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1
Skrillex And Diplo - Febreze (Feat. 2 Chainz)
Skrillex And Diplo - Febreze (Feat. 2 Chainz)
::2015/02/27::
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2
Skrillex & Diplo - Febreze (Feat. 2 Chainz)
Skrillex & Diplo - Febreze (Feat. 2 Chainz)
::2015/02/27::
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3
Mom Goes Noseblind | Febreze
Mom Goes Noseblind | Febreze
::2014/09/19::
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4
Family Dollar Employee Sprays Girl With Febreze
Family Dollar Employee Sprays Girl With Febreze
::2014/05/29::
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5
Skrillex & Diplo - Febreze feat. 2 Chainz (Album Edition) Jack U Album
Skrillex & Diplo - Febreze feat. 2 Chainz (Album Edition) Jack U Album
::2015/02/27::
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6
BANNED Febreze Commercial
BANNED Febreze Commercial
::2013/10/29::
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7
Febreze EXPOSED!! 87 Hidden Toxic Chemicals - Carcinogens
Febreze EXPOSED!! 87 Hidden Toxic Chemicals - Carcinogens
::2014/12/21::
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8
Febreze Gas Bomb - Office Prank
Febreze Gas Bomb - Office Prank
::2011/11/19::
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9
Homemade Febreze for .15 cents
Homemade Febreze for .15 cents
::2012/06/25::
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10
Save on Febreze/Make your own
Save on Febreze/Make your own
::2011/07/22::
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11
The Smelliest Catch | #noseblind | Febreze Air Effects
The Smelliest Catch | #noseblind | Febreze Air Effects
::2014/07/01::
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12
Are you #Noseblind? Febreze mockumentary video.
Are you #Noseblind? Febreze mockumentary video.
::2015/02/05::
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13
Driving Dog Odors | #noseblind | Febreze CAR Vent Clips
Driving Dog Odors | #noseblind | Febreze CAR Vent Clips
::2014/07/01::
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14
Cat Couch Odors | #noseblind | Febreze Fabric Refresher
Cat Couch Odors | #noseblind | Febreze Fabric Refresher
::2014/07/01::
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15
Jane Lynch Noseblind PSA | An Odor Elimination Intervention
Jane Lynch Noseblind PSA | An Odor Elimination Intervention
::2014/07/08::
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16
DIY:  Make your own Febreze fabric refresher!
DIY: Make your own Febreze fabric refresher!
::2012/10/02::
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17
Jack Ü - Febreze (ft 2 Chainz) [Enil-ane Edit] HQ
Jack Ü - Febreze (ft 2 Chainz) [Enil-ane Edit] HQ
::2014/11/20::
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18
Febreze Smell Test Parody
Febreze Smell Test Parody
::2013/05/22::
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19
A N0ne Combo Video - Captain Falcon SSBM - Febreze by Jack Ü
A N0ne Combo Video - Captain Falcon SSBM - Febreze by Jack Ü
::2015/02/28::
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20
Febreze (feat. 2 Chainz) (Demo)
Febreze (feat. 2 Chainz) (Demo)
::2014/11/13::
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21
How to Make Homemade Febreze Fabric Freshener
How to Make Homemade Febreze Fabric Freshener
::2013/07/24::
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22
My first DIY: Home made Febreze
My first DIY: Home made Febreze
::2013/02/25::
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23
Febreze EXPOSED!! 87 Hidden Toxic Chemicals, Carcinogens
Febreze EXPOSED!! 87 Hidden Toxic Chemicals, Carcinogens
::2015/02/21::
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24
Febreze Air Refresher Breathe Happy Susan and Erica
Febreze Air Refresher Breathe Happy Susan and Erica's Story
::2011/07/19::
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25
Skrillex & Diplo - Febreze ft. 2 Chainz
Skrillex & Diplo - Febreze ft. 2 Chainz
::2015/02/27::
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26
Febreze Roadtrip -- Challenge 5: A stinky mission to Terracycle!
Febreze Roadtrip -- Challenge 5: A stinky mission to Terracycle!
::2014/07/12::
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27
Febreze Bomb
Febreze Bomb
::2011/10/12::
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28
Jack Ü - Febreze (ft. 2 Chainz) (Unreleased Jack Ü Song)
Jack Ü - Febreze (ft. 2 Chainz) (Unreleased Jack Ü Song)
::2014/11/13::
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29
YAR S.S FEBREZE - Gmod Pirate Ship Wars w/Nova, Immortal & Kevin Ep.1
YAR S.S FEBREZE - Gmod Pirate Ship Wars w/Nova, Immortal & Kevin Ep.1
::2013/06/21::
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30
News Interview : Family Dollar Employee Sprays Girl With Febreze
News Interview : Family Dollar Employee Sprays Girl With Febreze
::2014/06/05::
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31
Family Dollar Employee Sprays Girl With Febreze (Autotune Remix)
Family Dollar Employee Sprays Girl With Febreze (Autotune Remix)
::2014/06/04::
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32
Making of Febreze Breathe Happy Experiments
Making of Febreze Breathe Happy Experiments
::2011/07/19::
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33
HOW TO MAKE HOMEMADE FEBREZE!!!
HOW TO MAKE HOMEMADE FEBREZE!!!
::2013/08/27::
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34
FEBREZE GRENADE
FEBREZE GRENADE
::2014/02/18::
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35
Drunken Peasants EXPOSED! Attack FreeRadioRevolution on Febreze Video
Drunken Peasants EXPOSED! Attack FreeRadioRevolution on Febreze Video
::2015/02/26::
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36
Kids Bloopers - Febreze Allergen Reducer
Kids Bloopers - Febreze Allergen Reducer
::2014/09/30::
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37
Skrillex & Diplo - Febreze (feat. 2 Chainz)
Skrillex & Diplo - Febreze (feat. 2 Chainz)
::2015/02/27::
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38
Geveze ile Febreze’i test etmeye hazır mısınız?
Geveze ile Febreze’i test etmeye hazır mısınız?
::2014/08/22::
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39
Febreze Car apresenta “Teste do Faro”
Febreze Car apresenta “Teste do Faro”
::2014/10/24::
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40
Febreze Air Purifiers Quick Tips for Pet Owners
Febreze Air Purifiers Quick Tips for Pet Owners
::2014/09/25::
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41
Febreze and The Azerbaijani Wrestlers
Febreze and The Azerbaijani Wrestlers
::2012/11/21::
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42
Febreze Advert Spoof (By Josh Owens)
Febreze Advert Spoof (By Josh Owens)
::2010/06/29::
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43
Die etwas anderen Cops | Febreze Brüder
Die etwas anderen Cops | Febreze Brüder
::2010/11/07::
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44
Christians Against Dinosaurs - Ryan Whiny - The Dark Ages Were Okay - Febreze is Poison - DPP #88
Christians Against Dinosaurs - Ryan Whiny - The Dark Ages Were Okay - Febreze is Poison - DPP #88
::2015/02/23::
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45
Febreze Roadtrip -- Challenge 4: A sweaty day at the Mud Olympics!
Febreze Roadtrip -- Challenge 4: A sweaty day at the Mud Olympics!
::2014/07/10::
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46
2013 Febreze Commercial (Banned)
2013 Febreze Commercial (Banned)
::2013/06/11::
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47
Febreze Roadtrip -- Challenge 3: a smelly dog-rescue exercise!
Febreze Roadtrip -- Challenge 3: a smelly dog-rescue exercise!
::2014/07/07::
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48
Febreze Air Purifier Tips for your Home
Febreze Air Purifier Tips for your Home
::2014/09/25::
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49
Febreze Haze Prank
Febreze Haze Prank
::2013/01/14::
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50
Geveze ile kötü koku deneyi! #YetişFebreze
Geveze ile kötü koku deneyi! #YetişFebreze
::2014/07/23::
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From Wikipedia, the free encyclopedia
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Febreze logo.

Febreze is a brand of household odor eliminator manufactured by Procter & Gamble, sold in North America, Brazil, Europe, Asia, Australia, and New Zealand.

Introduction[edit]

The name "Febreze" comes from the words "fabric" and "breeze."[1] First introduced in test markets in 1993,[where?] the product has been sold in the United States since June 1998, and the line has since branched out to include air fresheners (Air Effects), fabric refreshers, plug-in oil (Noticeables), scented disks (Scentstories), odor eliminating candles and automotive air fresheners.

Use[edit]

According to Febreze instructions, spraying fabrics at a distance of 20 to 30 cm (8 to 12 inches) will eliminate odors. Proctor & Gamble does not recommend using Febreze on leather products as it may affect the color. Febreze should not be stored in direct sunlight, high heat or where it can be reached by children.[2]

Ingredients[edit]

A bottle of Febreze.

The active ingredient in Febreze is hydroxypropyl beta-cyclodextrin (HPβCD). These molecules bind hydrocarbons within the doughnut shape, retaining malodorous molecules, which reduces their release into the air and thus the perception of their scent.[3] These molecules are derived from corn.[4] The original formula was developed in Plymouth, England. The use of a cyclodextrin as a sprayable odor absorber is patented by Procter & Gamble.[5]

Lines[edit]

There are many types of Febreze. For example, the main Febreze are air freshener sprays. They are said to have disinfectant effect. There are specialized ones for odor from pets, for cars, and for fabric. Some are aromatic and others are odorless.

  • Air Effects
  • Bedroom Mist
  • Fabric Refresher
  • Bedding Refresher
  • NOTICEables
  • Bedroom Diffuser
  • Bedside Diffuser
  • Set&Refresh
  • Stick&Refresh
  • CAR Vent Clip
  • Candles
  • Wax melts
  • Sleep Serenity

In other countries, there are Febreze products for house dust and toilet facilities.

Marketing[edit]

The product, initially marketed as a way to get rid of unpleasant smells, sold poorly until P&G realised that people become accustomed to smells in their own homes, and stop noticing them even when they are overpowering (like the smell of several cats in a single household). The marketing then switched to linking it to pleasant smells and good cleaning habits instead, which resulted in a massive increase in sales. Only after the product became well established in the marketplace did the marketing go back to emphasising odor elimination properties as well.[6] They have advertised it so that people use it for cleaning, and for designing the house air.

Safety[edit]

Veterinary toxicology experts working for the ASPCA Animal Poison Control Center consider Febreze fabric freshener products to be safe for use in homes with pets.[7] However, the package labeling indicates that the product is considered not safe around birds.

Derivative Products[edit]

Lenoa, an odor-reducing fabric softener, sold in Europe, Russia, China, and Japan. It was developed by Hirai Kouichi.[8]

References[edit]

  1. ^ P&G. (2014). P&G 40 years in Japan. Retrieved: http://jp.pg.com/japan40yrs/case/07febreze.jsp [July 14, 2014].
  2. ^ *P&G. (2014). P&G FAQ (in japanese). Retrieved: www.japan.pg.com/products/faq/faq_febreze.jsp [July 17,2014].
  3. ^ "Chemical Functional Definitions - Cyclodextrin". Procter&Gamble. 2005. 
  4. ^ *P&G. (2014). Febreze FAQ (in japanese). Retrieved: http://www.febreze.jp/Faq.aspx?id=4442 [July 14, 2014].
  5. ^ Uncomplexed cyclodextrin solutions for odor control on inanimate surfaces. US Pat. No. 5,714,137. Filed 1994; assigned 1998.
  6. ^ Duhigg, Charles (February 19, 2012). "How Companies Learn Your Secrets". The New York Times Magazine. Retrieved October 16, 2012. 
  7. ^ "Ask the Expert: Poison Control - Febreze". ASPCA. 2012. Retrieved 2012-02-19. 
  8. ^ Tugawa, A. (August 18, 2006). “P&G lenoa wa koushite umareta (How lenor was produced by P&G). Sankei Shinbun. Retrieved: http://www.sankei.co.jp/enak/2006/aug/kiji/18lifeRenoa.html [July 14, 2014].

External links[edit]

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