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Type of site
Anime, Japanese pop culture and eGames
Available in English, Filipino
Headquarters ABS-CBN Broadcasting Center, Diliman, Quezon City, Philippines
Area served worldwide
Owner ABS-CBN Digital Media
Launched February 7, 2018
Current status Active
Launched As TV Channel:
September 1, 2005 (2005-09-01) (Test broadcast)
November 12, 2005; 12 years ago (2005-11-12) (Official launch)
Closed February 1, 2018 (2018-02-01) (As TV Channel)
Owned by Creative Programs (2005 - 2018)
ABS-CBN Digital Media (2018 -)
Picture format 480i (SDTV)
Slogan This is HERO, now on digital
Country Philippines
Language Filipino
Broadcast area Cable and Satellite TV (2005 - 2018)
Internet/Social Media (2018 - )
Headquarters ABS-CBN Broadcasting Center, Diliman, Quezon City
Replaced by Liga (channel space)
Sister channel(s) Cinema One, Jeepney TV, Lifestyle, Myx

Hero (formerly known as Hero TV) is a pop culture web portal based in Quezon City. It provides content on anime, Japanese pop culture and eGames and it is currently operated by ABS-CBN Digital Media, a division of the media conglomerate ABS-CBN Corporation. It is formerly a 24-hour Filipino pay TV channel from 2005 to 2018 operated by ABS-CBN narrowcast arm Creative Programs which its programming was composed primarily of Filipino-dubbed Japanese animation.


Logos used from 2005 to 2014. Top logo was used until 2010 when the center logo was used until April 2013 and the bottom logo used until December 2014. All logos are actually similar with the removal of the black outline from the second version and the addition of a backdrop graffiti design with indent slogan and thin black outline to the third version.

Much of the content in Hero is attributed to the fact that Creative Programs Inc's parent company ABS-CBN (through its main network) has produced numerous dubs of anime years before the launch of Hero, as well as maintained an Animax airing block for quite sometime. Aside from those, the channel also airs anime that have not yet seen in any terrestrial or cable channel shown in the Philippines prior to its first showing in the channel, such as Mirmo de Pon!.

The channel also once featured anime dubbed by Telesuccess, Inc., supplier for most of the anime aired on ABS-CBN's rival GMA Network, before transferring them all to TeleAsia. Some of these are Love Hina, Rune Soldier, and Shaman King.[1] Others seen in the channel were previously shown in English on Cartoon Network's Philippine feed (e.g. Crush Gear Turbo) or, in the case of Zettai Muteki Raijin-Oh, on government-controlled RPN 9 (now known as CNN Philippines).[2]

Furthermore, the channel features re-dubs, i.e. it produced its own dubbed version of anime which previously were already dubbed in Tagalog. Examples of these are Mon Colle Knights, Metal Fighter Miku, Zenki, The Slayers, and Voltes V.

In 2011, undubbed anime was introduced to the channel with accompanying Filipino-language subtitles in the form of Yu-Gi-Oh! The Movie: Pyramid of Light, and the Initial D Extra Stage OVA. The reason for airing these two anime features in their original Japanese audio is not known.

In the Summer of 2012, HERO began to greatly increase its lineup of new titles, starting with Yu-Gi-Oh! 5Ds, Toaru Kagaku no Railgun, Naruto Shippuden, Hanasaku Iroha, and Shiki; as well as airing the first two series of the Sailor Moon franchise, and a more complete version of the Aniplex-produced Jigoku Shoujo. Except for Sailor Moon, Jigoku Shoujo and Toaru Kagaku no Railgun, all of these titles have never been aired on Animax before (Animax airs Railgun and Sailor Moon in other countries).

Shutdown and migration to social media[edit]

Final logo of Hero as TV Channel from 2015 to 2018

On December 23, 2017, an Anime Pilipinas article stated that HEROtv set to end its broadcast operations on January 31, 2018 after 12 years due to lack of advertising support and "change in business direction"[3] (before Hero TV, sister stations Tag and ABS-CBN Regional Channel was earlier closed down on January 15). It was publicly announced through a plug that aired in the channel starting January 16.

During the last full day of broadcast (January 31), Hero TV aired a Facebook live broadcast, where its staff shared great memories and thanked supporters. Hero TV signed off for the last time on February 1, 2018 at 12:04 am after airing a tribute video that shows past anime titles, and local programs and events produced or sponsored by the station, ending with a final farewell message and the words "Hero Now Signing Off". Few seconds later, cable providers still receiving Hero would see the modified EBU test card that reads "ABS-CBN TOC SD" before shutdown until the provider can replace it or automatically scan with another channel, while other providers like Sky Cable (in Metro Manila and in select metropolitan and large cities) have replaced this channel with Liga, a sports channel that complements the programming S+A with international football and local sports events, which was silently launched earlier on January 1.

Hero was relaunched as a social media portal in February 7, and being handled by the Lifestyle team from ABS-CBN Digital Media. Its current content includes anime, gaming and pop culture, while annoucing that it will not carry anime titles and establish an anime video-on-demand service. (Currently, its sister station Yey! airs some of the titles aired on Hero and announced to carry new anime on its own beginning with My Hero Academia).[4]

However, on March 2, 2018, it was announced that Hero will resurface on television as a two-hour Sunday morning block of sister station Jeepney TV beginning March 11.[5] Hero was once aired as a block on its parent network ABS-CBN during the former's first years on air.

Final programming[edit]

Non-anime programs[edit]

Although the channel markets itself as an "anime channel", some of the programs it aired were non-anime. They are Mission Odyssey and Shadow of the Elves, both produced by the Berliner Film Companie, and the tokusatsu or live-action shows The Gransazers, Masked Rider Ryuki, and Shaider.


External links[edit]


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