|City of license||Las Vegas, Nevada|
|Broadcast area||Las Vegas, Nevada|
|Slogan||"Las Vegas' #1 Hit Music Station"|
|First air date||May, 1954|
|Sister stations||KMXB, KXNT, KXNT-FM, KXTE, KXST|
KLUC-FM is a legacy commercial radio station located in Las Vegas, Nevada, broadcasting on 98.5 FM. KLUC airs a Rhythmic Contemporary music format, which tends to lean heavily pop, patterned like their pop-leaning rhythmic sister KZON Phoenix, Arizona.
98.5 KLUC has been a long time Top 40 station in Las Vegas.
The signal was originally owned by Western Cities Broadcasting, and went live in the mid-1970s. It has dominated the market's FM dial ever since through a combination of talented and dedicated radio personalities and support staff, aggressive but compassionate advertising sales, and skilled business practices.
In 1985, Western Cities was acquired by Nationwide.
In 1995, a couple of years before Nationwide was "acquired", ARS bought KLUC, and then CBS Radio who owns them today.
From the mid-1970s to 1983, KLUC was a rock leaning Top 40. In 1977 KLUC experimented with a "Disco Format" in the evenings but it was short lived. This changed in the fall of 1983 when KLUC added a lot of R&B and dance music product. KLUC "leaned dance" through the rest of the 1980s and early 1990s before officially shifting to Rhythmic CHR in 1993 even though KLUC remained the mass appeal station in the Las Vegas market. Through their many years KLUC would play everything from the biggest rhythm hits to big pop hits. This was especially true during the late 1990s when KLUC heavily played the boy bands that were popular during that era.
Up until 1978 they simulcasted with sister station 1140 AM. They briefly returned to a simulcast in 1990.
When KFMS changed from top 40 to rhythmic top 40 in 2002 (they are now a Mexican Adult Hits station as KWID), KLUC changed to a more CHR Top-40 format versus a previous Rhythmic format, but still continued to report to Mediabase and Nielsen BDS as a Rhythmic reporter although remaining the mass appeal station for Las Vegas.
Las Vegas & Phoenix, Arizona (served by sister station KZON) are the only CBS Radio rhythmic markets having rival Rhythmic CHR stations. Sacramento, California (served by sister station KSFM) was another market until September 2011, when its rival rhythmic KHHM flipped to contemporary hit radio.
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