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Cubes: Edelman Office Tour
Cubes: Edelman Office Tour
Published: 2011/11/03
Channel: Mediabistro
Edelman COO remembers PR firm
Edelman COO remembers PR firm's founder
Published: 2013/01/15
Channel: Chicago Tribune
Edelman Acquires Vietnam Firm AVC Communications
Edelman Acquires Vietnam Firm AVC Communications
Published: 2012/02/28
Channel: Edelman
Edelman: PR
Edelman: PR's Next Generation
Published: 2013/06/03
Channel: Edelman
Find Your Next Career At Edelman
Find Your Next Career At Edelman
Published: 2016/06/11
Channel: Edelman
PR Firm Edelman Faces PR Scandal - Interview on WBEZ
PR Firm Edelman Faces PR Scandal - Interview on WBEZ's "The Afternoon Shift," 8/5/14
Published: 2014/08/06
Channel: Climate Investigations
Richard Edelman - PR Education/Training
Richard Edelman - PR Education/Training
Published: 2015/03/24
Channel: Arthur W. Page Center
Edelman:  Honoring our Heritage, Building a Shared Future
Edelman: Honoring our Heritage, Building a Shared Future
Published: 2014/02/06
Channel: Boston College Center for Corporate Citizenship
The Annual Edelman Report 2017
The Annual Edelman Report 2017
Published: 2017/05/17
Channel: WebTV Nigeria
Ben Boyd on Edelman
Ben Boyd on Edelman's Sectors and Practices
Published: 2014/08/06
Channel: Edelman
Edelman Fellows
Edelman Fellows
Published: 2011/11/16
Channel: Edelman
At Edelman, Emily Chan Combines What Is Good For Business and the Planet
At Edelman, Emily Chan Combines What Is Good For Business and the Planet
Published: 2017/09/19
Channel: fortefoundation
Atlantic Exchange featuring Richard Edelman
Atlantic Exchange featuring Richard Edelman
Published: 2015/04/02
Channel: AtlanticLIVE
2014 Edelman Trust Barometer
2014 Edelman Trust Barometer
Published: 2014/01/20
Channel: Edelman
Richard Edelman
Richard Edelman's 60th Anniversary Speech
Published: 2012/10/02
Channel: Edelman
Doreen Edelman talks about the NAFTA talks and what she outcome she expects
Doreen Edelman talks about the NAFTA talks and what she outcome she expects
Published: 2017/07/27
Channel: CGTN America
Meet Ric & Jean Edelman, Founders of Edelman Financial Services
Meet Ric & Jean Edelman, Founders of Edelman Financial Services
Published: 2015/04/17
Channel: Ric Edelman
An Introduction to Edelman Singapore
An Introduction to Edelman Singapore
Published: 2010/12/03
Channel: Edelman APACMEA
Breaking the Glass Ceiling – Richard Edelman, CEO of Edelman
Breaking the Glass Ceiling – Richard Edelman, CEO of Edelman
Published: 2016/03/08
Channel: Equities.com
Remembering Dan Edelman
Remembering Dan Edelman
Published: 2013/04/25
Channel: Edelman
An Introduction to Edelman Tokyo
An Introduction to Edelman Tokyo
Published: 2010/09/17
Channel: Edelman APACMEA
The Legacy of Dan Edelman
The Legacy of Dan Edelman
Published: 2016/09/28
Channel: Edelman
An Introduction to IndoPacific Edelman
An Introduction to IndoPacific Edelman
Published: 2010/09/17
Channel: Edelman APACMEA
Edelman Trust Barometer 2015 - Full Event Recording
Edelman Trust Barometer 2015 - Full Event Recording
Published: 2015/01/21
Channel: Edelman UK
Ric Edelman - Edelman Financial Services Overview
Ric Edelman - Edelman Financial Services Overview
Published: 2011/12/01
Channel: Ric Edelman
Edelman Trust Barometer 2016: Highlights
Edelman Trust Barometer 2016: Highlights
Published: 2016/01/22
Channel: Edelman UK
Edelman FY13 Global Citizenship: "Honoring our Heritage, Building a Shared Future"
Edelman FY13 Global Citizenship: "Honoring our Heritage, Building a Shared Future"
Published: 2013/10/01
Channel: Edelman
Edelman Indonesia Digital Newsroom launch
Edelman Indonesia Digital Newsroom launch
Published: 2015/01/16
Channel: EdelmanID
Richard Edelman - Page Society
Richard Edelman - Page Society's 2014 Hall of Fame Inductee
Published: 2014/09/22
Channel: Arthur W. Page Society
Edelman Indonesia Set for Growth
Edelman Indonesia Set for Growth
Published: 2014/10/08
Channel: EdelmanID
Who Does the Public Trust Most in Business? – Richard Edelman, CEO of Edelman
Who Does the Public Trust Most in Business? – Richard Edelman, CEO of Edelman
Published: 2016/03/07
Channel: Equities.com
Richard Edelman - Fathers Empowering Daughters
Richard Edelman - Fathers Empowering Daughters
Published: 2014/06/10
Channel: G(irls)20
Edelman & Edelman, P.C.
Edelman & Edelman, P.C.
Published: 2017/03/01
Channel: Edelman & Edelman, P.C.
Edelman Trust Barometer 2016: A good year for CEOs
Edelman Trust Barometer 2016: A good year for CEOs
Published: 2016/01/19
Channel: Edelman UK
The Edelman Trust Barometer 2015 Indonesia Results (Indonesian with English subtitles)
The Edelman Trust Barometer 2015 Indonesia Results (Indonesian with English subtitles)
Published: 2015/02/04
Channel: EdelmanID
2011 Newhouse Convocation: Richard Edelman
2011 Newhouse Convocation: Richard Edelman
Published: 2011/05/19
Channel: NewhouseSU
Steve Lombardo on the design of the 2012 Edelman Trust Barometer survey
Steve Lombardo on the design of the 2012 Edelman Trust Barometer survey
Published: 2012/01/23
Channel: Edelman
Edelman Trust Barometer 2016: David Miliband on Business & Government
Edelman Trust Barometer 2016: David Miliband on Business & Government
Published: 2016/01/19
Channel: Edelman UK
Edelman Trust Barometer 2016: David Miliband - Compassion without competence
Edelman Trust Barometer 2016: David Miliband - Compassion without competence
Published: 2016/01/19
Channel: Edelman UK
An Introduction to Edelman Australia
An Introduction to Edelman Australia
Published: 2010/09/17
Channel: Edelman APACMEA
Audience, Relevance And Context – The Future Of PR And Marketing (Richard Edelman) | DLDnyc 16
Audience, Relevance And Context – The Future Of PR And Marketing (Richard Edelman) | DLDnyc 16
Published: 2016/05/11
Channel: DLDconference
Edelman Trust Barometer 2016: Divergent optimism in high and low income UK households
Edelman Trust Barometer 2016: Divergent optimism in high and low income UK households
Published: 2016/01/20
Channel: Edelman UK
Next Stop EDELMAN l #vlog
Next Stop EDELMAN l #vlog
Published: 2015/05/13
Channel: Mini Millennials
Edelman Trust Barometer - 2016 Ireland Findings - Joe Carmody
Edelman Trust Barometer - 2016 Ireland Findings - Joe Carmody
Published: 2016/02/03
Channel: edelmanireland
Richard Edelman, Edelman
Richard Edelman, Edelman
Published: 2012/09/28
Channel: PRWeekUS
David Armano of Edelman PR | Bootstrapping in America
David Armano of Edelman PR | Bootstrapping in America
Published: 2014/10/15
Channel: tastytrade
Edelman Trust Barometer 2016: Trust gap evident within policy issues such as #Brexit
Edelman Trust Barometer 2016: Trust gap evident within policy issues such as #Brexit
Published: 2016/01/19
Channel: Edelman UK
Scott Evans of Edelman talks about High Performance Business Culture
Scott Evans of Edelman talks about High Performance Business Culture
Published: 2014/09/04
Channel: Dale Carnegie Ontario
Paul Holmes on Edelman
Paul Holmes on Edelman
Published: 2009/08/19
Channel: Edelman
Edelman Trust Barometer 2016: David Miliband on "chaotic policy" in Europe
Edelman Trust Barometer 2016: David Miliband on "chaotic policy" in Europe
Published: 2016/01/19
Channel: Edelman UK
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WIKIPEDIA ARTICLE

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Edelman
Private
Industry Public relations
Founded 1952
Founder Daniel Edelman
Headquarters New York City and Chicago
Number of locations
67[1]
Area served
Worldwide
Key people
Richard Edelman
(President and CEO)
Revenue $855m (2016)[2]
Number of employees
5,850
Website edelman.com

Edelman is an American public relations and marketing consultancy firm, founded by and named after Daniel Edelman.[3] It is currently run by his son Richard Edelman.

Corporate history[edit]

Edelman public relations was founded in Chicago in 1952 by former journalist Daniel J. Edelman[3] as Daniel J. Edelman and Associates.[4] The company started with three employees[5][6][7][8] and grew to serve 25 accounts by 1960.[9] Edelman established a second office in New York that same year and a third in Los Angeles in 1967.[10]

The firm opened offices in London, Canada, Asia and Europe in the late 1960s and early 1970s.[10] The New York office grew from $1 to $20 million in revenues from 1979 to the late 1980s under the leadership of Daniel Edelman's son, Richard Edelman.[11] By 1981, Edelman had five international offices and it opened six more over the following decade.[12] Some former employees and industry experts said its focus on financial growth led to high turnover and client service issues as a result.[11] There was also an unsuccessful attempt by some employees to start their own firm with some of Edelman's clients.[10]

In 1985, the firm's founder, Daniel Edelman, retired and his son Richard Edelman became the new CEO.[13][14][15] In the 1990s, offices were opened in Mexico, Brazil, Argentina, Germany, Spain, South Korea, China, and Belgium. In the United States, a Silicon Valley office was opened in 1992 to serve technology clients, and in Sacramento, California, in 1994. It also opened offices in Florida, Georgia, and Washington.[12] The firm grew to $70 million in revenues by 1994.[11]

In 1995, Edelman was the first public relations firm to have a website and began web-based projects for its clients.[12] By the early 2000s it grew to $210 million with about 25% of revenues coming from Europe.[12] In September 2010, Edelman acquired a Houston-based firm, Vollmer public relations.[16]

An office was opened in Turkey in 2012.[17] By 2012, it had established the Edelman Digital division with about 600 staff and about half of its work was social media-related. It acquired technology public relations firm, A&R, in 2006.[18] In January 2013, the firm launched The Daniel J. Edelman China Group.[19]

In 2012 it introduced the Business and Social Purpose division.[20] It also introduced the Employee Engagement Connections Index, which helps users evaluate employee engagement through data collected in employee surveys, social media conversations, and feedback from human resources departments.[21]

Notable work[edit]

Edelman's founder, Daniel Edelman, is credited with inventing the corporate media tour for his work with his previous employer, Toni Home Permanent Co. He toured the country with "The Toni Twins", a set of twins, where one used a professional salon and the other used Toni's home hair-care products.[3][4][22] When Edelman started his own firm, Toni became Edelman's first client.[10] Toni was followed by Sara Lee, a small cheesecake company at the time,[23][24] and a bowling equipment manufacturer, Brunswick Corporation.[25]

Edelman also worked with Finland to improve its image in part through the Finnfacts Institute it founded in the 1960s. It promoted wine for the California Wine Institute and promoted bowling for the National Bowling Council by emphasizing it as a way to stay in shape.[12][26] The firm worked with Symantec to promote the Norton brand of antivirus software in more than 35 countries since 2008.[27] Heineken hired Edelman in 2012 for its U.S. corporate public relations and its Dos Equis brand.[28]

In April 1998 the Los Angeles Times reported that Edelman had drafted a campaign plan to ensure that state attorneys-generals did not join antitrust legal actions against Microsoft. Documents obtained by the Los Angeles Times revealed that the plan included generating supportive letters to the editor, opinion pieces, and articles by freelance writers.[29] USA Today said the plan included, "unusual and some say unethical tactics, including the planting of articles, letters to the editor and opinion pieces to be commissioned by Microsoft's top media handlers but presented by local firms as spontaneous testimonials".[30]

In the 2000s, Edelman created a front group called the Working Families for Wal-Mart, which said it was a grassroots organization, but was actually funded by Wal-Mart. It paid two bloggers to travel the country interviewing Wal-Mart employees, one of whom was a senior Edelman employee's sister. According to The New Yorker, "everyone she talked to was delighted with Wal-Mart". In 2006, BusinessWeek reported that the public relations effort, which was positioned as a grassroots blog, was actually paid for by Wal-Mart. The New Yorker called it a "blatant example of astroturfing".[31]

In 2008 Edelman's work with E.ON, which planned to build a coal power station at Kingsnorth attracted protests at Edelman's UK headquarters.[32] In 2009, to coincide with the weeklong "Climate Camp" range of protests, a group of naked protestors occupied Edelman's reception.[33]

Edelman provided crisis communications to News Corporation during the phone hacking scandal.[34][35] Other clients have included Vidal Sassoon, Red Cross, Cantor Fitzgerald,[12] Royal Dutch Shell,[36] The Church of Jesus Christ of Latter-day Saints,[37] Starbucks,[34] and the government of Saudi Arabia.[38] It has used front groups to help the American Petroleum Institute reduce the perceived environmental damage caused by oil companies.[31]

Edelman was commissioned by TransCanada Corporation to run campaigns supporting the Keystone XL pipeline, a proposed pipeline to carry tar sands oil from Canada to refineries on the Gulf coast of Texas.[39] Edelman also developed a strategy for the proposed Energy East pipeline intended to carry tar sands oil through Québec, en route to a deep water harbor at Cacouna, Quebec for export abroad in supertankers and to refineries in New Brunswick. This resulted in a major controversy when documents leaked to Greenpeace revealed that Edelman had made some unethical proposals to sway public opinion in favor of its client. TransCanada distanced itself from those proposals as soon as the "dirty tricks" were published in the press.[40][41][42][43][44] In 2015, the firm announced that it would cease work for coal producers and climate change deniers.[45]

Equifax hired Edelman for crisis control after the October 2017 privacy breach.[46]

See also[edit]

References[edit]

  1. ^ Global Network, Edelman 
  2. ^ "Global Agency Business Report 2016". PR Week. Retrieved June 2016.  Check date values in: |access-date= (help)
  3. ^ a b c Miller, Stephen (January 15, 2013). "Daniel Edelman 1920-2013; Public-Relations Pioneer Began with 'Toni Twins' Stunt". The Wall Street Journal. Retrieved October 27, 2013. 
  4. ^ a b Wisner, Franz (2012), Edelman and the Rise of Public Relations, Edelman 
  5. ^ Channick, Robert (November 7, 2012). "Public relations scion Richard Edelman, subject of an upcoming book, shares his take on the business in the digital age". Chicago Tribune. Retrieved November 9, 2012. 
  6. ^ "Richard Edelman, CEO, Edelman Inc". North of Neutral. Retrieved December 6, 2011. 
  7. ^ Kirk, Jim (June 18, 2002). "Edelman savors nearly 50 years of independence". Chicago Tribune. Retrieved December 6, 2011. 
  8. ^ "Ruth Edelman, behind scenes force at PR firm, 1929-2013". Chicago Tribune. October 22, 2013. Retrieved October 27, 2013. 
  9. ^ Bertagnoli, Lisa (January 30, 2012). "PR firm Edelman rises to No. 1 under second generation". Crain's Business. Retrieved November 8, 2012. 
  10. ^ a b c d Tina Gant (25 June 2004). International Directory of Company Histories. Gale. 
  11. ^ a b c Feder, Barnaby (August 17, 1994). "A family-run public relations firm in transition keeps its place near the top of the industry heap". The New York Times. Retrieved November 7, 2012. 
  12. ^ a b c d e f "Company Histories & Profiles: Edelman". Funding Universe. Retrieved January 6, 2012. 
  13. ^ "Son Moves up as Edelman President". Chicago Tribune. June 17, 1985. Retrieved November 7, 2012. 
  14. ^ Dougherty, Philip H. (1983-12-20). "Advertising - People". New York Times. Retrieved 2012-02-16. 
  15. ^ Dougherty, Philip H. (1985-06-14). "A Promotion At Edelman". New York Times. Retrieved 2012-02-16. 
  16. ^ Kaplan, David (September 27, 2010). "Vollmer Public Relations acquired by Edelman". The Chron. Retrieved November 7, 2012. 
  17. ^ Sudhaman, Arun (October 30, 2012). "Edelman Launches In Turkey". The Holmes Report. Retrieved November 6, 2012. 
  18. ^ "Media Agency of the Year: PR, Edelman: Focus on international, digital puts world's largest PR agency at the center of the social buzz". AdWeek. January 23, 2012. Retrieved November 7, 2012. 
  19. ^ "Edelman to expand in China|Economy|chinadaily.com.cn". Usa.chinadaily.com.cn. 2012-10-12. Retrieved 2013-05-30. 
  20. ^ Elliott, Stuart (April 26, 2012). "At Edelman P.R. Agency, 'Purpose' Gets Put Into Practice". The New York Times. Retrieved November 6, 2012. 
  21. ^ Kiefer, Brittaney (October 30, 2012). "Edelman unveils employee engagement tool". PRWeek. Retrieved November 6, 2012. 
  22. ^ Krishnamurthy Sriramesh; Dejan Vercic (10 September 2012). The Global Public Relations Handbook, Revised Edition. Routledge. pp. 994–. ISBN 978-1-135-84554-4. Retrieved 25 July 2013. 
  23. ^ Crain, R. (2010). Industry legend Dan Edelman reflects on the birth of a public-relations giant. Advertising Age, 81(27), 15.
  24. ^ Emily, L. (1). Pioneer revolutionized public relations. Washington Post, The.
  25. ^ Boorstin, Daniel J. (May 9, 2012). The Image: A Guide to Pseudo-Events in America. Knopf Doubleday Publishing Group. p. 189. ISBN 9780307819161. 
  26. ^ Dobnik, Verena (January 15, 2013). "NY Public Relations Pioneer Edelman dies in II". The Associated Press. Retrieved October 27, 2013. 
  27. ^ Kiefer, Brittaney (June 27, 2012). "Symantec picks Edelman as global consumer AOR". PRWeek. Retrieved November 6, 2012. 
  28. ^ Bruell, Alexandra (July 19, 2012). "Heineken USA Makes PR Agency Changes". AdAge. Retrieved November 6, 2012. 
  29. ^ "DOJ/Antitrust" (PDF). Retrieved 2007-05-09. 
  30. ^ Jim Drinkard; Owen Ullmann (2000-05-30). "Microsoft leans creatively on levers of political power as breakup decision looms, 'stealth' lobbying efforts aim for survival". USA Today. 
  31. ^ a b Goldberg, Jeffrey (April 2, 2007). "Selling Wal-Mart". The New Yorker. 
  32. ^ "Activists target Edelman in climate change protest". PR Week. July 17, 2008. Retrieved October 29, 2013. 
  33. ^ "Edelman discovers the naked truth". Communicate magazine. September 2009. Archived from the original on October 29, 2013. Retrieved October 29, 2013. 
  34. ^ a b Bruell, Alexandra (January 23, 2012). "Edelman Is No. 8 on the Ad Age Agency A-List". AdAge. Retrieved November 8, 2012. 
  35. ^ "Phone hacking: Rupert Murdoch calls in PR firm Edelman". The Guardian. July 2011. Retrieved 2014-08-05. 
  36. ^ Ian Hall, "Edelman, Burson Land Global Deals With Unified Shell", PRWeek
  37. ^ "Public relations: Dan the (Not Mad) Man", The Economist
  38. ^ "Edelman Reps Saudi Arabia". Odwyerpr. March 20, 2013. Retrieved 2013-05-30. 
  39. ^ Goldenberg, Suzanne (August 2014). "World's top PR companies rule out working with climate deniers". The Guardian. Retrieved 2014-08-05. 
  40. ^ Energy East pipeline 'advocates' targeted in TransCanada PR move. Canadian Broadcasting Corporation, article on CBC website dated 18 November 2014, retrieved 22 November 2014.
  41. ^ Greenpeace sees ‘dirty tricks’ in PR firm’s TransCanada plan Article published in The Globe and Mail on 17 November 2014, retrieved 22 November 2014.
  42. ^ Strategic Plan:Québec 46-page English-language PDF document available in extenso at the end of this Radio-Canada article published on 18 November 2014, retrieved 22 November 2014.
  43. ^ Leaked documents show TransCanada planning “dirty tricks” campaign to support Energy East pipeline Greenpeace Canada article published 18 November 2014, retrieved 22 November 2014.
  44. ^ Aulakh, Raveena (18 November 2014). "TransCanada pressuring opponents of Energy East pipeline, documents show". The Toronto Star. Retrieved 22 November 2014. 
  45. ^ Goldenberg, Suzanne (15 September 2015). "Edelman ends work with coal producers and climate change deniers". The Guardian. 
  46. ^ "Equifax Picks DLA Piper", Kevin McCauley, O'Dwyer's, October 23, 2017

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