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Doublemint || Ek Ajnabee Haseena Se || #StartSomethingFresh
Doublemint || Ek Ajnabee Haseena Se || #StartSomethingFresh
Published: 2016/10/21
Channel: Doublemint India
Ek Ajnabee Haseena Se Mulakat Ho Gai Full Song-Re make( Doublemint)
Ek Ajnabee Haseena Se Mulakat Ho Gai Full Song-Re make( Doublemint)
Published: 2016/11/13
Channel: Y- Series
Best Romantic TVC Ever | Ek Ajnabee Haseena Se || #Doublemint | The BAKCHOD
Best Romantic TVC Ever | Ek Ajnabee Haseena Se || #Doublemint | The BAKCHOD
Published: 2017/03/14
Channel: The Bakchod
Wow! Amazing DOUBLEMINT Vending Machine by Chocolate Coin - DIY
Wow! Amazing DOUBLEMINT Vending Machine by Chocolate Coin - DIY
Published: 2017/07/08
Channel: Mini Gear
Extra Gum: The Story of Sarah & Juan
Extra Gum: The Story of Sarah & Juan
Published: 2015/10/07
Channel: extragum
DOUBLEMINT- Wrapper Lover || STORY OF QQ AND JJ 2017
DOUBLEMINT- Wrapper Lover || STORY OF QQ AND JJ 2017
Published: 2017/01/07
Channel: Junliang Wu
Wrigleys Chewing Gum Christmas Collectors Tins Juicy Fruit Doublemint Spearmint Stocking Stuffers
Wrigleys Chewing Gum Christmas Collectors Tins Juicy Fruit Doublemint Spearmint Stocking Stuffers
Published: 2015/12/25
Channel: Lucky Penny Shop
A Romantic Love Story #DoubleMint
A Romantic Love Story #DoubleMint
Published: 2017/01/05
Channel: Harshil Shah
DOUBLEMINT: Escaped Bear
DOUBLEMINT: Escaped Bear
Published: 2016/01/29
Channel: DOUBLEMINT Malaysia
DOUBLEMINT: The 5 Minute Date #KasiChance
DOUBLEMINT: The 5 Minute Date #KasiChance
Published: 2016/12/27
Channel: DOUBLEMINT Malaysia
doublemint new add 2017 nice video
doublemint new add 2017 nice video
Published: 2016/11/08
Channel: Amit Malviya
Doublemint Katrina Me Too Aquasplash - English
Doublemint Katrina Me Too Aquasplash - English
Published: 2012/01/31
Channel: doublemintindia
Official Wrigley
Official Wrigley's Doublemint Gum commercial featuring Chris Brown
Published: 2008/08/05
Channel: LAUNDRY
Doublemint Commercial 1985 Pool
Doublemint Commercial 1985 Pool
Published: 2006/08/22
Channel: stapuff
Wrigley Doublemint Peppermint
Wrigley Doublemint Peppermint
Published: 2015/04/16
Channel: Check It Out
Wrigley
Wrigley's Doublemint Gum Twins (1987 ad)
Published: 2014/01/04
Channel: morrisonAV
Ruth
Ruth's Doublemint Chewing Gum Commercial
Published: 2007/06/13
Channel: Hayden Loo
Twins Doublemint Gum Commercial 90
Twins Doublemint Gum Commercial 90's
Published: 2014/05/02
Channel: atomicpeppers
Chris Brown Forever Wrigley Doublemint Commercial
Chris Brown Forever Wrigley Doublemint Commercial
Published: 2008/08/01
Channel: ilikechrisbrn
Doublemint – Adi & Naira #StartSomethingFresh - MALAYALAM
Doublemint – Adi & Naira #StartSomethingFresh - MALAYALAM
Published: 2016/11/04
Channel: Doublemint India
Doublemint – Adi & Naira  #StartSomethingFresh - TAMIL
Doublemint – Adi & Naira #StartSomethingFresh - TAMIL
Published: 2016/11/11
Channel: Doublemint India
Doublemint GUMS Bus – Adi & Naira #StartSomethingFresh - Hindi - 15Sec
Doublemint GUMS Bus – Adi & Naira #StartSomethingFresh - Hindi - 15Sec
Published: 2017/05/04
Channel: Doublemint India
1990 Doublemint Gum Commercial
1990 Doublemint Gum Commercial
Published: 2011/03/19
Channel: 513official4
Katrina Kaif Doublemint Aquasplash Ad
Katrina Kaif Doublemint Aquasplash Ad
Published: 2011/12/09
Channel: Katrina Kaif Fans
doublemint
doublemint
Published: 2008/03/10
Channel: Paolo Juarez Broma
Doublemint Gum    II   Classic  Commercial 1985
Doublemint Gum II Classic Commercial 1985
Published: 2013/07/04
Channel: VintageC OmPlus
Spearmint and Doublemint Gum 2005
Spearmint and Doublemint Gum 2005
Published: 2011/03/20
Channel: 513official4
Doublemint Gum Commercial (1960s)
Doublemint Gum Commercial (1960s)
Published: 2012/03/02
Channel: Throwback
[teaser] Double Mint [Live Action Movie 2017]
[teaser] Double Mint [Live Action Movie 2017]
Published: 2017/02/27
Channel: J Trailers
Hey Karolin - Doublemint Twins ( Stuben´s Milkyway Remix ) - EERF Promo
Hey Karolin - Doublemint Twins ( Stuben´s Milkyway Remix ) - EERF Promo
Published: 2012/05/08
Channel: Mike Kannegaard Pedersen
1988 Wrigley
1988 Wrigley's Doublemint Gum Commercial [HQ]
Published: 2009/12/10
Channel: wildtiel
1950s-60s Wrigley
1950s-60s Wrigley's Doublemint Commercial (Violin Players)
Published: 2015/10/30
Channel: HRTVFan2
E-Ciggarete Flavor Review #Doublemint#Bubblegum#PinepleIsland
E-Ciggarete Flavor Review #Doublemint#Bubblegum#PinepleIsland
Published: 2017/03/10
Channel: olala here
Odens Double Mint Arvostelu
Odens Double Mint Arvostelu
Published: 2014/07/25
Channel: JPani
DIY DOUBLEMINT Vending Machine Using a Credit Card at Home
DIY DOUBLEMINT Vending Machine Using a Credit Card at Home
Published: 2017/07/24
Channel: AT5 DIY
Closer Encounters with Doublemint
Closer Encounters with Doublemint
Published: 2016/04/29
Channel: DOUBLEMINT WRIGLEY
Реклама Wrigley Juicy Fruit, Doublemint, Spearmint 1990 е
Реклама Wrigley Juicy Fruit, Doublemint, Spearmint 1990 е
Published: 2014/01/26
Channel: интернет магазин детских сладостей
Doublemint Gum // TheCandyGuy
Doublemint Gum // TheCandyGuy
Published: 2016/12/23
Channel: TheCandyGuy
Жвачки из детства Spearmint Doublemint и Juicy Fruit
Жвачки из детства Spearmint Doublemint и Juicy Fruit
Published: 2016/11/27
Channel: Записки Германа о Германии
ABG SOUNDTRACK: "I Love My Man" - Doublemint Twins (feat. Lil
ABG SOUNDTRACK: "I Love My Man" - Doublemint Twins (feat. Lil' Light Squin)
Published: 2011/09/08
Channel: issarae12
UK TV AD : Wrigley
UK TV AD : Wrigley's Double Mint (1993)
Published: 2014/09/09
Channel: Blackdog TV - Adverts
VINTAGE 80
VINTAGE 80'S DOUBLEMINT GUM COMMERCIAL
Published: 2009/07/22
Channel: tracy80sgirl
Chris Brown - "Forever / Doublemint Gum [Mash-Up]"
Chris Brown - "Forever / Doublemint Gum [Mash-Up]"
Published: 2010/06/09
Channel: Dan's House
Brittany and Cynthia Daniel - Wrigley
Brittany and Cynthia Daniel - Wrigley's Doublemint Chewing Gum Commercial (1991)
Published: 2012/11/24
Channel: Sweet Valley Unlimited
Wrigley
Wrigley's - Doublemint Gum Commercial (1998)
Published: 2017/06/17
Channel: Play Pause VCR
MUSIC MONDAYS | "Sunset Blvd" - The Doublemints
MUSIC MONDAYS | "Sunset Blvd" - The Doublemints
Published: 2014/09/02
Channel: Issa Rae
1987 Doublemint Gum Commercial - Puppy Dogs - Double Your Pleasure - JINGLE
1987 Doublemint Gum Commercial - Puppy Dogs - Double Your Pleasure - JINGLE
Published: 2011/08/31
Channel: TotallyToonz
Doublemint Forever– Adi & Naira #StartSomethingFresh - TAMIL - 15Sec
Doublemint Forever– Adi & Naira #StartSomethingFresh - TAMIL - 15Sec
Published: 2017/05/02
Channel: Doublemint India
1998 DoubleMint Gum Twins Commercial
1998 DoubleMint Gum Twins Commercial
Published: 2009/04/24
Channel: MusicLuvr76
The Doublemint Twins
The Doublemint Twins
Published: 2007/01/20
Channel: Michael Ritchie
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WIKIPEDIA ARTICLE

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Doublemint
Doublemint logo.svg
Product type Chewing gum
Owner Wrigley Company
Country United States
Introduced 1914
Related brands Wrigley's Spearmint, Juicy Fruit
Website http://www.juicyfruit.com/

Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914,[1] and has had variable market share since then.[citation needed]

The Doublemint Twins[edit]

Terrie and Jennie Frankel at a USO show, Vietnam, 1968
1914 Newspaper ad for the new Doublemint.

As a play on the word "double" in the name, one of the most notable aspects of this brand is the advertising campaign featuring identical twins. Beginning in 1939 with stylized illustrations of twins, advertisements continued with print ads and later television commercials, featuring actual twins as spokespersons. From 1959, the original "Doublemint Twins" were 21-year-old Jayne and Joan Knoerzer (professionally using their mother's maiden name, Boyd) of Hammond, Indiana, appeared in advertisements for Doublemint, until 1963 when Joan became pregnant.[2] The company, however, continued sporadically to promote the campaign, which included twins Jennie and Terrie Frankel in the late 1960s; later "Doublemint Twins" included June and Patricia Mackrell through the 1970s (who had also been the Toni Twins for Toni Home Permanent, which used the slogan "Which twin has the Toni?"), Patricia and Cybil (some sources show her name as Priscilla) Barnstable, Denise and Dian Gallup,[3] Cynthia and Brittany Daniel (future co-stars as the Wakefield twins in the TV series based on the Sweet Valley High novels), Tia and Tamera Mowry (future co-star of The Game with both Tia Mowry and Brittany Daniel and future co-stars of Sister, Sister), Heidi and Alissa Kramer, figure skaters Pamela and Jeremy Green, and Jean (née Barbara) and Elizabeth Sagal (daughters of TV director Boris Sagal and sisters of Married...With Children's Katey Sagal). The Sagal twins enjoyed a brief run as the stars of a sitcom, Double Trouble, in 1984. Later twins projected more sex appeal in keeping with trends in American advertising; the Barnstable twins were later asked to pose for Playboy[4] due to their popularity as spokeswomen for the gum. In 1987, Denise and Dian Gallup spoofed their roles as the Doublemint Twins in cameo roles in the Mel Brooks film, Spaceballs.[5]

"Doublemint" trademark denied in EU[edit]

In 2004, the European Union Court of Justice ultimately denied Wrigley's request for trademark status on the name "Doublemint"; the Court found that the mark DOUBLEMINT was descriptive of the product and in violation of trademark law.[6]

Known ingredients[edit]

The actual flavorings used in Doublemint gum are a trade secret, but the company does say that the main flavor ingredient is peppermint. Although it is not a sugarless gum, in 2003 Wrigley's replaced some of the sugar with artificial sweeteners aspartame and acesulfame potassium.[citation needed]

Listed

Sugar, gum base, dextrose, corn syrup, natural and artificial flavors; less than 2% of glycerol, aspartame, gum arabic, soy lecithin, acesulfame K, color (titanium dioxide, blue 1 lake, beta-carotene), BHT[7]

The return of the Doublemint Twins[edit]

The most recent Twins[edit]

Wrigley began running Doublemint Twin commercials again in 2005 with a new set of twins, Natalie and Nicole Garza, who were dressed in old-fashioned clothes. They drove a tandem bike through various modern day situations, singing about the complexity of modern life and touting the joy of the simple pleasure of Doublemint gum.

The ad campaign search[edit]

Wrigley also began an open casting call for people to be in their ad campaigns. The call goes out to not only actual twins but also, literally, anyone and their dog. Many twins have applied, but so have people and their friends, their pets, even inanimate objects. These can be seen at the official Doublemint Gum website. Since then, the Wrigley Company has run various commercials with some of the new twins, as well as Natalie and Nicole from the 2005 campaign.

Chris Brown[edit]

R&B singer Chris Brown performed a modified version of "Forever" in a 2008 commercial for Doublemint, which introduced a thinner Plen-T-Pack package. [8]

References[edit]

  1. ^ "Wrigley Co.". Encyclopedia of junk food and fast food. Greenwood Publishing Group. 2006. p. 288. 
  2. ^ MacArthur, Kate (26 November 2011). "Doublemint Twins deserted as Wrigley shifts ad spending". Crain's Chicago Business. Crain Communication, Inc. Retrieved 20 February 2017. 
  3. ^ Denise/Dian Gallup - IMDB
  4. ^ "My Sister, My Self", Playboy, pp. 146–147, March 1981 
  5. ^ "Spaceballs (1987): Full Cast and Crew". IMDB. Retrieved July 7, 2011. 
  6. ^ Ryan, Patrick S. (2004). "DOUBLEMINT: Case C-191/01 P, Office for Harmonisation in the Internal Market (Trade Marks and Designs), v. Wm. Wrigley Jr. Company (E.C.J. October 23, 2003)". Columbia Journal of European Law. 10 (2): 393. SSRN 559702Freely accessible. 
  7. ^ "U.S. Nutrition Information". wrigley.com. Wm. Wrigley Jr. Company. Retrieved 16 January 2017. 
  8. ^ "Wrigley’s Pulls Chris Brown Doublemint Ad". Access Hollywood. NBC Universal, Inc. February 9, 2009. Retrieved February 2, 2011. 

External links[edit]

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