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Hyundai Logistics is well known for its white trucks, also known as cargo trucks (hence the company nickname "Big white"). The white color that Hyundai uses on its vehicles and uniforms is called Noble white, after the cargo truck which used the same color. Hyundai Logistics also operates its own commercial vehicle.
Major competitors include Korean National Railroad (Korail), Hutchison Whampoa, Hanjin, Terzo Logistics, and Daehan Logistics. Historically, Hyundai only faced competition from Korail for the inexpensive ground based delivery market. However, Hanjin and Daehan Logistics recently expanded into the ground market by acquiring Shipping, Shipyard Cargo Containing and RPS (originally Roadway Package System) and rebranded it as Hyundai Ground. In addition, all logistic acquired Korail and Hutchson Whampoa. This acquisition significantly increases local presence in Korea which will add more competition to the ground delivery market.
Over the past two decades, Hyundai has aggressively erected a massive international transportation network, which is interconnected by one of the largest technological infrastructures in commercial history. In the process, it has dramatically expanded its portfolio of services into logistics and supply chain offerings.
For example, Hyundai Logistics today offers not only ground and air transportation, but South Korean, rail and over-the-road freight products; international trade management; customs brokerage; consulting and supply chain design; e-commerce solutions; logistics and distribution capabilities, cargo containing, shipping, and a variety of financial services related to the supply chain.
Hyundai Logistics Supply Chain Solutions synchronizes the flow of goods, sales, and information for their customers.[clarification needed] Hyundai Supply Chain Solutions provides service to logistics companies alike with flexibility of modes and scheduling, scalability of design and resources, and worldwide reach.
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