Play Video
1
Eenadu - Telugu Full Length Movie HD] - Krishna , Radhika
Eenadu - Telugu Full Length Movie HD] - Krishna , Radhika
::2013/05/12::
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2
EENADU - Watch Malayalam Full Movie Online
EENADU - Watch Malayalam Full Movie Online
::2014/02/04::
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3
Super Singer 4 Episode 3 : Gopika Purnima Sings Anukolede Eenadu From Oye movie
Super Singer 4 Episode 3 : Gopika Purnima Sings Anukolede Eenadu From Oye movie
::2013/06/18::
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4
Eenadu - Telugu Movie Trailer
Eenadu - Telugu Movie Trailer
::2009/08/31::
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5
Eenadu Telugu Full Movie
Eenadu Telugu Full Movie
::2014/02/17::
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6
10 month old baby reading eenadu newspaper
10 month old baby reading eenadu newspaper
::2012/04/11::
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7
YSR ON EENADU 01
YSR ON EENADU 01
::2012/05/10::
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8
Eenadu Songs - Randi Kadali Randi Song 04 - Krishna , Radhika
Eenadu Songs - Randi Kadali Randi Song 04 - Krishna , Radhika
::2013/05/16::
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9
Weekend Comment By RK (On Sakshi, Andhrajyothy, Eenadu and Press Freedoms)
Weekend Comment By RK (On Sakshi, Andhrajyothy, Eenadu and Press Freedoms)
::2012/05/11::
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10
EMAINDAMMA EENADU
EMAINDAMMA EENADU
::2012/10/19::
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11
EENADU KATTUKUNNA
EENADU KATTUKUNNA
::2012/10/07::
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12
Sakshi TV - Eenadu,Etv2,ABN and andhrajyothi Yellow media Part -1
Sakshi TV - Eenadu,Etv2,ABN and andhrajyothi Yellow media Part -1
::2011/07/28::
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13
Eenadu Songs - Burra Katha Song 01- Krishna , Radhika
Eenadu Songs - Burra Katha Song 01- Krishna , Radhika
::2013/05/16::
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14
Eenadu Songs - Kaani Sari Kaani Song 02 - Radhika,Chandra Mohan
Eenadu Songs - Kaani Sari Kaani Song 02 - Radhika,Chandra Mohan
::2013/05/16::
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15
YSR on Eenadu
YSR on Eenadu
::2009/09/09::
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16
rakhi eenadu trailer
rakhi eenadu trailer
::2011/02/25::
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17
'Eenadu' Music Bit Video Song by Shruthi Haasan-www.sureshproductions.net
::2009/09/13::
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18
Integrated Farming from [ Eenadu annadata ]
Integrated Farming from [ Eenadu annadata ]
::2011/06/04::
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19
Eenadu Ammayi Puttina Roju Song - Talli Tandrulu Movie Songs - Jaggaiah - Savithri - Shobhan Babu
Eenadu Ammayi Puttina Roju Song - Talli Tandrulu Movie Songs - Jaggaiah - Savithri - Shobhan Babu
::2013/08/30::
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20
11082013 eenadu news highlights
11082013 eenadu news highlights
::2013/08/11::
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21
EENADU PROPERTY SHOW ANANTAPURAM
EENADU PROPERTY SHOW ANANTAPURAM
::2014/02/03::
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22
Eenadu Telugu Full length movie part 13
Eenadu Telugu Full length movie part 13
::2013/02/16::
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23
Eenadu-ETV Programme On Youth Gains Super Response
Eenadu-ETV Programme On Youth Gains Super Response
::2014/03/28::
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24
Eenadu.us Prostitution in Abids Hyderabad Andhra pradesh news at Eenadu.us
Eenadu.us Prostitution in Abids Hyderabad Andhra pradesh news at Eenadu.us
::2011/05/17::
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25
YSR ON EENADU 02
YSR ON EENADU 02
::2012/05/10::
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26
High Court Gave Shock To Eenadu Chairman Ramoji Rao
High Court Gave Shock To Eenadu Chairman Ramoji Rao
::2013/12/20::
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27
Eenadu Telugu Full length movie part 4
Eenadu Telugu Full length movie part 4
::2013/02/16::
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28
Eenadu music video - Telugu cinema song - Kamal Hassan, Venkatesh, Shruti Hassan.flv
Eenadu music video - Telugu cinema song - Kamal Hassan, Venkatesh, Shruti Hassan.flv
::2009/12/10::
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29
YS jagan comments on Eenadu,andhrajyothy
YS jagan comments on Eenadu,andhrajyothy
::2009/03/11::
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30
EENADU KATTUKUNNA
EENADU KATTUKUNNA
::2013/09/26::
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31
Krishna Action Scene In Eenadu Movie - Radhika,Chandra Mohan
Krishna Action Scene In Eenadu Movie - Radhika,Chandra Mohan
::2013/05/16::
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32
Eenadu Movie Comedy Scene -  Krishna,Radhika,Chandra Mohan
Eenadu Movie Comedy Scene - Krishna,Radhika,Chandra Mohan
::2013/05/16::
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33
eenadu news trial
eenadu news trial
::2012/07/24::
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34
Vasireddy Padma Sensational Comments on Eenadu Publications Part 1
Vasireddy Padma Sensational Comments on Eenadu Publications Part 1
::2014/04/05::
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35
Eenadu Property Show 2013 - Corporation Bank
Eenadu Property Show 2013 - Corporation Bank
::2013/05/18::
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36
Eenadu Telugu Full length movie part 8
Eenadu Telugu Full length movie part 8
::2013/02/16::
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37
Eenadu Good health Show
Eenadu Good health Show
::2012/07/26::
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38
Arunachal Pradesh Chief Minister
Arunachal Pradesh Chief Minister's died body found Eenadu.us
::2011/05/04::
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39
Eenadu Telugu Full length movie part 6
Eenadu Telugu Full length movie part 6
::2013/02/16::
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40
Crucial Report On Srisailam Waters Recieved By Eenadu ETV
Crucial Report On Srisailam Waters Recieved By Eenadu ETV
::2013/11/19::
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41
YuvaBharat-Eenadu | Lag In Education
YuvaBharat-Eenadu | Lag In Education
::2014/03/22::
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42
Sakshi Special Focus on Eenadu Chief Ramoji Rao Crimes Part 7
Sakshi Special Focus on Eenadu Chief Ramoji Rao Crimes Part 7
::2014/04/08::
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43
Eenadu Ramoji Rao Pen Power only to Chandrababu!!
Eenadu Ramoji Rao Pen Power only to Chandrababu!!
::2014/04/16::
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44
Sakshi Special Focus on Eenadu Chief Ramoji Rao Crimes Part 1
Sakshi Special Focus on Eenadu Chief Ramoji Rao Crimes Part 1
::2014/04/08::
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45
Huge Response For Voter Awareness Camp In Nellore Held By Eenadu ETv
Huge Response For Voter Awareness Camp In Nellore Held By Eenadu ETv
::2014/03/25::
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46
YuvaBharat-Eenadu | Black Money
YuvaBharat-Eenadu | Black Money
::2014/03/28::
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47
Sakshi Special Focus on Eenadu Chief Ramoji Rao Crimes Part 3
Sakshi Special Focus on Eenadu Chief Ramoji Rao Crimes Part 3
::2014/04/08::
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48
Eenadu Movie Action Scene - Krishna ,Radhika,Chandra Mohan
Eenadu Movie Action Scene - Krishna ,Radhika,Chandra Mohan
::2013/05/16::
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49
Vasireddy Padma Sensational Comments on Eenadu Publications Part 2
Vasireddy Padma Sensational Comments on Eenadu Publications Part 2
::2014/04/05::
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Eenadu Telugu Full length movie part 9
Eenadu Telugu Full length movie part 9
::2013/02/16::
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From Wikipedia, the free encyclopedia
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Eenadu
ఈనాడు
Eenadu paper logo.3.jpg
Eenadu Front Page.jpg
Type Daily newspaper
Format Broadsheet
Owner(s) Eenadu Group, Ramoji Rao
Founded 1974
Political alignment Independent (politician)[1]
Language Telugu
Headquarters Hyderabad,India
Circulation 18,01,213 daily
Official website eenadu.net

Eenadu (Telugu: ఈనాడు) is an Indian Telugu-language daily newspaper which is the largest[2] circulated Telugu newspaper in Andhra Pradesh, India. According to the Indian Readership Survey (IRS) Q1 2012, Eenadu ranks No. 6 among the regional languages dailies with a Total Readership (TR) of 59,06,000.[2] Eenadu (meaning "Today" in Telugu) was founded by the Indian media baron Ramoji Rao in 1974. It has also successfully adapted the latest publishing and communication technologies into the Telugu language. Eenadu's rapid expansion enabled diversification of its portfolio by venturing into numerous other markets such as finance and chitfund (Margadarsi chits), foods (Priya Foods), film production (Usha Kiran Films), film distribution (Mayuri Films), and a group of television channels (ETV). All the businesses are organized under Ramoji Group.

History[edit]

Early days[edit]

Initially, the circulation of Eenadu was limited. When launched in the city of Vishakapatnam, it wasn't able to sell more than 3,000 copies a week. Eenadu found itself struggling to become a daily publication ranked amongst other popular rival publications.

By 1975, Eenadu managed to achieve its target of becoming a daily publication. However, it was popular in regions and rivalry was still an issue. Eenadu hired a new set of directors to be part of its key decision and management group which drove it towards what it is today: the mostly highly circulated newspaper in the region.

Eenadu was launched from Vishakhapatnam in 1974 by Ramoji Rao, a businessman with other successful enterprises: Priya Pickles and Margadarsi Chitfunds. At that time, the Andhra Prabha, owned by the Indian Express Group, was the leading regional newspaper.

Eenadu began with a print order of 4000 copies, composed by hand and produced using a second hand printing press. But by the time it was admitted into the Audit Bureau of Circulations in 1976, its circulation was 48,000. By 1978, Eenadu surpassed Andhra Prabha’s circulation and by 1995, two other rivals Andhra Patrika and Udayam folded up, leaving Eenadu with over 75% of the audited circulation of Telugu dailies. This was primarily due to its remarkable marketing strategy.

When Eenadu expanded to Hyderabad in 1975, it divided the city into target areas, recruited delivery boys three months in advance and gave away the paper for free for a week. During the 1980s, technology enabled Eenadu to spread over larger areas besides the main cities. Earlier, it was difficult to manage even the three editions of the 1970s (Vishakhapatnam, Vijayawada and Hyderabad) because the only communication facilities were the telegram, telephone and teleprinter, which had limited presence in rural Andhra Pradesh. But with the introduction of offset printing, photocomposing software and computers, Eenadu was able to launch editions in smaller towns like Tirupathi in 1982. From the 1980s, the news editor of Eenadu, from his Hyderabad office, oversaw an enormous local-based news gathering and disseminating organization.

However, by the end of the 1980s, there were six substantial Telugu dailies running, and the business was highly competitive. In 1989 Eenadu introduced ‘district dailies (tabloid edition)’ to carry its presence into not only district towns like Rajamundry, Karimnagar, Guntur and Adilabad, but also taluka towns like Suryapet and Tadepalligudem. Each publication centre became responsible 40 engineers to run its printing presses. Eenadu’s district dailies were based on market research that heavy local content would generate new groups of readers and boost advertising revenue. Now the district dailies print local news specifically for each major location in the area, thereby negating the need for any separate local daily.

References[edit]

  1. ^ "World Newspapers and Magazines". Worldpress.org. Retrieved 30 December 2006. .
  2. ^ a b IRS 2012 Q1 Topline Findings p. 11

External links[edit]

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