|City||Santa Barbara, California|
|Broadcast area||Santa Barbara, California
Santa Maria, California
San Luis Obispo, California
|Branding||103.3 The Vibe|
|Slogan||Movin' The 805|
|First air date||April 18, 1961 (as KMUZ)|
|Format||Rhythmic Top 40|
|HAAT||905.0 meters (2,969.2 ft)|
|Callsign meaning||VYB phonetically is "Vibe"|
|Former callsigns||KMUZ (1961-1972)
(Cumulus Licensing LLC)
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KVYB (103.3 FM, 103.3 The Vibe) is a Rhythmic contemporary based radio station in Santa Barbara, California. The Cumulus Media station operates with an ERP of 105,000 watts, with the transmitter located atop Broadcast Peak, between Santa Barbara and Santa Ynez in the Santa Ynez Mountains.
The 103.3 frequency was originally the longtime home of easy listening outlet KMUZ later KRUZ. But in May 2005 Cumulus moved KRUZ to 97.5, paving the way for the launching of the market's first Hispanic-targeted Rhythmic contemporary outlet and in the process giving the area its first Top 40 since KIST flipped to Modern rock in 2003. At first, KVYB's musical direction had featured Hispanic Rhythmic artists as well as bilingual DJs, but since 2008 it has evolved to a typical Rhythmic Top 40 presentation.
KVYB's signal coverage blankets the California coastal counties of Santa Barbara, San Luis Obispo and Ventura. It can also be heard in parts of Los Angeles County, as well as Frazier Park, California, and as far north as San Lucas.
KVYB has very rare competition due to their 105,000-watt signal and 905 meter antenna. In addition to competing against Top 40/CHR KFYZ in Santa Barbara, it also has competition in the Ventura County radio market, where it competes against that area's Rhythmic Top 40, KCAQ 95.9 FM, as well as in similarly formatted KPAT 95.7 FM in the Santa Maria-Lompoc radio market.
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