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Type of site
Available in English, Spanish
Owner Heavy Inc.
Created by
  • Simon Assaad
  • David Carson
Alexa rank Positive decrease 1,075 (November 2017)[1]
Commercial Yes
Registration Optional
Launched September 23, 1998; 20 years ago (1998-09-23)
Current status Active is a news and information website based in New York City. Founded in 1999 as an entertainment website[2] by Simon Assaad and David Carson,[3] the site switched to news and popular-culture content in 2012.[4] The site is owned by Heavy Inc., which also owns the Spanish-language news site Assaad is the CEO of Heavy Inc.

In earlier incarnations, created and produced comic programming and original video, including the Behind the Music that Sucks series.[5][6]


  1. ^ " Site Info". Alexa Internet. Retrieved 2017-11-08.
  2. ^ Ives, Nat (May 3, 2005). "The Media Business: Advertising; The latest unconventional vehicle for promotions is a hand-held media device. Will anyone watch?". The New York Times. ISSN 0362-4331. Retrieved 2009-05-14.
  3. ^ Hansell, Saul (March 27, 2006). "A Web Site So Hip It Gets Laddies to Watch the Ads". The New York Times. ISSN 0362-4331. Retrieved 2009-05-14.
  4. ^ "About Heavy". Retrieved 11 January 2017.
  5. ^ Gathman, Roger (March 1, 2002). "Behind the Web Site That Works:'s wicked humor and winning strategy". The Austin Chronicle. ISSN 1074-0740. Retrieved 2009-05-14.
  6. ^ King, Brad (March 25, 2005). " Behind the Sucks". Wired News. Condé Nast Publications. Retrieved 2009-05-14.

External links[edit]


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