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KVYB 103.3 The Vibe logo.png
City Santa Barbara, California
Broadcast area Santa Barbara, California
Ventura, California
Santa Maria, California
San Luis Obispo, California
Branding 103.3 The Vibe
Slogan The Beat of The Central Coast
Frequency 103.3 MHz
First air date April 18, 1961 (as KMUZ)
Format Rhythmic Top 40
ERP 105,000 watts
HAAT 905.0 meters (2,969.2 ft)
Class B
Facility ID 8853
Callsign meaning VYB phonetically is "Vibe"
Former callsigns KMUZ (1961-1972)
KRUZ (1972-2005)
Owner Cumulus Media
(Cumulus Licensing LLC)
Sister stations KBBY, KHAY, KRUZ, KVEN
Webcast Listen Live
Listen Live via iHeartRadio

KVYB (103.3 FM, 103.3 The Vibe) is a Rhythmic Top 40 based radio station in Santa Barbara, California. The Cumulus Media station operates with an ERP of 105,000 watts, with the transmitter located atop Broadcast Peak, between Santa Barbara and Santa Ynez in the Santa Ynez Mountains.

KVYB does not broadcast a digital HD signal.[1]


KMUZ (1961-1972)[edit]

The station first signed on April 18, 1961 as KMUZ and aired an easy listening format.

KRUZ (1972-2005)[edit]

In 1972, KMUZ changed its call letters to KRUZ. It remained an easy listening station, gradually transitioning to adult contemporary in the 1990s. In 1996, KRUZ adopted a full-time Hot AC format.

In December 1999, Pacific Coast Communications sold KRUZ to Cumulus Media for $10 million. This sale, combined with a concurrent purchase of McDonald Media Group’s eight stations, marked Cumulus’ debut on the West Coast.[2]

KVYB (2005-present)[edit]

In April 2005, Cumulus Media moved KRUZ’s Hot AC format to the 97.5 frequency, with the KRUZ call letters soon to follow. This paved the way for the launch of KVYB (103.3 The Vibe), the Santa Barbara market's first Hispanic-targeted Rhythmic contemporary outlet.[3] KVYB also marked the return of Top 40 radio to the area after KIST-FM flipped to modern rock in 2003.

Initially, KVYB’s musical direction had featured Hispanic Rhythmic artists as well as bilingual DJs. The Vibe’s first slogan "Hip Hop Y Mas" reflected the station’s multicultural flavor.[3]

Since 2008, 103.3 The Vibe has evolved into a conventional Rhythmic Top 40 presentation.

Signal coverage[edit]

KVYB's signal coverage blankets the California coastal counties of Santa Barbara, San Luis Obispo and Ventura. It can also be heard in parts of Los Angeles County, as well as Frazier Park, California, and as far north as San Lucas. This is due to the station’s 105,000-watt signal and 905-meter antenna,[4], which was grandfathered in when the U.S. Federal Communications Commission established ERP limits in 1962.[5]

Owing to its wide coverage area, KVYB competes in several radio markets. In Ventura County, the station’s main competitor is rhythmic Top 40 outlet KCAQ, while the Santa Maria-Lompoc market is shared with similarly formatted KPAT.


  1. ^ "Station Search Details". Federal Communications Commission. November 23, 1999. Retrieved July 3, 2017. 
  2. ^ "Cumulus Hits the West Coast" (PDF). Radio and Records. December 31, 1999. Retrieved November 23, 2017. 
  3. ^ a b "Street Talk" (PDF). Radio and Records. April 15, 2005. Retrieved March 20, 2018. 
  4. ^ "Grandfathered Super-power FM Stations". The Boston Radio Archives. Retrieved July 3, 2017. 
  5. ^ 47 CFR 73.211

External links[edit]

Coordinates: 34°31′30″N 119°57′36″W / 34.525°N 119.960°W / 34.525; -119.960


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