|City of license||Santa Rosa, California|
|Broadcast area||Santa Rosa, California|
|Slogan||Sonoma County's News Station|
|First air date||1936|
|Format||News Talk Information|
|Audience share||3.2, #8 (Fa'07, R&R)|
|Callsign meaning||K Santa ROsa|
|Affiliations||NBC News Radio, Premiere Radio Networks, Westwood One|
|Owner||Maverick Media of Santa Rosa License LLC|
KSRO (1350 AM) is a radio station broadcasting a News Talk Information format. Licensed to Santa Rosa, California, USA, the station serves the Santa Rosa area. The station is currently owned by Maverick Media of Santa Rosa License LLC and features programing from NBC News Radio, Premiere Radio Networks and Westwood One.
The station was founded in 1936 by Ernest L. Finley, owner of the Santa Rosa Press Democrat. Ownership passed to Finley's wife, Ruth, when he died in 1942. The station achieved some notoriety in 1943 when an actual broadcast was included in Alfred Hitchcock's film Shadow of a Doubt, filmed on location in Santa Rosa.
Santa Rosa Junior College joined the Northern California Junior College Conference in 1939 and won the football championship that fall. KSRO began broadcasting the games that season, initiating a 50-year relationship between the College and the station.
In the 1950s and 1960s, KSRO played "Top 40" music. Its strong signal carried through the mountainous regions of the county and it was one of the few stations that could be received in the Russian River resort area. Like many AM stations, the increasing popularity of FM resulted in KSRO's change of format to news and talk.
KSRO is currently home to The Drive with Steve Jaxon, Sonoma County's only live daily talk show. Every weekday from 3-6PM, The Drive is a variety talk show featuring all the newsmakers of the day, as well as live music, authors, and comedians.
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