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Skrillex And Diplo - Febreze (Feat. 2 Chainz)
Skrillex And Diplo - Febreze (Feat. 2 Chainz)
Published: 2015/02/27
Channel: Jack Ü
Febreze 2017 Super Bowl Commercial | Halftime #BathroomBreak
Febreze 2017 Super Bowl Commercial | Halftime #BathroomBreak
Published: 2017/01/30
Channel: Febreze
Febreeze Or Febreze ??
Febreeze Or Febreze ??
Published: 2016/08/19
Channel: Shelbye
If "Real People" Commercials Were Real Life - The Febreze Experiment
If "Real People" Commercials Were Real Life - The Febreze Experiment
Published: 2017/04/13
Channel: Zebra Corner
Family Dollar Employee Sprays Girl With Febreze
Family Dollar Employee Sprays Girl With Febreze
Published: 2014/05/29
Channel: Don Blessed Ready
The Ultimate Febreze Booby Trap On Roommate- HOW TO PRANK (Evil Booby Traps)
The Ultimate Febreze Booby Trap On Roommate- HOW TO PRANK (Evil Booby Traps)
Published: 2016/07/17
Channel: Nextraker
Febreze Commercial-Josh
Febreze Commercial-Josh's room
Published: 2016/04/28
Channel: Liana Barzal
Super Bowl Ad: Febreze Halftime Break
Super Bowl Ad: Febreze Halftime Break
Published: 2017/02/03
Channel: ABC Action News
Febreze Set and Refresh Plus Refill Linen and
Febreze Set and Refresh Plus Refill Linen and
Published: 2016/08/26
Channel: Rolf Niles
İki Malzeme İle Muhteşem Slime Yaptım!! Febreze Oda Spreyi İle Slime Deneyi!!  Bidünya Oyuncak
İki Malzeme İle Muhteşem Slime Yaptım!! Febreze Oda Spreyi İle Slime Deneyi!! Bidünya Oyuncak
Published: 2017/07/26
Channel: Bidünya Oyuncak - Dobişko Tv
Febreze Challenge Really Works? - Is It True
Febreze Challenge Really Works? - Is It True
Published: 2015/11/29
Channel: All Def Digital
Does Febreze Really Work?
Does Febreze Really Work?
Published: 2015/08/17
Channel: Reactions
Febreze by Skrillex Ft. Chainz - Choreography jesus Nuñez (JL Dance S2do)
Febreze by Skrillex Ft. Chainz - Choreography jesus Nuñez (JL Dance S2do)
Published: 2015/05/29
Channel: Jesus Nuñez
Can Febreze Air Effects really eliminate odors? | Consumer Reports
Can Febreze Air Effects really eliminate odors? | Consumer Reports
Published: 2012/09/27
Channel: Consumer Reports
Febreze (feat. 2 Chainz)
Febreze (feat. 2 Chainz)
Published: 2015/11/10
Channel: 2 Chainz - Topic
How to Make Homemade Febreze Fabric Freshener
How to Make Homemade Febreze Fabric Freshener
Published: 2013/07/25
Channel: Groovin' Chick
Jack Ü - Febreze (Feat. 2 Chainz) | LYRICS (Collab With JuliaEditz)
Jack Ü - Febreze (Feat. 2 Chainz) | LYRICS (Collab With JuliaEditz)
Published: 2016/02/16
Channel: Epicness
Febreze #Odorodes: Bathroom | Febreze Commercial
Febreze #Odorodes: Bathroom | Febreze Commercial
Published: 2017/08/07
Channel: Febreze
BANNED Febreze Commercial
BANNED Febreze Commercial
Published: 2013/10/29
Channel: TheChuckleSquad
Are you #Noseblind? Try Febreze Fabric Refresher
Are you #Noseblind? Try Febreze Fabric Refresher
Published: 2016/10/28
Channel: Febreze UK and Ireland
FEBREZE BOMB PRANK!
FEBREZE BOMB PRANK!
Published: 2015/09/18
Channel: Apathy BZ
FEBREZE IS POISON! RUN! (DP)
FEBREZE IS POISON! RUN! (DP)
Published: 2015/03/17
Channel: TJ Kirk
Febreze | "Karl
Febreze | "Karl's Room"
Published: 2009/06/16
Channel: BrandFreakOne
Get it Fresh | #FebrezeSong :30 | Febreze
Get it Fresh | #FebrezeSong :30 | Febreze
Published: 2015/08/06
Channel: Febreze
My first DIY: Home made Febreze
My first DIY: Home made Febreze
Published: 2013/02/26
Channel: Choly Flower
Febreze 2017 Super Bowl | Halftime #BathroomBreak | Extended Cut
Febreze 2017 Super Bowl | Halftime #BathroomBreak | Extended Cut
Published: 2017/01/30
Channel: Febreze
Febreze ile Soğan Kokusuna da Meydan Okuyoruz! Görev: Kızarmış Soğan
Febreze ile Soğan Kokusuna da Meydan Okuyoruz! Görev: Kızarmış Soğan
Published: 2016/03/23
Channel: Febreze Türkiye
Ron & Fez - Febreze The Fainting Goat
Ron & Fez - Febreze The Fainting Goat
Published: 2016/06/02
Channel: Not Disco Dog
✮ DIY ✮ DUPE Febreze ✮ Désodorisant pour la maison |  Air Fresheners | Caly Beauty
✮ DIY ✮ DUPE Febreze ✮ Désodorisant pour la maison | Air Fresheners | Caly Beauty
Published: 2016/06/23
Channel: CalyBeauty
DIY:  Make your own Febreze fabric refresher!
DIY: Make your own Febreze fabric refresher!
Published: 2012/10/03
Channel: TheBargainHound
Febreze and The Azerbaijani Wrestlers
Febreze and The Azerbaijani Wrestlers
Published: 2012/11/21
Channel: Csaba Módos
TV Spot - Febreze Car Vent Clips - Pet Odors - Are You Gone Nose Blind - Breath Happy
TV Spot - Febreze Car Vent Clips - Pet Odors - Are You Gone Nose Blind - Breath Happy
Published: 2014/07/03
Channel: AdvertLand5
Febreze Breathe Happy 2014 commercial
Febreze Breathe Happy 2014 commercial
Published: 2014/09/01
Channel: bat115
TBT: Febreze SCENTSTORIES!
TBT: Febreze SCENTSTORIES!
Published: 2016/03/24
Channel: Always Being Belle
Flash with Febreze Advert (UK) - 2013
Flash with Febreze Advert (UK) - 2013
Published: 2015/07/16
Channel: Jamie Gee
Desodorizador de Tejidos y Ambientador Copycat Tipo Febreze
Desodorizador de Tejidos y Ambientador Copycat Tipo Febreze
Published: 2014/03/21
Channel: En Casa Contigo
DIY FEBREZE RECIPE WITH NO FABRIC SOFTENER
DIY FEBREZE RECIPE WITH NO FABRIC SOFTENER
Published: 2015/10/17
Channel: PattyCakes
Does tooth paste and febreze make slime???
Does tooth paste and febreze make slime???
Published: 2017/01/12
Channel: Dayana Guzman
Febreze Table Top HEPA Air Purifier Review
Febreze Table Top HEPA Air Purifier Review
Published: 2016/10/11
Channel: Bombtastic Reviews By Kay
Jack Ü + Kiesza - Take Ü there + Febreze LIVE - FEQ 2015/07/09
Jack Ü + Kiesza - Take Ü there + Febreze LIVE - FEQ 2015/07/09
Published: 2015/07/10
Channel: Valerie Desrosiers
Tilam Berbau |#BauSebati | Febreze dengan Ambi Pur
Tilam Berbau |#BauSebati | Febreze dengan Ambi Pur
Published: 2015/09/30
Channel: Ambi Pur Malaysia
GangGang (PizzaHut) Splits Febreze... again
GangGang (PizzaHut) Splits Febreze... again
Published: 2017/03/24
Channel: Starburst
Febreze Essentials Set & Refresh Apple Spice & Delight review | drugstore.com
Febreze Essentials Set & Refresh Apple Spice & Delight review | drugstore.com
Published: 2013/10/09
Channel: drugstoredotcom
JackÜ - Febreze (Getter Remix)
JackÜ - Febreze (Getter Remix)
Published: 2015/11/17
Channel: kmbrr
Febreze CM 「17歲的Febreze 」篇 60s x 3 (繁中)
Febreze CM 「17歲的Febreze 」篇 60s x 3 (繁中)
Published: 2015/12/11
Channel: bbfish1224
Couponing at Family Dollar!!! .21 FEBREZE!! 7/3
Couponing at Family Dollar!!! .21 FEBREZE!! 7/3
Published: 2017/07/04
Channel: Mrs. Save-Alot
Büyük Balık Saldırısı, Febreze SUNAR!
Büyük Balık Saldırısı, Febreze SUNAR!
Published: 2014/10/17
Channel: Febreze Türkiye
Febreze Compact Tower Air Purifier 2pack
Febreze Compact Tower Air Purifier 2pack
Published: 2017/01/31
Channel: HSNtv
First Look: Febreze Home Collection Flameless Luminary Starter Kit
First Look: Febreze Home Collection Flameless Luminary Starter Kit
Published: 2015/08/20
Channel: OSReviews
Hilarious Febreze Vine
Hilarious Febreze Vine
Published: 2016/05/16
Channel: That Review Guy
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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Febreze
Febreze Logo.jpg
Product type Air freshener
Owner Procter & Gamble
Country United States
Introduced June 1996; 21 years ago (1996-06)
Markets Worldwide
Website www.febreze.com

Febreze is a brand of household odor eliminators manufactured by Procter & Gamble. It is sold in North America, Brazil, Europe, Asia, Australia, and New Zealand.

Introduction[edit]

The name "Febreze" comes from the words "fabric" and "breeze."[1] First introduced in test markets in March 1996,[2] the fabric refresher product has been sold in the United States since June 1998, and the line has since branched out to include air fresheners (Air Effects), plug-in oil (Noticeables), scented disks (Scentstories), odor-eliminating candles, and automotive air fresheners.

Use[edit]

According to Febreze instructions, spraying fabrics at a distance of 8 to 12 inches (20 to 30 cm) will eliminate odors. Procter & Gamble does not recommend using Febreze on leather products as it may affect the color. Febreze should not be stored in direct sunlight, high heat, or where it can be reached by children.[3]

Ingredients[edit]

beta-cyclodextrin (HPβCD), produced from corn cobs

The active ingredient in several Febreze products is hydroxypropyl beta-cyclodextrin (HPβCD). The molecule traps and binds volatilized hydrocarbons within its structural ring, retaining malodorous molecules, which reduces their volatility and thus the perception of their scent.[4] The active ingredient is derived from corn.[5] The original formula was developed in Plymouth, England. The use of a cyclodextrin as a sprayable odor absorber is patented by Procter & Gamble.[6]

The products include additional ingredients such as emulsifiers, preservatives, and perfumes. Benzisothiazolinone is a preservative included in some of the products.[7]

Lines[edit]

There are many types of Febreze branded products. For example, the main Febreze products are air freshener sprays, which are claimed to have a disinfectant effect. There are specialized ones for odor from pets, for cars, and for fabric. Some are aromatic and others are odorless.

  • Air Effects
  • Bedroom Mist
  • Fabric Refresher
  • Bedding Refresher
  • NOTICEables
  • Bedroom Diffuser
  • Bedside Diffuser
  • Set&Refresh
  • Stick&Refresh
  • CAR Vent Clip
  • Candles
  • Wax melts
  • Sleep Serenity

In other countries, there are Febreze products for house dust and toilet facilities.

Marketing[edit]

The product, initially marketed as a way to get rid of unpleasant smells, sold poorly until P&G realised that people become accustomed to smells in their own homes, and stop noticing them even when they are overpowering (like the smell of several cats in a single household). The marketing then switched to linking it to pleasant smells and good cleaning habits instead, which resulted in a massive increase in sales. Only after the product became well established in the marketplace did the marketing go back to emphasising odor elimination properties as well.[8]

Safety[edit]

Veterinary toxicology experts working for the ASPCA Animal Poison Control Center consider Febreze fabric freshener products to be safe for use in homes with pet dogs, cats, ferrets, rabbits, and rodents.[9] However, the package labeling indicates that the product is considered not safe around birds, and results from testing with other animals are not indicated.

Derivative products[edit]

Lenor is an odor-reducing fabric softener, sold in Europe, Russia, China, and Japan. It was developed by Hirai Kouichi.[10]

References[edit]

  1. ^ P&G. (2014). P&G 40 years in Japan. Retrieved: http://jp.pg.com/japan40yrs/case/07febreze.jsp [July 14, 2014].
  2. ^ P&G tests Febreze, Advertising Age, May 09, 1996
  3. ^ *P&G. (2014). P&G FAQ (in japanese). Retrieved: www.japan.pg.com/products/faq/faq_febreze.jsp [July 17, 2014].
  4. ^ "Chemical Functional Definitions - Cyclodextrin". Procter&Gamble. 2005. 
  5. ^ *P&G. (2014). Febreze FAQ (in japanese). Retrieved: http://www.febreze.jp/Faq.aspx?id=4442 [July 14, 2014].
  6. ^ Uncomplexed cyclodextrin solutions for odor control on inanimate surfaces. US Pat. No. 5,714,137. Filed 1994; assigned 1998.
  7. ^ Febreze® Air Effects® All Varieties (PDF), retrieved 5 April 2016 
  8. ^ Duhigg, Charles (February 19, 2012). "How Companies Learn Your Secrets". The New York Times Magazine. Retrieved October 16, 2012. 
  9. ^ "FAQ - Cleaning Products - Febreze". ASPCA. 2015. Retrieved 2015-03-07. 
  10. ^ Tugawa, A. (August 18, 2006). “P&G lenoa wa koushite umareta (How lenor was produced by P&G). Sankei Shinbun. Retrieved: July 14, 2014 (in Japanese)

External links[edit]

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