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Skrillex And Diplo - Febreze (Feat. 2 Chainz)
Skrillex And Diplo - Febreze (Feat. 2 Chainz)
Published: 2015/02/27
Channel: Jack Ü
Febreze 2017 Super Bowl Commercial | Halftime #BathroomBreak
Febreze 2017 Super Bowl Commercial | Halftime #BathroomBreak
Published: 2017/01/30
Channel: Febreze
If "Real People" Commercials Were Real Life - The Febreze Experiment
If "Real People" Commercials Were Real Life - The Febreze Experiment
Published: 2017/04/13
Channel: Zebra Corner
Febreeze Or Febreze ??
Febreeze Or Febreze ??
Published: 2016/08/19
Channel: Shelbye
Febreze #Odorodes: The Couch | Febreze Commercial
Febreze #Odorodes: The Couch | Febreze Commercial
Published: 2017/01/26
Channel: Febreze
Family Dollar Employee Sprays Girl With Febreze
Family Dollar Employee Sprays Girl With Febreze
Published: 2014/05/29
Channel: Don Blessed Ready
Febreze #Odorodes: Bathroom | Febreze Commercial
Febreze #Odorodes: Bathroom | Febreze Commercial
Published: 2017/01/26
Channel: Febreze
Super Bowl Ad: Febreze Halftime Break
Super Bowl Ad: Febreze Halftime Break
Published: 2017/02/03
Channel: ABC Action News
The Ultimate Febreze Booby Trap On Roommate- HOW TO PRANK (Evil Booby Traps)
The Ultimate Febreze Booby Trap On Roommate- HOW TO PRANK (Evil Booby Traps)
Published: 2016/07/17
Channel: Nextraker
Febreze Commercial-Josh
Febreze Commercial-Josh's room
Published: 2016/04/28
Channel: Liana Barzal
FEBREZE IS POISON! RUN! (DP)
FEBREZE IS POISON! RUN! (DP)
Published: 2015/03/17
Channel: TJ Kirk
Does Febreze Really Work?
Does Febreze Really Work?
Published: 2015/08/17
Channel: Reactions
Febreze Challenge Really Works? - Is It True
Febreze Challenge Really Works? - Is It True
Published: 2015/11/29
Channel: All Def Digital
Febreze THE BREATHE HAPPY SOCIAL EXPERIMENT
Febreze THE BREATHE HAPPY SOCIAL EXPERIMENT
Published: 2011/07/21
Channel: MarketingFactory
Febreze Set and Refresh Plus Refill Linen and
Febreze Set and Refresh Plus Refill Linen and
Published: 2016/08/26
Channel: Rolf Niles
Febreze by Skrillex Ft. Chainz - Choreography jesus Nuñez (JL Dance S2do)
Febreze by Skrillex Ft. Chainz - Choreography jesus Nuñez (JL Dance S2do)
Published: 2015/05/29
Channel: Jesus Nuñez
Febreze | "Karl
Febreze | "Karl's Room"
Published: 2009/06/16
Channel: BrandFreakOne
Get it Fresh | #FebrezeSong :30 | Febreze
Get it Fresh | #FebrezeSong :30 | Febreze
Published: 2015/08/06
Channel: Febreze
Jack Ü - Febreze (Feat. 2 Chainz) | LYRICS (Collab With JuliaEditz)
Jack Ü - Febreze (Feat. 2 Chainz) | LYRICS (Collab With JuliaEditz)
Published: 2016/02/16
Channel: Epicness
Laurie Hernandez - Febreze ad (60 seconds)
Laurie Hernandez - Febreze ad (60 seconds)
Published: 2017/03/30
Channel: Laurie Hernandez News
Febreze 2017 Super Bowl | Halftime #BathroomBreak | Extended Cut
Febreze 2017 Super Bowl | Halftime #BathroomBreak | Extended Cut
Published: 2017/01/30
Channel: Febreze
I Love You But Sometimes You Stink | #FebrezeSong | Febreze
I Love You But Sometimes You Stink | #FebrezeSong | Febreze
Published: 2017/01/01
Channel: Febreze
TV Spot - Febreze Car Vent Clips - Pet Odors - Are You Gone Nose Blind - Breath Happy
TV Spot - Febreze Car Vent Clips - Pet Odors - Are You Gone Nose Blind - Breath Happy
Published: 2014/07/03
Channel: AdvertLand5
Jack Ü + Kiesza - Take Ü there + Febreze LIVE - FEQ 2015/07/09
Jack Ü + Kiesza - Take Ü there + Febreze LIVE - FEQ 2015/07/09
Published: 2015/07/10
Channel: Valerie Desrosiers
Are you #Noseblind? Try Febreze Fabric Refresher | P&G UK and Ireland
Are you #Noseblind? Try Febreze Fabric Refresher | P&G UK and Ireland
Published: 2016/09/19
Channel: P&G (Procter & Gamble)
Febreze / Glide - Car Air Freshner REFILL HACK
Febreze / Glide - Car Air Freshner REFILL HACK
Published: 2015/07/17
Channel: rizigs
Febreze & Laurie Hernandez 30 Second
Febreze & Laurie Hernandez 30 Second
Published: 2017/03/30
Channel: Febreze Walmart
Jack Ü (Skrillex) - Febreze Clean Edit
Jack Ü (Skrillex) - Febreze Clean Edit
Published: 2015/12/20
Channel: _PikaPlaysMC_
Nasıl çalışır? Febreze Araba Ferahlığını keşfedin!
Nasıl çalışır? Febreze Araba Ferahlığını keşfedin!
Published: 2014/11/07
Channel: Febreze Türkiye
Kobe Ilsen test Febreze voor Volt
Kobe Ilsen test Febreze voor Volt
Published: 2011/08/31
Channel: Eén
TBT: Febreze SCENTSTORIES!
TBT: Febreze SCENTSTORIES!
Published: 2016/03/24
Channel: Always Being Belle
How to make febreze slime
How to make febreze slime
Published: 2017/04/17
Channel: LLAMA SLIME QUEEN
JACK U - FEBREZE [ INSTRUMENTAL ONLY ]
JACK U - FEBREZE [ INSTRUMENTAL ONLY ]
Published: 2016/10/01
Channel: Dika Doi
Febreze Grenade!
Febreze Grenade!
Published: 2012/12/12
Channel: Brian W
I don
I don't like/Febreze/Ping Pong (Bollystep) [Tatrii Remake & Edit]
Published: 2016/10/28
Channel: Tatrii
News Interview : Family Dollar Employee Sprays Girl With Febreze
News Interview : Family Dollar Employee Sprays Girl With Febreze
Published: 2014/06/05
Channel: angryvoiceactor
Ron & Fez - Febreze The Fainting Goat
Ron & Fez - Febreze The Fainting Goat
Published: 2016/06/02
Channel: Not Disco Dog
☢Nightcore☢ Febreze - Jack Ü feat. 2 Chainz
☢Nightcore☢ Febreze - Jack Ü feat. 2 Chainz
Published: 2015/03/10
Channel: Clara Banks
Hilarious Febreze Vine
Hilarious Febreze Vine
Published: 2016/05/16
Channel: That Review Guy
FEBREZE GRENADE
FEBREZE GRENADE
Published: 2014/02/18
Channel: Blue Crab Productions
Burger Car | Febreze
Burger Car | Febreze
Published: 2017/02/16
Channel: Febreze
Febreze Essentials Set & Refresh Apple Spice & Delight review | drugstore.com
Febreze Essentials Set & Refresh Apple Spice & Delight review | drugstore.com
Published: 2013/10/09
Channel: drugstoredotcom
Fish Experiment with Febreze Arabia
Fish Experiment with Febreze Arabia
Published: 2016/04/05
Channel: Febreze Arabia
Febreze Mini Tower Air Purifier Unboxing & Testing
Febreze Mini Tower Air Purifier Unboxing & Testing
Published: 2016/02/22
Channel: Grunge Rock School
DIY FEBREZE RECIPE WITH NO FABRIC SOFTENER
DIY FEBREZE RECIPE WITH NO FABRIC SOFTENER
Published: 2015/10/17
Channel: PattyCakes
Comment faire du FEBREZE à la maison
Comment faire du FEBREZE à la maison
Published: 2015/08/23
Channel: YasmineMakeup
DIY | Textilerfrischer selber machen | Febreze | NinasLife
DIY | Textilerfrischer selber machen | Febreze | NinasLife
Published: 2015/07/18
Channel: NinasLife
Textilerfrischer selbst herstellen - Febreze selber machen
Textilerfrischer selbst herstellen - Febreze selber machen
Published: 2013/01/23
Channel: ratgeberTVision
Febreze Set & Refresh Review
Febreze Set & Refresh Review
Published: 2011/09/23
Channel: Tesa Nicolanti
Febreze - You Sneaky Devils, You.
Febreze - You Sneaky Devils, You.
Published: 2017/03/21
Channel: Jacob Graf
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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Febreze
Febreze Logo.jpg
Product type Air freshener
Owner Procter & Gamble
Country United States
Introduced June 1996; 21 years ago (1996-06)
Markets Worldwide
Website www.febreze.com

Febreze is a brand of household odor eliminators manufactured by Procter & Gamble. It is sold in North America, Brazil, Europe, Asia, Australia, and New Zealand.

Introduction[edit]

The name "Febreze" comes from the words "fabric" and "breeze."[1] First introduced in test markets in March 1996,[2] the fabric refresher product has been sold in the United States since June 1998, and the line has since branched out to include air fresheners (Air Effects), plug-in oil (Noticeables), scented disks (Scentstories), odor-eliminating candles, and automotive air fresheners.

Use[edit]

According to Febreze instructions, spraying fabrics at a distance of 8 to 12 inches (20 to 30 cm) will eliminate odors. Procter & Gamble does not recommend using Febreze on leather products as it may affect the color. Febreze should not be stored in direct sunlight, high heat, or where it can be reached by children.[3]

Ingredients[edit]

beta-cyclodextrin (HPβCD), produced from corn cobs

The active ingredient in several Febreze products is hydroxypropyl beta-cyclodextrin (HPβCD). The molecule traps and binds volatilized hydrocarbons within its structural ring, retaining malodorous molecules, which reduces their volatility and thus the perception of their scent.[4] The active ingredient is derived from corn.[5] The original formula was developed in Plymouth, England. The use of a cyclodextrin as a sprayable odor absorber is patented by Procter & Gamble.[6]

The products include additional ingredients such as emulsifiers, preservatives, and perfumes. Benzisothiazolinone is a preservative included in some of the products.[7]

Lines[edit]

There are many types of Febreze branded products. For example, the main Febreze products are air freshener sprays, which are claimed to have a disinfectant effect. There are specialized ones for odor from pets, for cars, and for fabric. Some are aromatic and others are odorless.

  • Air Effects
  • Bedroom Mist
  • Fabric Refresher
  • Bedding Refresher
  • NOTICEables
  • Bedroom Diffuser
  • Bedside Diffuser
  • Set&Refresh
  • Stick&Refresh
  • CAR Vent Clip
  • Candles
  • Wax melts
  • Sleep Serenity

In other countries, there are Febreze products for house dust and toilet facilities.

Marketing[edit]

The product, initially marketed as a way to get rid of unpleasant smells, sold poorly until P&G realised that people become accustomed to smells in their own homes, and stop noticing them even when they are overpowering (like the smell of several cats in a single household).[8] The marketing then switched to linking it to pleasant smells and good cleaning habits instead, which resulted in a massive increase in sales. Only after the product became well established in the marketplace did the marketing go back to emphasising odor elimination properties as well.[9]

Safety[edit]

Veterinary toxicology experts working for the ASPCA Animal Poison Control Center consider Febreze fabric freshener products to be safe for use in homes with pet dogs, cats, ferrets, rabbits, and rodents.[10] However, the package labeling indicates that the product is considered not safe around birds, and results from testing with other animals are not indicated.

Derivative products[edit]

Lenor is an odor-reducing fabric softener, sold in Europe, Russia, China, and Japan. It was developed by Hirai Kouichi.[11]

References[edit]

  1. ^ P&G. (2014). P&G 40 years in Japan. Retrieved: http://jp.pg.com/japan40yrs/case/07febreze.jsp [July 14, 2014].
  2. ^ P&G tests Febreze, Advertising Age, May 09, 1996
  3. ^ *P&G. (2014). P&G FAQ (in japanese). Retrieved: www.japan.pg.com/products/faq/faq_febreze.jsp [July 17, 2014].
  4. ^ "Chemical Functional Definitions - Cyclodextrin". Procter&Gamble. 2005. 
  5. ^ *P&G. (2014). Febreze FAQ (in japanese). Retrieved: http://www.febreze.jp/Faq.aspx?id=4442 [July 14, 2014].
  6. ^ Uncomplexed cyclodextrin solutions for odor control on inanimate surfaces. US Pat. No. 5,714,137. Filed 1994; assigned 1998.
  7. ^ Febreze® Air Effects® All Varieties (PDF), retrieved 5 April 2016 
  8. ^ "MiN New York Scent Stories". Archived from the original on June 8, 2017. Retrieved June 8, 2017. 
  9. ^ Duhigg, Charles (February 19, 2012). "How Companies Learn Your Secrets". The New York Times Magazine. Retrieved October 16, 2012. 
  10. ^ "FAQ - Cleaning Products - Febreze". ASPCA. 2015. Retrieved 2015-03-07. 
  11. ^ Tugawa, A. (August 18, 2006). “P&G lenoa wa koushite umareta (How lenor was produced by P&G). Sankei Shinbun. Retrieved: July 14, 2014 (in Japanese)

External links[edit]

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