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1
Vương Vũ Tiệp , Trần Kiều Ân - Quảng Cáo Doublemint Gum (Rhythm of the rain)
Vương Vũ Tiệp , Trần Kiều Ân - Quảng Cáo Doublemint Gum (Rhythm of the rain)
::2010/09/13::
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2
Doublemint Commercial 1985 Pool
Doublemint Commercial 1985 Pool
::2006/08/22::
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3
1993 Wrigley
1993 Wrigley's Doublemint Gum Commercial #1
::2009/07/22::
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4
Chris Brown Forever Wrigley Doublemint Commercial
Chris Brown Forever Wrigley Doublemint Commercial
::2008/08/01::
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5
Doublemint Gum Commercial (1960s)
Doublemint Gum Commercial (1960s)
::2013/12/29::
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6
Doublemint Gum
Doublemint Gum
::2006/09/14::
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7
ABG SOUNDTRACK: "I Love My Man" - Doublemint Twins (feat. Lil
ABG SOUNDTRACK: "I Love My Man" - Doublemint Twins (feat. Lil' Light Squin)
::2011/09/08::
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8
Ruth
Ruth's Doublemint Chewing Gum Commercial
::2007/06/13::
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9
Double Mint Gum Commercial
Double Mint Gum Commercial
::2008/02/11::
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10
The New Doublemint Twins
The New Doublemint Twins
::2011/09/19::
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11
The DOUBLEMINTS | Debut Performance [Music Monday]
The DOUBLEMINTS | Debut Performance [Music Monday]
::2014/04/15::
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12
1987 Doublemint Gum Commercial - Puppy Dogs - Double Your Pleasure - JINGLE
1987 Doublemint Gum Commercial - Puppy Dogs - Double Your Pleasure - JINGLE
::2011/08/31::
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13
Quảng cáo Singum DoubleMint - NTV chay theo
Quảng cáo Singum DoubleMint - NTV chay theo
::2012/12/30::
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14
Classic Doublemint Gum Commercial (1985)
Classic Doublemint Gum Commercial (1985)
::2007/09/14::
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15
VINTAGE 90
VINTAGE 90'S DOUBLEMINT GUM COMMERCIAL W TWINS TIA & TAMERA MOWRY
::2009/10/10::
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16
Làm Quen Không Khó Có DOUBLEMINT [Nhóm Gato] [LÀM QUEN QUÁ KHÓ? CÓ DOUBLEMINT!!!]
Làm Quen Không Khó Có DOUBLEMINT [Nhóm Gato] [LÀM QUEN QUÁ KHÓ? CÓ DOUBLEMINT!!!]
::2014/06/05::
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17
1991 Wrigley
1991 Wrigley's Doublemint Gum Commercial
::2011/04/19::
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18
ABG SOUNDTRACK | "Take My Panties Off" Doublemint Twins (feat. Bruce Illest)
ABG SOUNDTRACK | "Take My Panties Off" Doublemint Twins (feat. Bruce Illest)
::2012/06/15::
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19
Doublemint tự tin tiến tới [Nhóm Lửa] [LÀM QUEN QUÁ KHÓ? CÓ DOUBLEMINT!!!]
Doublemint tự tin tiến tới [Nhóm Lửa] [LÀM QUEN QUÁ KHÓ? CÓ DOUBLEMINT!!!]
::2014/06/04::
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20
[Nhạc quảng cáo Doublemint] Rhythm of the Rain - The Cascades (Vietsub+Kara)
[Nhạc quảng cáo Doublemint] Rhythm of the Rain - The Cascades (Vietsub+Kara)
::2013/10/02::
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21
"I
"I'm Pregnant" - The DOUBLEMINTS [Music Video]
::2014/05/26::
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22
1986 - Wrigley
1986 - Wrigley's Doublemint Gum - Double Your Pleasure
::2010/09/05::
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23
The DOUBLEMINTS - I
The DOUBLEMINTS - I'm Pregnant (Lyric Video)
::2014/04/01::
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24
Chris Brown Wrigley Doublemint Commercial
Chris Brown Wrigley Doublemint Commercial
::2008/08/02::
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25
Chris Brown - "Forever / Doublemint Gum [H2oPoloDan11 Mash-Up]"
Chris Brown - "Forever / Doublemint Gum [H2oPoloDan11 Mash-Up]"
::2010/06/09::
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26
Youtube Poop: Captain Rescue gets a Slim Pack of Double Mint Gum
Youtube Poop: Captain Rescue gets a Slim Pack of Double Mint Gum
::2010/10/30::
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27
Wrigley
Wrigley's Doublemint Gum Twins (1987 ad)
::2014/01/04::
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28
DOUBLEMINT clip - [MIX production] [LÀM QUEN QUÁ KHÓ? CÓ DOUBLEMINT!!!]
DOUBLEMINT clip - [MIX production] [LÀM QUEN QUÁ KHÓ? CÓ DOUBLEMINT!!!]
::2014/06/18::
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29
Brittany and Cynthia Daniel - Wrigley
Brittany and Cynthia Daniel - Wrigley's Doublemint Chewing Gum Commercial (1991)
::2012/11/24::
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30
1991 - Wrigley
1991 - Wrigley's Double Mint Gum Ad
::2008/09/21::
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31
Chris Brown
Chris Brown's Wrigley Double Mint Gum Commercial (HQ) [Official]
::2008/08/20::
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32
Doublemint Gum Commercial (1988)
Doublemint Gum Commercial (1988)
::2009/10/27::
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33
Doublemint commercial
Doublemint commercial
::2008/01/26::
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34
Quảng cáo Singum DoubleMint - NTV khoe
Quảng cáo Singum DoubleMint - NTV khoe
::2012/12/30::
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35
Hey Karolin - Doublemint (Stubens Milkyway Remix)
Hey Karolin - Doublemint (Stubens Milkyway Remix)
::2012/03/31::
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36
The Cupid - Thần Tình Yêu Doublemint - [Nhóm Clip in Freetime] [LÀM QUEN QUÁ KHÓ? CÓ DOUBLEMINT!!!]
The Cupid - Thần Tình Yêu Doublemint - [Nhóm Clip in Freetime] [LÀM QUEN QUÁ KHÓ? CÓ DOUBLEMINT!!!]
::2014/06/10::
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37
1998 DoubleMint Gum Twins Commercial
1998 DoubleMint Gum Twins Commercial
::2009/04/24::
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38
Pink Dollaz - Double Mint feat. Sean Mack
Pink Dollaz - Double Mint feat. Sean Mack
::2012/11/02::
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39
Doublemint Combo Video Trailer
Doublemint Combo Video Trailer
::2007/06/16::
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40
Hey Karolin - Doublemint Twins ( Stuben´s Milkyway Remix ) - EERF Promo
Hey Karolin - Doublemint Twins ( Stuben´s Milkyway Remix ) - EERF Promo
::2012/05/08::
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41
Anne Curtis for Doublemint | Part 1 (Behind The Scenes)
Anne Curtis for Doublemint | Part 1 (Behind The Scenes)
::2013/04/13::
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42
Kyle Busch Doublemint
Kyle Busch Doublemint
::2014/01/03::
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43
Chris Brown Doublemint Song
Chris Brown Doublemint Song
::2008/07/30::
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44
Mayday五月天綠箭DOUBLEMINT cf - 田園牛車篇
Mayday五月天綠箭DOUBLEMINT cf - 田園牛車篇
::2013/05/19::
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45
The Double Mint commercial that Bill Hicks made fun of
The Double Mint commercial that Bill Hicks made fun of
::2010/08/27::
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46
Mayday五月天綠箭DOUBLEMINT cf - 辦公室篇
Mayday五月天綠箭DOUBLEMINT cf - 辦公室篇
::2013/05/19::
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47
Complexes: Doublemint
Complexes: Doublemint
::2012/01/30::
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48
1999 Doublemint Gum Commercial
1999 Doublemint Gum Commercial
::2011/03/19::
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49
Beaver Avenue Doublemint
Beaver Avenue Doublemint
::2007/04/10::
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50
Behind the Scenes -- Anne Curtis for Doublemint | Part 2
Behind the Scenes -- Anne Curtis for Doublemint | Part 2
::2013/04/18::
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From Wikipedia, the free encyclopedia
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Doublemint logo
A packet of Wrigley's Doublemint

Doublemint is a flavor of chewing gum made by the Wrigley Company. It was launched in the United States in 1914,[1] and has had variable market share since that time.

The Doublemint Twins[edit]

Terrie and Jennie Frankel at a USO show, Vietnam

One of the most notable aspects of this brand is the advertising campaign, begun in 1956, which utilized twins as spokespersons for the gum, as a play on the word "double" in the name. The original "Doublemint Twins" were Jayne and Joan Boyd of Hammond, Indiana, who appeared in advertisements for Doublemint until Joan became pregnant in 1963. The company, however, continued sporadically to promote the campaign, which included twins Jennie and Terrie Frankel in the late 1960s; later "Doublemint Twins" included June and Patricia Mackrell through the 1970s (who had also been the Toni Twins for Toni Home Permanent, which used the slogan "Which twin has the Toni?"), Patricia and Cybil (some sources show her name as Priscilla) Barnstable, Denise and Dian Gallup,[2] Cynthia and Brittany Daniel (future co-stars as the Wakefield twins in the TV series based on the Sweet Valley High novels), Tia and Tamera Mowry (future co-star of The Game with both Tia Mowry and Brittany Daniel and future co-stars of Sister, Sister), Heidi and Alissa Kramer, and Jean (née Barbara) and Elizabeth Sagal (daughters of TV director Boris Sagal and sisters of Married...With Children's Katey Sagal). The Sagal twins enjoyed a brief run as the stars of a sitcom, Double Trouble, in 1984. Later twins projected more sex appeal in keeping with trends in American advertising; the Barnstable twins were later asked to pose for Playboy[3] due to their popularity as spokeswomen for the gum. In 1987, Denise and Dian Gallup spoofed their roles as the Doublemint Twins in cameo roles in the Mel Brooks film, Spaceballs.[4]

"Doublemint" trademark denied in EU[edit]

In 2004, the European Union Court of Justice ultimately denied Wrigley's request for trademark status on the name "Doublemint"; the Court found that the mark DOUBLEMINT was descriptive of the product and in violation of trademark law.[5]

Known ingredients[edit]

The actual flavorings used in Doublemint gum are a trade secret, but the company does say that the main flavor ingredient is peppermint. Although it is not a sugarless gum, Wrigley's replaced some of the sugar with aspartame and acesulfame potassium, both artificial sweeteners, in 2003.[citation needed]

The return of the Doublemint Twins[edit]

The most recent Twins[edit]

Wrigley began running Doublemint Twin commercials again in 2005 with a new set of twins, Natalie and Nicole Garza, who were dressed in old-fashioned clothes. They drove a tandem bike through various modern day situations, singing about the complexity of modern life and touting the joy of the simple pleasure of Doublemint gum.

The ad campaign search[edit]

Wrigley also began an open casting call for people to be in their ad campaigns. The call goes out to not only actual twins but also, literally, anyone and their dog. Many twins have applied, but so have people and their friends, their pets, even inanimate objects. These can be seen at the official Doublemint Gum website. Since then, the Wrigley Company has run various commercials with some of the new twins, as well as Natalie and Nicole from the 2005 campaign.

Chris Brown[edit]

R&B singer Chris Brown performed a modified version of "Forever" in a 2008 commercial for Doublemint, which introduced a thinner Plen-T-Pack package. Wrigley terminated their endorsement deal with Brown on February 9, 2009 due to his arrest for domestic violence against Rihanna.[6]

References[edit]

  1. ^ "Wrigley Co.". Encyclopedia of junk food and fast food. Greenwood Publishing Group. 2006. p. 288. 
  2. ^ Denise/Dian Gallup - IMDB
  3. ^ "My Sister, My Self", Playboy, March 1981: 146–147 
  4. ^ "Spaceballs (1987): Full Cast and Crew". IMDB. Retrieved July 7, 2011. 
  5. ^ Ryan, Patrick S. (2004). "DOUBLEMINT: Case C-191/01 P, Office for Harmonisation in the Internal Market (Trade Marks and Designs), v. Wm. Wrigley Jr. Company (E.C.J. October 23, 2003)". Columbia Journal of European Law 10 (2): 393. SSRN 559702. 
  6. ^ "Wrigley’s Pulls Chris Brown Doublemint Ad". Access Hollywood. NBC Universal, Inc. February 9, 2009. Retrieved February 2, 2011. 

External links[edit]

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