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Vương Vũ Tiệp , Trần Kiều Ân - Quảng Cáo Doublemint Gum (Rhythm of the rain)
Vương Vũ Tiệp , Trần Kiều Ân - Quảng Cáo Doublemint Gum (Rhythm of the rain)
DATE: 2010/09/12::
2
[Nhạc quảng cáo Doublemint] Rhythm of the Rain - The Cascades (Vietsub+Kara)
[Nhạc quảng cáo Doublemint] Rhythm of the Rain - The Cascades (Vietsub+Kara)
DATE: 2013/10/02::
3
Ruth
Ruth's Doublemint Chewing Gum Commercial
DATE: 2007/06/13::
4
Doublemint Commercial 1985 Pool
Doublemint Commercial 1985 Pool
DATE: 2006/08/22::
5
1993 Wrigley
1993 Wrigley's Doublemint Gum Commercial #1
DATE: 2009/07/22::
6
Chris Brown Doublemint Commercial
Chris Brown Doublemint Commercial
DATE: 2011/10/12::
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Odens Double Mint Arvostelu
Odens Double Mint Arvostelu
DATE: 2014/07/25::
8
Doublemint Chen
Doublemint Chen
DATE: 2015/02/16::
9
Quảng cáo Singum DoubleMint - NTV chay theo
Quảng cáo Singum DoubleMint - NTV chay theo
DATE: 2012/12/29::
10
Doublemint Gum
Doublemint Gum
DATE: 2006/09/14::
11
The DoubleMint Twins Commercial
The DoubleMint Twins Commercial
DATE: 2007/08/23::
12
Classic Doublemint Gum Commercial (1985)
Classic Doublemint Gum Commercial (1985)
DATE: 2007/09/13::
13
Chris Brown Forever Wrigley Doublemint Commercial
Chris Brown Forever Wrigley Doublemint Commercial
DATE: 2008/08/01::
14
Official Wrigley
Official Wrigley's Doublemint Gum commercial featuring Chris Brown
DATE: 2008/08/04::
15
Wrigley
Wrigley's Doublemint Gum Twins (1987 ad)
DATE: 2014/01/04::
16
MUSIC MONDAYS | "Sunset Blvd" - The Doublemints
MUSIC MONDAYS | "Sunset Blvd" - The Doublemints
DATE: 2014/09/01::
17
Doublemint Gum Commercial (1960s)
Doublemint Gum Commercial (1960s)
DATE: 2012/03/02::
18
Chris Brown - "Forever / Doublemint Gum [H2oPoloDan11 Mash-Up]"
Chris Brown - "Forever / Doublemint Gum [H2oPoloDan11 Mash-Up]"
DATE: 2010/06/09::
19
Chris Brown Wrigley Doublemint Commercial
Chris Brown Wrigley Doublemint Commercial
DATE: 2008/08/02::
20
DOUBLEMINT clip - [MIX production] [LÀM QUEN QUÁ KHÓ? CÓ DOUBLEMINT!!!]
DOUBLEMINT clip - [MIX production] [LÀM QUEN QUÁ KHÓ? CÓ DOUBLEMINT!!!]
DATE: 2014/06/18::
21
"I
"I'm Pregnant" - The DOUBLEMINTS [Music Video]
DATE: 2014/05/26::
22
Youtube Poop: Captain Rescue gets a Slim Pack of Double Mint Gum
Youtube Poop: Captain Rescue gets a Slim Pack of Double Mint Gum
DATE: 2010/10/30::
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1986 - Wrigley
1986 - Wrigley's Doublemint Gum - Double Your Pleasure
DATE: 2010/09/05::
24
1991 Wrigley
1991 Wrigley's Doublemint Gum Commercial
DATE: 2011/04/19::
25
ABG SOUNDTRACK: "I Love My Man" - Doublemint Twins (feat. Lil
ABG SOUNDTRACK: "I Love My Man" - Doublemint Twins (feat. Lil' Light Squin)
DATE: 2011/09/08::
26
VINTAGE 90
VINTAGE 90'S DOUBLEMINT GUM COMMERCIAL W TWINS TIA & TAMERA MOWRY
DATE: 2009/10/10::
27
1999 Doublemint Gum Commercial
1999 Doublemint Gum Commercial
DATE: 2011/03/19::
28
Singum Doublemint - Hơi thở thơm mát, đến gần nhau hơn
Singum Doublemint - Hơi thở thơm mát, đến gần nhau hơn
DATE: 2013/08/06::
29
1990 Doublemint Gum Commercial
1990 Doublemint Gum Commercial
DATE: 2011/03/19::
30
Quảng cáo Double Mint
Quảng cáo Double Mint
DATE: 2011/11/28::
31
Brittany and Cynthia Daniel - Wrigley
Brittany and Cynthia Daniel - Wrigley's Doublemint Chewing Gum Commercial (1991)
DATE: 2012/11/24::
32
1998 DoubleMint Gum Twins Commercial
1998 DoubleMint Gum Twins Commercial
DATE: 2009/04/24::
33
Double Mint Gum Commercial
Double Mint Gum Commercial
DATE: 2008/02/11::
34
Doublemint Silent Connections: Mint Me Up by iAcademy
Doublemint Silent Connections: Mint Me Up by iAcademy
DATE: 2014/12/09::
35
Doublemint commercial
Doublemint commercial
DATE: 2008/01/25::
36
Doublemint Silent Connections: Stick Together, Connect With Each Other by DLSU
Doublemint Silent Connections: Stick Together, Connect With Each Other by DLSU
DATE: 2014/12/09::
37
Doublemint Gum Commercial (1988)
Doublemint Gum Commercial (1988)
DATE: 2009/10/26::
38
Doublemint Gum 1979 TV commercial
Doublemint Gum 1979 TV commercial
DATE: 2009/09/02::
39
[CTTT N04] Doublemint
[CTTT N04] Doublemint
DATE: 2015/04/03::
40
Pink Dollaz - Double Mint feat. Sean Mack
Pink Dollaz - Double Mint feat. Sean Mack
DATE: 2012/11/01::
41
Der Oden´s double mint white dry Portion Snus I Snusfreak
Der Oden´s double mint white dry Portion Snus I Snusfreak
DATE: 2014/09/28::
42
Doublemint Gum Commercial (2015)
Doublemint Gum Commercial (2015)
DATE: 2013/11/01::
43
Wrigley Doublemint Peppermint
Wrigley Doublemint Peppermint
DATE: 2015/04/15::
44
Quảng cáo Doublemint Gum đầu thập niên 2000
Quảng cáo Doublemint Gum đầu thập niên 2000
DATE: 2014/02/18::
45
The Cupid - Thần Tình Yêu Doublemint - [Nhóm Clip in Freetime] [LÀM QUEN QUÁ KHÓ? CÓ DOUBLEMINT!!!]
The Cupid - Thần Tình Yêu Doublemint - [Nhóm Clip in Freetime] [LÀM QUEN QUÁ KHÓ? CÓ DOUBLEMINT!!!]
DATE: 2014/06/10::
46
LOTR: War in the North [Part 3] - The Double Mint Twins
LOTR: War in the North [Part 3] - The Double Mint Twins
DATE: 2011/11/07::
47
อิสระ ฮาตะ VRZO โฆษณาหมากฝรั่ง DoubleMint
อิสระ ฮาตะ VRZO โฆษณาหมากฝรั่ง DoubleMint
DATE: 2013/06/13::
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Wrigley
Wrigley's Doublemint Chewing Gum
DATE: 2010/07/30::
49
Double mint gum....
Double mint gum....
DATE: 2014/12/21::
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Реклама Wrigley Juicy Fruit, Doublemint, Spearmint 1990 е
Реклама Wrigley Juicy Fruit, Doublemint, Spearmint 1990 е
DATE: 2014/01/26::
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Doublemint logo
A packet of Wrigley's Doublemint

Doublemint is a flavor of chewing gum made by the Wrigley Company. It was launched in the United States in 1914,[1] and has had variable market share since that time.

The Doublemint Twins[edit]

Terrie and Jennie Frankel at a USO show, Vietnam
1914 Newspaper ad for the new Doublemint.

One of the most notable aspects of this brand is the advertising campaign, begun in 1956, which utilized twins as spokespersons for the gum, as a play on the word "double" in the name. The original "Doublemint Twins" were Jayne and Joan Boyd of Hammond, Indiana, who appeared in advertisements for Doublemint until Joan became pregnant in 1963. The company, however, continued sporadically to promote the campaign, which included twins Jennie and Terrie Frankel in the late 1960s; later "Doublemint Twins" included June and Patricia Mackrell through the 1970s (who had also been the Toni Twins for Toni Home Permanent, which used the slogan "Which twin has the Toni?"), Patricia and Cybil (some sources show her name as Priscilla) Barnstable, Denise and Dian Gallup,[2] Cynthia and Brittany Daniel (future co-stars as the Wakefield twins in the TV series based on the Sweet Valley High novels), Tia and Tamera Mowry (future co-star of The Game with both Tia Mowry and Brittany Daniel and future co-stars of Sister, Sister), Heidi and Alissa Kramer, and Jean (née Barbara) and Elizabeth Sagal (daughters of TV director Boris Sagal and sisters of Married...With Children's Katey Sagal). The Sagal twins enjoyed a brief run as the stars of a sitcom, Double Trouble, in 1984. Later twins projected more sex appeal in keeping with trends in American advertising; the Barnstable twins were later asked to pose for Playboy[3] due to their popularity as spokeswomen for the gum. In 1987, Denise and Dian Gallup spoofed their roles as the Doublemint Twins in cameo roles in the Mel Brooks film, Spaceballs.[4]

"Doublemint" trademark denied in EU[edit]

In 2004, the European Union Court of Justice ultimately denied Wrigley's request for trademark status on the name "Doublemint"; the Court found that the mark DOUBLEMINT was descriptive of the product and in violation of trademark law.[5]

Known ingredients[edit]

The actual flavorings used in Doublemint gum are a trade secret, but the company does say that the main flavor ingredient is peppermint. Although it is not a sugarless gum, Wrigley's replaced some of the sugar with aspartame and acesulfame potassium, both artificial sweeteners, in 2003.[citation needed]

The return of the Doublemint Twins[edit]

The most recent Twins[edit]

Wrigley began running Doublemint Twin commercials again in 2005 with a new set of twins, Natalie and Nicole Garza, who were dressed in old-fashioned clothes. They drove a tandem bike through various modern day situations, singing about the complexity of modern life and touting the joy of the simple pleasure of Doublemint gum.

The ad campaign search[edit]

Wrigley also began an open casting call for people to be in their ad campaigns. The call goes out to not only actual twins but also, literally, anyone and their dog. Many twins have applied, but so have people and their friends, their pets, even inanimate objects. These can be seen at the official Doublemint Gum website. Since then, the Wrigley Company has run various commercials with some of the new twins, as well as Natalie and Nicole from the 2005 campaign.

Chris Brown[edit]

R&B singer Chris Brown performed a modified version of "Forever" in a 2008 commercial for Doublemint, which introduced a thinner Plen-T-Pack package. Wrigley terminated their endorsement deal with Brown on February 9, 2009 due to his arrest for domestic violence against Rihanna.[6]

References[edit]

  1. ^ "Wrigley Co.". Encyclopedia of junk food and fast food. Greenwood Publishing Group. 2006. p. 288. 
  2. ^ Denise/Dian Gallup - IMDB
  3. ^ "My Sister, My Self", Playboy, March 1981: 146–147 
  4. ^ "Spaceballs (1987): Full Cast and Crew". IMDB. Retrieved July 7, 2011. 
  5. ^ Ryan, Patrick S. (2004). "DOUBLEMINT: Case C-191/01 P, Office for Harmonisation in the Internal Market (Trade Marks and Designs), v. Wm. Wrigley Jr. Company (E.C.J. October 23, 2003)". Columbia Journal of European Law 10 (2): 393. SSRN 559702. 
  6. ^ "Wrigley’s Pulls Chris Brown Doublemint Ad". Access Hollywood. NBC Universal, Inc. February 9, 2009. Retrieved February 2, 2011. 

External links[edit]

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