On 8 March 2010, it was reported that Zee Entertainment Enterprises Ltd. had made a bid of Rs 650 million for 9X, who owe Rs 1.30 billion to creditors. The 9X Media acquired the deal with the creditors. On 20 April 2010, Zee Enterprises confirmed that it had secured an in-principle approval from its board for acquisition of 9X, under a Scheme of Arrangement, subject to appropriate statutory and regulatory approvals. On 29 April 2010, ZEE Network's board of directors has approved the Scheme of Arrangement between ZEEL and 9X Media, former owners of 9X.
The channel ceased all its operations on 10 August 2009 in UK and 13 April 2015 in India as it stopped airing new content since 2009 and aired re-runs most of Zee TV shows. The channel even suffered losses due to lack of GRP and viewership.