Share
VIDEOS 1 TO 50
Fighting Racism and White Supremacy In the Trump Era | ESSENCE Now Sep 12
Fighting Racism and White Supremacy In the Trump Era | ESSENCE Now Sep 12
Published: 2017/09/12
Channel: ESSENCE
I TURN MY CAMERA ON Ep. 1: Success with Michael B. Jordan
I TURN MY CAMERA ON Ep. 1: Success with Michael B. Jordan
Published: 2017/10/04
Channel: ESSENCE
How DJ Envy & His Wife Gia Overcame Cheating in Their Marriage | ESSENCE Live 3 of 3
How DJ Envy & His Wife Gia Overcame Cheating in Their Marriage | ESSENCE Live 3 of 3
Published: 2017/05/31
Channel: ESSENCE
Marriage Tips with DJ Envy, Gia Casey & Quincy Harris | ESSENCE Live Full Ep May 30
Marriage Tips with DJ Envy, Gia Casey & Quincy Harris | ESSENCE Live Full Ep May 30
Published: 2017/05/31
Channel: ESSENCE
Meagan Good on Devon Franklin, Her Faux Locs, & Christians Who Criticize | ESSENCE Live
Meagan Good on Devon Franklin, Her Faux Locs, & Christians Who Criticize | ESSENCE Live
Published: 2017/01/25
Channel: ESSENCE
Joseline Hernandez Gets Emotional About Her Growth and Being Judged  | ESSENCE Now
Joseline Hernandez Gets Emotional About Her Growth and Being Judged | ESSENCE Now
Published: 2017/07/26
Channel: ESSENCE
BTS: Beyoncé Covers Essence Magazine
BTS: Beyoncé Covers Essence Magazine
Published: 2011/07/12
Channel: Beyoncé
Xscape Gets Real | ESSENCE
Xscape Gets Real | ESSENCE
Published: 2017/09/23
Channel: ESSENCE
How To Do A Natural Hair Topknot | ESSENCE
How To Do A Natural Hair Topknot | ESSENCE
Published: 2012/11/29
Channel: ESSENCE
Essence Magazine
Essence Magazine's Susan Taylor Speaks at BE's Women of Power Summit
Published: 2017/07/19
Channel: Black Enterprise
The "Girls Trip" Cast on Their Must-Haves for Any Vacation | ESSENCE
The "Girls Trip" Cast on Their Must-Haves for Any Vacation | ESSENCE
Published: 2017/06/16
Channel: ESSENCE
Queen Latifah and Jada Pinkett Smith Join Ladies Panel on Strength | ESSENCE
Queen Latifah and Jada Pinkett Smith Join Ladies Panel on Strength | ESSENCE
Published: 2017/07/23
Channel: ESSENCE
Boris Kodjoe: Single Women Should Stop Dating for "Potential"  | ESSENCE Live
Boris Kodjoe: Single Women Should Stop Dating for "Potential" | ESSENCE Live
Published: 2016/11/30
Channel: ESSENCE
Mikki Taylor of Essence Magazine Talks Whitney Houston
Mikki Taylor of Essence Magazine Talks Whitney Houston
Published: 2017/11/13
Channel: Quencie Thomas
Black Girl Magic on Essence Magazine Carpet
Black Girl Magic on Essence Magazine Carpet
Published: 2016/02/27
Channel: Complex News
Essence Magazine Unveils Its First-Ever
Essence Magazine Unveils Its First-Ever 'Woke 100' Issue
Published: 2017/04/19
Channel: Roland S. Martin
Inside Essence: A Tour of Essence
Inside Essence: A Tour of Essence's New Downtown Office | ESSENCE Live
Published: 2016/03/25
Channel: ESSENCE
Lupita Nyong
Lupita Nyong'o Speech on Black Beauty Essence Black Women #BringBackOurGirls
Published: 2014/03/01
Channel: www.jaxsprats.com
Essence Magazine: Why Is It So Hard For Black Women to Find Love?
Essence Magazine: Why Is It So Hard For Black Women to Find Love?
Published: 2017/01/13
Channel: UHeardMe1stTime
HOW I GOT FEATURED IN ESSENCE MAGAZINE!
HOW I GOT FEATURED IN ESSENCE MAGAZINE!
Published: 2017/05/04
Channel: Ianthia Smith
Watch Oprah’s Uplifting Speech on Our Empowerment Stage | 2016 ESSENCE Festival
Watch Oprah’s Uplifting Speech on Our Empowerment Stage | 2016 ESSENCE Festival
Published: 2016/07/16
Channel: ESSENCE
Sunny Hostin in June
Sunny Hostin in June's 'Essence' Magazine | The View
Published: 2017/05/19
Channel: The View
Zendaya Dishes on Her Role in Spider-Man: Homecoming | ESSENCE
Zendaya Dishes on Her Role in Spider-Man: Homecoming | ESSENCE
Published: 2016/08/24
Channel: ESSENCE
Beyoncé - Essence Magazine Photo Shoot 2008
Beyoncé - Essence Magazine Photo Shoot 2008
Published: 2009/10/26
Channel: Christine Abdallah
Idris Elba in All His Shirtless Glory | ESSENCE
Idris Elba in All His Shirtless Glory | ESSENCE
Published: 2017/07/11
Channel: ESSENCE
Kelly Rowland et sa petite famille - Essence Magazine
Kelly Rowland et sa petite famille - Essence Magazine
Published: 2015/04/25
Channel: Femme d'Influence
Episode 825 | Essence Magazine Founder Ed Lewis
Episode 825 | Essence Magazine Founder Ed Lewis
Published: 2015/01/05
Channel: New Mexico In Focus, a Production of KNME-TV
Essence Magazine Editor Interview about IR relationships
Essence Magazine Editor Interview about IR relationships
Published: 2009/08/05
Channel: sgtrius
Essence Magazine presents 2008 Will You Marry Me? Part 1
Essence Magazine presents 2008 Will You Marry Me? Part 1
Published: 2013/04/08
Channel: freesince1977
Anger Over Hiring Of White Woman At Essence Magazine
Anger Over Hiring Of White Woman At Essence Magazine
Published: 2010/07/29
Channel: The Young Turks
Shonda Rhimes On Her Daily Challenges | Black Women In Hollywood | ESSENCE
Shonda Rhimes On Her Daily Challenges | Black Women In Hollywood | ESSENCE
Published: 2015/02/20
Channel: ESSENCE
Essence Magazine Hires White Fashion Director
Essence Magazine Hires White Fashion Director
Published: 2010/08/02
Channel: Race Forward
Mary J. Blige on Her Divorce, Mo
Mary J. Blige on Her Divorce, Mo'Nique vs. Oprah, & ESSENCE Festival Tickets! | ESSENCE Live May 23
Published: 2017/05/24
Channel: ESSENCE
Iyanla Vanzant Breaks Down Her Spiritual Code of Conduct | ESSENCE
Iyanla Vanzant Breaks Down Her Spiritual Code of Conduct | ESSENCE
Published: 2017/07/23
Channel: ESSENCE
Essence Festival Welcomes Xscape!  | ESSENCE
Essence Festival Welcomes Xscape! | ESSENCE
Published: 2017/05/22
Channel: ESSENCE
Behind the scenes of Essence Magazine
Behind the scenes of Essence Magazine's June 2012 Covergirl Mary J. Blige
Published: 2012/05/06
Channel: MaryJBligeNews
Essence Magazines Honor Black Women In Hollywood
Essence Magazines Honor Black Women In Hollywood
Published: 2017/01/26
Channel: Wochit Entertainment
Gabrielle Union On Her Faults and Marriage To Dwyane Wade | ESSENCE
Gabrielle Union On Her Faults and Marriage To Dwyane Wade | ESSENCE
Published: 2016/10/11
Channel: ESSENCE
Arise Xchange: Ed Lewis, Founder of Essence Magazine
Arise Xchange: Ed Lewis, Founder of Essence Magazine
Published: 2014/07/11
Channel: AriseXChange
Naturi Naughton, Lela Loren, & Rotimi Talk
Naturi Naughton, Lela Loren, & Rotimi Talk 'Power' Season 4 | ESSENCE Live
Published: 2017/06/26
Channel: ESSENCE
Essence Magazine Girlfriend Makeovers!
Essence Magazine Girlfriend Makeovers!
Published: 2011/04/20
Channel: Wendy Williams
Essence Magazine Gets a White Managing Editor
Essence Magazine Gets a White Managing Editor
Published: 2011/07/12
Channel: Your Black World
Mikki Taylor on Her 30 Years at Essence Magazine - Media Beat (1 of 3)
Mikki Taylor on Her 30 Years at Essence Magazine - Media Beat (1 of 3)
Published: 2012/02/06
Channel: Mediabistro
Essence Magazine TV spot
Essence Magazine TV spot
Published: 2008/11/20
Channel: nightrogue888
My ESSENCE Magazine Loc Style Feature Tutorial
My ESSENCE Magazine Loc Style Feature Tutorial
Published: 2013/09/03
Channel: GrizzleRocsLocs
The Network Journal talks with Edward Lewis, co-founder of Essence Magazine.
The Network Journal talks with Edward Lewis, co-founder of Essence Magazine.
Published: 2014/08/05
Channel: Aziz Gueye Adetimirn
Ruby Dee Honored by Essence Magazine for being a Legend
Ruby Dee Honored by Essence Magazine for being a Legend
Published: 2008/03/04
Channel: BlackTree TV
African American Essence Magazine Is White Ruled Just Like BET
African American Essence Magazine Is White Ruled Just Like BET
Published: 2014/01/09
Channel: Minority Business Channel
Glenn Beck Inciting Murder? Essence Magazine Racist for White Hire? Memory Pills?
Glenn Beck Inciting Murder? Essence Magazine Racist for White Hire? Memory Pills?
Published: 2010/08/05
Channel: David Pakman Show
May Issue of Essence Magazine!!
May Issue of Essence Magazine!!
Published: 2010/04/15
Channel: Sunshine Abuwi
NEXT
GO TO RESULTS [51 .. 100]

WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Essence
Jill Scott appears on the cover of the May 2010 issue of Essence
Jill Scott on the cover of the May 2010 issue of Essence
Editor Vanessa Bush
Frequency Monthly
Total circulation
(2011)
1,050,013[1]
First issue May 1970; 47 years ago (1970-05)
Company Essence Communications
(Time Inc.)
Country United States
Based in New York City, New York, U.S.
Website essence.com
ISSN 0014-0880

Essence is a monthly magazine for African American women between the ages of 18 and 49. It is the only magazine that focuses on reaching an audience of black women, revolves around the black woman experience, and has remained for a long period of time.[2] The magazine covers fashion, lifestyle and beauty, with an intimate girlfriend-to-girlfriend tone, and its slogan "Fierce, Fun, and Fabulous" suggests the magazine's goal of empowering African-American women. The topics the magazine discusses range from celebrities, to fashion, to point-of-view pieces addressing current issues in the African-American community. A number of its readers engage closely and personally with the publication, and it claims to be the magazine "for and about Black women".[2]

History[edit]

Edward Lewis, Clarence O. Smith, Cecil Hollingsworth and Jonathan Blount founded Essence Communications Inc. (ECI) in 1968, and it began publishing Essence magazine in May 1970.[3][4] Lewis and Smith called the publication a "lifestyle magazine directed at upscale African American women". They recognized that black women were an overlooked demographic and saw Essence as an opportunity to capitalize on a virtually untouched market of black women readers.[2] Its initial circulation was approximately 50,000 copies per month, subsequently growing to roughly 1.6 million.[5] Gordon Parks served as its editorial director during the first three years of its circulation.

In 2000, Time Inc. purchased 49 percent of Essence Communication inc, a publishing company that publishes magazines aimed at African American women, namely Essence and Suede magazines.[6] In 2005 Time Inc. made a deal with Essence Communication Inc. to purchase the remaining 51 percent it did not already own. The deal placed the ownership of the 34-year-old Essence magazine, one of the United States' leading magazines for women of color, under white ownership.[7]

Contents[edit]

In "Black Womanhood: Essence and its Treatment of Stereotypical Images of Black Women," professors explained that diverse images of black women are not often included in white magazines and media but that those black women can see themselves in different lights in Essence.[2] The magazine features sections called Celebrity, Fashion, Beauty, Hair, Love, and Point-of-View.[8] The magazine has covered topics from family, to social issues in the African-American community, African-American women in the military, and being HIV positive. Celebrities including Michelle Obama and Whitney Houston have appeared on the cover and been featured in the magazine through interviews and photo spreads.[9] Originally launched primarily as a fashion magazine, Essence has grown to be a guideline for African-American women in many aspects of life.

Frequent contributors, including current editor-in-chief Vanessa K. De Luca, provide advice for the business-minded black woman, helping them to reach their full potential.[10]

Format[edit]

The online version of the magazine opens with large images that also display links to main articles.[11] Scrolling farther the down, viewers of the site will find "Top Stories", "Hot Right Now", and other sections.[11] There are tabs to the various categories of the publication's material, including "Celebrity," "Fashion," "Beauty," "Hair," "Love," "Lifestyle," "News", and "Videos".[11]

Several spots on the website provide links to the magazine's social media platforms, including Facebook, Twitter, Pinterest, YouTube, Instagram, and Google Plus.[11] The bottom of the page presents a "From the Mag" section that features content from the magazine.[11]

Imagery in advertisements[edit]

Essence issues in the early 2000s featured mostly black woman models with lighter skin complexions.[12] The magazine then began to include a greater number of models with darker skin complexions.[12]

In terms of hair types, long and wavy hairstyles were almost equally represented as short and curly styles.[12] The sizes of the noses and lips of most of the models were considered average.[12] The bodies of the models were not often displayed.[12] When they were, thinner and average body types were more likely to be shown than fuller body types.[12]

These observations rose out of a study titled "Race and Gender in the Media: A Content Analysis of Advertisements in Two Mainstream Black Magazines."[12] They were then used to comment on what the image practices of Essence may say about how black media represents black people, chiefly black women, and how these representations may reflect and reveal larger truths about how black people themselves.[12]

Circulation[edit]

  • Rate base: 1,600,000[5]
  • Subscriptions: 78%
  • Single-copy sales: 22%

Essence Music Festival[edit]

The Essence Music Festival[13] is the nation's largest annual gathering of African-American musical talent, and has been going on annually for 18 years in New Orleans, bringing more than 400,000 people. The festival is a three-day event, that includes cultural celebrations, empowerment seminars, and nights of musical performances. Awards honoring prominent musicians in the African-American community are celebrated during the festival as well. The festival is held every Fourth of July weekend, and has featured some of the biggest names in entertainment, including Prince, Beyoncé, Tamia, Mary J. Blige, Lionel Richie and others.[14]

In 2007, president Barack Obama and Hillary Clinton made special appearances at The Essence Music Festival, and in 2009 the festival was held in honor of Barack Obama's inauguration and presidency, with Beyoncé as the headliner.[15] In 2008, after partnering with Essence to develop and tape a co-branded special presentation Black in America: Reclaiming the Dream, CNN reported live on-site throughout the Music Festival weekend.

In 2013, the Essence Music Festival rebranded to the Essence Festival to showcase the event as more than a music festival.

In 2016, the first ever sister event to the Essence Festival was announced – Essence Festival Durban – set to take place in Durban, South Africa on November 8–13.[needs update] Essence President Michelle Ebanks commented at the time, "This is a milestone year for the Essence brand as we get ready to bring one of our most beloved events to the heart of South Africa in the coastal city of Durban which represents an exciting mix of cultures. This inaugural Essence Festival Durban will bring together voices of influence and power from the continent of Africa, the U.S. and across the globe to connect communities and empower women spanning the diaspora."[16]

Activism[edit]

In January 2005 Essence launched a 12-month initiative to combat misogyny in hip hop culture.[5] The campaign, entitled "Take Back the Music", was intended to inspire public dialogue about the portrayal of black women in rap music.[18] Essence also works to empower women through the magazine, instilling confidence in full-figured African-American women, and giving tips on how to love their hair, and their body, by holding a Young Women's Leadership Conference, and releasing a book in 2009 entitled Essence Presents: The Black Woman's Guide to Healthy Living.[19]

Awards[edit]

Essence magazine holds a number of award ceremonies annual. These include:

  • Black Women In Hollywood Awards - This ceremony annually honors black women who have achieved success in Hollywood.
  • Black Men In Hollywood Awards - This ceremony annually honors black men who have achieved success in Hollywood.
  • Essence Literary Awards - The first-annual Essence Literary Awards in New York City on February 7, 2008 to celebrate both emerging and established African-American authors in nine categories: Fiction, Memoir, Inspiration, Non-fiction, Current Affairs, Photography, Children's Books, Poetry and Storyteller of the Year.

Reception[edit]

In 2008, Essence won 12 New York Association of Black Journalists awards in the Investigative, General Feature, International, Business/Technology, Science/Health, Arts and Entertainment, Personal Commentary, Public Affairs and Online categories. The same year, Essence also won an American Magazine Vanguard Award (AVMA), recognizing the magazines that are innovating beyond just the printed word.[19]

The 2005 purchase of Essence Communications Inc. marked the first time an African-American magazine would be owned by a white man, sparking controversy because of the company's 34 years under African-American ownership.[7]

The magazine also started controversy in 2011 when the editor-in-chief Constance C. R. White announced that the magazine's new managing editor was a white male by the name of Michael Bullerdick. White assured readers that Bullerdick has no control over the content of the magazine and is only to oversee the day-to-day operations of the magazine.[20] In April 2012, Bullerdick parted ways with the magazine after politically conservative views that run counter to what Essence has historically stood for were discovered on his private Facebook page.[21]

Impact[edit]

There is a question of whether Essence promotes the freedom of the black woman from the world's oppressive images of her as a member of the minority or affirms the stereotypes that attempt to define her.[2] An article in the Journal of Black Studies analyzed how Essence depicts images of black women throughout its pages.[2] The authors of the study hypothesized that the magazine would include more images that dismantled the stereotypes than images that validated them, and the results of their analysis supported their hypothesis.[2]

Editors[edit]

See also[edit]

References[edit]

  1. ^ "eCirc for Consumer Magazines". Audit Bureau of Circulations. June 30, 2011. Retrieved December 1, 2011. 
  2. ^ a b c d e f g Woodard, Jennifer Bailey (November 1, 2005). "Black Womanhood: Essence and its Treatment of Stereotypical Images of Black Women". Journal of Black Studies. 36 (2): 264–281. doi:10.1177/0021934704273152. Retrieved August 3, 2017. 
  3. ^ "Magazines in Alphabetical Order". Radcliffe Institute. Retrieved October 19, 2015. 
  4. ^ Satya P. Krishnan; et al. (1997). "Coverage of AIDS in Popular African American Magazines" (PDF). Health Communication. 9 (3). Retrieved February 26, 2016. 
  5. ^ a b c Bynoe, Yvonne. Encyclopedia of Rap and Hip-hop Culture. Westport, Conn.: Greenwood Press, 2006, p. 263, ISBN 978-0-313-33058-2.
  6. ^ Richard Campbell; Christopher R. Martin; Bettina Fabos (February 20, 2012). Media and Culture with 2013 Update: An Introduction to Mass Communication. Macmillan. p. 277. ISBN 978-1-4576-0491-1. Retrieved January 13, 2013. 
  7. ^ a b Carr, David. The New York Times, 2005.
  8. ^ "Essence", Essence.com.
  9. ^ PR Newswire US, 2011.
  10. ^ "Essence Magazine". AALBC.
  11. ^ a b c d e "Essence". www.Essence.com. 2017. Retrieved May 12, 2017. 
  12. ^ a b c d e f g h Hazell, Vanessa (September 2008). "Race and Gender in the Media: A Content Analysis of Advertisements in Two Mainstream Black Magazines". Journal of Black Studies. 39: 5–21. 
  13. ^ "ESSENCE Festival 2017". Essence.com. December 8, 2016. Retrieved July 16, 2017. 
  14. ^ PR Newswire US, 2012.
  15. ^ New Musical Express, 2009.
  16. ^ "Essence Festival Durban 2016 – Passion, Inspiration & Power". 5 Star Durban Magazine. 
  17. ^ "2017 Essence Festival Concerts Tickets, Parties and Events Guide". The Party Fixx Company. 2017. Retrieved July 16, 2017. 
  18. ^ Weisstuch, Lisa (January 12, 2005). "Sexism in rap sparks black magazine to say, 'Enough!'". Christian Science Monitor, accessed October 3, 2011.
  19. ^ a b Dumenco, Simon. Advertising Age, 2008.
  20. ^ Watkins, Boyce. "Should Essence Magazine Have a White Male Managing Editor?." yourblackworld.com.
  21. ^ "Essence Shifts White Male Managing Editor". The Root. 2012. Retrieved April 22, 2012. 
  22. ^ "Bios of the Phenomenal Women". Our Time Press. April 3, 2010. Retrieved September 23, 2016. 
  23. ^ Gordon, Ed (April 5, 2005). "Diane Weathers, Former Editor of 'Essence' Magazine" (Windows Media Player or Synchronized Multimedia Integration Language). NPR. Retrieved January 27, 2011. 
  24. ^ Stanley, Jeffrey (December 2003). "Diane Weathers '67". Brooklyn Friends School. Retrieved January 27, 2011. 

Further reading[edit]

External links[edit]

Disclaimer

None of the audio/visual content is hosted on this site. All media is embedded from other sites such as GoogleVideo, Wikipedia, YouTube etc. Therefore, this site has no control over the copyright issues of the streaming media.

All issues concerning copyright violations should be aimed at the sites hosting the material. This site does not host any of the streaming media and the owner has not uploaded any of the material to the video hosting servers. Anyone can find the same content on Google Video or YouTube by themselves.

The owner of this site cannot know which documentaries are in public domain, which has been uploaded to e.g. YouTube by the owner and which has been uploaded without permission. The copyright owner must contact the source if he wants his material off the Internet completely.

Powered by YouTube
Wikipedia content is licensed under the GFDL and (CC) license