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The United States is one of the leading countries in the fashion design industry, along with France, Italy, the United Kingdom, Germany and Japan. Apart from professional business attire, American fashion is eclectic and predominantly informal. While Americans' diverse cultural roots are reflected in their clothing, particularly those of recent immigrants, cowboy hats, boots and leather motorcycle jackets are emblematic of specifically American styles.
New York City and Los Angeles are the centers of America's fashion industry. They are considered leading fashion capitals. New York City is generally considered to be one of the "big four" global fashion capitals, along with Paris, Milan and London.
Fashion norms have changed greatly between decades. The United States has generally followed, and in some cases led, trends in the history of Western fashion. It has some unique regional clothing styles, such as western wear.
Blue jeans were popularized as work clothes in the 1850's by Levi Strauss, an American merchant of German origin in San Francisco, and were adopted by many American teenagers a century later. They are now widely worn on every continent by people of all ages and social classes. Along with mass-marketed informal wear in general, blue jeans are perhaps American culture's primary contribution to global fashion.
The United States of America is also home to the headquarters of many leading designer labels such as Ralph Lauren, Calvin Klein and Victoria's Secret. Labels such as Abercrombie & Fitch and Eckō Unltd. cater to various niche markets. The T-shirt worn throughout the United States by many types of people. It can be plain and white, or colored with company logos or funny messages. T-shirts are arguably the most-worn type of shirt in the United States. A new trend in the United States toward sustainable clothing has led to the emergence of organic cotton T-shirts from labels such as BeGood Clothing and American Apparel.
Dress norms in the United States are generally consistent with those of other post-industrial Western nations, and have become largely informal since the mid-20th century. Clothing in the United States also depends on a variety of factors including location, venue, and demographic factors such as ethnicity. Jeans are a consistent fashion trend among all classes.
The western states are commonly noted for being more informal in their manner of dress than those closer to the eastern seaboard. Conspicuous consumption and a desire for quality have also led to a strong preference for designer label clothing among many in the middle and upper classes.
The tolerance of body expression that deviates from the mainstream, such as complete body tattoos or nudism, is strongly linked to the sub-culture and location in which an individual may find him or herself. Generally, the United States tends to be less tolerant towards nudity than Western Europe, even in more tolerant areas such as California. The tolerance shown for personal expression such as cross-dressing and piercings varies greatly with location and sub-culture, and may be completely appropriate in one venue while being taboo in another..