Logos used from 2005 to 2014. Top logo was used until May 2010, when the center logo was used until April 2013 and the bottom logo used until December 2014. All logos are actually similar with the removal of the black outline from the second version and the addition of a backdrop grafitti design with indent slogan and thin black outline to the third version.
Much of the content in Hero is attributed to the fact that Creative Programs Inc's parent company ABS-CBN (through its main network) has produced numerous dubs of anime years before the launch of Hero, as well as maintained an ANIMAX airing block for quite sometime. Aside from those, the channel also airs anime that have not yet seen in any terrestrial or cable channel shown in the Philippines prior to its first showing in the channel, such as Mirmo de Pon!.
Although the channel prides itself as an anime channel, some of the programs it aired were non-anime. They are Mission Odyssey and Shadow of the Elves, both produced by the Berliner Film Companie, and the tokusatsu or live-action shows The Gransazers, Masked Rider Ryuki, and Shaider. As of the present, all five programs mentioned have been pulled out of the program rotation.
The following programs joined and will join these five programs as non-anime programs shown on Hero:
Below are Hero's television blocks, past and present (past ones are marked with an asterisk):
Kids' Squad (formerly Ohayoo Hero!) is a block which features anime meant to be watched by children.
Shoujo Power (formerly Girl Power) is a block of programs that feature women as heroines.
Dream Team is a sport-themed block.
League of Heroes is a block which features the channel's most prominent anime characters, mostly those targeted at boys.
Mighty Metal Squad is a mecha-themed block devoted to robot-centric anime.
Super Patrol Force (formerly Super Sentai Showdown and Saturday Super Sentai) is a program block which features tokusatsu shows.
Theatrixx is the channel's weekend movie block which shows a different anime movie or OVA. It was also a weekday block from mid-May to mid-July 2008. Upon its return in 2011, it also became the first block to show programs in their original audio (Japanese with Tagalog subtitles for anime movies/OVAs and English for Hollywood animations).
In between shows or commercial breaks, the channel produced short segments for the viewers' pleasure.
Dubber's Cut gives a dubber's insight on a certain anime that is being worked on.
Hero In Tunes (formerly AniMYX and Hero in Tune) shows anime mini-music videos (actually random montage clips) which follow the karaoke-cum-music video style of sister music channel MYX.
Hero We Go is a catch-all segment which either features events or anime-related interviews.
Hero Alert announces upcoming major events related to anime, manga, and cosplay.
I-Animate is a special segment that features Filipino-produced animated shorts.
Comics On Cam is a special segment that features winning entries of Filipino-produced comics competitions using limited animation.
Past segments include:
Gimme/5 was a short segment that lists down the top five of anything from a particular anime series.
Hero Says featured short interviews with experts on focused subjects. Topics touched upon on this segment were voice dubbing, sports, traditional animation, comics, and cosplay.
Hero Notes gave short anime/manga-related trivia.
Hall of Heroes comprehensively profiled a certain anime character.
Anime 101 was the anime fans' information guide on anime fandom and dubbing.
Stars on Hero was actually a promotion skit done by various celebrities, usually those from ABS-CBN.
Hero's Choice recommended places for viewers to visit and enjoy (hence a travel guide).
Hero Solutions which asked random people about their "hero solutions" to existing problems.
Dream On featured a viewer living out his ambition or dream job for a short period of time.
Villa of Villains a special Halloween segment which was the exact opposite of Hall of Heroes. It showed a profile of a certain anime villain.
Great Hero Otaku Adventure is a three- to four-minute mini-series about the adventures and misadventures of a Filipino anime otaku named Ito trying to win the heart of his crush Noriko and dealing with a bully named Randy.