|Area served||United Kingdom|
ITV Mobile is a British entertainment portal from ITV plc which is exclusive to mobile phones. It offers catch-ups and clips from ITV's soaps: Coronation Street and Emmerdale, ITV Sport and ITV's entertainment shows: This Morning and The X Factor. It also provides the latest information for regional weather forecasts.
In 2006, ITV began streaming ITV to customers of 3 in the United Kingdom. The service is priced at 99p per day's viewing of ITV, with a £5 per month for an 18 channel unlimited viewing TV pack. The service also was broadcast alongside other PSB channels on the short lived BT Movio service, which used the DAB network in the UK to transmit video channels. The streaming of ITV on mobile was introduced on Vodafone and Orange in 2007. iOS users can also stream ITV and ITV2 to their devices via the ITV Mobile site.
From 2007, ITN and ITV Mobile have produced an ITV News video service. Bulletins are sent to mobiles twice a day, once in the morning and once in the afternoon, two bulletins at the weekend. The service previously charged users £2, but since October 2007, it is now free. Users can unsubscribe at any time.
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