|City||Santa Barbara, California|
|Broadcast area||Santa Barbara, California
Santa Maria, California
San Luis Obispo, California
|Branding||103.3 The Vibe|
|Slogan||"The Beat of The Central Coast"|
|First air date||April 18, 1961 (as KMUZ)|
|Format||Rhythmic Top 40|
|HAAT||905.0 meters (2,969.2 ft)|
|Callsign meaning||VYB sounds like "Vibe"|
|Former callsigns||KMUZ (1961-1972)
(Cumulus Licensing LLC)
|Sister stations||KBBY, KHAY, KRUZ, KVEN|
Listen Live via iHeartRadio
KVYB (103.3 MHz, "103.3 The Vibe") is a commercial FM radio station licensed to Santa Barbara, California, broadcasting throughout Santa Barbara, Ventura, and San Luis Obispo counties. The station operates with an effective radiated power of 105,000 watts from its transmitter located atop Broadcast Peak between Santa Barbara and Santa Ynez in the Santa Ynez Mountains, and its studios are located in Ventura. KYVB is owned by Cumulus Media and airs a rhythmic top 40 music format.
On June 18, 1970, Tri-Counties Communications sold KMUZ to The Schuele Organization Inc. for $106,500. Carl Schuele, principal of the latter group, previously was owner and president of Broadcast Time Sales, a radio station consulting firm. The new owner changed the call letters to KRUZ the following year.
The Schuele Organization owned KRUZ for nearly a quarter century, selling it in October 1995 to Pacific Coast Communications Inc. for $3 million. The easy listening format gradually transitioned to adult contemporary, and the station adopted a hot AC format full-time the following year.
In December 1999, Pacific Coast Communications sold KRUZ to Cumulus Media for $10 million. This transaction, combined with a concurrent purchase of McDonald Media Group's eight stations, marked Cumulus' debut on the West Coast.
In March 2005, Cumulus Media shuffled the formats of its Santa Barbara cluster. KRUZ's hot AC format moved to 97.5 FM, a frequency then occupied by smooth jazz station KMGQ, with the KRUZ call letters soon to follow. This paved the way for the launch of KVYB (103.3 The Vibe), the Santa Barbara market's first Hispanic-targeted rhythmic contemporary outlet. KVYB also marked the return of top 40 radio to the area after KIST-FM flipped to modern rock in 2003.
Initially, KVYB's musical direction had featured Hispanic rhythmic artists as well as bilingual on-air personalities. The Vibe's first slogan "Hip Hop Y Mas" reflected the station's multicultural flavor. Among the DJs hired to launch KVYB are Jaime "Rico" Rangel and Daniel "Mambo" Herrejon, two Latino men who hosted the morning show at rhythmic top 40 competitor KCAQ (Q104.7) in Ventura. While at KCAQ, the duo took the station to number one in the Arbitron ratings for the Oxnard-Ventura market. They left in 2005 and brought The Rico and Mambo Show to KYVB, with Herrejon doubling as the new station's first programming director.
In 2008, 103.3 The Vibe adjusted its format to a conventional rhythmic top 40 presentation. Rico and Mambo were dismissed June 13; they returned to KCAQ the following year.
KVYB's signal coverage blankets the California coastal counties of Santa Barbara, San Luis Obispo and Ventura. It can also be heard in parts of Los Angeles County, in Frazier Park, and as far north as San Lucas. This is due to the station's 105,000-watt signal and 905-meter (2,962 feet) antenna, a configuration which was grandfathered in when the U.S. Federal Communications Commission established limits on effective radiated power (ERP) in 1962.
Owing to its wide coverage area, KVYB competes in several radio markets. In Ventura County, the station's main competitor is rhythmic top 40 outlet KCAQ, while the Santa Maria-Lompoc market is shared with similarly formatted KPAT.
None of the audio/visual content is hosted on this site. All media is embedded from other sites such as GoogleVideo, Wikipedia, YouTube etc. Therefore, this site has no control over the copyright issues of the streaming media.
All issues concerning copyright violations should be aimed at the sites hosting the material. This site does not host any of the streaming media and the owner has not uploaded any of the material to the video hosting servers. Anyone can find the same content on Google Video or YouTube by themselves.
The owner of this site cannot know which documentaries are in public domain, which has been uploaded to e.g. YouTube by the owner and which has been uploaded without permission. The copyright owner must contact the source if he wants his material off the Internet completely.