|Born||July 28, 1907
Berlin, New Hampshire, USA
|Died||October 5, 1983
Tupper was born on a farm on Cates Hill in Berlin, New Hampshire. The Tupper Family moved from Berlin when Earl was 3 years old. After studying at Bryant University (then Bryant & Stratton), he began a landscaping and nursery business until the Great Depression forced the business into bankruptcy. He then got a job with the DuPont Chemical Company.
Using inflexible pieces of polyethylene slag given to him by DuPont, Tupper purified the slag and molded it to create lightweight, non-breakable containers, cups, bowls, plates, and even gas masks that were used in World War II. He later designed liquid-proof, airtight lids, inspired by the secure seal of paint can lids.
Tupper founded the Tupperware Plastics Company in 1938 and in 1946 introduced Tupper Plastics to hardware and department stores. Around 1948, he joined forces with Brownie Wise, who caught his attention after she made a lengthy phone call to his office in South Grafton, Massachusetts, in which she explained her extraordinary success selling Tupperware via home parties.
Based on a marketing strategy developed by Wise, Tupperware was withdrawn from sale in retail stores in the early 1950s and Tupperware "parties" soon became popular in homes. This was the first instance of "party-plan" marketing.
The Corporate headquarters was moved from Massachusetts to Orlando, Florida. After his falling-out with Wise, which resulted in her dismissal in 1958, Tupper sold The Tupperware Company for $16 million to Rexall. Shortly afterward, he divorced his wife, gave up his U.S. citizenship to avoid taxes, and bought an island just off the coast of Mexico. In 1984, the year after he died, the patent on Tupperware expired.
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