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Barn Find Grampa
Barn Find Grampa's AMC Eagle 4x4 Limited Wagon
Published: 2014/06/23
Channel: veggiepowered
Iman Omari - Jeep Eagles
Iman Omari - Jeep Eagles
Published: 2014/02/27
Channel: swishahouse68
California Jeep/Eagle Dealers - Expect the Best
California Jeep/Eagle Dealers - Expect the Best
Published: 2016/08/21
Channel: tvrepeater
Jeep Compass 2018 Night Eagle em Detalhes
Jeep Compass 2018 Night Eagle em Detalhes
Published: 2017/12/08
Channel: OBusca Play
Jeep SJ Golden Eagle
Jeep SJ Golden Eagle
Published: 2016/11/17
Channel: Auto reviews
Jap jeep eagle
Jap jeep eagle
Published: 2013/08/26
Channel: D Hayes
Commercial - Jeep Eagle Test Drive (1994)
Commercial - Jeep Eagle Test Drive (1994)
Published: 2015/08/14
Channel: Old Skool Television
Jeep Eagle Commercial 1991
Jeep Eagle Commercial 1991
Published: 2017/10/23
Channel: Keith Richardson
Pub Québec - Jeep Eagle
Pub Québec - Jeep Eagle
Published: 2011/02/08
Channel: ladyjaye27
Jeep Eagle - January 1993 - Ad
Jeep Eagle - January 1993 - Ad
Published: 2007/07/29
Channel: Automakr86
Jeep & Eagle Commercial (1991)
Jeep & Eagle Commercial (1991)
Published: 2017/02/27
Channel: Lost & Obscure
1988   Jeep Eagle
1988 Jeep Eagle
Published: 2012/06/09
Channel: Johnny SPubs
Jeep Eagle 80s Car Commercial
Jeep Eagle 80s Car Commercial
Published: 2017/04/26
Channel: Adam Pope
1993 Jeep Eagle Clearance Sale TV Commercial
1993 Jeep Eagle Clearance Sale TV Commercial
Published: 2007/12/01
Channel: OsbornTramain
Jeep Eagle Commercial Ad 1988
Jeep Eagle Commercial Ad 1988
Published: 2013/02/09
Channel: mrgiosb123
Jeep Off Road Adventures - Eagle Landed
Jeep Off Road Adventures - Eagle Landed
Published: 2017/03/18
Channel: likes2jeep
Jeep Eagle Rebate Commercial
Jeep Eagle Rebate Commercial
Published: 2013/01/09
Channel: hereinmylifetime
1978 Jeep CJ7 Golden Eagle
1978 Jeep CJ7 Golden Eagle
Published: 2016/10/07
Channel: grautogallery1
Jeep/Eagle "Red Hot and Ready to Roll" commercial - 1991
Jeep/Eagle "Red Hot and Ready to Roll" commercial - 1991
Published: 2011/03/20
Channel: GloopTrekker
Jeep Eagle Division Chrysler Commercial 1991
Jeep Eagle Division Chrysler Commercial 1991
Published: 2017/09/28
Channel: 90s Commercials
1994 Jeep / Eagle Lineup commercial
1994 Jeep / Eagle Lineup commercial
Published: 2013/03/17
Channel: lugnutsoldcrap
Maritime Jeep Eagle Dealers Commercial 1988
Maritime Jeep Eagle Dealers Commercial 1988
Published: 2015/08/10
Channel: Betamax King
Jeep Eagle Commercial 1997
Jeep Eagle Commercial 1997
Published: 2017/06/15
Channel: Tuck Watts
A RODA #31 - NOVO JEEP COMPASS NIGHT EAGLE 2.0 FLEX - AVALIAÇÃO COMPLETA
A RODA #31 - NOVO JEEP COMPASS NIGHT EAGLE 2.0 FLEX - AVALIAÇÃO COMPLETA
Published: 2018/01/29
Channel: A Roda
Jeep Compass Night Eagle Special edition Revealed
Jeep Compass Night Eagle Special edition Revealed
Published: 2017/10/25
Channel: Mukesh Studios . P
1988 Jeep Eagle welcome with Lee Iacocca
1988 Jeep Eagle welcome with Lee Iacocca
Published: 2012/10/19
Channel: Rob Lamz
Linha 2018 do Jeep Renegade! Novas versões Custom, Night Eagle e novas cores!
Linha 2018 do Jeep Renegade! Novas versões Custom, Night Eagle e novas cores!
Published: 2017/08/21
Channel: TV VEÍCULOS HD
2017 Jeep Grand Cherokee Night Eagle - Exterior and Interior Walkaround - 2017 Geneva Motor Show
2017 Jeep Grand Cherokee Night Eagle - Exterior and Interior Walkaround - 2017 Geneva Motor Show
Published: 2017/04/06
Channel: SuperCarTube
Jeep Eagle commercial
Jeep Eagle commercial
Published: 2014/12/20
Channel: Buffy
Jeep Eagle Commercial 1988
Jeep Eagle Commercial 1988
Published: 2018/01/08
Channel: Rewind Me
1990
1990's Commercials | Chandler Motor Company Oxford, MS - Chrysler, Dodge, Plymouth, Jeep, Eagle
Published: 2017/07/17
Channel: YoRetroShow
Price LeBlanc Toyota (also Jeep/Eagle) ad montage (1987-2006)
Price LeBlanc Toyota (also Jeep/Eagle) ad montage (1987-2006)
Published: 2011/12/02
Channel: jacky9br
Jeep Compass 2018 Night Eagle TURBO DIESEL
Jeep Compass 2018 Night Eagle TURBO DIESEL
Published: 2018/01/27
Channel: OBusca Play
CA Jeep Eagle - 89 Rollout Eagle
CA Jeep Eagle - 89 Rollout Eagle
Published: 2012/08/06
Channel: modernmediaarchives
my plastic toy jeep
my plastic toy jeep
Published: 2009/11/28
Channel: Brian M0OAB
Chrysler Jeep Eagle Commercial 1988
Chrysler Jeep Eagle Commercial 1988
Published: 2012/11/05
Channel: tvmattkc
(2017-2018) Jeep Wrangler Unlimited Sport 4x4 Eagle Edition / TUNED
(2017-2018) Jeep Wrangler Unlimited Sport 4x4 Eagle Edition / TUNED
Published: 2017/04/18
Channel: PhotoAutoWorld
Marc Lowrance and Shaun Simpson for Mouzon Jeep-Eagle (1988)
Marc Lowrance and Shaun Simpson for Mouzon Jeep-Eagle (1988)
Published: 2007/07/24
Channel: ntnwebpro
Jeep Eagle - July 1992 - Ad
Jeep Eagle - July 1992 - Ad
Published: 2007/08/13
Channel: Automakr86
CA Jeep Eagle - Larry with Hog
CA Jeep Eagle - Larry with Hog
Published: 2012/08/06
Channel: modernmediaarchives
1989 - Jeep Eagle - Snow Savings Spectacular
1989 - Jeep Eagle - Snow Savings Spectacular
Published: 2014/07/13
Channel: RetroTy: The Pulse of Nostalgia
Jeep Cherokee / Eagle (1990
Jeep Cherokee / Eagle (1990's)
Published: 2015/10/31
Channel: Random Stuff I Find on VHS
Saran Wrap + Eagle Rock Jeep Wrangler JK off road 4x4 Colorado adventure
Saran Wrap + Eagle Rock Jeep Wrangler JK off road 4x4 Colorado adventure
Published: 2014/12/14
Channel: FL RUBI
1989 Jeep Eagle Delivery Premier Film - Exceed the Need - Sample of Future
1989 Jeep Eagle Delivery Premier Film - Exceed the Need - Sample of Future
Published: 2018/01/13
Channel: OsbornTramain
Jeep Eagle Combined
Jeep Eagle Combined
Published: 2011/11/16
Channel: Hummingbird Productions
Jeep yj wheeling Gatekeeper at eagle mountain.
Jeep yj wheeling Gatekeeper at eagle mountain.
Published: 2013/08/13
Channel: Doug Halcro
Installing Eagle Eye Taillights and rear fog kit from Taillight Solutions on a 2015 Jeep SRT
Installing Eagle Eye Taillights and rear fog kit from Taillight Solutions on a 2015 Jeep SRT
Published: 2017/03/23
Channel: EastCoastJeepSRT
Jeep Eagle - January 1994 - Ad
Jeep Eagle - January 1994 - Ad
Published: 2007/07/29
Channel: Automakr86
Jeep Cherokee Night Eagle 200cv 4x4
Jeep Cherokee Night Eagle 200cv 4x4
Published: 2017/12/23
Channel: ALFACARAVAN SIRACUSA
Chrysler Jeep Eagle (Publicité Québec)
Chrysler Jeep Eagle (Publicité Québec)
Published: 2010/03/16
Channel: hifichet
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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The Jeep-Eagle Division logo of the Chrysler Corporation

Jeep-Eagle was the name of the automobile sales division created by the Chrysler Corporation after the US$2 billion takeover of American Motors Corporation (AMC) in 1987. The division marketed a variety of vehicles until 1997.

History[edit]

The Jeep-Eagle Division consisted mostly of what was left of American Motors after its acquisition by Chrysler.[1] The first group vice president was Joseph Cappy, who previously held the post of AMC president and chief executive officer.[2][3]

The new organization was responsible for continuing the promotion, sales, and product engineering for Jeep and the remaining AMC vehicles, most notably the AMC Eagle. It was a method to absorb nearly 1,200 American Motors dealers into Chrysler's distribution system and have them "meet stronger quality standards".[4] The new division gave Chrysler three dealer organizations because state franchise laws prevented Chrysler from merging the AMC dealer network into its existing Chrysler-Plymouth or Dodge franchise systems, as well as preventing the sale of existing Chrysler products through AMC dealers.[5]

Upon completion of the merger, Chrysler rebranded the Renault Medallion under the Eagle marque and discontinued the Renault Alliance, Encore, and GTA models. AMC's dealers continued to market and service the popular Jeep light-truck brand. They also were responsible for selling the new Eagle Premier, which Renault and AMC had been working on since 1982 and were originally planning on releasing in 1987 before the merger.

The newly established Jeep-Eagle Division business strategy was to increase Jeep production and focus more money on marketing.[6] The new "Eagle marketing umbrella" also marketed versions of vehicles produced by Diamond-Star Motors.[7]

Chrysler hoped to make Jeep-Eagle their "specialty division," selling products distinctly different from the K-car-based products. The Eagle passenger cars were supposed to try and capture import buyers.[8] However, they evolved from the innovative, full-sized Premier and the imported mid-sized Medallion into a hodgepodge of cars developed between Chrysler and Mitsubishi. Eventually, many Eagle-branded automobiles were duplicated at Dodge and Chrysler-Plymouth dealerships. Chrysler made a good-faith effort to give the Eagle brand an identity by offering an all wheel drive (AWD) Eagle Talon, basically a badge engineered Mitsubishi Eclipse AWD, however sales were hindered by marketing missteps.[9]

The Jeep half of the division, however, remained the better-known and more popular brand. Chrysler latched on to the Jeep heritage and advertisements featured Lee Iacocca assured that after Chrysler took over AMC, that "we won't fool around with an American institution. Jeep will stay Jeep. That's a promise."[10] Many of the long-established AMC/Jeep dealers considered the new Eagle line of passenger cars to be less profitable than their Jeep business. American Motors had phased out domestic-built rear-wheel-drive passenger cars after 1983 and their captive front-wheel-drive imports did not achieve sales successes. Thus, AMC/Jeep dealer sales and service expertise was focused on the four-wheel drive Jeeps and AMC's Eagle AWD models.

The objective of the Eagle Division was to target consumers that “are young, independent-minded, educated and affluent-baby boomers and their younger brothers and sisters, Generation X."[11] However, Eagle customers purchased similar Dodge, Plymouth, or Chrysler vehicles; thus, according to the automaker, the decline in Eagle models no longer justified the investment required to maintaining the brand.[12]Although Chrysler had planned to redesign the Eagle Vision for 1999, production continued only into September 1997. The model was later marketed as the Chrysler 300M as the decision to drop the Eagle brand was already made.

Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with Daimler-Benz in 1998, and efforts were made to merge the Chrysler and Jeep brands as one sales unit.[13] Dealers with only the Chrysler franchise did not have a sport utility vehicle (SUV) to sell. Incorporating the Jeep line allowed them to compete in this popular market segment. While adding Jeep vehicles to Chrysler cars helped individual dealerships, it also eliminated the need to continue the Eagle brand.

References[edit]

  1. ^ Houlusha, John (9 December 1987). "Jeep Dealers Will Sell New Chrysler Eagle Car". The New York Times. Retrieved 16 December 2013. 
  2. ^ Moskal, Brian S. (1 February 1988). "Getting a foot in: how Joe Cappy will do it at Jeep-Eagle". Industry Week. Retrieved 16 December 2013. 
  3. ^ Sawyers, Arlena (20 October 2003). "Joe Cappy's 15 minutes (OK, 18 months) of fame". Automotive News. Retrieved 16 December 2013. 
  4. ^ Brown, Warren (19 October 1987). "Chrysler Pact Proposal Drives Area Dealerships to Protest; Jeep-Eagle Sellers Say Plan Takes Away Their Rights". The Washington Post. Retrieved 16 December 2013. 
  5. ^ Risen, James (6 August 1987). "AMC, Last of Its Kind, Fades Into Auto History". The Los Angeles Times. Retrieved 16 December 2013. 
  6. ^ "Commercial Milestone - Jeep". Automobile Quarterly. 39 (3): 66. October 1999. 
  7. ^ Dunne, Jim (January 1989). "Inside Detroit". Popular Mechanics. 166 (1): 33. Retrieved 16 December 2013. 
  8. ^ Minick, Dan. "A Brief History of Eagle". allpar.com. Retrieved 16 December 2013. 
  9. ^ "Why Chrysler's Eagle isn't soaring". Business Week: 40. 1988. Retrieved 16 December 2013. 
  10. ^ Statham, Steve (2002). Jeep Color History. MotorBooks/MBI Publishing. p. 119. ISBN 978-0-7603-0636-9. Retrieved 16 December 2013. 
  11. ^ John, Sandy Amann (10 November 1994). "Chrysler Plays Host to the Young with Energetic Eagle Marketing Plan". The Journal Record. Questia. Retrieved 16 December 2013. 
  12. ^ Fitzgerald, Jacqueline (30 September 1997). "Chrysler Discontinues Eagle Brand". The Chicago Tribune. Retrieved 16 December 2013. 
  13. ^ Brown, Harold (1995). "Franchise Dilemmas for Automobile Dealers". Oklahoma City University Law Review. 20. 

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