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Keys to Crowdfunding Success: by Indiegogo Founder Danae Ringelmann
Keys to Crowdfunding Success: by Indiegogo Founder Danae Ringelmann
Published: 2013/03/21
Channel: The Documentary Network
How to Create an Indiegogo Campaign
How to Create an Indiegogo Campaign
Published: 2014/01/19
Channel: Patrick Miller
Indiegogo: 5 Rookie Crowdfunding Mistakes
Indiegogo: 5 Rookie Crowdfunding Mistakes
Published: 2014/11/28
Channel: Indiegogo
How to Promote Your Indiegogo Campaign
How to Promote Your Indiegogo Campaign
Published: 2014/11/25
Channel: Indiegogo
How Indiegogo Works
How Indiegogo Works
Published: 2016/05/17
Channel: Salvador Briggman
Funded Today Crowdfunding - How To Raise Money on Kickstarter or IndieGoGo the RIGHT way!
Funded Today Crowdfunding - How To Raise Money on Kickstarter or IndieGoGo the RIGHT way!
Published: 2016/08/09
Channel: Funded Today
How to find Kickstarter & Indiegogo Backers & Super Backers
How to find Kickstarter & Indiegogo Backers & Super Backers
Published: 2016/03/01
Channel: Krowdster
Creating Your Indiegogo Campaign Pitch
Creating Your Indiegogo Campaign Pitch
Published: 2014/11/20
Channel: Indiegogo
How to Start a Drop Shipping Business indiegogo.com
How to Start a Drop Shipping Business indiegogo.com
Published: 2016/02/26
Channel: kamil Yılmaz
Indiegogo: What are Perks?
Indiegogo: What are Perks?
Published: 2014/11/24
Channel: Indiegogo
Crowdfunding Backer Directory - How to Recruit Kickstarter & Indiegogo Super Backers
Crowdfunding Backer Directory - How to Recruit Kickstarter & Indiegogo Super Backers
Published: 2017/02/13
Channel: Krowdster
Indiegogo Campaign Video Tips
Indiegogo Campaign Video Tips
Published: 2016/08/23
Channel: Salvador Briggman
How to back a project on Indiegogo
How to back a project on Indiegogo
Published: 2017/08/09
Channel: Zhenya Kazaryan
How to increase your $ funding on Kickstarter / Indiegogo in 2 min. work - Green Inbox Demo Video
How to increase your $ funding on Kickstarter / Indiegogo in 2 min. work - Green Inbox Demo Video
Published: 2014/08/11
Channel: Green Inbox
6 Ways to Run the Most Successful Kickstarter Campaign
6 Ways to Run the Most Successful Kickstarter Campaign
Published: 2015/07/06
Channel: Ameer Rosic
How to Travel for Free Indiegogo
How to Travel for Free Indiegogo
Published: 2017/04/30
Channel: Meggan Kaiser
Indiegogo Campaign - How to raise funds for your invention - Ask Evan
Indiegogo Campaign - How to raise funds for your invention - Ask Evan
Published: 2013/04/08
Channel: Evan Carmichael
How To Indiegogo - The Liberty Trike
How To Indiegogo - The Liberty Trike
Published: 2015/09/22
Channel: Electric Bike Technologies
How to Use Indiegogo
How to Use Indiegogo
Published: 2016/12/14
Channel: Makt Shop
Kickstarter / Indiegogo: How to boost your funds in 2 minutes work by www.greeninbox.com
Kickstarter / Indiegogo: How to boost your funds in 2 minutes work by www.greeninbox.com
Published: 2015/01/14
Channel: Green Inbox
IFA #6: Learn How to Fund Your Film with Indiegogo w/ John T. Trigonis
IFA #6: Learn How to Fund Your Film with Indiegogo w/ John T. Trigonis
Published: 2015/12/10
Channel: Indie Film Academy™
Quick and dirty guide to crowdfunding - Indiegogo
Quick and dirty guide to crowdfunding - Indiegogo
Published: 2014/05/10
Channel: Jeremy Weaver
How to Run a Successful Indiegogo Crowdfunding Campaign: Vetting the Idea
How to Run a Successful Indiegogo Crowdfunding Campaign: Vetting the Idea
Published: 2013/12/11
Channel: Indiegogo
StarCrafts Mod : How to get your indiegogo backer rewards (IMPORTANT)
StarCrafts Mod : How to get your indiegogo backer rewards (IMPORTANT)
Published: 2016/01/27
Channel: CarbotAnimations
Steps to running a successful crowdfunding campaign on Kickstarter or Indiegogo
Steps to running a successful crowdfunding campaign on Kickstarter or Indiegogo
Published: 2013/11/27
Channel: Crystal Girgenti
How to Make Kickstarter & Indiegogo Suck Less!
How to Make Kickstarter & Indiegogo Suck Less!
Published: 2014/12/05
Channel: LockerGnome Tech Geek Nerd Talk
Adding a GIF Image to Indiegogo or a Website
Adding a GIF Image to Indiegogo or a Website
Published: 2015/11/12
Channel: Seowebpower
Rap Guide to Consciousness – IndieGogo
Rap Guide to Consciousness – IndieGogo
Published: 2017/06/17
Channel: Baba Brinkman
Crowdfunding Pre-Launch Pages for Kickstarter and Indiegogo campaigns
Crowdfunding Pre-Launch Pages for Kickstarter and Indiegogo campaigns
Published: 2017/02/10
Channel: Krowdster
How to make perfect Indiegogo video pitch
How to make perfect Indiegogo video pitch
Published: 2015/10/23
Channel: Bura Znanja
How to Sign Up for Indiegogo
How to Sign Up for Indiegogo
Published: 2016/11/02
Channel: West 23 Consulting
Quick Indiegogo Campaign Tips
Quick Indiegogo Campaign Tips
Published: 2014/11/26
Channel: Indiegogo
The VWL 006 // How To Create An Indiegogo Campaign
The VWL 006 // How To Create An Indiegogo Campaign
Published: 2017/03/02
Channel: Alex E Cox
How To Pledge (AEON Sunnies on Indiegogo)
How To Pledge (AEON Sunnies on Indiegogo)
Published: 2013/07/15
Channel: AEON Attire
WISTA
WISTA's How To Succeed In Business Without Really Trying Indiegogo Campaign
Published: 2013/12/14
Channel: WISTAMontreal
HOW TO ASK STRANGERS FOR MONEY- An Indiegogo Investigation
HOW TO ASK STRANGERS FOR MONEY- An Indiegogo Investigation
Published: 2013/06/29
Channel: thisisHUMANZOO
How to buy a perk on Indiegogo - Canvas
How to buy a perk on Indiegogo - Canvas
Published: 2016/06/07
Channel: BlueberriesHell
PLEXIDRONE How to Flight Test in the Plexi Drone Arena for Indiegogo crowd funding Plexidrone
PLEXIDRONE How to Flight Test in the Plexi Drone Arena for Indiegogo crowd funding Plexidrone
Published: 2014/10/07
Channel: PlexiDrone
How to Raise $5000 in One Week Online
How to Raise $5000 in One Week Online
Published: 2011/01/26
Channel: DoSomethingU
Raise More Money On Indiegogo
Raise More Money On Indiegogo
Published: 2016/04/21
Channel: Salvador Briggman
Indiegogo  How to Successfully Crowdfund Your Startup
Indiegogo How to Successfully Crowdfund Your Startup
Published: 2015/10/26
Channel: ideatoipo
How to buy Helmet on Indiegogo
How to buy Helmet on Indiegogo
Published: 2015/07/17
Channel: iFamCare
How to Create an Awesome Indiegogo or Kickstarter Launch
How to Create an Awesome Indiegogo or Kickstarter Launch
Published: 2015/10/23
Channel: David Meerman Scott
How to Draw Realistically Using a Grid with Grid Master: An Indiegogo campaign
How to Draw Realistically Using a Grid with Grid Master: An Indiegogo campaign
Published: 2015/01/11
Channel: Gabriel Hudson
KUBO Indiegogo Crowdfunding Film
KUBO Indiegogo Crowdfunding Film
Published: 2017/01/16
Channel: KUBO Robot
How To Pledge Like A Pro On Kickstarter And Indiegogo
How To Pledge Like A Pro On Kickstarter And Indiegogo
Published: 2017/03/28
Channel: Grouphunt SG
How to Use SenSprout IndieGoGo (Short Version)
How to Use SenSprout IndieGoGo (Short Version)
Published: 2016/10/07
Channel: SenSprout Inc.
How To CHALK4PEACE Indiegogo Video Campaign
How To CHALK4PEACE Indiegogo Video Campaign
Published: 2017/02/06
Channel: John Aaron CHALK4PEACE
How To Not Make a Crowdfunding Video: BurnReady
How To Not Make a Crowdfunding Video: BurnReady's IndieGoGo Campaign
Published: 2015/06/23
Channel: Jonathan Sarmenta
Kickstarter / Indiegogo - How to increase your funds in 2 min. work using www.greeninbox.com
Kickstarter / Indiegogo - How to increase your funds in 2 min. work using www.greeninbox.com
Published: 2015/01/12
Channel: Green Inbox
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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Indiegogo
Indiegogo logo.png
Type of site
Crowdfunding
Available in English, German, French, Spanish
Headquarters San Francisco, California, U.S.
Website indiegogo.com
Alexa rank Negative increase 1,523 (August 2017)[1]
Launched January 2008
Current status active

Indiegogo /ˌɪndiˈɡɡ/ is an international crowdfunding website founded in 2008 by Danae Ringelmann,[2] Slava Rubin, and Eric Schell. Its headquarters are in San Francisco, California. The site is one of the first sites to offer crowd funding. Indiegogo allows people to solicit funds for an idea, charity, or start-up business. Indiegogo charges a 5% fee on contributions. This charge is in addition to credit card and PayPal charges that range from 3.5% to 9%. Fifteen million people visit the site each month. [3]

The site runs on a rewards-based system, meaning donors, investors, or customers who are willing help to fund a project or product can donate and receive a gift, rather than an equity stake in the company.[4] Following changes in Security and Exchange Commission rules earlier in 2016, Indiegogo has partnered with MicroVentures to offer equity-based campaigns beginning in November 2016, allowing unaccredited investors to participate with equity stakes.[5]

In 2014, Indiegogo launched Indiegogo Life, a service that people can use to raise money for emergencies, medical expenses, celebrations, or other life events. Indiegogo Life did not charge a platform fee. In 2015 Indiegogo Life was renamed to Generosity.com.[6] Donors use solely credit cards to donate, and processing is conducted by Stripe.[7] Stripe's processing fees of 3% plus 30 cents of every donation still apply.[8]

History[edit]

In 2002, while working as an analyst on Wall Street, Danae Ringelmann co-produced a reading of an Arthur Miller play. Though the performance was popular with audiences, there was little financial incentive available, and Ringelmann decided to seek alternative revenue streams.[9] Ringelmann was originally inspired to work with independent filmmakers and theater producers after a filmmaker 50 years her senior saw she worked at JPMorgan and asked her to fund his film.[9][10][11] In 2006, Ringelmann went on to the Haas School of Business to start a company she felt would "democratize" fundraising.[9][10] There she met Eric Schell and Slava Rubin, who had had similar experiences with fundraising.[11] Schell had previously worked with The House Theater Company in Chicago,[12] while Rubin had started a charity fundraiser for cancer research, after losing his father to cancer as a child.[13]

Ringelmann, Schell, and Rubin developed their concept in 2007, under the name Project Keiyaku.[14][15] The site officially launched at the Sundance Film Festival in January 2008, with a focus on film projects.[10] In June 2010, MTV New Media partnered with Indiegogo to develop new content from the site's projects.[16] In September 2011, the company raised a $1.5 million Series Seed financing round, led by Metamorphic Ventures, ff Venture Capital, MHS Capital and Steve Schoettler, Zynga's co-founder.[17] In February 2012, President Barack Obama's Startup America partnered with Indiegogo to offer crowdfunding to entrepreneurs in the U.S.[18]

In June 2012, Indiegogo raised a $15 million Series A round from Insight Ventures, Khosla Ventures and Steve Schoettler, Zynga's co-founder.[19] In January 2014, a Series B round of funding added $40 million to bring the total venture capital raised to $56.5 million.[20][4]

Crowd funding[edit]

In an interview with Film Threat, Rubin said the site is “...all about allowing anybody to raise money for any idea.”[21] Users can create a page for their funding campaign, set up an account with PayPal, make a list of "perks" for different levels of investment, then create a social media–based publicity effort. Users publicize the projects themselves—through Facebook, Twitter and similar platforms. The site levies a 5% fee for successful campaigns. For campaigns that fail to raise their target amount, users have the option of either refunding all money to their contributors at no charge or keeping all money raised minus a 9% fee.[22] Unlike similar sites such as Kickstarter, Indiegogo disburses the funds immediately, when the contributions are collected through the user's PayPal accounts. Indiegogo also offers direct credit card payment acceptance through their own portal. Those funds are disbursed up to two weeks after the conclusion of a campaign.[23] According to The Wall Street Journal, as of January 2014 over 200,000 campaigns have been launched, raising "millions of dollars" to people running crowdfunding campaigns in 70 to 100 countries every week.[20] Already-funded projects also use Indiegogo, to create publicity or find distributors.

A few of the successful Indiegogo campaigns include:

On 24 July 2013, Canonical Ltd. launched its crowdfunding campaign via Indiegogo to raise $32 million for the Ubuntu Edge smartphone.[31] This is the highest target set for any crowdfunding campaign.[32] However, the campaign only raised $12.8 million, falling short of its target, and no funds were disbursed.[33]

In February 2014, Indiegogo launched an unsuccessful funding campaign for the Wikipedia Books Project, which had planned to print the entire English Wikipedia in book form later in the year.[34][35]

In April 2014, after being shown clear evidence of fraud, Indiegogo responded by deleting their anti-fraud guarantee.[36]

Top projects by funds raised[edit]

Five largest successfully completed Indiegogo projects by total funds pledged (only funded projects are listed)[37]
Rank Total USD Project name Creator Category  % funded Backers Closing date
1 $12,174,187 Flow Hive[38] Honey Flow[39] Technology 17,385 36,653 2015-03-07
2 $5,859,412 Sondors Electric Bike[40] Storm Sondors Technology 6,855 14,646 2015-04-02
3 $5,048,213 Restore King Chapel Now[41] Elise Durham Education 63 282 2015-05-22
4 $5,022,943 An Hour of Code for Every Student[42] Code.org Education 26,570 2,801 2014-12-14
5 $4,511,301 Super Troopers 2[43] Broken Lizard Industries Film 215 52,532 2015-04-24

Campaign rules[edit]

Users between the ages of 13 and 17 may not use the site without a parent or legal guardian's consent. Campaign owners may not create a campaign that tries to raise funds for illegal activities, or that is clearly made up or claiming to do something impossible.

If the campaign offers perks, it can't offer any forms of interest in the company or venture, or any financial incentive. The campaign cannot offer alcohol, drugs, weapons or ammunition, or any form of lottery or gambling. A campaign can not promote ideas or opportunities of hate, personal injury, death, or damage of property, or anything that can be distributed that violates another person's rights.[44]

Reception[edit]

Along with Kickstarter, Indiegogo is one of the two most popular donation-based crowdfunding websites. Indiegogo has looser guidelines than Kickstarter, letting users fund campaigns that Kickstarter would not.[45]

Patent disputes[edit]

On 23 January 2015 a patent infringement lawsuit was filed by Alphacap Ventures LLC against multiple crowdfunding platforms, including Indiegogo, CircleUp, GoFundMe, Kickstarter, Gust, RocketHub and Innovational Funding.[46]

See also[edit]

References[edit]

  1. ^ "Indiegogo.com Site Info". Alexa Internet. Retrieved 22 August 2017. 
  2. ^ Danae Ringelmann interviewed on the TV show Triangulation on the TWiT.tv network
  3. ^ https://www.indiegogo.com/about/our-story
  4. ^ a b Lora Kolodny. "Early Crowdfunding Player Indiegogo Brings On Famous New Investors". WSJ. 
  5. ^ Cowley, Stacy (15 November 2016). "Ever Wanted to Back a Start-Up? Indiegogo Opens the Door to Small Investors". New York Times. Retrieved 15 November 2016. 
  6. ^ Stacy Cowley (21 October 2015). "ndiegogo Creates Generosity.com for Personal Fund-Raising Campaigns". 
  7. ^ "Terms of Use | Generosity". www.generosity.com. Retrieved 2017-03-14. 
  8. ^ "Indiegogo Life Helps You Fund Good Deeds". TechCrunch. AOL. 
  9. ^ a b c Danae Ringelmann (2011). Leveling the Funding Playing Field, One Dollar at a Time. 
  10. ^ a b c Sacks, Danielle (3 March 2010). "Danae Ringelmann, cofounder of IndieGoGo". Fast Company. Retrieved 16 June 2012. 
  11. ^ a b "Danae Ringelmann, MBA 08". CalBusiness. Berkeley, California: Haas School of Business at the University of California, Berkeley. Retrieved 16 June 2012. 
  12. ^ "Eric Schell". CrunchBase. Retrieved 16 June 2012. 
  13. ^ "Can You Spare a Quarter? Crowdfunding Sites Turn Fans into Patrons of the Arts". Knowledge@Wharton. Philadelphia: The Wharton School of the University of Pennsylvania. 8 December 2010. 
  14. ^ "Filmmakers hope for online funds". Variety. 
  15. ^ "CinemaTech: IndieGoGo: A Social Network for Filmmakers Raising Money (and Their Backers)". cinematech.blogspot.com. 
  16. ^ Ringelmann, Danae (7 June 2010). "Calling All IndieGoGo Creators – MTV New Media Wants You!". Indiegogo Blog. Indiegogo. 
  17. ^ Roush, Wade (7 September 2011). "Wednesday Deals Roundup: IndieGoGo, Project Frog, BlueArc". 
  18. ^ Loten, Angus (22 April 2011). "‘Startup America’ Embraces Crowd-funding". In Charge. The Wall Street Journal. 
  19. ^ Taylor, Colleen (6 June 2012). "Indiegogo Raises $15 Million Series A To Make Crowdfunding Go Mainstream". TechCrunch. 
  20. ^ a b Kolodny, Lora (28 January 2014). "Indiegogo Raises $40M in Largest Venture Investment Yet for Crowdfunding Startup". The Wall Street Journal. 
  21. ^ "Wake Me Up Before You Indiegogo: Interview With Slava Rubin". Film Threat. Retrieved 16 December 2010. 
  22. ^ "Learn More". Indiegogo. Retrieved 16 June 2012. 
  23. ^ Needleman, Sarah (1 November 2011). "When 'Friending' Becomes a Source of Start-Up Funds". Wall Street Journal. Retrieved 5 December 2011. 
  24. ^ Todd Essig (18 April 2012). "Why Raising 2/3 of a Million Dollars For Bus Monitor Karen Klein Was So Easy". Forbes. Retrieved 28 October 2012. 
  25. ^ "StickNFind – Bluetooth Powered ultra small Location Stickers". Indiegogo. 27 November 2012. Retrieved 20 January 2013. 
  26. ^ "BugASalt – The Final Push". Indiegogo. 11 September 2012. Retrieved 28 October 2012. 
  27. ^ "Tesla Museum Supporters Raise $1.3 Million Over Indiegogo – Eric Johnson – News". AllThingsD. 29 September 2012. Retrieved 28 October 2012. 
  28. ^ "Storm Electric Bike". Indiegogo. 2 February 2015. Retrieved 19 February 2015. 
  29. ^ "Is the $500 Storm e-bike too good to be true? Looks like.". Treehugger. 5 February 2015. Retrieved 5 February 2015. 
  30. ^ Lulu Chang (11 July 2016). "SuperMeat wants you to try its lab-grown chicken breast". Digital Trends. 
  31. ^ Charles Arthur. "Go ahead and order an Ubuntu Edge – but you'll wish you'd bought a tablet". the Guardian. 
  32. ^ Jeff Parsons (23 July 2013). "Ubuntu Edge smartphone breaks crowdfunding record". T3.com. 
  33. ^ Brodkin, Jon. (22 August 2013) Ubuntu Edge is dead, long live Ubuntu phones. Ars Technica. Retrieved on 21 September 2013.
  34. ^ Alison Flood (20 February 2014). "Wikipedia 1,000-volume print edition planned". The Guardian. Retrieved 22 February 2014. 
  35. ^ "The Wikipedia Books Project". Indiegogo. 11 April 2014. >
  36. ^ "After Pando shows clear evidence of fraud, Indiegogo responds by… deleting anti-fraud guarantee". PandoDaily. 
  37. ^ "ALL CATEGORIES – Most Funded". Indiegogo.com. 10 June 2015. 
  38. ^ "Flow Hive: Honey on Tap Directly From Your Beehive". Indiegogo. Retrieved 7 March 2015. 
  39. ^ Flow Team (22 February 2015). "Honey On Tap From Your Bee Hive!". Retrieved 7 March 2015. 
  40. ^ "Sondors Electric Bike". Indiegogo. Retrieved 10 June 2015. 
  41. ^ "Restore King Chapel Now. Every Day & Dollar Counts". Indiegogo. Retrieved 19 February 2015. 
  42. ^ "An Hour of code for every student". Indiegogo. Retrieved 19 February 2015. 
  43. ^ "Super Troopers 2". Indiegogo. Retrieved 19 February 2015. 
  44. ^ "Terms of Use". indiegogo.com. 
  45. ^ Chance Barnett (9 September 2013). "Donation-Based Crowdfunding Sites: Kickstarter Vs. Indiegogo". Forbes. 
  46. ^ "Details Emerge on Patent Lawsuit Against Multiple Crowdfunding Platforms". crowdfundinsider.com. 

External links[edit]

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