1
1988 Jeep Eagle welcome with Lee Iacocca
1988 Jeep Eagle welcome with Lee Iacocca
DATE: 2012/10/18::
2
Jeep Off Road Movies - Eagle Mountain
Jeep Off Road Movies - Eagle Mountain
DATE: 2012/07/26::
3
Jeep Eagle - July 1992 - Ad
Jeep Eagle - July 1992 - Ad
DATE: 2007/08/13::
4
1994 Jeep / Eagle Lineup commercial
1994 Jeep / Eagle Lineup commercial
DATE: 2013/03/17::
5
Jeep Eagle - January 1994 - Ad
Jeep Eagle - January 1994 - Ad
DATE: 2007/07/28::
6
1993 Jeep Eagle Clearance Sale TV Commercial
1993 Jeep Eagle Clearance Sale TV Commercial
DATE: 2007/12/01::
7
1979 Jeep cj7 Golden Eagle
1979 Jeep cj7 Golden Eagle
DATE: 2013/07/30::
8
Saran Wrap + Eagle Rock Jeep Wrangler JK off road 4x4 Colorado adventure
Saran Wrap + Eagle Rock Jeep Wrangler JK off road 4x4 Colorado adventure
DATE: 2014/12/14::
9
Jeep/Eagle commercial - 1994
Jeep/Eagle commercial - 1994
DATE: 2012/09/30::
10
Jeep CJ 5 golden eagle 1979 Full Restored
Jeep CJ 5 golden eagle 1979 Full Restored
DATE: 2012/06/09::
11
Jeep GoPro  BC Jeep  Eagle Mountain   Sunday July 27
Jeep GoPro BC Jeep Eagle Mountain Sunday July 27
DATE: 2014/07/29::
12
2006 Jeep Wrangler GOLDEN EAGLE 4 0L 6 SPEED 4X4 SOLD!!!
2006 Jeep Wrangler GOLDEN EAGLE 4 0L 6 SPEED 4X4 SOLD!!!
DATE: 2013/06/17::
13
ROLL - OUT 1978 JEEP CJ7 GOLDEN EAGLE
ROLL - OUT 1978 JEEP CJ7 GOLDEN EAGLE
DATE: 2014/05/24::
14
Jeep Eagle Commercial Ad 1988
Jeep Eagle Commercial Ad 1988
DATE: 2013/02/09::
15
CA Jeep Eagle - Larry with Hog
CA Jeep Eagle - Larry with Hog
DATE: 2012/08/06::
16
Chrysler Jeep Eagle Commercial 1988
Chrysler Jeep Eagle Commercial 1988
DATE: 2012/11/05::
17
1988 jeep eagle commercial
1988 jeep eagle commercial
DATE: 2012/08/29::
18
1989 Jeep-Eagle Commercial (0% Financing)
1989 Jeep-Eagle Commercial (0% Financing)
DATE: 2014/03/05::
19
Jeep Eagle Rebate Commercial
Jeep Eagle Rebate Commercial
DATE: 2013/01/09::
20
Stock 87
Stock 87' Jeep Wagoneer at Eagle Rock Trail Colorado Springs
DATE: 2013/07/29::
21
Anuncio Jeep - Eagle California, 1988
Anuncio Jeep - Eagle California, 1988
DATE: 2011/05/31::
22
Rancho Jeep Eagle - Hank Smashing
Rancho Jeep Eagle - Hank Smashing
DATE: 2012/08/07::
23
CA Jeep Eagle - Wally Doll Giveaway
CA Jeep Eagle - Wally Doll Giveaway
DATE: 2012/08/06::
24
Price LeBlanc Toyota (also Jeep/Eagle) ad montage (1987-2006)
Price LeBlanc Toyota (also Jeep/Eagle) ad montage (1987-2006)
DATE: 2011/12/02::
25
1989 - Jeep Eagle - Snow Savings Spectacular
1989 - Jeep Eagle - Snow Savings Spectacular
DATE: 2014/07/13::
26
TV Spot / Jeep-Eagle (1989)
TV Spot / Jeep-Eagle (1989)
DATE: 2013/09/03::
27
Marc Lowrance and Shaun Simpson for Mouzon Jeep-Eagle (1988)
Marc Lowrance and Shaun Simpson for Mouzon Jeep-Eagle (1988)
DATE: 2007/07/23::
28
1993 - Commercial - Award Winning Eagle Vision - 1-800-JEEP-EAGLE
1993 - Commercial - Award Winning Eagle Vision - 1-800-JEEP-EAGLE
DATE: 2013/09/28::
29
1988   Jeep Eagle
1988 Jeep Eagle
DATE: 2012/06/08::
30
Jeep Eagle - January 1993 - Ad
Jeep Eagle - January 1993 - Ad
DATE: 2007/07/29::
31
JK-FORUM EAGLE ROCK+SARANWRAP 2013 Jeep Jk Off Road
JK-FORUM EAGLE ROCK+SARANWRAP 2013 Jeep Jk Off Road
DATE: 2013/07/03::
32
Chrysler Jeep Eagle
Chrysler Jeep Eagle
DATE: 2010/03/16::
33
Wacek evo i Jeep eagle Na lotnisku Dajtki
Wacek evo i Jeep eagle Na lotnisku Dajtki
DATE: 2014/06/05::
34
CA Jeep Eagle - 89 Rollout Jeep
CA Jeep Eagle - 89 Rollout Jeep
DATE: 2012/08/06::
35
Lincoln/Mercury Jeep Eagle of Morristown (Cash Rebate Tree)
Lincoln/Mercury Jeep Eagle of Morristown (Cash Rebate Tree)
DATE: 2006/09/18::
36
Dioguardi Jeep Eagle ad, 1990
Dioguardi Jeep Eagle ad, 1990
DATE: 2014/11/16::
37
Jeep/Eagle "Red Hot and Ready to Roll" commercial - 1991
Jeep/Eagle "Red Hot and Ready to Roll" commercial - 1991
DATE: 2011/03/20::
38
Anuncio Jeep - Eagle
Anuncio Jeep - Eagle
DATE: 2011/05/31::
39
1977 jeep golden eagle pickup
1977 jeep golden eagle pickup
DATE: 2013/05/08::
40
Leon Rosser Jeep - Eagle 1989
Leon Rosser Jeep - Eagle 1989
DATE: 2014/11/27::
41
CA Jeep Eagle - Pigmo Beach
CA Jeep Eagle - Pigmo Beach
DATE: 2012/08/06::
42
Test Drive 2006 Jeep Wrangler Golden Eagle Outten County Chrysler
Test Drive 2006 Jeep Wrangler Golden Eagle Outten County Chrysler
DATE: 2009/08/14::
43
Kerr-Nielsen Buick Jeep Eagle Commercial 1995
Kerr-Nielsen Buick Jeep Eagle Commercial 1995
DATE: 2007/10/09::
44
Jeep Eagle commercial
Jeep Eagle commercial
DATE: 2014/12/20::
45
Jeep Golden Eagle 1978 Engine Start
Jeep Golden Eagle 1978 Engine Start
DATE: 2013/06/29::
46
Jeep Off Road Movies - Short Eagle Trip
Jeep Off Road Movies - Short Eagle Trip
DATE: 2013/03/14::
47
1977 Jeep CJ5 Golden Eagle California Edition in Tucson, AZ
1977 Jeep CJ5 Golden Eagle California Edition in Tucson, AZ
DATE: 2013/02/05::
48
Jeep Eagle Commercial (1994)
Jeep Eagle Commercial (1994)
DATE: 2014/09/30::
49
big island jeep eagle hilo commercial - 1989
big island jeep eagle hilo commercial - 1989
DATE: 2011/08/21::
50
Jeep Eagle Premier
Jeep Eagle Premier
DATE: 2011/11/16::
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RESULTS [51 .. 101]
From Wikipedia, the free encyclopedia
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The Jeep-Eagle Division logo of the Chrysler Corporation

Jeep-Eagle was the name of the automobile sales division created by the Chrysler Corporation after the US$2 billion takeover of American Motors Corporation (AMC) in 1987. The division marketed a variety of vehicles until 1997.

History[edit]

The Jeep-Eagle Division consisted mostly of what was left of American Motors after its acquisition by Chrysler.[1] The first group vice president was Joseph Cappy, who previously held the post of AMC president and chief executive officer.[2][3]

The new organization was responsible for continuing the promotion, sales, and product engineering for Jeep and the remaining AMC vehicles. It was a method to absorb nearly 1,200 American Motors dealers into Chrysler's distribution system and have them "meet stronger quality standards".[4] The new division gave Chrysler three dealer organizations because state franchise laws prevented Chrysler from merging the AMC dealer network into its existing Chrysler-Plymouth or Dodge franchise systems, as well as preventing the sale of existing Chrysler products through AMC dealers.[5]

Upon completion of the merger, Chrysler rebranded the Renault Medallion under the Eagle marque and discontinued the Renault Alliance, Encore, and GTA models. AMC's dealers continued to market and service the popular Jeep light-truck brand. They also were responsible for selling the new Eagle Premier, which Renault and AMC had been working on since 1982 and were originally planning on releasing in 1987 before the merger.

The newly established Jeep-Eagle Division business strategy was to increase Jeep production and focus more money on marketing.[6] The new "Eagle marketing umbrella" also marketed versions of vehicles produced by Diamond-Star Motors.[7]

Chrysler hoped to make Jeep-Eagle their "specialty division," selling products distinctly different from the K-car-based products. The Eagle passenger cars were supposed to try and capture import buyers.[8] However, they evolved from the innovative, full-sized Premier and the imported mid-sized Medallion into a hodgepodge of cars developed between Chrysler and Mitsubishi. Eventually, many Eagle-branded automobiles were duplicated at Dodge and Chrysler-Plymouth dealerships. Chrysler made a good-faith effort to give the Eagle brand an identity by offering an all wheel drive (AWD) Eagle Talon, basically a badge engineered Mitsubishi Eclipse AWD, however sales were hindered by marketing missteps.[9]

The Jeep half of the division, however, remained the better-known and more popular brand. Chrysler latched on to the Jeep heritage and advertisements featured Lee Iacocca assured that after Chrysler took over AMC, that "we won't fool around with an American institution. Jeep will stay Jeep. That's a promise."[10] Many of the long-established AMC/Jeep dealers considered the new Eagle line of passenger cars to be less profitable than their Jeep business. American Motors had phased out domestic-built rear-wheel-drive passenger cars after 1983 and their captive front-wheel-drive imports did not achieve sales successes. Thus, AMC/Jeep dealer sales and service expertise was focused on the four-wheel drive Jeeps and AMC's Eagle AWD models.

The objective of the Eagle Division was to target consumers that “are young, independent-minded, educated and affluent-baby boomers and their younger brothers and sisters, Generation X."[11] However, Eagle customers purchased similar Dodge, Plymouth, or Chrysler vehicles; thus, according to the automaker, the decline in Eagle models no longer justified the investment required to maintaining the brand.[12]Although Chrysler had planned to redesign the Eagle Vision for 1999, production continued only into September 1997. The model was later marketed as the Chrysler 300M as the decision to drop the Eagle brand was already made.

Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with Daimler-Benz in 1998, and efforts were made to merge the Chrysler and Jeep brands as one sales unit.[13] Dealers with only the Chrysler franchise did not have a sport utility vehicle (SUV) to sell. Incorporating the Jeep line allowed them to compete in this popular market segment. While adding Jeep vehicles to Chrysler cars helped individual dealerships, it also eliminated the need to continue the Eagle brand.

References[edit]

  1. ^ Houlusha, John (9 December 1987). "Jeep Dealers Will Sell New Chrysler Eagle Car". The New York Times. Retrieved 16 December 2013. 
  2. ^ Moskal, Brian S. (1 February 1988). "Getting a foot in: how Joe Cappy will do it at Jeep-Eagle". Industry Week. Retrieved 16 December 2013. 
  3. ^ Sawyers, Arlena (20 October 2003). "Joe Cappy's 15 minutes (OK, 18 months) of fame". Automotive News. Retrieved 16 December 2013. 
  4. ^ Brown, Warren (19 October 1987). "Chrysler Pact Proposal Drives Area Dealerships to Protest; Jeep-Eagle Sellers Say Plan Takes Away Their Rights". The Washington Post. Retrieved 16 December 2013. 
  5. ^ Risen, James (6 August 1987). "AMC, Last of Its Kind, Fades Into Auto History". The Los Angeles Times. Retrieved 16 December 2013. 
  6. ^ "Commercial Milestone - Jeep". Automobile Quarterly 39 (3): 66. October 1999. 
  7. ^ Dunne, Jim (January 1989). "Inside Detroit". Popular Mechanics 166 (1): 33. Retrieved 16 December 2013. 
  8. ^ Minick, Dan. "A Brief History of Eagle". allpar.com. Retrieved 16 December 2013. 
  9. ^ "Why Chrysler’s Eagle isn't soaring". Business Week: 40. 1988. Retrieved 16 December 2013. 
  10. ^ Statham, Steve (2002). Jeep Color History. MotorBooks/MBI Publishing. p. 119. ISBN 978-0-7603-0636-9. Retrieved 16 December 2013. 
  11. ^ John, Sandy Amann (10 November 1994). "Chrysler Plays Host to the Young with Energetic Eagle Marketing Plan". The Journal Record (Questia). Retrieved 16 December 2013. 
  12. ^ Fitzgerald, Jacqueline (30 September 1997). "Chrysler Discontinues Eagle Brand". The Chicago Tribune. Retrieved 16 December 2013. 
  13. ^ Brown, Harold (1995). "Franchise Dilemmas for Automobile Dealers". Oklahoma City University Law Review 20. 
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