|City of license||San Francisco, California|
|Broadcast area||San Francisco Bay Area|
|Slogan||"All The Hits"|
|Frequency||99.7 MHz (also on HD Radio)
99.7 HD-2: Pulse Radio (Dance)
|First air date||October 12, 1949 (as KNBC-FM)|
|Format||Top 40 (CHR)|
|Callsign meaning||K Movin Q (previous branding)|
|Former callsigns||KNBC-FM (1949-1962)
(CBS Radio Stations, Inc.)
|Sister stations||KCBS, KFRC-FM, KITS, KLLC, KZDG
also part of CBS Corp. cluster: KPIX-TV and KBCW-TV
The 99.7 FM was originally owned by NBC, with sister station KNBR. The station signed on the air on October 12, 1949 as KNBC-FM. At various times, they aired a middle of the road format as KNBR-FM and an all-news format as KNAI-FM.
In 1978, NBC decided to take advantage of the newfound success of FM radio, and they hired programmers to create a new format, similar to Top 40 but targeting a market they felt was underserved, adults in the 25-34 age range. Years later, this approach would be labeled Hot adult contemporary by the radio industry. The station became KYUU.
Over time, the station migrated to more of a contemporary hit radio format as "The Hit Music Station". By 1986, the station migrated back to an adult contemporary direction. During much of this time, KYUU's morning host was Don Bleu.
In 1988, NBC decided to sell all their owned-and-operated radio stations and concentrate on television. KYUU was among the last to be sold when Emmis Communications bought the radio station. Emmis made many changes, and due to heavy competition, in October 1988, decided to relaunch the station with a straightforward CHR approach as X-100 and the KXXX call letters.
X-100 fared poorly compared to the legacy of KYUU, which led Emmis to sell the station to real estate developer Peter Bedford, who in turn sold it to Alliance Broadcasting, a company run by former KYUU general manager John Hayes. Alliance later sold the station to Infinity Broadcasting, who flipped the station's format to oldies as KFRC-FM in March 1991. The station simulcasted its new sister station 610 AM.
This was not KFRC's first attempt at FM broadcasting. For many years, they owned an FM counterpart at 106.1 FM, which carried a variety of formats. In 1977, KFRC's owners sold off the money-losing FM station at 106.1 (which soon became successful AOR station KMEL). Over the next few years, as the FM band eclipsed AM in popularity, it became clear that the owners had made a mistake. This was finally remedied in 1991 under different ownership with the purchase of KXXX. As KFRC, 99.7 FM simulcast the oldies format of their well-known sister AM station. The oldies format proved very successful in the Bay Area market, reaching number one with the popular 25-54 demo.
In 2005, the owners, Infinity Broadcasting (later becoming CBS Radio), traded 610 AM to Christian radio broadcaster Family Stations, the owners of KEAR, for their station at 106.9 FM. On April 29, 2005, Family Stations began simulcasting the signal of their FM station on 610 AM, and the oldies format and KFRC call letters remained at 99.7 FM.
On September 5, 2005, KFRC relaunched their oldies format, this time focusing on 1970s & 1980s music with a softer approach. The station billed itself as "the Bay Area's Classic Hits."
At 10:03 a.m. on Friday, September 22, 2006, after playing "American Pie" by Don McLean, KFRC switched to a Rhythmic AC format, relaunching this time as "The New MOViN' 99.7" (with KFRC calls) with Gonna Make You Sweat by C+C Music Factory as the first song. The "MOViN'" brand had previously been picked up by KQMV/Seattle, KMVN/Los Angeles, KYMV/Salt Lake City, KMVK/Dallas and WMVN/St. Louis.
The format switch was met with sharp criticism from long time listeners of the KFRC Oldies format because it was the last remaining oldies station in the region.
On Thursday, May 17, 2007, CBS Radio decided to bring back the old KFRC, as they dropped the Free FM talk format on 106.9 FM and revived the old "classic hits" format. The KFRC call sign moved to 106.9 FM. As a result, MOViN' 99.7 received the new call sign KMVQ. KFRC 106.9 is now a news station, a simulcast of KCBS-AM 740.
On November 14, 2008, KMVQ was added to the BDS Top 40/CHR reporting panel, making it the oldest existing contemporary hit radio in California under CBS Radio still having the format today. The station has moved away from the typical Rhythmic AC format and transitioned to a Rhythmic-leaning top 40 with occasional classic rhythmic songs carried over from the previous format, becoming the first mainstream top 40 station for San Francisco in six years since KZQZ flipped to country music in 2002. Later, the name was switched from MOViN 99.7 to MOViN 99-7, eliminating the 'point' in the frequency. As a result, this move pursued Clear Channel urban AC station KISQ to acquire the rhythmic AC format from KMVQ, and musically be similar to CBS Radio's other newly launched top 40 stations in Pittsburgh (WBZW-FM, now all-sports as KDKA-FM), Houston (KKHH), Los Angeles (KAMP-FM), New York City (WNOW-FM) and Detroit (WVMV).
In early 2009, KMVQ added many former DJ's from KYLD, including St. John, Strawberry, Joe Breezy, and Dennis Martinez. Later that year, on November 12, KMVQ added Fernando and Greg in the Morning as the station's new morning show, replacing Baltazar and Maria. The pair are the first openly gay duo to host a morning broadcast on American commercial radio. Before moving to KMVQ, the show was initially established on KNGY.
KMVQ began leaning further into a Rhythmic direction (but still plays mainstream CHR music) by late 2010 because of KISQ's sudden flip from rhythmic adult contemporary back to urban oldies, and dropped most pop/rock acts because of the presence of Hot AC stations KLLC and KZZO in Sacramento.
In mid-2010, KMVQ changed its logo to match the Amp Radio stations in Los Angeles (KAMP-FM) and Detroit (WDZH). The station began using the slogan All The Hits. On December 31, 2010, the station re-branded as "99-7 Now" to match the CBS owned WNOW-FM (92-3 Now) in New York City.
KMVQ currently ranks as the third most popular radio station in the Bay Area's 6+ ratings, attracting 4.7% of the audience [July 2012 Arbitron PPM ratings]. This is an increase from the prior year when it was #6 (4.2) in The Bay Area according to the May 2011 PPM ratings release.
The current lineup (as of August 2012) is as follows:
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