Logos for KRLD-FM's primary and secondary channels.
|City of license||Dallas, Texas|
|Broadcast area||Dallas/Fort Worth Metroplex|
|Branding||105.3 The Fan|
|Slogan||Your Sports Station|
|Frequency||105.3 MHz (also on HD Radio)
105.3 HD-2 - KRLD 1080 simulcast
105.3 HD-3 Dallas Cowboys/Fox Sports Radio
|First air date||January 1958 (as KSFM)|
|Callsign meaning||Radio Laboratories of Dallas (former owner of AM sister station KRLD)|
|Former callsigns||KSFM (1958-1960)
|Affiliations||Fox Sports Radio
Dallas Cowboys (NFL)
(CBS Radio Texas, Inc.)
|Sister stations||KJKK, KLUV, KMVK, KRLD, KVIL
also part of CBS Corp. cluster: TV stations KTVT and KTXA
KRLD-FM (105.3 FM, "105.3 The Fan") is a sports talk radio station serving the Dallas/Fort Worth, Texas, Metroplex. KRLD-FM is owned by CBS Radio. It also re-transmits on Washington D.C. sister station WJFK-FM 106.7 HD-2 through a secured internet feed.
105.3 FM went on the air in January 1958 with a classical format as KSFM. In 1960, the station went dark and then resurfaced with an automated Beautiful Music format as KPSD, only to go dark again by the end of the year. Century Broadcasting purchased the dark KPSD in 1962 and returned it to the air as KMAP, "The Sound of Success," featuring classical music and later Broadway show tunes. In 1968, Century sold KMAP to Dawson Communications, who changed the call letters to KXXK and the format to MOR music.
KXXK became KOAX ("Coax") in 1971. Through the 1970s and into the early 1980s, Beautiful Music KOAX was one of the most popular FM stations in Dallas/Fort Worth, consistently scoring top 10 ratings. By 1985, its ratings were down, and KOAX changed calls to KQZY ("Cozy 105.3") that year, evolving the format from Beautiful Music to Soft AC. KQZY changed format to Hot AC as "Star 105.3" in September 1989, taking the new calls KRSR the following summer. "Star" featured such personalities as Bob Nelson, John McCarty, Teri Richardson, Mike Sheppard, Scott Carpenter (PD), and Stoobie Doak. Ratings remained low, and on January 27, 1992, following a 2-day electronic countdown, Alliance Broadcasting (based in Walnut Creek, California) launched the very first "Young Country" station on 105.3 with the station temporarily taking the calls KRRM before becoming KYNG in February. The format featured younger sounding country music and created personality-driven talk shows all day that highlighted listener calls, tons of requests and fun jock talk. It was all a part of owner Alliance's "Young Country" concept.
After being acquired by Infinity Broadcasting (now CBS Radio), KYNG changed format from country music to a combination of Hot Talk and Active Rock music on March 10, 2000. The final song on "Young Country" was "The Dance" by Garth Brooks. The station's first moniker under the new format was "105.3 The Talk That Rocks." Three years later, in March 2003, the station took the new calls KLLI, the "Live 105.3" name and the slogan "The Alternative Talk Station". In late 2005, as part of the station's change in morning shows (due to Howard Stern leaving CBS Radio to go to Sirius Satellite Radio in early 2006), KLLI dropped the "Alternative Talk Station" slogan and started using the CBS Radio nationwide slogan for FM Talk, "Free FM". In May 2007, as part of CBS Radio's phasing out of the Free FM name and slogan, KLLI dropped the "Free FM" slogan and was again simply known as "Live 105.3."
On December 8, 2008, at 3 PM, KLLI switched to a sports talk format, branded as "105.3 The Fan." This change was not a complete overhaul as some hosts, notably morning host Jagger and some of his morning crew, survived the shift while others, including Russ Martin, were not retained. On December 12, 2008, the call sign was changed to KRLD-FM to match sister station KRLD (AM).
105.3 The Fan currently ranks #25 (1.8) in the Dallas-Fort Worth market as of the April 2011 PPM Ratings book.
On May 21, 2012, CBS has hinted a possible format flip on either this station or KMVK to "AMP Radio", much like its Los Angeles sister station KAMP-FM, as the parent company has registered 3 web domains (as AMPRadioDFW.com, AMPRadio1053.com, and 1075AMPRadio.com). It is unknown if and when the format change will take place.
105.3 HD-2 was originally launched in 2005 as a Spanish version of their "Live/Free FM" format. In 2008, the HD-2 channel shifted to an Indie Rock-formatted playlist from internet radio station The Indie-Verse via a secured internet feed. In June 2009, The Indie-Verse was dumped in favor of the simulcast of KRLD NewsRadio 1080 AM. That reason is because of the new Microsoft Zune player's feature which allows listeners to hear HD stations as well as MP3 files, but turns out, won't be able to tune into AM stations.
The station's current lineup (as of May 13, 2013[update]) is as follows
KRLD-FM has been the flagship station for the Dallas Cowboys National Football League team since the 2009 season. The new deal revived the long association the Cowboys had with KRLD-AM in the 1970s and 1980s. It features regular appearances by team owner Jerry Jones and coach Jason Garrett.
The Texas Rangers of Major League Baseball aired their games from Monday through Friday on 105.3 The Fan in the 2009 and 2010 seasons (the latter was their pennant-winning year). Weekend games were still on KRLD NewsRadio 1080. After that season, the Rangers did not renew the contract. Games in 2011 and beyond will be on rival station 103.3 ESPN in English and on KZMP in Spanish.
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