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Skrillex And Diplo - Febreze (Feat. 2 Chainz)
Skrillex And Diplo - Febreze (Feat. 2 Chainz)
Published: 2015/02/27
Channel: Jack Ü
Febreze ONE Fabric & Air Mist | Spray & Stay Febreze Commercial
Febreze ONE Fabric & Air Mist | Spray & Stay Febreze Commercial
Published: 2017/10/30
Channel: Febreze
Febreze 2017 Super Bowl Commercial | Halftime #BathroomBreak
Febreze 2017 Super Bowl Commercial | Halftime #BathroomBreak
Published: 2017/01/30
Channel: Febreze
Family Dollar Employee Sprays Girl With Febreze
Family Dollar Employee Sprays Girl With Febreze
Published: 2014/05/29
Channel: Don Blessed Ready
Febreze (feat. 2 Chainz)
Febreze (feat. 2 Chainz)
Published: 2015/11/10
Channel: 2 Chainz - Topic
If "Real People" Commercials Were Real Life - The Febreze Experiment
If "Real People" Commercials Were Real Life - The Febreze Experiment
Published: 2017/04/13
Channel: Zebra Corner
Jack Ü - Febreze Feat. 2 Chainz (Getter Remix)
Jack Ü - Febreze Feat. 2 Chainz (Getter Remix)
Published: 2015/11/11
Channel: World Music Squad
Hilarious Febreze Vine
Hilarious Febreze Vine
Published: 2016/05/16
Channel: That Review Guy
Super Bowl Ad: Febreze Halftime Break
Super Bowl Ad: Febreze Halftime Break
Published: 2017/02/03
Channel: ABC Action News
The Best Febreze Odor Eliminator Funny Commercials
The Best Febreze Odor Eliminator Funny Commercials
Published: 2017/09/27
Channel: Funny Commercials
Can Febreze Air Effects really eliminate odors? | Consumer Reports
Can Febreze Air Effects really eliminate odors? | Consumer Reports
Published: 2012/09/27
Channel: Consumer Reports
Febreze #Odorodes: Bathroom | Febreze Commercial
Febreze #Odorodes: Bathroom | Febreze Commercial
Published: 2017/08/07
Channel: Febreze
Febreze Set and Refresh Plus Refill Linen and
Febreze Set and Refresh Plus Refill Linen and
Published: 2016/08/26
Channel: Rolf Niles
BzzAgent Febreze Fabric Refresher Review! #GotItFree
BzzAgent Febreze Fabric Refresher Review! #GotItFree
Published: 2017/07/06
Channel: Passions Harmony
Does Febreze Really Work?
Does Febreze Really Work?
Published: 2015/08/17
Channel: Reactions
Febreze by Skrillex Ft. Chainz - Choreography jesus Nuñez (JL Dance S2do)
Febreze by Skrillex Ft. Chainz - Choreography jesus Nuñez (JL Dance S2do)
Published: 2015/05/29
Channel: Jesus Nuñez
The Ultimate Febreze Booby Trap On Roommate- HOW TO PRANK (Evil Booby Traps)
The Ultimate Febreze Booby Trap On Roommate- HOW TO PRANK (Evil Booby Traps)
Published: 2016/07/17
Channel: Nextraker
Febreeze Or Febreze ??
Febreeze Or Febreze ??
Published: 2016/08/19
Channel: Shelbye
Febreze Commercial-Josh
Febreze Commercial-Josh's room
Published: 2016/04/28
Channel: Liana Barzal
Get it Fresh | #FebrezeSong :30 | Febreze
Get it Fresh | #FebrezeSong :30 | Febreze
Published: 2015/08/06
Channel: Febreze
Febreze | "Karl
Febreze | "Karl's Room"
Published: 2009/06/16
Channel: BrandFreakOne
Review of Febreze Plugin Warmer
Review of Febreze Plugin Warmer
Published: 2014/02/02
Channel: AquamarineDream80
How to Make Homemade Febreze Fabric Freshener
How to Make Homemade Febreze Fabric Freshener
Published: 2013/07/25
Channel: Groovin' Chick
Febreze White Tabletop Air Purifier- Getting Started
Febreze White Tabletop Air Purifier- Getting Started
Published: 2016/06/22
Channel: Kaz USA, Inc.
The Febreze Challenge Really Works | Is It True?
The Febreze Challenge Really Works | Is It True?
Published: 2015/11/29
Channel: All Def Digital
TV Spot - Febreze Car Vent Clips - Pet Odors - Are You Gone Nose Blind - Breath Happy
TV Spot - Febreze Car Vent Clips - Pet Odors - Are You Gone Nose Blind - Breath Happy
Published: 2014/07/03
Channel: AdvertLand5
Febreze The Cheese - Gus Johnson Comedy Short
Febreze The Cheese - Gus Johnson Comedy Short
Published: 2016/02/05
Channel: Gus Johnson
Febreze #Odorodes: The Couch | Febreze Commercial
Febreze #Odorodes: The Couch | Febreze Commercial
Published: 2017/08/07
Channel: Febreze
Febreze Unstopables Air Freshener Review
Febreze Unstopables Air Freshener Review
Published: 2015/03/14
Channel: Beauty Broadcast Express
Jack Ü - Febreze (Feat. 2 Chainz) | LYRICS (Collab With JuliaEditz)
Jack Ü - Febreze (Feat. 2 Chainz) | LYRICS (Collab With JuliaEditz)
Published: 2016/02/16
Channel: Epicness
How To Make Your Own Febreze For 10 Cents A Bottle!!!
How To Make Your Own Febreze For 10 Cents A Bottle!!!
Published: 2015/05/19
Channel: Mommy Hacks
İki Malzeme İle Muhteşem Slime Yaptım!! Febreze Oda Spreyi İle Slime Deneyi!!  Bidünya Oyuncak
İki Malzeme İle Muhteşem Slime Yaptım!! Febreze Oda Spreyi İle Slime Deneyi!! Bidünya Oyuncak
Published: 2017/07/26
Channel: Bidünya Oyuncak - Dobişko Tv
Febreze Experiment Commercial- HD
Febreze Experiment Commercial- HD
Published: 2011/10/21
Channel: topazraz01
FEBREZE IS POISON! RUN! (DP)
FEBREZE IS POISON! RUN! (DP)
Published: 2015/03/17
Channel: TJ Kirk
Jack Ü + Kiesza - Take Ü there + Febreze LIVE - FEQ 2015/07/09
Jack Ü + Kiesza - Take Ü there + Febreze LIVE - FEQ 2015/07/09
Published: 2015/07/10
Channel: Valerie Desrosiers
Febreze Essentials Set & Refresh Apple Spice & Delight review | drugstore.com
Febreze Essentials Set & Refresh Apple Spice & Delight review | drugstore.com
Published: 2013/10/09
Channel: drugstoredotcom
Febreze Car Vent Clips Air Freshener (Fluffy Vanilla) Review
Febreze Car Vent Clips Air Freshener (Fluffy Vanilla) Review
Published: 2014/07/06
Channel: Jay Rule
Ron & Fez - Febreze The Fainting Goat
Ron & Fez - Febreze The Fainting Goat
Published: 2016/06/02
Channel: Not Disco Dog
Diplo - "Febreze" (Jack Ü & Skrillex feat. 2 Chainz) - LIVE @ 98.7 AMP Radio
Diplo - "Febreze" (Jack Ü & Skrillex feat. 2 Chainz) - LIVE @ 98.7 AMP Radio's Boo Bash - 10/31/16
Published: 2016/11/02
Channel: Daavaaad
Fresh Again | #FebrezeSong | Febreze
Fresh Again | #FebrezeSong | Febreze
Published: 2016/09/01
Channel: Febreze
Homemade Febreeze - Make Fake Febreze
Homemade Febreeze - Make Fake Febreze
Published: 2012/04/15
Channel: Stay a Stay at Home Mom
Science in Seconds - Febreze
Science in Seconds - Febreze
Published: 2010/09/13
Channel: Science in Seconds
Febreze Raids Jerusalem - SaicoPvP Magma Realm
Febreze Raids Jerusalem - SaicoPvP Magma Realm
Published: 2017/04/17
Channel: BlazingChicken_
Febreze Grenade!
Febreze Grenade!
Published: 2012/12/12
Channel: Brian W
Febreze Air Effects Commercial - October 2, 2013
Febreze Air Effects Commercial - October 2, 2013
Published: 2013/10/04
Channel: Jamie Gee
Jane Lynch Really, Truly, Deeply Loves Febreze  - CONAN on TBS
Jane Lynch Really, Truly, Deeply Loves Febreze - CONAN on TBS
Published: 2016/02/05
Channel: Team Coco
M.SUB CHOREOGRAPHY|SKRILLEX AND DIPLO-FEBREZE (FEAT. 2 CHAINZ)
M.SUB CHOREOGRAPHY|SKRILLEX AND DIPLO-FEBREZE (FEAT. 2 CHAINZ)
Published: 2016/07/11
Channel: 황명섭
Febreze Athena Left Button Noticeables
Febreze Athena Left Button Noticeables
Published: 2014/02/24
Channel: QuidsiVids
Febreze CM 「17歲的Febreze 」篇 60s x 3 (繁中)
Febreze CM 「17歲的Febreze 」篇 60s x 3 (繁中)
Published: 2015/12/11
Channel: bbfish1224
Febreze smallSPACES Rap Song | #FebrezeSong :30 | Febreze
Febreze smallSPACES Rap Song | #FebrezeSong :30 | Febreze
Published: 2015/09/01
Channel: Febreze
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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Febreze
Febreze Logo.jpg
Product type Air freshener
Owner Procter & Gamble
Country United States
Introduced March 1996; 21 years ago (1996-03)
Markets Worldwide
Website www.febreze.com

Febreze is a brand of household odor eliminators manufactured by Procter & Gamble. It is sold in North America, Brazil, Europe, Asia, Australia, and New Zealand.

Introduction[edit]

The name "Febreze" comes from the words "fabric" and "breeze."[1] First introduced in test markets in March 1996,[2] the fabric refresher product has been sold in the United States since June 1998, and the line has since branched out to include air fresheners (Air Effects), plug-in oil (Noticeables), scented disks (Scentstories), odor-eliminating candles, and automotive air fresheners.

The product was initially introduced in the UK under the name Fabreeze, but has since changed to Febreze. [3]


Use[edit]

According to Febreze instructions, spraying fabrics at a distance of 8 to 12 inches (20 to 30 cm) will eliminate odors. Procter & Gamble does not recommend using Febreze on leather products as it may affect the color. Febreze should not be stored in direct sunlight, high heat, or where it can be reached by children.[4]

Ingredients[edit]

beta-cyclodextrin (HPβCD), produced from corn cobs

The active ingredient in several Febreze products is hydroxypropyl beta-cyclodextrin (HPβCD). The molecule traps and binds volatilized hydrocarbons within its structural ring, retaining malodorous molecules, which reduces their volatility and thus the perception of their scent.[5] The active ingredient is derived from corn.[6] The original formula was developed in Plymouth, England. The use of a cyclodextrin as a sprayable odor absorber is patented by Procter & Gamble.[7]

The products include additional ingredients such as emulsifiers, preservatives, and perfumes. Benzisothiazolinone is a preservative included in some of the products.[8]

Lines[edit]

There are many types of Febreze branded products. For example, the main Febreze products are air freshener sprays, which are claimed to have a disinfectant effect. There are specialized ones for odor from pets, for cars, and for fabric. Some are aromatic and others are odorless.

  • Air Effects
  • Bedroom Mist
  • Fabric Refresher
  • Bedding Refresher
  • NOTICEables
  • Bedroom Diffuser
  • Bedside Diffuser
  • Set&Refresh
  • Stick&Refresh
  • CAR Vent Clip
  • Candles
  • Wax melts
  • Sleep Serenity

In other countries, there are Febreze products for house dust and toilet facilities.

Marketing[edit]

The product, initially marketed as a way to get rid of unpleasant smells, sold poorly until P&G realised that people become accustomed to smells in their own homes, and stop noticing them even when they are overpowering (like the smell of several cats in a single household). The marketing then switched to linking it to pleasant smells and good cleaning habits instead, which resulted in a massive increase in sales. Only after the product became well established in the marketplace did the marketing go back to emphasising odor elimination properties as well.[9]

Safety[edit]

Veterinary toxicology experts working for the ASPCA Animal Poison Control Center consider Febreze fabric freshener products to be safe for use in homes with pet dogs, cats, ferrets, rabbits, and rodents.[10] However, the package labeling indicates that the product is considered not safe around birds, and results from testing with other animals are not indicated.

Derivative products[edit]

Lenor is an odor-reducing fabric softener, sold in Europe, Russia, China, and Japan. It was developed by Hirai Kouichi.[11]

See also[edit]

References[edit]

  1. ^ P&G. (2014). P&G 40 years in Japan. Retrieved: http://jp.pg.com/japan40yrs/case/07febreze.jsp [July 14, 2014].
  2. ^ P&G tests Febreze, Advertising Age, May 09, 1996
  3. ^ Oxbridge Notes. "Designs Case Law Notes". Oxbridge Notes. Oxbridge Notes. Retrieved 17 November 2017. FACTS OF THE CASE: Fabreeze and Air wick bottle designs - P&G said that RB copied their bottle design (RCD) for Air Wick product Level of generality was important - all bottles with a spray must have some general features in common. 
  4. ^ *P&G. (2014). P&G FAQ (in japanese). Retrieved: www.japan.pg.com/products/faq/faq_febreze.jsp [July 17, 2014].
  5. ^ "Chemical Functional Definitions - Cyclodextrin". Procter&Gamble. 2005. 
  6. ^ *P&G. (2014). Febreze FAQ (in japanese). Retrieved: http://www.febreze.jp/Faq.aspx?id=4442 [July 14, 2014].
  7. ^ Uncomplexed cyclodextrin solutions for odor control on inanimate surfaces. US Pat. No. 5,714,137. Filed 1994; assigned 1998.
  8. ^ Febreze® Air Effects® All Varieties (PDF), retrieved 5 April 2016 
  9. ^ Duhigg, Charles (February 19, 2012). "How Companies Learn Your Secrets". The New York Times Magazine. Retrieved October 16, 2012. 
  10. ^ "FAQ - Cleaning Products - Febreze". ASPCA. 2015. Retrieved 2015-03-07. 
  11. ^ Tugawa, A. (August 18, 2006). “P&G lenoa wa koushite umareta (How lenor was produced by P&G). Sankei Shinbun. Retrieved: July 14, 2014 (in Japanese)

External links[edit]

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