Share
VIDEOS 1 TO 50
How to Setup a Corporate Blog: 8 Rules to Making Your Blog Successful
How to Setup a Corporate Blog: 8 Rules to Making Your Blog Successful
Published: 2017/06/16
Channel: Neil Patel
Corporate Blogging: Tips for Getting Started :: Magnet Minute
Corporate Blogging: Tips for Getting Started :: Magnet Minute
Published: 2012/07/12
Channel: Magnet Media, Inc.
McMurry.TV - A Corporate Blog? Are You Nuts?
McMurry.TV - A Corporate Blog? Are You Nuts?
Published: 2011/06/15
Channel: McMurryInc
Star TV - Canlı Yayın HD
Star TV - Canlı Yayın HD
Published: 2016/11/02
Channel: STARTVSTAR
corporate blog
corporate blog
Published: 2007/09/25
Channel: trendwolves
The Benefits of a Corporate Blog
The Benefits of a Corporate Blog
Published: 2017/09/17
Channel: wanadoo61
Multi-Blog-Strategie: Corporate Blog, Medium.com und LinkedIn Pulse strategisch nutzen
Multi-Blog-Strategie: Corporate Blog, Medium.com und LinkedIn Pulse strategisch nutzen
Published: 2016/09/09
Channel: Christian Müller sozial-pr
Rock the Blog 2015: Corporate Blogs – eine Diskussion
Rock the Blog 2015: Corporate Blogs – eine Diskussion
Published: 2015/03/22
Channel: cebitchannel
Corporate Blogs Tutorial: Blog-Design |video2brain.com
Corporate Blogs Tutorial: Blog-Design |video2brain.com
Published: 2014/02/27
Channel: Business Tutorials
Corporate Blog : Blog Etiquette Part 1: Blog Policy
Corporate Blog : Blog Etiquette Part 1: Blog Policy
Published: 2013/08/05
Channel: HelpLearn Asia
From Boring to Bonanza: How To Generate Leads With Your Corporate Blog
From Boring to Bonanza: How To Generate Leads With Your Corporate Blog
Published: 2014/08/28
Channel: Ryan Hanley
Video Blog   Big Idea Corporate Entrepreneurship HD HD
Video Blog Big Idea Corporate Entrepreneurship HD HD
Published: 2015/06/18
Channel: Rita McGrath
corporate blog 2
corporate blog 2
Published: 2007/09/24
Channel: trendwolves
Creating a Corporate Blog that Attracts Visitors
Creating a Corporate Blog that Attracts Visitors
Published: 2011/08/03
Channel: VMVertical
Corporate Blog Tips
Corporate Blog Tips
Published: 2011/03/19
Channel: JR Alonso
Corporate Blog : Google Analytics : Monitoring Blog Traffic
Corporate Blog : Google Analytics : Monitoring Blog Traffic
Published: 2013/08/05
Channel: HelpLearn Asia
How to Kill a Corporate Blog
How to Kill a Corporate Blog
Published: 2014/09/01
Channel: Chefblogger
Getting Started With Your Corporate Blog
Getting Started With Your Corporate Blog
Published: 2009/03/25
Channel: MangoMediaCaribbean
The Growth of the Corporate Blog
The Growth of the Corporate Blog
Published: 2015/08/13
Channel: Oxford Internet Institute, University of Oxford
Interview mit Roman Kappeler, Swisscanto zum Corporate Blog
Interview mit Roman Kappeler, Swisscanto zum Corporate Blog
Published: 2013/04/05
Channel: Su Franke
Corporate Blog Lead Generation: The #1 Strategy You Should Use [Tutorial]
Corporate Blog Lead Generation: The #1 Strategy You Should Use [Tutorial]
Published: 2017/02/08
Channel: Yokel Local Internet Marketing Inc
corporate blog 3
corporate blog 3
Published: 2007/09/24
Channel: trendwolves
Corporate Blog : Google Analytics for Wordpress
Corporate Blog : Google Analytics for Wordpress
Published: 2013/08/05
Channel: HelpLearn Asia
Corporate Blog : Promoting your Blog
Corporate Blog : Promoting your Blog
Published: 2013/08/05
Channel: HelpLearn Asia
Tag qual parte do corporate blog
Tag qual parte do corporate blog
Published: 2016/02/27
Channel: Salmon Croll426
Michael Reynolds: Why Nobody Reads Your Corporate Blog
Michael Reynolds: Why Nobody Reads Your Corporate Blog
Published: 2014/08/20
Channel: Element Three
Keywest Video Blog: The Use of Internal Corporate Videos
Keywest Video Blog: The Use of Internal Corporate Videos
Published: 2013/09/17
Channel: Key West Video Inc. - Corporate Video Production Toronto
Content Creation: Getting Buy-In for Your Corporate Blog (w/ Ann Handley)
Content Creation: Getting Buy-In for Your Corporate Blog (w/ Ann Handley)
Published: 2010/12/14
Channel: OpenViewVenture
Welcome to my corporate blog
Welcome to my corporate blog
Published: 2009/01/23
Channel: Joan Marc Mas Ortoneda
Corporate Blog Strategy
Corporate Blog Strategy
Published: 2015/04/08
Channel: F
CoffeNouva corporate blog
CoffeNouva corporate blog
Published: 2008/04/09
Channel: kasehbalqis
Tu e il CORPORATE BLOG  (Prima parte)
Tu e il CORPORATE BLOG (Prima parte)
Published: 2010/02/01
Channel: Mille Ottani
Giorgi Giorgashvili
Giorgi Giorgashvili's Corporate Blog Presentation
Published: 2010/06/30
Channel: Tamar Baratashvili
Corporate Blogging: Using Blog Content as Survey Data
Corporate Blogging: Using Blog Content as Survey Data
Published: 2011/10/16
Channel: OpenViewVenture
The Business Blog- NGO Corporate Partnership
The Business Blog- NGO Corporate Partnership
Published: 2016/08/03
Channel: Sufi Faruq Ibne Abubakar (সুফি ফারুক ইবনে আবুবকর)
Daimler Corporate Blog- Case Study
Daimler Corporate Blog- Case Study
Published: 2009/02/23
Channel: Edelman
Corporate Edge BLOG: Why is Culture important?
Corporate Edge BLOG: Why is Culture important?
Published: 2017/03/08
Channel: CorporateEdgeAU
Corporate Blog
Corporate Blog
Published: 2015/01/16
Channel: Randa Gabriel
Jump In #15: ASB Bank
Jump In #15: ASB Bank's iwantahome corporate blog
Published: 2008/03/09
Channel: Simon Young
Keywest Video Blog: Online Video Advertising Stats 2013 - Corporate Video Production Toronto
Keywest Video Blog: Online Video Advertising Stats 2013 - Corporate Video Production Toronto
Published: 2013/12/13
Channel: Key West Video Inc. - Corporate Video Production Toronto
Phyllis Masters Corporate Blog #6 - Vote for Jason Klamm
Phyllis Masters Corporate Blog #6 - Vote for Jason Klamm
Published: 2016/10/28
Channel: Phyllis Masters, Inc
Corporate Blog : Promoting your Blog
Corporate Blog : Promoting your Blog
Published: 2013/06/02
Channel: HelpLearn Asia
An interview with Dr Jay Collins EvolvHealth Corporate Blog
An interview with Dr Jay Collins EvolvHealth Corporate Blog
Published: 2009/10/14
Channel: virgschneider
Responsive WordPress Theme for Personal or Corporate Blog, 4
Responsive WordPress Theme for Personal or Corporate Blog, 4
Published: 2017/04/11
Channel: Dear IT Solution
Tucson Social Media: Fix Your Corporate Blog: 3 Reasons No One is Sharing Your Posts
Tucson Social Media: Fix Your Corporate Blog: 3 Reasons No One is Sharing Your Posts
Published: 2011/04/20
Channel: UncorporateBlogging
Corporate Edge BLOG: Do you REALLY know your culture?
Corporate Edge BLOG: Do you REALLY know your culture?
Published: 2017/03/08
Channel: CorporateEdgeAU
Search Engine Marketing | How To Use A Corporate Blog In Yo
Search Engine Marketing | How To Use A Corporate Blog In Yo
Published: 2009/10/07
Channel: directhorizoninc
Start your business now with these Evolv tutorials   EvolvHealth Corporate Blog.rv
Start your business now with these Evolv tutorials EvolvHealth Corporate Blog.rv
Published: 2009/12/20
Channel: TheVschneider
Commitment and Metrics Power Intel
Commitment and Metrics Power Intel's Corporate Blog
Published: 2013/05/21
Channel: IDG Knowledge Hub
Wait A Minute: Writer
Wait A Minute: Writer's Block? Here's How to Identify Corporate Blog Topics
Published: 2013/07/10
Channel: Schwartz MSL
NEXT
GO TO RESULTS [51 .. 100]

WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
Jump to: navigation, search

Corporate blog is a blog that is published and used by an organization, corporation, etc. to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads.

Although there are many different types of corporate blogs, most can be categorized as either external or internal.

Types[edit]

Internal blogs[edit]

An internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view. Many blogs are also communal, allowing anyone to post to them. The informal nature of blogs may encourage:

Internal blogs may be used in lieu of meetings and e-mail discussions, and can be especially useful when the people involved are in different locations, or have conflicting schedules. Blogs may also allow individuals who otherwise would not have been aware of or invited to participate in a discussion to contribute their expertise.[1]

External blogs[edit]

An external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services (or the end of old products), to explain and clarify policies, or to react on public criticism on certain issues. It also allows a window to the company culture and is often treated more informally than traditional press releases, though a corporate blog often tries to accomplish similar goals as press releases do. In some corporate blogs, all posts go through a review before they are posted. Some corporate blogs, but not all, allow comments to be made to the posts. According to Hoffman Agency, corporate blogs should not be ‘about me’, but should be a platform to show thought leadership and communicate views on industry issues.[2][3]

External corporate blogs, by their very nature, are biased, though they can also offer a more honest and direct view than traditional communication channels. Nevertheless, they remain public relations tools.

Corporate blogs may be written primarily for consumers (business-to-consumer) or primarily for other businesses (B2B). Certain corporate blogs have a very high number of subscribers. The official Google Blog is currently in the Technorati top 50 listing among all blogs worldwide. The number of subscribers, blog comments, links to blog posts, and the number of times a post is shared in other social media are indicators of a blog's popularity, potential influence, and reach. While business blogs targeted to consumer readers may have a high number of subscribers, comments, and other measures of engagement; corporate blogs targeted to other businesses, especially those in niche industries, may have a very limited number of subscribers, comments, links, and sharing via social media. Accordingly, other metrics are often evaluated to determine the success and effectiveness of B2B blogs[4]

Marketers might expect to have product evangelists or influencers among the audience of an external blog. Once they find them, they may treat them like VIPs, asking them for feedback on exclusive previews, product testing, marketing plans, customer services audits, etc.[5]

The business blog can provide additional value by adding a level of credibility that is often unobtainable from a standard corporate site. The informality and increased timeliness of information posted to blogs assists with increasing transparency and accessibility in the corporate image. Business blogs can interact with a target market on a more personal level while building link credibility that can ultimately be tied back to the corporate site.

Popularity[edit]

Whether external or internal, blogs are not new to the corporate world. More than 12% of the Fortune 500 companies blog[6] externally.

Market research done in the first half of 2006 indicated that 34% of large companies had established weblogs. Another 35% planned to do so by the end of 2006, thus bringing the total to nearly 70%.[7]

References[edit]

  1. ^ Fernández Dutto, C. (September 19th, 2005)Internal blogs: How to design powerful conversations that open possibilities for action and collaboration within blogs
  2. ^ Vivian Wagner, E-Commerce Times. "The Rise of Corporate Blogging." Aug 3, 2012. Retrieved Jan 10, 2013.
  3. ^ Roger Yu, USA TODAY. "More companies quit blogging, go with Facebook instead." Apr 20, 2012. Retrieved Jan 10, 2013.
  4. ^ De Young, G. (April 20th, 2010) Meaningful Metrics for B2B Blogging.
  5. ^ Céré, J. (September 21st, 2005) Consumer Generated: from Mayhem to Marketing.
  6. ^ Anderson C. and Mayfield R. Fortune 500 Business Blogging Wiki Archived 2006-12-02 at the Wayback Machine.
  7. ^ JupiterResearch, (June 26, 2006) JupiterResearch Finds That Deployment of Corporate Weblogs Will Double in 2006

External links[edit]

Disclaimer

None of the audio/visual content is hosted on this site. All media is embedded from other sites such as GoogleVideo, Wikipedia, YouTube etc. Therefore, this site has no control over the copyright issues of the streaming media.

All issues concerning copyright violations should be aimed at the sites hosting the material. This site does not host any of the streaming media and the owner has not uploaded any of the material to the video hosting servers. Anyone can find the same content on Google Video or YouTube by themselves.

The owner of this site cannot know which documentaries are in public domain, which has been uploaded to e.g. YouTube by the owner and which has been uploaded without permission. The copyright owner must contact the source if he wants his material off the Internet completely.

Powered by YouTube
Wikipedia content is licensed under the GFDL and (CC) license