Jerome Armstrong (born February 26, 1964) is an American political strategist. In 2001, he founded MyDD, a blog which covered politics, making him one of the first political bloggers. Armstrong coined the term netroots, and was referred to as The Blogfather for having mentored many other famous bloggers such as Markos Moulitsas in their early years. He is credited as one of the architects of Howard Dean's '04 grassroots presidential campaign, and bringing those tactics to campaigns globally. He is one of the co-founders of Vox Media.
Armstrong was an environmental activist in the late 1980s, working with Greenpeace and Earth First!. He later served with the Peace Corps, spent a year and a half at a Buddhist monastery, served in Americorps, with the I Have A Dream program, and did field organizing in Portland, OR in the early 1990s. Armstrong has graduate degrees in Conflict Resolution and Applied Linguistics.
In 2001, he founded MyDD, a blog which covered politics with an openly Democratic partisan perspective. In 2004 Jerome and Markos Moulitsas founded BlogPAC, a political action committee focused on progressive bloggers and politics online.
Campaigns and Elections, in an early netroots profile in Oct-Nov 2005, as part of the article "Blogging Down the Money Trail", credited MyDD with being "the first major liberal blog."  In January 2006, the name was changed to "My Direct Democracy" as part of a site redesign, with a new tagline, "Direct Democracy for People-Powered Politics."
MyDD has been largely dormant since 2010. Its founder, Jerome Armstrong explained that he “had to get out to save from becoming hardened, cynical, and without peace,” citing the negativity in American politics. 
In January 2003, Markos Moulitsas joined Armstrong in a political consulting partnership called Armstrong Zuniga, before being formally dissolved in December 2004. Howard Dean hired them for a time as technical consultants in 2003. Armstrong introduced the campaign to Meetup.com and directing on online advertising and blogger outreach. He worked with U.S. Senate candidate Sherrod Brown's 2006 Senate campaign in Ohio. He also signed on with Mark Warner's Forward Together PAC to develop their internet strategy, before Warner decided to not run for president in 2008.
In 2007, Armstrong was awarded the Paul and Sheila Wellstone Award for Political Organizing by 21st Century Democrats, "for his visionary leadership in working to create the online netroots community". In 2008, London Mayoral Candidate Brian Paddick, a UK Liberal Democrat, brought aboard Armstrong  "to help boost his campaign's online presence". Armstrong has worked with over 40 campaigns through the political consultancy group Webstrong within the Democratic party and abroad.
For the 2012 cycle, Armstrong went to work with Libertarian presidential candidate Gary Johnson, and as a senior advisor with the Campaign for Primary Accountability, a Super PAC which supports challengers against Congressional incumbents in both parties.
Armstrong and Markos Moulitsas of Daily Kos co-authored the book Crashing the Gate: Grassroots, Netroots, and the Rise of People Powered Politics (March 2006). The book takes a critical look at the state of the Democratic Party, detailing the rise of a new movement that is reforming and taking over the Democratic Party. An Australian edition was released in July 2006.
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