|Born||Dana Lynn Eaton
September 28, 1978 
|Residence||Southlake, Texas, U.S.|
|Education||Fox High School|
|Occupation||Political activist and commentator, radio and television host, author|
|Spouse(s)||Chris Loesch (m. 2000)|
Dana Lynn Loesch (// LASH; née Eaton; born September 28, 1978) is an American conservative political activist and commentator. She is a talk radio host, author, and spokesperson for the National Rifle Association. She is a former writer and editor for Breitbart News and the host of the program Dana on TheBlaze TV 2014–2017. Loesch has appeared as a guest on television networks such as Fox News, CNN, CBS, ABC, and HBO.
Loesch was raised by her mother, Gale, in an extended family of Southern Baptists. She has said she had a Cherokee ancestor who was removed from their land on the Trail of Tears as well as a paternal grandmother of Irish descent. She graduated from Fox High School in Arnold, Missouri. She later attended St. Louis Community College at Meramec before transferring to Webster University to study journalism on scholarship. While there, she was a Democrat and worked on Bill Clinton's reelection campaign. Following a pregnancy, Loesch dropped out of college and married, having her first child when she was 21. Loesch became disillusioned with Democratic politics after the Clinton–Lewinsky scandal and fully rejected them after the September 11 attacks.
After leaving Webster University, Loesch began writing for St. Louis Magazine, doing investigative news articles, and began her website "Mamalogues". The St. Louis Post-Dispatch ran "Mamalogues" as a weekly online column 2006–2008, winning Loesch Riverfront Times' "Best Newspaper Columnist St. Louis" for 2007. Loesch started hosting her radio show in 2008; it became a nationally syndicated, daily program, The Dana Show: The Conservative Alternative on Radio America from flagship station KFTK-FM in St. Louis, Missouri. In July 2008 Loesch was chosen as one of St. Louis Business Journal's top 30 Under 30. She was recognized by the Nielsen ratings as one of the Top 50 Most Powerful Mom Bloggers. In October 2010, Loesch was hired to be editor-in-chief of Big Journalism, a conservative website created by Andrew Breitbart. In February 2011, CNN hired Loesch as a political analyst in preparation for its 2012 election coverage.
In 2012, Loesch was the recipient of Accuracy In Media's Grassroots Journalism award. She also guest hosts for other national radio talent such as Glenn Beck and Michael Savage. Loesch was added to Talkers Magazine 's top 100 "heavy hitters" in 2012 and was number 24 in 2017. Loesch hosted the Conservative Political Action Conference (CPAC) in 2013.
In January 2012, Loesch spoke on her show in defense of U.S. Marines videotaped urinating on the corpses of dead Taliban fighters, commenting that "I'd drop trou and do it, too. That's me though. I want a million cool points for these guys (Marines). Is that harsh to say?"
In December 2012, after the death of founder Andrew Breitbart earlier in the year, Loesch sued the parent company of her former employer Breitbart.com. Loesch claimed in court documents that owner and operator Breitbart LLC bound her to "what amounts to indentured servitude in limbo" after she said she was forced to terminate her contract as the result of a hostile working environment.
In May 2013, after a series of public comments back and forth between Loesch and Piers Morgan on Twitter regarding the murder of British soldier Lee Rigby, Morgan vowed to ban Loesch from his show, Piers Morgan Live. Loesch returned to the show in January 2014 after their producers, who were friends, arranged for Loesch and Morgan to work out their differences amicably.
During the 2016 Republican presidential primary, she endorsed the Ted Cruz campaign while disparaging the candidacy of Donald J. Trump. According to The Atlantic, since Trump's election Loesch has become one of the Trump presidency's most visible "passionate defenders".
Loesch has held the post of special assistant to the executive vice president for public communication with the National Rifle Association (NRA) since 2017. She hosts The DL on NRA TV and has featured prominently in other NRA-produced videos.
Statements made by Loesch in advocacy for the NRA have stirred controversy, and she claims to have had death threats as a result.
Loesch was featured in an online video published by the National Rifle Association in April 2017. In the video, Loesch talked about an unspecified "they" and depicted protests against Donald Trump in a negative light. She went on to say, "... They use their movie stars and singers and comedy shows and award shows to repeat their narrative over and over again. And then they use their ex-president to endorse the resistance... To smash windows, burn cars, shut down interstates and airports, bully and terrorize the law-abiding – until the only option left is for the police to do their jobs and stop the madness... The only way we stop this, the only way we save our country and our freedom, is to fight this violence of lies with the clenched fist of truth..."
The video was condemned by some commentators. DeRay Mckesson, a leader in the Black Lives Matter movement, said that the ad was "an open call to violence to protect white supremacy". Jon Favreau, a former speechwriter for President Obama, called the video "revolting and frightening". U.S. Senator Chris Murphy (D, Ct.) said, "I think the NRA is telling people to shoot us. Now might be the right time to cancel your membership." Conservative columnist Anne Applebaum said that it called on Americans "to arm themselves to fight liberals. Violence is coming". An online petition calling for the video to be removed from Facebook said, "The video tries to create an 'us-vs-them' narrative and pit Americans against one another. It paints liberals as liars and as violent, unruly protesters who law-abiding gun owners need protection from."
Loesch defended the ad, saying that it condemned rather than condoned violence. She stated, "There was nowhere in this video... where I called for anyone to move toward violence, to silence anyone, or where I called for anyone to even pick up a firearm and enact violence."
In a second video released by the NRA in April 2017, Loesch criticized The New York Times, calling it an "old gray hag" and an "untrustworthy, dishonest rag that has subsisted on the welfare of mediocrity." She stated, "We've had it with your constant protection of your Democrat overlords, your refusal to acknowledge any truth that upsets the fragile construct that you believe is real life." Warning that her video should be considered "a shot across your proverbial bow," she concluded, "We're going to laser-focus on your so-called 'honest pursuit of truth.' In short, we're coming for you."
After the second video received increased attention in August 2017, Michael Luo, the editor of NewYorker.com, described the video as "strikingly bellicose even by the standards of the association." Press group Digital Content Next wrote a letter to Loesch in which it said, "Ninety-nine people out of a hundred would interpret this language about 'coming for' as threatening and to suggest otherwise is disingenuous at best and dangerous at worst. Bottom line: It is un-American to threaten journalists."
In October 2017, Loesch spoke in another video for the NRA, saying, "We are witnesses to the most ruthless attack on a president and the people who voted for him, and the free system that allowed it to happen, in American history." She added that critics of Trump are trying to "drive their daggers through the heart of [America's] future."
In February 2018, Loesch said at the annual Conservative Political Action Conference, "Many in legacy media love mass shootings. You guys love it. Now I'm not saying that you love the tragedy. But I am saying that you love the ratings." She criticized the FBI's response to warnings in advance of the Stoneman Douglas High School shooting and said that the institution had become politicized. Later that month Loesch said the NRA bore no responsibility for curbing gun violence.
In March 2018, Loesch appeared in an NRA video in which she turned an hourglass and said to celebrities, politicians, and media figures, "Your time is running out. The clock starts now." She later said the video was not intended as a threat to shoot anyone.
In 2000, Loesch married now music producer Chris Loesch. Dana's early politics as a Democrat clashed with her husband's more conservative views early in their marriage. Chris has become Dana's manager. The Loesches homeschooled their two children together. In 2014, the couple moved from Saint Louis to Dallas, where, as of March 2017, they own two homes in Southlake.
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