GetGlue is a social networking website for television fans. Users "check into" the shows, movies and sports that they consume using a website, a mobile website, or a device-specific application.[2]
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| Web address | getglue.com |
|---|---|
| Slogan | Your app for TV, Movies and Sports |
| Commercial? | Yes |
| Type of site | Social networking |
| Registration | Required |
| Available language(s) | English |
| Launched | June 2010 |
| Alexa rank |  4,475 (February 2013[update])[1] |
| Current status | Online |
GetGlue is a social networking website for television fans. Users "check into" the shows, movies and sports that they consume using a website, a mobile website, or a device-specific application.[2]
The service was launched in June 2010 by AdaptiveBlue, a NYC-based company.
Viggle, a competitor to GetGlue, agreed to acquire the social network on November 19, 2012, for $25 million in cash and 48.3 million shares of Viggle stock, valuing GetGlue at approximately $85 million.[3][4] On January 13, 2013, Alex Iskold announced on GetGlue Blog that merger with Viggle is terminated and GetGlue will remain an independent company.[5]
In November 2010, GetGlue was called a leader in the emerging social entertainment TV by Bloomberg.[6]
GetGlue partners include 20th Century Fox, The CW, AMC, ABC Family, Disney Theatrical, Discovery, ESPN, FOX, Food Network, Hachette, HBO, HGTV, MTV, MSNBC, Showtime, Penguin, PBS, WWE, Random House, Simon and Schuster, Syfy, Sony Pictures, Travel Channel, USA Network, Universal Pictures, and Warner Bros. theatrical.[7][8]
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Features[edit]
After checking in, users receive points and may earn virtual stickers,[9] receive recommendations,[10] and can earn discounts for entertainment companies.[11] Once a month, users can request to have real versions of the stickers they earn online mailed to them for no cost. Stickers are mailed in batches of twenty only, because that is the maximum quantity a standard stamp can carry.[12]
Since March 2011, GetGlue included Foursquare check-ins, enabling users to say what they're watching and where.[13]
In September 2011, GetGlue partnered with DirecTV to enable users to check in via on-screen controls, its first partnership with a pay-TV service. Users can also see their friends' streams and switch to their channels.[14]
Growth[edit]
In January 2010, GetGlue reported 1.3 million check-ins. In January 2011, the service accumulated nearly 10 times that figure with 12.1 million check-ins and ratings. On February 27, 2011, GetGlue saw over 31,000 check-ins at the Oscars.[15] In June 2011, the record for Most Check-Ins to a TV show was broken during the premiere of True Blood Season 4 on HBO. Over 38,000 people checked in and earned a sticker.[citation needed] The record was broken yet again by the season 2 premiere of "Once Upon a Time", with 93,774 check-ins.[16] In August 2012, GetGlue announced it has reached three million users, adding one million users since January 2012. GetGlue users had contributed a total of 500 million check-ins, likes and reviews on the site since its launch in 2008, with 100 million of those check-ins happening in 2011. During the 2013 Super Bowl, GetGlue had more than 200,000 check-ins and 400,000-plus total activities (likes, replies, votes, etc.). In addition, 15% of all Pepsi mentions on Twitter during the halftime show came from GetGlue. The 2013 Oscars saw 210,000 in total activity on GetGlue: 410,000 for Les Misérables, 240,000 for Django: Unchained, 190,000 for Argo.
Funding[edit]
Union Square Ventures led the Series A round in 2007.[17] Union Square Ventures and RRE Ventures invested a total of $4.5 million in the Series B round of October 2008.[17] Time Warner led the $6 million Series C round of funding in December 2010, with participation from previous investors RRE Ventures and Union Square Ventures.[18]
References[edit]
- ^ "Getglue.com Site Info". Alexa Internet. Retrieved 2013-02-26.
- ^ GetGlue: The Foursquare of Entertainment?
- ^ Pepitone, Julianne (19 November 2012). "GetGlue acquired by Viggle in social TV merger". CNN. Retrieved 19 November 2012.
- ^ Georg, Szalai (19 November 2012). "Robert Sillerman's Viggle to Acquire GetGlue for $85 Million". HollywoodReporter.com. Retrieved 19 November 2012.
- ^ Iskold, Alex (13 January 2012). "GetGlue Not Merging With Viggle; Staying Independent".
- ^ Grover, Ronald (16 November 2010). "TVGuide.com Adds Tools to Let Fans Talk Up TV Shows on Facebook". Bloomberg.
- ^ Check-in Apps a Win-Win for TV Viewers and Networks – Advertising Age – MediaWorks
- ^ "The top 10 tech trends of 2010". CNN. December 27, 2010.
- ^ HBO Sinks Its Teeth Into GetGlue To Reward Fans For Checking-In To Hit Shows
- ^ Kirkpatrick, Marshall (26 April 2010). "GetGlue Adds New Releases to Recommendations Made by Human & Machine". ReadWriteWeb. Retrieved 3 November 2011.
- ^ HBO Offers Discounts for "True Blood" Checkins
- ^ "GetGlue". Retrieved April 7, 2012. Text " Frequently Asked Questions " ignored (help); Text " Stickers " ignored (help)
- ^ Chartier, David (30 March 2011). "GetGlue for iPhone gets Foursquare, sports check-ins". Macworld.com. Retrieved 3 November 2011.
- ^ Nededog, Jethro (29 September 2011). "GetGlue and DirecTV Partner for Integrated On-Screen Check-In". The Hollywood Reporter. Retrieved 3 November 2011.
- ^ "And the Winner of the Academy Award Goes to... Real-Time Social Streams?". February 27, 2011.
- ^ http://tvbythenumbers.zap2it.com/2012/10/01/once-upon-a-time-sets-record-on-get-glue/150884/
- ^ a b Ostrow, Adam (28 October 2008). "AdaptiveBlue Launches Glue to Show You Who’s Visiting What on the Web". Mashable. Retrieved 4 November 2011.
- ^ Van Grove, Jennifer (3 December 2010). "GetGlue Raises $6 Million to Build Social Entertainment Platform". Mashable. Retrieved 4 November 2011.
External links[edit]
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