molinar, and Rune Glifberg.[12]

In 2012, the company added Jason Jessee and Mike Anderson to its ambassadors team.[13]

In August 2012, Converse sponsored a skate event at Huntington Beach, California, US - including Trapasso, Tom Remillard,[14] Aaron Homoki, Greyson Fletcher, Ben Raemers, Ben Hatchell, Robbie Russo, and Ben Raybourn participated in the competition that was held. Raybourn eventually won the US$20,000 grand prize and Homoki won the US$3,000 Best Trick contest.[15]

As of July 2014, the CONS skateboard team consists of original members Anderson, Trapasso, Baca, and Glifberg, while Jessee, Anderson, Julian Davidson, Remillard, Zered Basset, Ben Raemers, Jake Johnson, Eli Reed, Louis Lopez, Sage Elsesser, and Sean Pablo were subsequently added.[13] Bassett filmed a new advertisement that was broadcast online during July 2014, in which he skateboards through New York City, US in a newly launched skate shoe version of the Converse Weapon model, the "CONS Weapon Skate."[16]

Lawsuit[edit]

Starting in July 2008, Converse sent around 180 cease-and-desist letters to over 30 other companies who they claimed were violating the Chuck Taylor All Star trademark and selling look-alike sneakers.

In October 2014, Converse filed a lawsuit against 30 companies for allegedly infringing on its sneaker style’s bumper toe, striped midsole and toe cap. The brand argued that companies were violating a common-law trademark by importing sneakers with similar elements. A number of companies settled with Converse and they were dropped from the list.[17][18]

In November 2015, Charles Bullock, chief administrative judge at the International Trade Commission, preliminarily ruled that several brands Converse filed against were violating Converse’s outsole design trademarks, i.e. the pattern on the bottom of the sole of the shoe. Judge Bullock further ruled that while Skechers "Twinkle Toes" brands did share similarities to Converse, "Twinkle Toes" were different enough and marketed in a way for it not be mistaken for Chuck Taylor All-Stars.[19] Judge Bullock also ruled that most of the shoes sold by Highline United under the Ash brand did not infringe and that Converse did not have a valid common law mark for its midsole.

On June 23, 2016, the International Trade Commission ruled that Converse's alleged trade dress for the midsole design of a combined toe cap, toe bumper, and stripe was not entitled to trademark protection under the common law and found invalid Converse's federal trademark registration. This case is currently on appeal to the U.S. Court of Appeals for the Federal Circuit.

Shoes[edit]

The Weapon[edit]

The Weapon, manufactured in many different color schemes

In 1986, Converse released "The Weapon" basketball shoe. Manufactured in two color schemes to match the kit colors of basketball teams, it has been available in both high-top and low cut varieties. The unique[citation needed] aspect of this shoe is the leather construction throughout, including the inside heel which is also heavily padded for comfort. Converse re-released "The Weapon" classic (which Kobe Bryant wore at least three times in 2002 and Andre Miller wore in 2002 from mid August to early September) several times from 1999 to 2003 and after, "The Loaded Weapon" in 2003, "The Weapon 86" in 2008 (and the Poorman version in 2009, and the John Varvatos version in 2012), "The Weapon EVO" in 2009, and its successor "The Star Player EVO" (sometimes reduced to "The Star Plyr EVO" or "The Star Ply EVO") in 2010.

The first endorsers of "The Weapon" were Larry Bird and Magic Johnson, who were prominently featured in a Converse commercial set in Bird's hometown of French Lick, Indiana in 1985. They were also worn by Axl Rose in the Guns N' Roses music video "Estranged".

Special editions[edit]

Converse fashion in Paris
Joshua Mueller, Guinness Book of World Records holder for largest collection of "Chucks"

Several special editions of Converse shoes have been made, including DC Comics, Pink Floyd, The Ramones, AC/DC, Sailor Jerry, Metallica, The Clash, Dr. Seuss, Grateful Dead, Ozzy Osbourne, Jimi Hendrix, Miley Cyrus helped advertise rainbow designed converse for Pride Month in 2017, Drew Brophy, Nirvana, Bad Meets Evil, Green Day, Gorillaz, Matt and Kim, Black Sabbath, the Control, green, brown or camouflage edition, Super Mario and Danny Potthoff. Three new designs were created for high tops, inspired by The Who.[citation needed]

Additionally, Converse have to date made an appearance in over 650 films, appearing in movies such as Back to the Future, I, Robot, Grease and Stand by Me.[citation needed]

David Tennant (playing the Tenth Doctor) wore a variety of Hi-top Converse on science-fiction show Doctor Who, including red and cream versions.[citation needed]

Causes[edit]

A special collection called "1Hund (RED)", whereby fifteen percent of the profits are used to support HIV/AIDS prevention, was released by the brand. One hundred artists from around the world were chosen to create designs for the collection as part of the (RED) campaign. Professional skateboarder, Anthony Pappalardo, who, at the time, was also associated with another (RED) participant, Girl skateboards—Pappalardo was sponsored by Chocolate skateboards, a brand distributed by the Crailtap, the distribution company that owns both Girl and Chocolate—released a (RED) edition of his high-selling[20] signature skate shoe model.[21] A short video piece was published on the internet[22] and Pappalardo explains in it:

I got into woodworking about two years ago, through a buddy of mine who I used to skate with every day—he turned into a woodworker. So he gave me this scrap box of wood, and, basically, I just wanted to do something with it…make something with it. It just definitely started consuming me like skating did. I wanted to read about it, you know? Go on the internet and watch videos about it, and just learn anything and everything I could about woodworking. The first thing I ever made was a bench, and that's, kinda, what I've been making ever since. the cool thing about working with Product (RED) is just by doing the two things that I love, I'm also able to help people.[22]

Pappalardo's first signature shoe with Converse was released in February 2010 and it was produced in the (RED) colorway.[21]

In 2012, Converse is listed as a partner in the (RED) campaign, together with other brands such as Nike Inc., Girl, and Bugaboo. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation").[23]

Former Converse college teams[edit]

Due to Converse withdrawing from performance basketball shoes,[24] there are no professional players or college teams wearing Converse shoes, except on occasion Asi Taulava.[25]

References[edit]

  1. ^ "Converse turns 100". Chucksconnection.com. 2008-05-29. Retrieved 2011-08-31. 
  2. ^ a b Wayne, Leslie. "For $305 million, Nike buys Converse". New York Times. Retrieved March 27, 2016. 
  3. ^ "Converse Inc Facts, information, pictures | Encyclopedia.com articles about Converse Inc". www.encyclopedia.com. Retrieved 2016-02-11. 
  4. ^ "Who the heck was Chuck Taylor anyway?". Kentucky New Era. Hopkinsville. Associated Press. March 28, 2001. p. A7. 
  5. ^ "Wilt breaks NBA record; gets 100 against Knicks". Reading Eagle. Pennsylvania. Associated Press. March 3, 1962. p. 7. 
  6. ^ Perrin, Charles. "Old Sneakers (since 1935) - Goodrich (now Converse) Jack Purcell". Retrieved 2011-08-31. 
  7. ^ "NIKE, INC. Reports Fiscal 2015 Fourth Quarter And Full Year Results". NIKE, Inc. Retrieved 2016-02-11. 
  8. ^ http://www.businesswire.com/news/home/20130108006830/en/Converse-Announces-Global-Headquarters-City-Boston
  9. ^ "CONVERSE OFFICIALLY OPENS WORLD HEADQUARTERS IN BOSTON AND DEBUTS NEW FLAGSHIP STORE". Converse Media. Retrieved 2016-02-15. 
  10. ^ a b Converse’s new Chuck Taylors get a comfort boost, Boston Globe, July 22, 2015; Minimalist sneaker launched in 1917 receives upgrade with Nike tech
  11. ^ "CONVERSE USHERS IN NEW ERA WITH GROUND-BREAKING CHUCK TAYLOR ALL STAR II". Converse Media. Retrieved 2016-02-11. 
  12. ^ asayer (13 May 2009). "Cons Comes Back: A Look at Converse Skateboarding". Push.ca. Bell Canada. Retrieved 9 September 2012. 
  13. ^ a b "Ambassadors". Converse.com. Converse Inc. 2012. Retrieved 9 September 2012. 
  14. ^ RIDE Channel; Rob Brink; Erica Yary (3 August 2012). "Nick Trapasso, Tom Remillard & Robbie Russo at Coastal Carnage! Weeke .." (Video upload). YouTube. Google, Inc. Retrieved 20 January 2013. 
  15. ^ Lance Dawes; Cory Williams (6 August 2012). "RAYBOURN CRUISES THROUGH CARNAGE". ESPN Action Sports. ESPN Internet Ventures. Retrieved 20 January 2013. 
  16. ^ Brian Farmer (20 July 2014). "Converse Launches the CONS Weapon Skate Shoe with Short Film featuring Zered Bassett". High Snobiety. Titel Media. Retrieved 26 July 2014. 
  17. ^ Schiavenza, Matt, "Why Converse is Fighting to Keep All Stars Cool," The Atlantic, 15 October 2014.
  18. ^ Butler-Young, Sheena, "Iconix and Fila Settle in Converse Lawsuit Saga," Footwear News, 9 April 2015.
  19. ^ Sutherlin, Margaret. "Converse Trademark Lawsuit: Skechers Declares Victory, Mixed Ruling Expected Overall". Footwear News. Retrieved 2016-02-11. 
  20. ^ "Anthony Pappalardo". 48 Blocks. 48 Blocks. 2012. Retrieved 20 January 2013. 
  21. ^ a b Blair Alley (2 December 2009). "ANTHONY PAPPALARDO'S PROJECT RED CONS PRO MODEL". Transworld Skateboarding. Bonnier Corporation. Retrieved 20 January 2013. 
  22. ^ a b Aaron Meza; crailtap (30 November 2009). "Anthony Pappalardo and (RED)" (Video upload). YouTube. Retrieved 20 January 2013. 
  23. ^ "(RED)". (RED) Partners. (RED), a division of The ONE Campaign. 2012. Archived from the original on 28 May 2012. Retrieved 13 October 2012. 
  24. ^ http://www.wwd.com/footwear-news/business/on-star-qa-with-converses-jim-calhoun-7105883?full=true
  25. ^ http://www.gmanetwork.com/news/story/389226/sports/basketball/pba-after-wearing-chuck-taylors-asi-taulava-wants-to-bring-back-short-shorts

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