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| Type | Restaurant |
|---|---|
| Industry | Fast Food |
| Founded | 1965 |
| Founder(s) | Hal Guthrie |
| Headquarters | Birmingham, Alabama, U.S. |
| Number of locations | 41 stores at 2009-09-10 |
| Products | Chicken fingers, French fries, Coleslaw, Texas toast |
| Website | guthrieschicken.com |
Guthrie's is a fast casual franchised restaurant chain headquartered in Birmingham, Alabama, United States. The first restaurant was opened in Haleyville, in 1965 by Hal Guthrie. By 1978 the menu would be altered to consist primarily of chicken fingers, french fries, coleslaw and Texas toast, the first to largely center its menu on chicken fingers. Today the chain has grown to include 41 locations across 6 states with plans to expand further.
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The original Guthrie's was opened in Haleyville, Alabama in 1965 by Hal Guthrie.[1] The restaurant originally served a full menu of Southern food, but in 1978 it was changed to focus primarily on chicken fingers.[1] This switch resulted in Guthrie's becoming the first restaurant to have a menu largely center on chicken fingers.[2] By 1982, a second location would open in Auburn and a third in Athens, Georgia by 1984.[1] By 1997, eight locations were open and all were under the ownership of the Guthrie family.[1]
The initial stores were constructed adjacent to major universities: Auburn University, University of Georgia, University of Alabama, and Florida State University. Expansion outside of college towns did not commence until the opening of the Gardendale location in 1997.[3] By 2005, the 26 restaurants in the chain were all under the ownership of the Guthrie family.[4] In April 2005 it was announced that the company was looking to expand further out of Alabama into Florida, Mississippi, Alabama, Georgia and Louisiana and that they were also looking to franchise the brand for the first time.[4]
Since 1978, Guthrie's menu has consisted solely of chicken fingers, french fries, coleslaw, Texas toast and their secret dipping sauce.[4][5] Salads are also served in addition to Coca-Cola products.[5] In order to attract more customers, some of the different locations began serving additional items including grilled chicken salads, sandwiches, chicken wings, and pitas.[6]
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