In late 2005, television industry trade publication Broadcasting & Cable named GAC as one of TV's "Breakout Networks" heading into 2006, saying of the channel: "The emerging GAC is a younger, hipper version that respects Nashville's country roads but widens the boulevards."
On October 1, 2013, the network unveiled a new brand identity and dropped its "GAC" acronym in favor of using the Great American Country name in full. The network also unveiled a new logo, and announced that it will begin broadcasting in high definition. The network expanded beyond its country music roots with programs that chronicle families and American lifestyle themes.
Country music comprises at least 50 percent of Great American Country’s programming, but the channel also features an emphasis on programs celebrating American culture.
The network’s original programming includes, Kimberly’s Simply Southern, a cooking show featuring Kimberly Schlapman (member of the country music group Little Big Town); Farm Kings, a reality show chronicling the King family of Freedom Farms; and Celebrity Motor Homes, featuring different celebrities showcasing their motor homes. The network also televises the Wrangler National Finals Rodeo.
With the channel's rebranding, the daily music video show Daily Countdown was renamed Great American Playlist. Top 20 Country Countdown continues to air each week and the network still offers country music specials including, Backstory, Introducing and Origins.