|City||Santa Barbara, California|
Santa Barbara, California|
Santa Maria, California
San Luis Obispo, California
|Branding||103.3 The Vibe|
|Slogan||The Beat of The Central Coast|
|First air date||April 18, 1961 (as KMUZ)|
|Format||Rhythmic Top 40|
|HAAT||905.0 meters (2,969.2 ft)|
|Callsign meaning||VYB phonetically is "Vibe"|
Cumulus Media |
(Cumulus Licensing LLC)
|Sister stations||KBBY, KHAY, KRUZ, KVEN|
Listen Live via iHeartRadio
KVYB (103.3 FM, 103.3 The Vibe) is a Rhythmic Top 40 based radio station in Santa Barbara, California. The Cumulus Media station operates with an ERP of 105,000 watts, with the transmitter located atop Broadcast Peak, between Santa Barbara and Santa Ynez in the Santa Ynez Mountains.
The station first signed on April 18, 1961 as KMUZ and aired an easy listening format.
In December 1999, Pacific Coast Communications sold KRUZ to Cumulus Media for $10 million. This sale, combined with a concurrent purchase of McDonald Media Group’s eight stations, marked Cumulus’ debut on the West Coast.
In April 2005, Cumulus Media moved KRUZ’s Hot AC format to the 97.5 frequency, with the KRUZ call letters soon to follow. This paved the way for the launch of KVYB (103.3 The Vibe), the Santa Barbara market's first Hispanic-targeted Rhythmic contemporary outlet. KVYB also marked the return of Top 40 radio to the area after KIST-FM flipped to modern rock in 2003.
Since 2008, 103.3 The Vibe has evolved into a conventional Rhythmic Top 40 presentation.
KVYB's signal coverage blankets the California coastal counties of Santa Barbara, San Luis Obispo and Ventura. It can also be heard in parts of Los Angeles County, as well as Frazier Park, California, and as far north as San Lucas. This is due to the station’s 105,000-watt signal and 905-meter antenna,, which was grandfathered in when the U.S. Federal Communications Commission established ERP limits in 1962.
Owing to its wide coverage area, KVYB competes in several radio markets. In Ventura County, the station’s main competitor is rhythmic Top 40 outlet KCAQ, while the Santa Maria-Lompoc market is shared with similarly formatted KPAT.
None of the audio/visual content is hosted on this site. All media is embedded from other sites such as GoogleVideo, Wikipedia, YouTube etc. Therefore, this site has no control over the copyright issues of the streaming media.
All issues concerning copyright violations should be aimed at the sites hosting the material. This site does not host any of the streaming media and the owner has not uploaded any of the material to the video hosting servers. Anyone can find the same content on Google Video or YouTube by themselves.
The owner of this site cannot know which documentaries are in public domain, which has been uploaded to e.g. YouTube by the owner and which has been uploaded without permission. The copyright owner must contact the source if he wants his material off the Internet completely.