On 2 June 1992, Danish voters rejected the Maastricht Treaty in a referendum. On 18 May 1993, Denmark ratified an amended treaty in accordance with the Edinburgh Agreement. This meant that, among three other areas, Denmark would not be part of the European Monetary Union (EMU). In March 2000, as the currency was being launched, the Danish government led by Poul Nyrup Rasmussen, a supporter of the common currency, decided to hold a referendum on Danish entry into the monetary union. In May 2000 the government tabled the bill. According to the bill, if the outcome of the referendum was in favour of adoption of the euro, Denmark would be able to join the euro area as from 1 January 2002 with the euro as "book money". Euro banknotes and coins would be introduced as from 1 January 2004, after which krone banknotes and coins would be withdrawn. .
When the referendum was called, support for the "Yes" side was just below 50% while the "No" side was just below 40% according to opinion polls. However, public opinion shifted and from June 2000 until the referendum in September all polls showed 15–20 per cent undecided and an almost fifty-fifty split between EMU-supporters and EMU-sceptics.
Several factors eroded support for the "Yes" side:
The release of the Danish Economic Council's semi-annual report in May which concluded "the economic benefits to be reaped from EMU membership were uncertain and small and that the EMU could best be described as a political project." This report had a major influence on the debate and undermined the "Yes" campaign's narrative that EMU was vital for the economy.
EU sanctioning of Austria following the formation of a government coalition between the Conservative Wolfgang Schüssel and the Freedom Party of Jörg Haider in Austria was unpopular in Denmark and undermined trust in both the EU and the Prime Minister who had agreed to the sanctions. (This was widely seen as unwarranted intervention in the democratic process of a small member state).
The euro had dropped 25% in value against the US dollar since its introduction in 1999, creating concern about its viability.
The Prime Minister had tried to argue Denmark could unilaterally leave the euro if it chose, but was contradicted by the European Commission, again undermining his credibility.
The governor of the Danish Central Bank, Bodil Nyboe-Andersen argued on television that contrary to "Yes" side arguments, the Danish representative on the ECB Council would not act as a "Danish" representative.
Fears arose about the ultimate effect of EMU on the Danish welfare state and pensions, which the PM could not assuage.
At least some of the vote was simply against the government, which had been in power for eight years by that point and would be swept out of power the following autumn.