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SOUL X-SHOCK Indiegogo Launch
SOUL X-SHOCK Indiegogo Launch
Published: 2017/11/21
Channel: Soul Electronics
Chomp of War Indiegogo Crowdfunding Video
Chomp of War Indiegogo Crowdfunding Video
Published: 2017/11/21
Channel: Markus Proctor
YMAX Indiegogo New Best Car Charger with Electric Shaver - HOW TO CHARGE YOUR PHONE
YMAX Indiegogo New Best Car Charger with Electric Shaver - HOW TO CHARGE YOUR PHONE
Published: 2017/11/21
Channel: YMAX INC
Kristina Lao - Indiegogo Campaign - WOR(L)D TOUR
Kristina Lao - Indiegogo Campaign - WOR(L)D TOUR
Published: 2017/11/21
Channel: Kristina Lao
YMAX NEW Indiegogo Best Portable Car Charger with Electric Shaver
YMAX NEW Indiegogo Best Portable Car Charger with Electric Shaver
Published: 2017/11/21
Channel: YMAX INC
Element Band
Element Band's Indiegogo Campaign
Published: 2017/11/21
Channel: ELEMENT BAND
November Indiegogo Update
November Indiegogo Update
Published: 2017/11/21
Channel: Abe Deshotel
Indiegogo - Air by crazybaby NANO: True Wireless Headphones
Indiegogo - Air by crazybaby NANO: True Wireless Headphones
Published: 2017/11/20
Channel: Indiegogo Tech Campaigns
Indiegogo Fire Fighting
Indiegogo Fire Fighting
Published: 2017/11/20
Channel: Chuck LoveJoy
Vitamin Energy - IndieGoGo Campaign
Vitamin Energy - IndieGoGo Campaign
Published: 2017/11/20
Channel: Vitamin Energy
Ringraziamenti per la campagna indiegogo
Ringraziamenti per la campagna indiegogo
Published: 2017/11/20
Channel: KalaMitica by Sgaravatti Trend
Perché KalaMitica ha lanciato la campagna su indiegogo
Perché KalaMitica ha lanciato la campagna su indiegogo
Published: 2017/11/20
Channel: KalaMitica by Sgaravatti Trend
IMUNURI - LP IndieGoGo Campaign
IMUNURI - LP IndieGoGo Campaign
Published: 2017/11/20
Channel: IMUNURI Music
Novo - the smartest radiator valve | Indiegogo Technology
Novo - the smartest radiator valve | Indiegogo Technology
Published: 2017/11/20
Channel: Indiegogo Technology
aponix indiegogo 201711 1
aponix indiegogo 201711 1
Published: 2017/11/20
Channel: Marco Tidona
Indivisible   Indiegogo Campaign Video
Indivisible Indiegogo Campaign Video
Published: 2017/11/20
Channel: Awsome Old & NEW Games
TIR IndieGogo
TIR IndieGogo
Published: 2017/11/19
Channel: T sichel
Indiegogo - Fishball: The World
Indiegogo - Fishball: The World's First 360 Smartphone Lens
Published: 2017/11/19
Channel: Indiegogo Tech Campaigns
Indiegogo - Swytch: The Instant eBike Kit for ANY Bike
Indiegogo - Swytch: The Instant eBike Kit for ANY Bike
Published: 2017/11/19
Channel: Indiegogo Tech Campaigns
Bart
Bart's Indiegogo Campaign 11&12-2017
Published: 2017/11/19
Channel: Bart's Bakery
Indiegogo campaign to study radiation contamination from South Africa
Indiegogo campaign to study radiation contamination from South Africa's mines
Published: 2017/11/19
Channel: African Electron
Silent Hill Lazarus Indiegogo Pitch Video & Trailer
Silent Hill Lazarus Indiegogo Pitch Video & Trailer
Published: 2017/11/19
Channel: Zenithfilms
Hot or Cold Brew in One Device | Indiegogo Technology
Hot or Cold Brew in One Device | Indiegogo Technology
Published: 2017/11/19
Channel: Indiegogo Technology
Top 5  Hottest Tech Gadget Projects on Indiegogo
Top 5 Hottest Tech Gadget Projects on Indiegogo
Published: 2017/11/19
Channel: MB Tech
Original Licks - founder PITCH - Indiegogo
Original Licks - founder PITCH - Indiegogo
Published: 2017/11/19
Channel: OriginalLicks
Chuwi resorted to Indiegogo to release Windows tablet Corebook [FULL HD]
Chuwi resorted to Indiegogo to release Windows tablet Corebook [FULL HD]
Published: 2017/11/19
Channel: Alexey Polevoy's Hardware news
Fil Magazine IndieGoGo Campaign
Fil Magazine IndieGoGo Campaign
Published: 2017/11/19
Channel: Fíl Magazine
"Perfect Home" Indiegogo Campaign
"Perfect Home" Indiegogo Campaign
Published: 2017/11/19
Channel: maxwellmoon
Starting A Indiegogo!?!
Starting A Indiegogo!?!
Published: 2017/11/19
Channel: Death Shadow
Top 4 Popular Indiegogo Projects of November 2017
Top 4 Popular Indiegogo Projects of November 2017
Published: 2017/11/19
Channel: Gadget King
Learning Little People Indiegogo Campaign Video
Learning Little People Indiegogo Campaign Video
Published: 2017/11/18
Channel: Stanley Parrish Jr.
Benches, The Play Indiegogo Campaign
Benches, The Play Indiegogo Campaign
Published: 2017/11/18
Channel: Randall R. Jahn
Shred Bundy Tour Van Indiegogo Campaign
Shred Bundy Tour Van Indiegogo Campaign
Published: 2017/11/18
Channel: Shred Bundy
Let
Let's Tell a Story: Poetry CD + Tour IndieGoGo Campaign - Mike Rosen
Published: 2017/11/18
Channel: Mike Rosen
Ayrshire Women
Ayrshire Women's Hub Indiegogo Fundraiser
Published: 2017/11/18
Channel: Gabriella Baronello
Official Hypernode Indiegogo Campaign Teaser
Official Hypernode Indiegogo Campaign Teaser
Published: 2017/11/18
Channel: Rigid Audio
What is the IndieGoGo campaign? (1 of 3)
What is the IndieGoGo campaign? (1 of 3)
Published: 2017/11/18
Channel: classictap
Classic Tap’s IndieGoGo Campaign (Full Video)
Classic Tap’s IndieGoGo Campaign (Full Video)
Published: 2017/11/17
Channel: classictap
REFRACTION // - NEW ORIGINAL MUSIC ALBUM!!! - Indiegogo
REFRACTION // - NEW ORIGINAL MUSIC ALBUM!!! - Indiegogo
Published: 2017/11/17
Channel: Halocene
VENTCENTERS INDIEGOGO CAMPAIGN VIDEO
VENTCENTERS INDIEGOGO CAMPAIGN VIDEO
Published: 2017/11/17
Channel: Vent centers
Sunlight Cafe Indiegogo Video
Sunlight Cafe Indiegogo Video
Published: 2017/11/17
Channel: Sunlight Cafe
Force Field Cloak Defeats Fear of The Dark On Indiegogo InDemand Now
Force Field Cloak Defeats Fear of The Dark On Indiegogo InDemand Now
Published: 2017/11/17
Channel: Force Field Cloak
Pushing Skills - Indiegogo Pitch
Pushing Skills - Indiegogo Pitch
Published: 2017/11/17
Channel: Michael Krehan
CreekKooler™ Pup: The First 15-QT Tow-Behind Floating Cooler| Indiegogo Technology
CreekKooler™ Pup: The First 15-QT Tow-Behind Floating Cooler| Indiegogo Technology
Published: 2017/11/17
Channel: Indiegogo Technology
Tabs & Clea Indiegogo Campaign
Tabs & Clea Indiegogo Campaign
Published: 2017/11/17
Channel: Morgan Elizabeth
TREKSTOR Winphone 5.0 - Now available on Indiegogo
TREKSTOR Winphone 5.0 - Now available on Indiegogo
Published: 2017/11/17
Channel: TREKSTOR
Nebula Rosa IndieGoGo
Nebula Rosa IndieGoGo
Published: 2017/11/17
Channel: Nebula Rosa
Learning Little People Indiegogo Campaign
Learning Little People Indiegogo Campaign
Published: 2017/11/17
Channel: Learning Little People
Muuv Nov 2017 ITS FRIDAY FINAL INDIEGOGO 4 ex inactivity
Muuv Nov 2017 ITS FRIDAY FINAL INDIEGOGO 4 ex inactivity
Published: 2017/11/16
Channel: Gary Brown
CarbonEV K1 Ebike Indiegogo campaign / NEWEST CARBON EBIKE
CarbonEV K1 Ebike Indiegogo campaign / NEWEST CARBON EBIKE
Published: 2017/11/16
Channel: EvNerds Magazine
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WIKIPEDIA ARTICLE

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Indiegogo
Indiegogo logo.png
Type of site
Crowdfunding
Available in English, German, French, Spanish
Headquarters San Francisco, California, U.S.
Website indiegogo.com
Alexa rank Negative increase 1,523 (August 2017)[1]
Launched January 2008
Current status active

Indiegogo /ˌɪndiˈɡɡ/ is an international crowdfunding website founded in 2008 by Danae Ringelmann,[2] Slava Rubin, and Eric Schell. Its headquarters are in San Francisco, California. The site is one of the first sites to offer crowd funding. Indiegogo allows people to solicit funds for an idea, charity, or start-up business. Indiegogo charges a 5% fee on contributions. This charge is in addition to credit card and PayPal charges that range from 3.5% to 9%. Fifteen million people visit the site each month. [3]

The site runs on a rewards-based system, meaning donors, investors, or customers who are willing help to fund a project or product can donate and receive a gift, rather than an equity stake in the company.[4] Following changes in Security and Exchange Commission rules earlier in 2016, Indiegogo has partnered with MicroVentures to offer equity-based campaigns beginning in November 2016, allowing unaccredited investors to participate with equity stakes.[5]

In 2014, Indiegogo launched Indiegogo Life, a service that people can use to raise money for emergencies, medical expenses, celebrations, or other life events. Indiegogo Life did not charge a platform fee. In 2015 Indiegogo Life was renamed to Generosity.com.[6] Donors use solely credit cards to donate, and processing is conducted by Stripe.[7] Stripe's processing fees of 3% plus 30 cents of every donation still apply.[8]

History[edit]

In 2002, while working as an analyst on Wall Street, Danae Ringelmann co-produced a reading of an Arthur Miller play. Though the performance was popular with audiences, there was little financial incentive available, and Ringelmann decided to seek alternative revenue streams.[9] Ringelmann was originally inspired to work with independent filmmakers and theater producers after a filmmaker 50 years her senior saw she worked at JPMorgan and asked her to fund his film.[9][10][11] In 2006, Ringelmann went on to the Haas School of Business to start a company she felt would "democratize" fundraising.[9][10] There she met Eric Schell and Slava Rubin, who had had similar experiences with fundraising.[11] Schell had previously worked with The House Theater Company in Chicago,[12] while Rubin had started a charity fundraiser for cancer research, after losing his father to cancer as a child.[13]

Ringelmann, Schell, and Rubin developed their concept in 2007, under the name Project Keiyaku.[14][15] The site officially launched at the Sundance Film Festival in January 2008, with a focus on film projects.[10] In June 2010, MTV New Media partnered with Indiegogo to develop new content from the site's projects.[16] In September 2011, the company raised a $1.5 million Series Seed financing round, led by Metamorphic Ventures, ff Venture Capital, MHS Capital and Steve Schoettler, Zynga's co-founder.[17] In February 2012, President Barack Obama's Startup America partnered with Indiegogo to offer crowdfunding to entrepreneurs in the U.S.[18]

In June 2012, Indiegogo raised a $15 million Series A round from Insight Ventures, Khosla Ventures and Steve Schoettler, Zynga's co-founder.[19] In January 2014, a Series B round of funding added $40 million to bring the total venture capital raised to $56.5 million.[20][4]

Crowd funding[edit]

In an interview with Film Threat, Rubin said the site is “...all about allowing anybody to raise money for any idea.”[21] Users can create a page for their funding campaign, set up an account with PayPal, make a list of "perks" for different levels of investment, then create a social media–based publicity effort. Users publicize the projects themselves—through Facebook, Twitter and similar platforms. The site levies a 5% fee for successful campaigns. For campaigns that fail to raise their target amount, users have the option of either refunding all money to their contributors at no charge or keeping all money raised minus a 9% fee.[22] This option must be selected BEFORE the campaign begins, and the goal will be listed, directly underneath the amount raised, as fixed (only receive funds if goals is met) or flexible (will receive funds if goal is not met).

Unlike similar sites such as Kickstarter, Indiegogo disburses the funds immediately, when the contributions are collected through the user's PayPal accounts. Indiegogo also offers direct credit card payment acceptance through their own portal. Those funds are disbursed up to two weeks after the conclusion of a campaign.[23] According to The Wall Street Journal, as of January 2014 over 200,000 campaigns have been launched, raising "millions of dollars" to people running crowdfunding campaigns in 70 to 100 countries every week.[20] Already-funded projects also use Indiegogo, to create publicity or find distributors.

A few of the successful Indiegogo campaigns include:

On 24 July 2013, Canonical Ltd. launched its crowdfunding campaign via Indiegogo to raise $32 million for the Ubuntu Edge smartphone.[31] This is the highest target set for any crowdfunding campaign.[32] However, the campaign only raised $12.8 million, falling short of its target, and no funds were disbursed.[33]

In February 2014, Indiegogo launched an unsuccessful funding campaign for the Wikipedia Books Project, which had planned to print the entire English Wikipedia in book form later in the year.[34][35]

In April 2014, after being shown clear evidence of fraud, Indiegogo responded by deleting their anti-fraud guarantee.[36]

Top projects by funds raised[edit]

Five largest successfully completed Indiegogo projects by total funds pledged (only funded projects are listed)[37]
Rank Total USD Project name Creator Category  % funded Backers Closing date
1 $12,174,187 Flow Hive[38] Honey Flow[39] Technology 17,385 36,653 2015-03-07
2 $5,859,412 Sondors Electric Bike[40] Storm Sondors Technology 6,855 14,646 2015-04-02
3 $5,048,213 Restore King Chapel Now[41] Elise Durham Education 63 282 2015-05-22
4 $5,022,943 An Hour of Code for Every Student[42] Code.org Education 26,570 2,801 2014-12-14
5 $4,511,301 Super Troopers 2[43] Broken Lizard Industries Film 215 52,532 2015-04-24

Campaign rules[edit]

Users between the ages of 13 and 17 may not use the site without a parent or legal guardian's consent. Campaign owners may not create a campaign that tries to raise funds for illegal activities, or that is clearly made up or claiming to do something impossible.

If the campaign offers perks, it can't offer any forms of interest in the company or venture, or any financial incentive. The campaign cannot offer alcohol, drugs, weapons or ammunition, or any form of lottery or gambling. A campaign can not promote ideas or opportunities of hate, personal injury, death, or damage of property, or anything that can be distributed that violates another person's rights.[44]

Reception[edit]

Along with Kickstarter, Indiegogo is one of the two most popular donation-based crowdfunding websites. Indiegogo has looser guidelines than Kickstarter, letting users fund campaigns that Kickstarter would not.[45]

Patent disputes[edit]

On 23 January 2015 a patent infringement lawsuit was filed by Alphacap Ventures LLC against multiple crowdfunding platforms, including Indiegogo, CircleUp, GoFundMe, Kickstarter, Gust, RocketHub and Innovational Funding.[46]

See also[edit]

References[edit]

  1. ^ "Indiegogo.com Site Info". Alexa Internet. Retrieved 22 August 2017. 
  2. ^ Danae Ringelmann interviewed on the TV show Triangulation on the TWiT.tv network
  3. ^ https://www.indiegogo.com/about/our-story
  4. ^ a b Lora Kolodny. "Early Crowdfunding Player Indiegogo Brings On Famous New Investors". WSJ. 
  5. ^ Cowley, Stacy (15 November 2016). "Ever Wanted to Back a Start-Up? Indiegogo Opens the Door to Small Investors". New York Times. Retrieved 15 November 2016. 
  6. ^ Stacy Cowley (21 October 2015). "ndiegogo Creates Generosity.com for Personal Fund-Raising Campaigns". 
  7. ^ "Terms of Use | Generosity". www.generosity.com. Retrieved 2017-03-14. 
  8. ^ "Indiegogo Life Helps You Fund Good Deeds". TechCrunch. AOL. 
  9. ^ a b c Danae Ringelmann (2011). Leveling the Funding Playing Field, One Dollar at a Time. 
  10. ^ a b c Sacks, Danielle (3 March 2010). "Danae Ringelmann, cofounder of IndieGoGo". Fast Company. Retrieved 16 June 2012. 
  11. ^ a b "Danae Ringelmann, MBA 08". CalBusiness. Berkeley, California: Haas School of Business at the University of California, Berkeley. Retrieved 16 June 2012. 
  12. ^ "Eric Schell". CrunchBase. Retrieved 16 June 2012. 
  13. ^ "Can You Spare a Quarter? Crowdfunding Sites Turn Fans into Patrons of the Arts". Knowledge@Wharton. Philadelphia: The Wharton School of the University of Pennsylvania. 8 December 2010. 
  14. ^ "Filmmakers hope for online funds". Variety. 
  15. ^ "CinemaTech: IndieGoGo: A Social Network for Filmmakers Raising Money (and Their Backers)". cinematech.blogspot.com. 
  16. ^ Ringelmann, Danae (7 June 2010). "Calling All IndieGoGo Creators – MTV New Media Wants You!". Indiegogo Blog. Indiegogo. 
  17. ^ Roush, Wade (7 September 2011). "Wednesday Deals Roundup: IndieGoGo, Project Frog, BlueArc". 
  18. ^ Loten, Angus (22 April 2011). "'Startup America' Embraces Crowd-funding". In Charge. The Wall Street Journal. 
  19. ^ Taylor, Colleen (6 June 2012). "Indiegogo Raises $15 Million Series A To Make Crowdfunding Go Mainstream". TechCrunch. 
  20. ^ a b Kolodny, Lora (28 January 2014). "Indiegogo Raises $40M in Largest Venture Investment Yet for Crowdfunding Startup". The Wall Street Journal. 
  21. ^ "Wake Me Up Before You Indiegogo: Interview With Slava Rubin". Film Threat. Retrieved 16 December 2010. 
  22. ^ "Learn More". Indiegogo. Retrieved 16 June 2012. 
  23. ^ Needleman, Sarah (1 November 2011). "When 'Friending' Becomes a Source of Start-Up Funds". Wall Street Journal. Retrieved 5 December 2011. 
  24. ^ Todd Essig (18 April 2012). "Why Raising 2/3 of a Million Dollars For Bus Monitor Karen Klein Was So Easy". Forbes. Retrieved 28 October 2012. 
  25. ^ "StickNFind – Bluetooth Powered ultra small Location Stickers". Indiegogo. 27 November 2012. Retrieved 20 January 2013. 
  26. ^ "BugASalt – The Final Push". Indiegogo. 11 September 2012. Retrieved 28 October 2012. 
  27. ^ "Tesla Museum Supporters Raise $1.3 Million Over Indiegogo – Eric Johnson – News". AllThingsD. 29 September 2012. Retrieved 28 October 2012. 
  28. ^ "Storm Electric Bike". Indiegogo. 2 February 2015. Retrieved 19 February 2015. 
  29. ^ "Is the $500 Storm e-bike too good to be true? Looks like". Treehugger. 5 February 2015. Retrieved 5 February 2015. 
  30. ^ Lulu Chang (11 July 2016). "SuperMeat wants you to try its lab-grown chicken breast". Digital Trends. 
  31. ^ Charles Arthur. "Go ahead and order an Ubuntu Edge – but you'll wish you'd bought a tablet". the Guardian. 
  32. ^ Jeff Parsons (23 July 2013). "Ubuntu Edge smartphone breaks crowdfunding record". T3.com. 
  33. ^ Brodkin, Jon. (22 August 2013) Ubuntu Edge is dead, long live Ubuntu phones. Ars Technica. Retrieved on 21 September 2013.
  34. ^ Alison Flood (20 February 2014). "Wikipedia 1,000-volume print edition planned". The Guardian. Retrieved 22 February 2014. 
  35. ^ "The Wikipedia Books Project". Indiegogo. 11 April 2014. >
  36. ^ "After Pando shows clear evidence of fraud, Indiegogo responds by… deleting anti-fraud guarantee". PandoDaily. 
  37. ^ "ALL CATEGORIES – Most Funded". Indiegogo.com. 10 June 2015. 
  38. ^ "Flow Hive: Honey on Tap Directly From Your Beehive". Indiegogo. Retrieved 7 March 2015. 
  39. ^ Flow Team (22 February 2015). "Honey On Tap From Your Bee Hive!". Retrieved 7 March 2015. 
  40. ^ "Sondors Electric Bike". Indiegogo. Retrieved 10 June 2015. 
  41. ^ "Restore King Chapel Now. Every Day & Dollar Counts". Indiegogo. Retrieved 19 February 2015. 
  42. ^ "An Hour of code for every student". Indiegogo. Retrieved 19 February 2015. 
  43. ^ "Super Troopers 2". Indiegogo. Retrieved 19 February 2015. 
  44. ^ "Terms of Use". indiegogo.com. 
  45. ^ Chance Barnett (9 September 2013). "Donation-Based Crowdfunding Sites: Kickstarter Vs. Indiegogo". Forbes. 
  46. ^ "Details Emerge on Patent Lawsuit Against Multiple Crowdfunding Platforms". crowdfundinsider.com. 

External links[edit]

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