Kara Swisher in 2011.
|Alma mater||Georgetown University|
|Notable works||Co-founder of Recode|
|Spouse||Megan Smith (separated)|
Kara Swisher (born 1963) is an American technology business journalist and co-founder of Recode. Previously she wrote for The Wall Street Journal, serving as co-executive editor of All Things Digital.
Swisher went to Princeton Day School from 1976 - 1980. She graduated from Georgetown University's Edmund A. Walsh School of Foreign Service with a B.S. degree in 1984. She wrote for The Hoya, Georgetown's school newspaper. In 1985, she earned an M.S. in journalism from Columbia University.
Swisher worked at an alternative newspaper in Washington, D.C., and The Washington Post, where she started as an intern and was later hired full-time.
Swisher joined The Wall Street Journal in 1997, working from its bureau in San Francisco. She created and wrote Boom Town, a column devoted to the companies, personalities and culture of Silicon Valley which appeared on the front page of the Wall Street Journal's Marketplace section and online. During that period, she was cited as the most influential reporter covering the Internet by the Industry Standard magazine.
In 2003 with her colleague Walt Mossberg she launched the All Things Digital conference and later expanded it into a daily blog site called AllThingsD.com. The conference featured interviews by Swisher and Mossberg of top technology executives, such as Bill Gates, Steve Jobs, and Larry Ellison, all of whom appeared on stage without prepared remarks or slides.
She is the author of aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web, published by Times Business Print Books in July 1998. The sequel, There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for a Digital Future, was published in the fall of 2003 by Crown Business Print Books.
Newsweek has said "many regard [Swisher] as Silicon Valley's premier journalist". In a profile headlined "Kara Swisher is Silicon Valley’s Most Feared and Well-Liked Journalist. How Does That Work?", New York Magazine said Swisher is one of the "major power brokers of tech reporting" whose "combination of access and toughness has made [her] a preeminent arbiter of status in a Silicon Valley".
Swisher is considered a tough interview by many. She told Rolling Stone write Claire Hoffman, "A lot of these people I cover are babies", Swisher says. "I always call them papier-mâché – they just wilt."
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